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Ugg Tasman

Fail

Demand is soft, at -58.5% this quarter, so Ugg Tasman is a Fail.

Flapen Score
36
36 / 100
Ranks 2,138 of 2,461 Fashion niches · −12 vs the category median of 48
Market size
£40K/yr381K searches / yr
90-day growth
-58.5%search demand this quarter
Competition
50%top-5 click share · 12 brands · 32 sellers

Flapen Score

Ugg Tasman against its category

The dotted line is the Fashion average. Past it, Ugg Tasman is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ugg Tasman market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ugg Tasman 381K times last year and spent an estimated £40K. The top 5 brands take 77% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 381K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -58.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
381K
Growth, 90 days vs prior 90
-58.5%
Conversion, latest week
0.3%
Market size, estimated
£40Ka year
Peak month
November6.3× the quietest month
Top search term
ugg slippers171K searches a year

02 · Price

A sale here is worth £33.06.

Listings sell for £33.06 on average, from £10.88 to £93.52. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £33.06 that is £0 to £3K a year per listing.

Average price
£33.06inside the $15 to $100 sweet spot
Price range
£10.88–£93.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #292 within Shoes. It carries 9,539 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
78%
Out of stock, average day
12.9%
Average rank
#292in Shoes
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,539per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Ugg Tasman products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

32

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

50%

Top 20: 96%

Open market

17%

  • Litfun33%
  • UGG19%
  • Fallzor10%
  • Polar9%
  • LUNATECH6%
  • Misolin6%
  • Open — no brand owns it (6 brands, 17%)

Demand

Ugg Tasman search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.3×

Search terms

Top Ugg Tasman search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ugg slippers171K/yr
  • ugg like slippers31K/yr
  • womens ugg slippers18K/yr
  • uggs slippers women17K/yr
  • ugg style slippers15K/yr
  • ladies ugg slippers8K/yr
  • uggs slippers10K/yr
  • slippers women ugg4K/yr
  • ugg scuffette slippers women7K/yr
  • slippers ugg5K/yr

Reviews and returns

What reviews say buyers love and hate about Ugg Tasman

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall39%−0.13

too small

Felt a little tight

still too big

Durability12%−0.07

Break Easily

Falling apart

after a month rubbish

Width5%−0.03

very wide. and I have feet like boats

Quite wide

Quite wide to begin with

Quality-Overall5%+0.51

They are poor quality for £16

Completely crappy

Very poor quality product

Gifting Purpose3%+0.07

A gift so didnt get a good look

Love

Comfort-Overall41%+3.07

Comfortable and sturdy

Comfy nice looking slippers

Nice comfy slippers

Quality-Overall12%+0.51

a good quality finish

Excellent quality

They look well made

Warmth11%+0.74

Warm and comfy

keep my toes beautifully warm

keep my feet warm

Size-Overall9%−0.13

The fit is very accurate

Perfect fit

Nice slippers, true to size

Value For Money8%−0.02

Good for the price

Great value

Good value for money

Return

2.7% Return rate 71% Fixable by listing

Size-Overall44%▆▆▇█▆█

too small

Felt a little tight

still too big

Feet Fit14%█▇▅▄▄▅

literally within days they now fall off of my feet

Quality-Overall6%▂▅▇▄▄█

They are poor quality for £16

Completely crappy

Very poor quality product

Width5%▂▅▂▃█▁

very wide. and I have feet like boats

Quite wide

Quite wide to begin with

Comfort-Overall4%▆▄▃█▇▅

FAQ

Common Ugg Tasman questions

Answered from the same tracked data.