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Ugg Protector Spray

Maybe

Returns run at only 0.3% of orders. But demand is soft, at -33.3% this quarter, so Ugg Protector Spray is a Maybe.

Flapen Score
51
51 / 100
Top 37% of 2,461 Fashion niches · +3 vs the category median of 48
Market size
£905K/yr612K searches / yr
90-day growth
-33.3%search demand this quarter
Competition
63%top-5 click share · 10 brands · 64 sellers

Flapen Score

Ugg Protector Spray against its category

The dotted line is the Fashion average. Past it, Ugg Protector Spray is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ugg Protector Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ugg Protector Spray 612K times last year and spent an estimated £905K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

16.4% of searches ended in a purchase last week.

Shoppers searched for this 612K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.4% of those searches ended in a purchase. Searches in the last 90 days moved -33.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £905K a year.

Searches, last 12 months
612K
Growth, 90 days vs prior 90
-33.3%
Conversion, latest week
16.4%
Market size, estimated
£905Ka year
Peak month
December2.7× the quietest month
Top search term
crep protect spray146K searches a year

02 · Price

A sale here is worth £8.98.

Listings sell for £8.98 on average, from £3.68 to £18.38. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 8,000 to 10,000 of them. At £8.98 that is £72K to £90K a year per listing.

Average price
£8.98under the $15 to $100 sweet spot
Price range
£3.68–£18.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
8,000–10,000
Revenue per listing a year
£72K–£90K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43 within Shoe, Jewellery & Watch Accessories. It carries 3,684 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#43in Shoe, Jewellery & Watch Accessories
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,684per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Ugg Protector Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£136K£271K£407K£543K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

64

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

13%

  • Crep Protect62%
  • Shoe Clinic6%
  • Kaps5%
  • Granger's5%
  • PLINTEX5%
  • Urban Kicks4%
  • Open — no brand owns it (4 brands, 13%)

Demand

Ugg Protector Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Ugg Protector Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crep protect spray146K/yr
  • shoe protector spray105K/yr
  • crep protect91K/yr
  • trainer protector spray33K/yr
  • waterproof spray for shoes52K/yr
  • crep24K/yr
  • shoe waterproofing spray25K/yr
  • shoe protector18K/yr
  • waterproof shoe spray25K/yr
  • leather protector spray15K/yr

Reviews and returns

What reviews say buyers love and hate about Ugg Protector Spray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall23%−0.26

Didn't work for me

Never worked

Its not working well

Water Resistance12%

my feet got completely soaked

Does not provide any waterproofing

it's not that waterproof

Smell7%+0.24

smelling when it's spitting outside

It doesn't smell of anything

bad smell

Value For Money7%+0.25

expensive

Not the cheapest

Waste of money

Durability6%−0.04

The brush started to fall apart after the third time of use

doesn't last long

Not very durable

Love

Quality-Overall26%+1.88

Its reliable, convenient, and perfect for protecting both everyday trainers and more expensive pairs

this seemed to have good reviews so I thought Id give it a chance

Excellent product

Advertised Vs Actual Product12%+0.47

does the job

As expected

Seems to work

Water Resistance12%

Good waterproofing

Waterproofing thats easy to use and works

Waterproofness good

Value For Money11%+0.25

Fantastic price

Value for money

Good value for money

Ease Of Use11%+0.92

Easy to Use

It goes on easy

handy little case as well

Return

0.3% Return rate 11% Fixable by listing

Functionality-Overall29%▅▆▄█▆▅

Didn't work for me

Never worked

Its not working well

Water Resistance13%█▄▇▄▄▃

my feet got completely soaked

Does not provide any waterproofing

it's not that waterproof

Defective Material/Parts12%▅▄▆▃█▄
Value For Money6%██▄▅▁▁

expensive

Not the cheapest

Waste of money

Advertised Vs Actual Product5%▄██▁▆▆

Didn't really work as advertised

Annoyed because the video doesn't play on the product listing

Not as good as the advert

FAQ

Common Ugg Protector Spray questions

Answered from the same tracked data.