ugg protector spray
Worth a lookShows low returns (0.3%), but soft demand (-33.3% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Market size
Great£905K£905K/yr · 612K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Okay3,684avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£8.98avg listing price — sweet spot $15–$100
Price range
Bad£3.68–£18.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-33.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, ugg protector spray is a £905K/yr Amazon United Kingdom market (612K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
ugg protector spray market data
- Units sold / yr
- 60K–80K
- avg 8,000–10,000/product
- Revenue / yr
- £539K–£718K
- units × avg price
- Conversion rate
- 16.4%
- Avg BSR
- #43
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.0%
- Avg brand age
- 52 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
64
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
13%
- Crep Protect62%
- Shoe Clinic6%
- Kaps5%
- Granger's5%
- PLINTEX5%
- Urban Kicks4%
- Open — no brand owns it (4 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -33.3% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.7×
Top ugg protector spray search terms
- crep protect spray146K/yr
- shoe protector spray105K/yr
- crep protect91K/yr
- trainer protector spray33K/yr
- waterproof spray for shoes52K/yr
- crep24K/yr
- shoe waterproofing spray25K/yr
- shoe protector18K/yr
- waterproof shoe spray25K/yr
- leather protector spray15K/yr
Top ugg protector spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crep Protect Shoe Protector Spray - Rain & Stain Waterproof Nano Protection for Sneaker Leather Nubuck Suede & Canvas (200 ml)
Crep Protect£10.044.6★9,527 rev
Crep Protect Shoe Protector Spray - 200ml Rain & Stain Waterproof Nano Protection for Sneaker Leather Nubuck Suede & Canvas (Pack of 2)
Crep Protect£18.384.7★414 rev
Shoe Clinic Suede Protector Spray for Suede & Nubuck Leather | Stain Dirt & Rain Water Protection | Waterproof Shoe Protector Spray for Shoes Boots & Trainers | 125ml
Shoe Clinic£8.214.3★563 rev
KAPS Nano Protector Waterproofing Spray for Suede Leather Nubuck Textiles and TEX Materials Moisture and Dirt Repellent - New Fast Drying Formula
Kaps£9.184.4★4,768 rev
Grangers Footwear Repel Plus | 275ml | Powerful Spray-On Proofer For All Walking Boots & Outdoor Footwear
Granger's£8.174.4★2,656 rev
Newest
by launch date
Crep Protect Foam Mini Shoe Cleaner - On the Go Sneaker Cleaning Foam with Built In Brush & Microfiber Cloth - Quick & Travel Size Cleaner
Crep Protect£8.37104 rev
Crep Protect Rope Shoe Laces - Waterproof Stain-Resistant Sneaker Laces for Sneakers Boots - Fits Dunk Air Force Jordan Timberland - 1 Pair (White)
Crep Protect£10.2927 rev
PLINTEX Shoe Protector Spray 250ml Transparent & 100% Biodegradable - Waterproof Spray for Leather Suede UGG Sneaker Trainer Shoes & Boots - Protection Waterproofer
PLINTEX£8.8488 rev
Crep Protect Suede Reviver - Shoe Cleaner Conditioner & Suede Brush for Suede & Nubuck Sneakers - Restores Vibrancy & Texture - Nourishing Suede Spray For Tired Footwear
Crep Protect£10.04690 rev
Shoe Clinic Suede Protector Spray for Suede & Nubuck Leather | Stain Dirt & Rain Water Protection | Waterproof Shoe Protector Spray for Shoes Boots & Trainers | 125ml
Shoe Clinic£8.21563 rev
Trending
90-day click momentumCrep Protect Rope Shoe Laces - Waterproof Stain-Resistant Sneaker Laces for Sneakers Boots - Fits Dunk Air Force Jordan Timberland - 1 Pair (White)
Crep Protect£10.294.7★
PLINTEX Shoe Protector Spray 250ml Transparent & 100% Biodegradable - Waterproof Spray for Leather Suede UGG Sneaker Trainer Shoes & Boots - Protection Waterproofer
PLINTEX£8.844.2★
Shoe Clinic Suede Protector Spray for Suede & Nubuck Leather | Stain Dirt & Rain Water Protection | Waterproof Shoe Protector Spray for Shoes Boots & Trainers | 125ml
Shoe Clinic£8.214.3★
Crep Protect Foam Mini Shoe Cleaner - On the Go Sneaker Cleaning Foam with Built In Brush & Microfiber Cloth - Quick & Travel Size Cleaner
Crep Protect£8.374.2★
Grangers Footwear Repel Plus | 275ml | Powerful Spray-On Proofer For All Walking Boots & Outdoor Footwear
Granger's£8.174.4★
What buyers say about ugg protector spray
What buyers praise and complain about, mined from review topics.What buyers love
“Its reliable, convenient, and perfect for protecting both everyday trainers and more expensive pairs”
“does the job”
“Good waterproofing”
“Fantastic price”
“Easy to Use”
“Effective cleaner”
“Smells very nice”
“Turns shoes brand new”
“Smooth leather ok”
“Bought for my suede shoes works great specially in loads of rain”
What buyers complain about
“Didn't work for me”
“my feet got completely soaked”
“smelling when it's spitting outside”
“expensive”
“The brush started to fall apart after the third time of use”
“made it look darker that before”
“Utter rubbish”
“Didn't really work as advertised”
“doesnt protect trainers like it used to”
“It doesn't change the leather colour to”
Top return reasons
Common questions
- Is ugg protector spray profitable to sell on Amazon United Kingdom?
- The niche generates £905K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -33.3%. Flapen's verdict: Worth a look (51/100).
- How competitive is the ugg protector spray niche?
- 10 brands and 64 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in ugg protector spray?
- Top complaints mined from reviews: Functionality-Overall, Water Resistance, Smell. The return rate is 0.3%.
- When does demand for ugg protector spray peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the ugg protector spray niche?
- Listings span £3.68–£18.38; the average listing price is £8.98 (sweet spot $15–$100). The average incumbent carries 3,684 reviews — the moat a new listing must climb.