Ugg Boots Women
FailDemand is soft, at -67.1% this quarter, so Ugg Boots Women is a Fail.
- Flapen Score
- 42 / 100Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 4842
- Market size
- £122K/yr1.6M searches / yr
- 90-day growth
- -67.1%search demand this quarter
- Competition
- 33%top-5 click share · 19 brands · 45 sellers
Flapen Score
Ugg Boots Women against its category
The dotted line is the Fashion average. Past it, Ugg Boots Women is stronger. Inside it, weaker.
Market
The Ugg Boots Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ugg Boots Women 1.6M times last year and spent an estimated £122K. The top 5 brands take 69% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -67.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- -67.1%
- Conversion, latest week
- 0.2%
- Market size, estimated
- £122Ka year
- Peak month
- December28.7× the quietest month
- Top search term
- ugg274K searches a year
02 · Price
A sale here is worth £40.64.
Listings sell for £40.64 on average, from £6.86 to £159.96. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £40.64 that is £0 to £4K a year per listing.
- Average price
- £40.64inside the $15 to $100 sweet spot
- Price range
- £6.86–£159.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 3.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
45% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 18.2% of listings are out of stock. The average listing ranks #638 within Shoes. It carries 3,431 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 45%
- Prime listings
- 65%
- Out of stock, average day
- 18.2%
- Average rank
- #638in Shoes
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,431per listing
- Listings tracked
- 49
04 · Newcomers
0 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 15
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Ugg Boots Women products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Litfun Memory Foam Slippers for Women Men Cozy Warm House Shoes Indoor and Outdoor Chestnut Size 6.5-7
- Price
- £13.77
- Rating
- 4.1/5
- Reviews
- 2,307
- Age
- 8mo ago

Womens Slippers Warm Winter Slippers Mules Platform Fluffy Slippers Fur Slipper Outdoor Thermal House Shoes For Ladies (KHAKI MICRO Adult Women 5 Numeric UK Footwear Size System Medium)
- Price
- £17.03
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 7mo ago

Polar Womens Faux Suede Shearling Lined Slippers - Warm Memory Foam Indoor Outdoor Slip-On House Shoes with Aztec Trim - Non-Slip Sole for Winter Cosy Comfort - Chestnut - UK 7
- Price
- £17.59
- Rating
- 4.3/5
- Reviews
- 295
- Age
- 1y ago

Fallzor Platform Slippers for Women Faux Suede Slip On Round Toe Ladies Slippers Fluffy Warm Winter Comfortable Soft Lining Mule Slippers Gifts for Women
- Price
- £14.09
- Rating
- 4.2/5
- Reviews
- 70
- Age
- 11mo ago

UGG 1136783-SAN W GOLDENSTAR Women SAND UK 6
- Price
- £96.67
- Rating
- 4.6/5
- Reviews
- 970
- Age
- 1y ago
Trending
estimated 90-day click momentum
Fallzor Slippers for Women Fluffy Slip On Warm Winter Ladies Slippers House Outdoor Faux Suede Comfortable Soft Lining Mule Slippers Gifts for Women
- Price
- £15.07
- Rating
- 4.3/5
- Reviews
- 232
- Age
- 11mo ago

UGG LOWMEL
- Price
- £159.96
- Rating
- 4.7/5
- Reviews
- 2,817
- Age
- 2y ago

Warm Winter Slippers for Women Faux Suede Fur Lined Platform Clog Shoes with Non-Slip Sole Indoor Outdoor House Boots (Mocha One Size Adult Women 4 Numeric UK Footwear Size System Medium)
- Price
- £14.22
- Rating
- 4.3/5
- Reviews
- 52
- Age
- 9mo ago

Womens Slippers Warm Winter Slippers Mules Platform Fluffy Slippers Fur Slipper Outdoor Thermal House Shoes For Ladies (KHAKI MICRO Adult Women 5 Numeric UK Footwear Size System Medium)
- Price
- £17.03
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 7mo ago

UGG 1136783-SAN W GOLDENSTAR Women SAND UK 6
- Price
- £96.67
- Rating
- 4.6/5
- Reviews
- 970
- Age
- 1y ago
Newest
by launch date
Womens Slippers Warm Winter Slippers Mules Platform Fluffy Slippers Fur Slipper Outdoor Thermal House Shoes For Ladies (KHAKI MICRO Adult Women 5 Numeric UK Footwear Size System Medium)
- Price
- £17.03
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 7mo ago

Womens Suede-Effect Ankle Boots Warm Fleece-Lined Slip-On Winter Booties with Cushioned Insole and Non-Slip Sole (TAN One Size Adult Women 4 Numeric UK Footwear Size System Medium)
- Price
- £18.75
- Rating
- 3.6/5
- Reviews
- 62
- Age
- 8mo ago

Litfun Memory Foam Slippers for Women Men Cozy Warm House Shoes Indoor and Outdoor Chestnut Size 6.5-7
- Price
- £13.77
- Rating
- 4.1/5
- Reviews
- 2,307
- Age
- 8mo ago

Warm Winter Slippers for Women Faux Suede Fur Lined Platform Clog Shoes with Non-Slip Sole Indoor Outdoor House Boots (Mocha One Size Adult Women 4 Numeric UK Footwear Size System Medium)
- Price
- £14.22
- Rating
- 4.3/5
- Reviews
- 52
- Age
- 9mo ago

Fallzor Platform Slippers for Women Faux Suede Slip On Round Toe Ladies Slippers Fluffy Warm Winter Comfortable Soft Lining Mule Slippers Gifts for Women
- Price
- £14.09
- Rating
- 4.2/5
- Reviews
- 70
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.
Brands
19 rising
Sellers
45
Est. top-5 brand share
69%
Top 20: 100%
Est. top-5 click share
33%
Top 20: 69%
Open market
25%
- UGG25%
- Litfun17%
- Polar13%
- LUNATECH7%
- Fallzor7%
- INNERSECT CO5%
Demand
Ugg Boots Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 28.7×
Search terms
Top Ugg Boots Women search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ugg274K/yr
- uggs299K/yr
- uggs women136K/yr
- ugg boots479K/yr
- ugg boots women104K/yr
- ugg style boots65K/yr
- ugg shoes75K/yr
- ugg women14K/yr
- black uggs10K/yr
- ugg shoes for women10K/yr
Reviews and returns
What reviews say buyers love and hate about Ugg Boots Women
We read the reviews and the return reasons for every product selling here.
“come up slightly big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ugg Boots Women questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









