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Ugg Boots Women

Fail

Demand is soft, at -67.1% this quarter, so Ugg Boots Women is a Fail.

Flapen Score
42
42 / 100
Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 48
Market size
£122K/yr1.6M searches / yr
90-day growth
-67.1%search demand this quarter
Competition
33%top-5 click share · 19 brands · 45 sellers

Flapen Score

Ugg Boots Women against its category

The dotted line is the Fashion average. Past it, Ugg Boots Women is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ugg Boots Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ugg Boots Women 1.6M times last year and spent an estimated £122K. The top 5 brands take 69% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -67.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-67.1%
Conversion, latest week
0.2%
Market size, estimated
£122Ka year
Peak month
December28.7× the quietest month
Top search term
ugg274K searches a year

02 · Price

A sale here is worth £40.64.

Listings sell for £40.64 on average, from £6.86 to £159.96. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £40.64 that is £0 to £4K a year per listing.

Average price
£40.64inside the $15 to $100 sweet spot
Price range
£6.86–£159.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
3.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 18.2% of listings are out of stock. The average listing ranks #638 within Shoes. It carries 3,431 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
65%
Out of stock, average day
18.2%
Average rank
#638in Shoes
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,431per listing
Listings tracked
49

04 · Newcomers

Amazon counts 0 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Ugg Boots Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£5K£10K£15K£20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

45

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

33%

Top 20: 69%

Open market

25%

  • UGG25%
  • Litfun17%
  • Polar13%
  • LUNATECH7%
  • Fallzor7%
  • INNERSECT CO5%

Demand

Ugg Boots Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 28.7×

Search terms

Top Ugg Boots Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ugg274K/yr
  • uggs299K/yr
  • uggs women136K/yr
  • ugg boots479K/yr
  • ugg boots women104K/yr
  • ugg style boots65K/yr
  • ugg shoes75K/yr
  • ugg women14K/yr
  • black uggs10K/yr
  • ugg shoes for women10K/yr

Reviews and returns

What reviews say buyers love and hate about Ugg Boots Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall54%−0.20

come up slightly big

too small

Felt a little tight

Quality-Overall7%+1.19

They are poor quality for £16

Cheap

especially for the price should expect slightly better quality

Width4%−0.02

very wide. and I have feet like boats

Quite wide to begin with

Ease Of Use2%−0.01

Very difficult to put on if you have a high instep

Heel Support1%−0.01

my heels hung off the edge

Love

Comfort-Overall34%+2.23

Cute and comfortable

Comfy nice looking slippers

comfortable to wear

Quality-Overall16%+1.19

They look well made

Good quality

well made

Size-Overall12%−0.20

The fit is very accurate

Fit is good

Nice slippers good fit

Warmth9%+0.88

Really warm and don't slip off your foot

Warm and comfy

They keep your feet really warm

Value For Money8%−0.04

Good for the price

great value for money

Great value

Return

3.8% Return rate 72% Fixable by listing

Size-Overall43%▅▆▇█▅▆

come up slightly big

too small

Felt a little tight

Feet Fit13%█▆▅▂▃▄
Comfort-Overall7%▃▄▅▆█▃

Uncomfortable

Width5%▇█▂▃█▃

very wide. and I have feet like boats

Quite wide to begin with

Quality-Overall5%▂▃▄▃▅█

They are poor quality for £16

Cheap

especially for the price should expect slightly better quality

FAQ

Common Ugg Boots Women questions

Answered from the same tracked data.