tutu
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but pricing outside the sweet spot ($7.76 avg) keeps it on the watch list.
Competition
Incredible20%top-5 click share — an open shelf
Brand share
Great44%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good519.37avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.34–£27.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Okay£101K£101K/yr · 404K searches
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Avg price
Bad£7.76avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, tutu is a £101K/yr Amazon United Kingdom market (404K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
tutu market data
- Units sold / yr
- 10K–13K
- avg 0–100/product
- Revenue / yr
- £78K–£97K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #303
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 91%
- Out of stock
- 7.1%
- Avg brand age
- 33 months
- Avg seller age
- 184 days
Competition & brand share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
52 falling
Sellers
66
Top-5 brand share
44%
Top 20: 82%
Top-5 click share
20%
Top 20: 49%
Open market
51%
- AYBUY14%
- REDSTAR FANCY DRESS9%
- Yolev8%
- PHANTOMON7%
- TEROTY7%
- Glirop5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.5% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 8.5×
Top tutu search terms
- tutu96K/yr
- pink tutu63K/yr
- tutu skirts for women57K/yr
- pink tutu adult30K/yr
- tutu skirts for girls32K/yr
- tutu skirt17K/yr
- tutus10K/yr
- tutu adult11K/yr
- adult tutu12K/yr
- girls tutu skirts10K/yr
Top tutu products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AYBUY Tutu Skirts for Women Elastic 3 Layered Tulle Tutus Skirt for Adult Dance Ballet Tutu Skirts Sequins Stars for Dress-up Parties Dancing Rose Red
AYBUY£3.953.9★172 rev
Glirop Womens Tulle Tutu Skirts for Teen Adult 80S 90S Elastic Classic 16 Layered Ballet Skirt Fancy Dress for Ballet Prom Party Costume Masquerade Halloween Party (White)
Glirop£7.324.2★36 rev
VilaGi Tulle Tutu Skirts for Women Adult Tutu Skirt Elastic 4 Layered Adult Tutu for Dance Ballet Skirts for Party Fancy Dress Outfit Costume for Women and Teens Hot Pink
VilaGi£5.454.4★48 rev
REDSTAR FANCY DRESS Ladies Neon Tutu Skirt 80s Party Outfit Hen Party Running Costume 1980s (14-22 UK Pink)
REDSTAR FANCY DRESS£7.444.0★1,668 rev
Plipdhy Tutu Skirts for Women Pink Tutu Adult Tulle Tutu Skirts Tutu for Women Halloween Party Costume Dance 80s Tutu Fluffy for Dress-up Parties Dancing
Plipdhy£5.044.2★76 rev
Newest
by launch date
WHIPPY Tulle Skirt for Women Irregular Layered Mesh Tulle Tutu Skirt Short A-Line Ladies Tulle Skirt for Halloween Dancing Party Daily Black S
WHIPPY£8.8723 rev
EDLMKM 2PCS Tutu Skirts for Women Adult Tutu Skirts Pink Tutu 3 Layered 80s Fancy Dress for Women Ballet Skirts for Party Fancy Dress Outfit Costume for Womens and Teens
EDLMKM£6.9319 rev
AYBUY Tutu Skirts for Women Elastic 3 Layered Tulle Tutus Skirt for Adult Dance Ballet Tutu Skirts Sequins Stars for Dress-up Parties Dancing Rose Red
AYBUY£3.95172 rev
AYBUY Tutu Skirts for Women Elastic 3 Layered Tulle Tutus Skirt for Adult Dance Ballet Skirts for Dress-up Parties Dancing Rose Red
AYBUY£3.88209 rev
Plipdhy Tutu Skirts for Women Pink Tutu Adult Tulle Tutu Skirts Tutu for Women Halloween Party Costume Dance 80s Tutu Fluffy for Dress-up Parties Dancing
Plipdhy£5.0476 rev
Trending
90-day click momentumREDSTAR FANCY DRESS Ladies Neon Tutu Skirt 80s Party Outfit Hen Party Running Costume 1980s (14-22 UK Pink)
REDSTAR FANCY DRESS£7.444.0★
Glirop Womens Tulle Tutu Skirts for Teen Adult 80S 90S Elastic Classic 16 Layered Ballet Skirt Fancy Dress for Ballet Prom Party Costume Masquerade Halloween Party (White)
Glirop£7.324.2★
Yolev Tutu Skirts Adult Orange Tutu for Women Elastic 3 Layered Tulle Ballet Dance Skirts for Halloween Carnival Party
Yolev£5.164.1★
Lizzy Ladies Plain 3 Layered Short Tutu Skirt Tulle Adult Skirts Fancy Dress Halloween Hen Party Costume Accessory Lady Girls Women (UK Alpha S M Regular Regular Hot Pink)
Lizzy£3.673.6★
WHIPPY Tulle Skirt for Women Irregular Layered Mesh Tulle Tutu Skirt Short A-Line Ladies Tulle Skirt for Halloween Dancing Party Daily Black S
WHIPPY£8.874.5★
What buyers say about tutu
What buyers praise and complain about, mined from review topics.What buyers love
“Good price”
“fits well”
“They are beautifully made”
“a gorgeous colour”
“Great present”
“just as described”
“The elastic waistband is very comfortable”
“Sparkly”
“comfortable”
“Washes well and dries quickly”
What buyers complain about
“Has a really strong fishy smell”
“Absolutely terrible quality”
“Too small”
“Worked well in costume had expected to be slightly thicker”
“Cheap materials”
“Tried ironing it out but it ruined the effect altogether.”
“Its such a shame its so badly finished”
“My other tutu elastic broke”
“its see through”
“Little bit flimsy”
Top return reasons
Common questions
- Is tutu profitable to sell on Amazon United Kingdom?
- The niche generates £101K/yr across 118 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Worth a look (55/100).
- How competitive is the tutu niche?
- 52 brands and 66 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in tutu?
- Top complaints mined from reviews: Smell, Quality-Overall, Size-Overall. The return rate is 3.1%.
- When does demand for tutu peak?
- Demand peaks in Oct–Nov; the busiest month runs 8.5× the quietest.
- What does it cost to enter the tutu niche?
- Listings span £3.34–£27.81; the average listing price is £7.76 (sweet spot $15–$100). The average incumbent carries 519 reviews — the moat a new listing must climb.