Tutu
Tutu shows a fragmented shelf (top 5 take 20% of clicks), but pricing outside the sweet spot ($7.76 avg) keeps it on the watch list.
Flapen Score
Is Tutu profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Tutu is a £101K/yr Amazon United Kingdom market (404K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 55/100.
Tutu: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -4.5% over the last 90 days and 3.2% of searches end in a purchase.
£101K
revenue / yr
Who owns the niche?
The top 5 brands hold 44% of demand, so 56% of the market is open.
56%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 118 products
Top Tutu products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
AYBUY Tutu Skirts for Women Elastic 3 Layered Tulle Tutus Skirt for Adult Dance Ballet Tutu Skirts Sequins Stars for Dress-up Parties Dancing Rose Red
- Price
- £3.95
- Rating
- 3.9/5
- Reviews
- 172
- Age
- 1y ago
Glirop Womens Tulle Tutu Skirts for Teen Adult 80S 90S Elastic Classic 16 Layered Ballet Skirt Fancy Dress for Ballet Prom Party Costume Masquerade Halloween Party (White)
- Price
- £7.32
- Rating
- 4.2/5
- Reviews
- 36
- Age
- 1y ago
VilaGi Tulle Tutu Skirts for Women Adult Tutu Skirt Elastic 4 Layered Adult Tutu for Dance Ballet Skirts for Party Fancy Dress Outfit Costume for Women and Teens Hot Pink
- Price
- £5.45
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 1y ago
REDSTAR FANCY DRESS Ladies Neon Tutu Skirt 80s Party Outfit Hen Party Running Costume 1980s (14-22 UK Pink)
- Price
- £7.44
- Rating
- 4.0/5
- Reviews
- 1,668
- Age
- 7y ago
Plipdhy Tutu Skirts for Women Pink Tutu Adult Tulle Tutu Skirts Tutu for Women Halloween Party Costume Dance 80s Tutu Fluffy for Dress-up Parties Dancing
- Price
- £5.04
- Rating
- 4.2/5
- Reviews
- 76
- Age
- 1y ago
Trending
90-day click momentumREDSTAR FANCY DRESS Ladies Neon Tutu Skirt 80s Party Outfit Hen Party Running Costume 1980s (14-22 UK Pink)
- Price
- £7.44
- Rating
- 4.0/5
- Reviews
- 1,668
- Age
- 7y ago
Glirop Womens Tulle Tutu Skirts for Teen Adult 80S 90S Elastic Classic 16 Layered Ballet Skirt Fancy Dress for Ballet Prom Party Costume Masquerade Halloween Party (White)
- Price
- £7.32
- Rating
- 4.2/5
- Reviews
- 36
- Age
- 1y ago
Yolev Tutu Skirts Adult Orange Tutu for Women Elastic 3 Layered Tulle Ballet Dance Skirts for Halloween Carnival Party
- Price
- £5.16
- Rating
- 4.1/5
- Reviews
- 1,784
- Age
- 3y ago
Lizzy Ladies Plain 3 Layered Short Tutu Skirt Tulle Adult Skirts Fancy Dress Halloween Hen Party Costume Accessory Lady Girls Women (UK Alpha S M Regular Regular Hot Pink)
- Price
- £3.67
- Rating
- 3.6/5
- Reviews
- 68
- Age
- 1y ago
WHIPPY Tulle Skirt for Women Irregular Layered Mesh Tulle Tutu Skirt Short A-Line Ladies Tulle Skirt for Halloween Dancing Party Daily Black S
- Price
- £8.87
- Rating
- 4.5/5
- Reviews
- 23
- Age
- 5mo ago
Newest
by launch dateWHIPPY Tulle Skirt for Women Irregular Layered Mesh Tulle Tutu Skirt Short A-Line Ladies Tulle Skirt for Halloween Dancing Party Daily Black S
- Price
- £8.87
- Rating
- 4.5/5
- Reviews
- 23
- Age
- 5mo ago
EDLMKM 2PCS Tutu Skirts for Women Adult Tutu Skirts Pink Tutu 3 Layered 80s Fancy Dress for Women Ballet Skirts for Party Fancy Dress Outfit Costume for Womens and Teens
- Price
- £6.93
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 1y ago
AYBUY Tutu Skirts for Women Elastic 3 Layered Tulle Tutus Skirt for Adult Dance Ballet Tutu Skirts Sequins Stars for Dress-up Parties Dancing Rose Red
- Price
- £3.95
- Rating
- 3.9/5
- Reviews
- 172
- Age
- 1y ago
AYBUY Tutu Skirts for Women Elastic 3 Layered Tulle Tutus Skirt for Adult Dance Ballet Skirts for Dress-up Parties Dancing Rose Red
- Price
- £3.88
- Rating
- 4.0/5
- Reviews
- 209
- Age
- 1y ago
Plipdhy Tutu Skirts for Women Pink Tutu Adult Tulle Tutu Skirts Tutu for Women Halloween Party Costume Dance 80s Tutu Fluffy for Dress-up Parties Dancing
- Price
- £5.04
- Rating
- 4.2/5
- Reviews
- 76
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.
Brands
52 falling
Sellers
66
Top-5 brand share
44%
Top 20: 82%
Top-5 click share
20%
Top 20: 49%
Open market
51%
- AYBUY14%
- REDSTAR FANCY DRESS9%
- Yolev8%
- PHANTOMON7%
- TEROTY7%
- Glirop5%
Tutu demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov · busiest ÷ quietest = 8.5×
Top Tutu search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- tutu96K/yr
- pink tutu63K/yr
- tutu skirts for women57K/yr
- pink tutu adult30K/yr
- tutu skirts for girls32K/yr
- tutu skirt17K/yr
- tutus10K/yr
- tutu adult11K/yr
- adult tutu12K/yr
- girls tutu skirts10K/yr
What reviews say buyers love and hate about Tutu
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Good price”
“fits well”
“They are beautifully made”
“a gorgeous colour”
“Great present”
What buyers complain about
79% of reviews“Has a really strong fishy smell”
“Absolutely terrible quality”
“Too small”
“Worked well in costume had expected to be slightly thicker”
“Cheap materials”
Tutu return rate & reasons
Why buyers send it back, as a share of all return requests.
3.1%
Return rate
64%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Tutu questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
