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Turtle Neck Tops for Women

Fail

Demand is soft, at -79.5% this quarter, so Turtle Neck Tops for Women is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£13K/yr354K searches / yr
90-day growth
-79.5%search demand this quarter
Competition
12%top-5 click share · 57 brands · 71 sellers

Flapen Score

Turtle Neck Tops for Women against its category

The dotted line is the Fashion average. Past it, Turtle Neck Tops for Women is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Turtle Neck Tops for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Turtle Neck Tops for Women 354K times last year and spent an estimated £13K. The top 5 brands take 41% of clicks. Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 354K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -79.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.

Searches, last 12 months
354K
Growth, 90 days vs prior 90
-79.5%
Conversion, latest week
0.3%
Market size, estimated
£13Ka year
Peak month
November16.8× the quietest month
Top search term
turtle neck tops for women65K searches a year

02 · Price

A sale here is worth £12.20.

Listings sell for £12.20 on average, from £3.96 to £32.53. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £12.20 that is £0 to £1K a year per listing.

Average price
£12.20under the $15 to $100 sweet spot
Price range
£3.96–£32.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
5.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #809 within Jumpers, Cardigans & Sweatshirts. It carries 1,681 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
84%
Out of stock, average day
18.1%
Average rank
#809in Jumpers, Cardigans & Sweatshirts
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,681per listing
Listings tracked
231

04 · Newcomers

0 of last year's 60 launches cleared the first-year sales bar.

60 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
60
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Turtle Neck Tops for Women products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 12% of clicks, no more. An open shelf where new products get seen.

£0£130£259£389£519101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

57 rising

Sellers

71

Est. top-5 brand share

41%

Top 20: 78%

Est. top-5 click share

12%

Top 20: 31%

Open market

56%

  • ALGALAROUND10%
  • Re Tech UK9%
  • Amazon Essentials8%
  • Boomca8%
  • Totatuit5%
  • Aottori5%

Demand

Turtle Neck Tops for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Black Friday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 16.8×

Search terms

Top Turtle Neck Tops for Women search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • turtle neck tops for women65K/yr
  • high neck tops for women24K/yr
  • black turtleneck women21K/yr
  • turtleneck women19K/yr
  • polo neck jumpers for women uk55K/yr
  • roll neck tops for women13K/yr
  • polo neck jumpers8K/yr
  • ladies polo neck jumpers23K/yr
  • roll neck jumpers for women uk26K/yr
  • polo neck tops for women uk13K/yr

Reviews and returns

What reviews say buyers love and hate about Turtle Neck Tops for Women

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
20%of negative reviews mention “Size-Overall”
5.5%of orders come back
“Too tight”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Turtle Neck Tops for Women questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data