Turtle Neck Tops for Women
FailDemand is soft, at -79.5% this quarter, so Turtle Neck Tops for Women is a Fail.
- Flapen Score
- 44 / 100Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 4844
- Market size
- £13K/yr354K searches / yr
- 90-day growth
- -79.5%search demand this quarter
- Competition
- 12%top-5 click share · 57 brands · 71 sellers
Flapen Score
Turtle Neck Tops for Women against its category
The dotted line is the Fashion average. Past it, Turtle Neck Tops for Women is stronger. Inside it, weaker.
Market
The Turtle Neck Tops for Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Turtle Neck Tops for Women 354K times last year and spent an estimated £13K. The top 5 brands take 41% of clicks. Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 354K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -79.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.
- Searches, last 12 months
- 354K
- Growth, 90 days vs prior 90
- -79.5%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £13Ka year
- Peak month
- November16.8× the quietest month
- Top search term
- turtle neck tops for women65K searches a year
02 · Price
A sale here is worth £12.20.
Listings sell for £12.20 on average, from £3.96 to £32.53. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £12.20 that is £0 to £1K a year per listing.
- Average price
- £12.20under the $15 to $100 sweet spot
- Price range
- £3.96–£32.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 5.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #809 within Jumpers, Cardigans & Sweatshirts. It carries 1,681 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 84%
- Out of stock, average day
- 18.1%
- Average rank
- #809in Jumpers, Cardigans & Sweatshirts
- Average rating
- 4.16 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,681per listing
- Listings tracked
- 231
04 · Newcomers
0 of last year's 60 launches cleared the first-year sales bar.
60 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 60
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Turtle Neck Tops for Women products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Womens Classic Turtleneck Long Sleeve Top Fitted Style Available in Red White Black (UK Alpha S Regular Regular Black)
- Price
- £21.18
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 9mo ago

Womens Classic Turtleneck Long Sleeve Top Fitted Style Available in Red White Black (UK Alpha M Regular Regular Black)
- Price
- £21.08
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 9mo ago

Re Tech UK Ladies Plain Ribbed Cotton Polo Turtle Roll Neck Tunic Top Jumper Full Sleeve Black S/M 8-10
- Price
- £13.44
- Rating
- 4.1/5
- Reviews
- 1,213
- Age
- 9y ago

Zeagoo Womens Polo Neck Jumper Long Sleeve Basic Top High Neck Tee Shirt
- Price
- £9.30
- Rating
- 4.2/5
- Reviews
- 765
- Age
- 1y ago

Candid Styles Womens Ladies Polo Roll Neck Long Sleeve Turtle Neck Plain Jumper Top 8 26 M/L 12-14 Black
- Price
- £7.00
- Rating
- 3.9/5
- Reviews
- 2,502
- Age
- 8y ago
Trending
estimated 90-day click momentum
Shen&Qege Womens Bodysuits thong Mock Turtle Neck Sleeveless Stretchy Basic Bodysuit Tops
- Price
- £10.99
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 3mo ago

ALGALAROUND Womens T-Shirts 1/2 Sleeve Tops Turtle Neck Tight Elbow Length Sleeve Shirt Fitted T Shirt Ladies Short Sleeve Top Going Out Basic Shirt for Women Party Summer Casual Tee Black L
- Price
- £11.33
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 11mo ago

Neer 3 Pack Cotton Womens Turtleneck Long Sleeve Tops Thermal Underwear Base Layer Fall Winter Shirts Sweater(Black White Apricot M)
- Price
- £32.53
- Rating
- 4.3/5
- Reviews
- 863
- Age
- 1y ago

Totatuit Womens Summer T-Shirts Short Sleeve Elegant Turtleneck T-Shirt Casual Turtleneck Basic Pullover Slim Fit Soft Sexy Black L
- Price
- £9.37
- Rating
- 4.1/5
- Reviews
- 539
- Age
- 2y ago

Aottori Womens Thermal Top Turtle Neck Long Sleeve Top Ladies Basic Base Layers Soft Thermal Underwear Winter Warm Plain Mock Neck Pullover Red M
- Price
- £10.70
- Rating
- 4.3/5
- Reviews
- 431
- Age
- 1y ago
Newest
by launch date
Shen&Qege Womens Bodysuits thong Mock Turtle Neck Sleeveless Stretchy Basic Bodysuit Tops
- Price
- £10.99
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 3mo ago

Womens Classic Turtleneck Long Sleeve Top Fitted Style Available in Red White Black (UK Alpha S Regular Regular Black)
- Price
- £21.18
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 9mo ago

Womens Classic Turtleneck Long Sleeve Top Fitted Style Available in Red White Black (UK Alpha M Regular Regular Black)
- Price
- £21.08
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 9mo ago

ALGALAROUND Womens T-Shirts 1/2 Sleeve Tops Turtle Neck Tight Elbow Length Sleeve Shirt Fitted T Shirt Ladies Short Sleeve Top Going Out Basic Shirt for Women Party Summer Casual Tee Black L
- Price
- £11.33
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 11mo ago

Aottori Womens Thermal Top Turtle Neck Long Sleeve Top Ladies Basic Base Layers Soft Thermal Underwear Winter Warm Plain Mock Neck Pullover Red M
- Price
- £10.70
- Rating
- 4.3/5
- Reviews
- 431
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 12% of clicks, no more. An open shelf where new products get seen.
Brands
57 rising
Sellers
71
Est. top-5 brand share
41%
Top 20: 78%
Est. top-5 click share
12%
Top 20: 31%
Open market
56%
- ALGALAROUND10%
- Re Tech UK9%
- Amazon Essentials8%
- Boomca8%
- Totatuit5%
- Aottori5%
Demand
Turtle Neck Tops for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 16.8×
Search terms
Top Turtle Neck Tops for Women search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- turtle neck tops for women65K/yr
- high neck tops for women24K/yr
- black turtleneck women21K/yr
- turtleneck women19K/yr
- polo neck jumpers for women uk55K/yr
- roll neck tops for women13K/yr
- polo neck jumpers8K/yr
- ladies polo neck jumpers23K/yr
- roll neck jumpers for women uk26K/yr
- polo neck tops for women uk13K/yr
Reviews and returns
What reviews say buyers love and hate about Turtle Neck Tops for Women
We read the reviews and the return reasons for every product selling here.
“Too tight”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Turtle Neck Tops for Women questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









