Turtle Neck Tops for Women
FailDemand is soft, at -79.5% this quarter, so Turtle Neck Tops for Women is a Fail.
- Flapen Score
- 44 / 100Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 4844
- Market size
- £13K/yr354K searches / yr
- 90-day growth
- -79.5%search demand this quarter
- Competition
- 12%top-5 click share · 57 brands · 71 sellers
Flapen Score
Turtle Neck Tops for Women against its category
The dotted line is the Fashion average. Past it, Turtle Neck Tops for Women is stronger. Inside it, weaker.
Market
The Turtle Neck Tops for Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Turtle Neck Tops for Women 354K times last year and spent an estimated £13K. The top 5 brands take 41% of clicks. Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
0.3% of searches ended in a purchase last week.
Shoppers searched for this 354K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -79.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.
- Searches, last 12 months
- 354K
- Growth, 90 days vs prior 90
- -79.5%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £13Ka year
- Peak month
- November16.8× the quietest month
- Top search term
- turtle neck tops for women65K searches a year
02 · Price
A sale here is worth £12.20.
Listings sell for £12.20 on average, from £3.96 to £32.53. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £12.20 that is £0 to £1K a year per listing.
- Average price
- £12.20under the $15 to $100 sweet spot
- Price range
- £3.96–£32.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 5.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #809 within Jumpers, Cardigans & Sweatshirts. It carries 1,681 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 84%
- Out of stock, average day
- 18.1%
- Average rank
- #809in Jumpers, Cardigans & Sweatshirts
- Average rating
- 4.16 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,681per listing
- Listings tracked
- 231
04 · Newcomers
Amazon counts 0 of last year's 60 launches as successful.
60 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 60
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Turtle Neck Tops for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Womens Classic Turtleneck Long Sleeve Top Fitted Style Available in Red White Black (UK Alpha S Regular Regular Black)
- Price
- £21.18
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 9mo ago
Womens Classic Turtleneck Long Sleeve Top Fitted Style Available in Red White Black (UK Alpha M Regular Regular Black)
- Price
- £21.08
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 9mo ago
Re Tech UK Ladies Plain Ribbed Cotton Polo Turtle Roll Neck Tunic Top Jumper Full Sleeve Black S/M 8-10
- Price
- £13.44
- Rating
- 4.1/5
- Reviews
- 1,213
- Age
- 9y ago
Zeagoo Womens Polo Neck Jumper Long Sleeve Basic Top High Neck Tee Shirt
- Price
- £9.30
- Rating
- 4.2/5
- Reviews
- 765
- Age
- 1y ago
Candid Styles Womens Ladies Polo Roll Neck Long Sleeve Turtle Neck Plain Jumper Top 8 26 M/L 12-14 Black
- Price
- £7.00
- Rating
- 3.9/5
- Reviews
- 2,502
- Age
- 8y ago
Trending
90-day click momentum
Shen&Qege Womens Bodysuits thong Mock Turtle Neck Sleeveless Stretchy Basic Bodysuit Tops
- Price
- £10.99
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 3mo ago
ALGALAROUND Womens T-Shirts 1/2 Sleeve Tops Turtle Neck Tight Elbow Length Sleeve Shirt Fitted T Shirt Ladies Short Sleeve Top Going Out Basic Shirt for Women Party Summer Casual Tee Black L
- Price
- £11.33
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 11mo ago
Neer 3 Pack Cotton Womens Turtleneck Long Sleeve Tops Thermal Underwear Base Layer Fall Winter Shirts Sweater(Black White Apricot M)
- Price
- £32.53
- Rating
- 4.3/5
- Reviews
- 863
- Age
- 1y ago
Totatuit Womens Summer T-Shirts Short Sleeve Elegant Turtleneck T-Shirt Casual Turtleneck Basic Pullover Slim Fit Soft Sexy Black L
- Price
- £9.37
- Rating
- 4.1/5
- Reviews
- 539
- Age
- 2y ago
Aottori Womens Thermal Top Turtle Neck Long Sleeve Top Ladies Basic Base Layers Soft Thermal Underwear Winter Warm Plain Mock Neck Pullover Red M
- Price
- £10.70
- Rating
- 4.3/5
- Reviews
- 431
- Age
- 1y ago
Newest
by launch dateShen&Qege Womens Bodysuits thong Mock Turtle Neck Sleeveless Stretchy Basic Bodysuit Tops
- Price
- £10.99
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 3mo ago
Womens Classic Turtleneck Long Sleeve Top Fitted Style Available in Red White Black (UK Alpha S Regular Regular Black)
- Price
- £21.18
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 9mo ago
Womens Classic Turtleneck Long Sleeve Top Fitted Style Available in Red White Black (UK Alpha M Regular Regular Black)
- Price
- £21.08
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 9mo ago
ALGALAROUND Womens T-Shirts 1/2 Sleeve Tops Turtle Neck Tight Elbow Length Sleeve Shirt Fitted T Shirt Ladies Short Sleeve Top Going Out Basic Shirt for Women Party Summer Casual Tee Black L
- Price
- £11.33
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 11mo ago
Aottori Womens Thermal Top Turtle Neck Long Sleeve Top Ladies Basic Base Layers Soft Thermal Underwear Winter Warm Plain Mock Neck Pullover Red M
- Price
- £10.70
- Rating
- 4.3/5
- Reviews
- 431
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 12% of clicks. An open shelf where new products get seen.
Brands
57 rising
Sellers
71
Top-5 brand share
41%
Top 20: 78%
Top-5 click share
12%
Top 20: 31%
Open market
56%
- ALGALAROUND10%
- Re Tech UK9%
- Amazon Essentials8%
- Boomca8%
- Totatuit5%
- Aottori5%
Demand
Turtle Neck Tops for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 16.8×
Search terms
Top Turtle Neck Tops for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- turtle neck tops for women65K/yr
- high neck tops for women24K/yr
- black turtleneck women21K/yr
- turtleneck women19K/yr
- polo neck jumpers for women uk55K/yr
- roll neck tops for women13K/yr
- polo neck jumpers8K/yr
- ladies polo neck jumpers23K/yr
- roll neck jumpers for women uk26K/yr
- polo neck tops for women uk13K/yr
Reviews and returns
What reviews say buyers love and hate about Turtle Neck Tops for Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too tight
Runs small -
Too big
Poor quality
very very cheap quality
Not good quality as expected
Neck very small
Awful neck fit
Neck very loose
Not great material and fit
the material soon bobbled at the front
One thing to note is that it is not 100% cotton
I hardly wear them - its just not warm enough for winter
Not warm enough
Love
Fit perfect
Very flattering fit
Fits me well uk12-14
I found it to be a really good quality, comfortable product
Well made and colours are Gorgeous, I have two
Good quality
comfortable product
is very comfortable to wear
Lovely cosy top great value
Good value
good value for money
Good value for money
Looks amazing feels comfortable a good quality material fits well
Lovely soft material
Great material
Return
5.5% Return rate 79% Fixable by listing
Too tight
Runs small -
Too big
Neck very small
Awful neck fit
Neck very loose
Not great material and fit
the material soon bobbled at the front
One thing to note is that it is not 100% cotton
Blue would only fit a child
Poor quality
very very cheap quality
Not good quality as expected
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Turtle Neck Tops for Women questions
Answered from the same tracked data.