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Turtle Neck Tops for Men

Fail

Demand is soft, at -64.3% this quarter, so Turtle Neck Tops for Men is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£20K/yr319K searches / yr
90-day growth
-64.3%search demand this quarter
Competition
24%top-5 click share · 23 brands · 34 sellers

Flapen Score

Turtle Neck Tops for Men against its category

The dotted line is the Fashion average. Past it, Turtle Neck Tops for Men is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Turtle Neck Tops for Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Turtle Neck Tops for Men 319K times last year and spent an estimated £20K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 319K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -64.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
319K
Growth, 90 days vs prior 90
-64.3%
Conversion, latest week
0.4%
Market size, estimated
£20Ka year
Peak month
December13.3× the quietest month
Top search term
turtle neck tops for men62K searches a year

02 · Price

A sale here is worth £14.99.

Listings sell for £14.99 on average, from £4.98 to £54.09. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £14.99 that is £0 to £1K a year per listing.

Average price
£14.99under the $15 to $100 sweet spot
Price range
£4.98–£54.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 21.2% of listings are out of stock. The average listing ranks #678 within Jumpers, Cardigans & Sweatshirts. It carries 733 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
91%
Out of stock, average day
21.2%
Average rank
#678in Jumpers, Cardigans & Sweatshirts
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
733per listing
Listings tracked
78

04 · Newcomers

0 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Turtle Neck Tops for Men products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 24% of clicks, no more. An open shelf where new products get seen.

£0£589£1K£2K£2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

34

Est. top-5 brand share

74%

Top 20: 98%

Est. top-5 click share

24%

Top 20: 50%

Open market

23%

  • COOFANDY36%
  • WJL WHISPERING JONES LONDON15%
  • MLANM14%
  • CTU5%
  • Mountain Warehouse3%
  • NOROZE3%

Demand

Turtle Neck Tops for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 13.3×

Search terms

Top Turtle Neck Tops for Men search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • turtle neck tops for men62K/yr
  • high neck t shirts for men20K/yr
  • turtleneck men19K/yr
  • black turtleneck men13K/yr
  • polo neck jumpers for men29K/yr
  • turtle neck13K/yr
  • turtleneck11K/yr
  • roll neck jumpers for men uk17K/yr
  • mens turtle neck tops11K/yr
  • mens roll neck jumpers22K/yr

Reviews and returns

What reviews say buyers love and hate about Turtle Neck Tops for Men

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
3.3%of orders come back
“that is tight”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Turtle Neck Tops for Men questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data