turtle neck tops for men
Skip itSoft demand (-64.3% this quarter) — this niche doesn't clear our bar today.
Competition
Great24%top-5 click share — an open shelf
Price range
Great£4.98–£54.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great£14.99avg listing price — sweet spot $15–$100
Review moat
Good732.94avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Okay3.3%return rate — above 5% kills the launch gate
Market size
Bad£20K£20K/yr · 319K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-64.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, turtle neck tops for men is a £20K/yr Amazon United Kingdom market (319K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
turtle neck tops for men market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £30K–£37K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #678
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 92%
- Out of stock
- 21.2%
- Avg brand age
- 40 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
23 falling
Sellers
34
Top-5 brand share
74%
Top 20: 98%
Top-5 click share
24%
Top 20: 50%
Open market
23%
- COOFANDY36%
- WJL WHISPERING JONES LONDON15%
- MLANM14%
- CTU5%
- Mountain Warehouse3%
- NOROZE3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -64.3% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 13.3×
Top turtle neck tops for men search terms
- turtle neck tops for men62K/yr
- high neck t shirts for men20K/yr
- turtleneck men19K/yr
- black turtleneck men13K/yr
- polo neck jumpers for men29K/yr
- turtle neck13K/yr
- turtleneck11K/yr
- roll neck jumpers for men uk17K/yr
- mens turtle neck tops11K/yr
- mens roll neck jumpers22K/yr
Top turtle neck tops for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mens 6 Pack Shirts Plain Roll Neck Basic T Shirt Top Multi Pack Set Assorted M
WJL WHISPERING JONES LONDON£15.554.0★380 rev
Mens 6 Pack Shirts Plain Roll Neck Basic T Shirt Top Multi Pack Set Assorted L
WJL WHISPERING JONES LONDON£15.074.0★380 rev
COOFANDY Mens T-Shirt Short Sleeve High Neck T Shirts Mens Mock Turtleneck Tops Summer Knitted Tops Slim Fit White L
COOFANDY£16.484.4★533 rev
NOROZE Mens Turtleneck Jumper Long Sleeve Roll Neck Top Basic Lightweight Turtle Neck Sweater Pullover Black
NOROZE£13.144.3★41 rev
Mountain Warehouse Meribel Mens Thermal Baselayer Top - Combed Cotton Sweater Roll Neck Jumper Breathable Quick Drying & Fitted Sleeves - for Everyday Use Black M
Mountain Warehouse£11.784.3★2,493 rev
Newest
by launch date
COOFANDY Mens Mock Turtleneck T Shirt Short Sleeve Stand Collar Top Ribbed Knitted Pullover Stretchy Solid Tee Beige M
COOFANDY£12.8258 rev
COOFANDY Mens Mock Turtleneck T Shirt Short Sleeve Stand Collar Top Ribbed Knitted Pullover Stretchy Solid Tee Black S
COOFANDY£13.9058 rev
MLANM Mens Mock Turtleneck Long Sleeve T Shirts Casual Knitted Half Neck Thermal Lightweight Pullover Slim Fit Half Turtleneck Shirts Basic Undershirt Top Pullover Sweater Black XL
MLANM£13.8049 rev
MLANM Mens Casual Slim Fit Half Turtleneck Shirts Basic Long Sleeve Undershirt Top Knitted Pullover Mens Thermal Baselayer Top - Roll Neck Jumper Breathable - for Everyday Use Army Green XXL
MLANM£12.0249 rev
COOFANDY Mens Jumpers Turtleneck Tops for Men Long Sleeve Ribbed Knitted Jumper Lightweight Basic Sweater Black M
COOFANDY£13.02348 rev
Trending
90-day click momentum
Mens Half Turtleneck Shirt Long Sleeve Pullover Basic Designed Undershirt Polo Neck Stretch Slim Fit Sweaters Black XXL
CTU£15.394.0★
COOFANDY Mens Mock Turtleneck T Shirt Short Sleeve Stand Collar Top Ribbed Knitted Pullover Stretchy Solid Tee Black S
COOFANDY£13.904.6★
COOFANDY Mens Mock Turtleneck T Shirt Short Sleeve Stand Collar Top Ribbed Knitted Pullover Stretchy Solid Tee Beige M
COOFANDY£12.824.6★
TACVASEN Mens Jumper Turtle Neck Tops for Men Causal Knitted Work Jumper Slim Fit Winter Thermal Pullover Sweaters Black S
TACVASEN£21.064.2★
MLANM Mens Long Sleeve Turtleneck Jumper Casual Slim Fit White XL
MLANM£14.554.2★
What buyers say about turtle neck tops for men
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Excellent fit”
“Fine for the money”
“Extremely comfortable”
“The colour is really nice too”
“I love them thick soft material that should”
“Comfortable & Easy To Wash/Iron”
“Looks elegant”
“The ribbed knit allows airflow so it does not feel heavy”
“The stretchy knit fabric feels comfortable and fits well without being too tight, making it easy to wear for everyday use, outings, or layering under jackets”
What buyers complain about
“that is tight”
“feels quite cheap”
“material description not accurate”
“Bad quality one wash then hole appeared,absolute rubbish”
“These are really thin not what Is advertised”
“Very thin material”
“Short arms”
“The material quality is disappointing”
“The sleeves on the white tops are not the same colour as the rest of the top”
“the sleeves are slightly too small respective to the shirt size itself”
Top return reasons
Common questions
- Is turtle neck tops for men profitable to sell on Amazon United Kingdom?
- The niche generates £20K/yr across 78 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -64.3%. Flapen's verdict: Skip it (44/100).
- How competitive is the turtle neck tops for men niche?
- 23 brands and 34 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in turtle neck tops for men?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 3.3%.
- When does demand for turtle neck tops for men peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 13.3× the quietest.
- What does it cost to enter the turtle neck tops for men niche?
- Listings span £4.98–£54.09; the average listing price is £14.99 (sweet spot $15–$100). The average incumbent carries 733 reviews — the moat a new listing must climb.