Turtle Doves
FailDemand is soft, at -73.7% this quarter, so Turtle Doves is a Fail.
- Flapen Score
- 32 / 100Ranks 2,287 of 2,461 Fashion niches · −16 vs the category median of 4832
- Market size
- £40K/yr47K searches / yr
- 90-day growth
- -73.7%search demand this quarter
- Competition
- 81%top-5 click share · 2 brands · 6 sellers
Flapen Score
Turtle Doves against its category
The dotted line is the Fashion average. Past it, Turtle Doves is stronger. Inside it, weaker.
Market
The Turtle Doves market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Turtle Doves 47K times last year and spent an estimated £40K. All 2 brands take every click. Flapen scores it 32 out of 100, a Fail.
01 · Demand
4.9% of searches ended in a purchase last week.
Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -73.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.
- Searches, last 12 months
- 47K
- Growth, 90 days vs prior 90
- -73.7%
- Conversion, latest week
- 4.9%
- Market size, estimated
- £40Ka year
- Top search term
- turtle doves23K searches a year
02 · Price
A sale here is worth £17.02.
Listings sell for £17.02 on average, from £4.34 to £24.89. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £17.02 that is £2K to £4K a year per listing.
- Average price
- £17.02inside the $15 to $100 sweet spot
- Price range
- £4.34–£24.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
25% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 26.8% of listings are out of stock. The average listing ranks #1,990 within Accessories. It carries 90 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 50%
- Out of stock, average day
- 26.8%
- Average rank
- #1,990in Accessories
- Average rating
- 4.73 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 90per listing
- Listings tracked
- 8
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Turtle Doves products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Turtle Doves 100% Recycled Cashmere Fingerless Gloves Pebble
- Price
- £21.19
- Rating
- 4.5/5
- Reviews
- 207
- Age
- 9mo ago

2PCS Turtle Dove Friendship Ornament Set - Handcrafted Resin White Dove Figurines Christmas Tree & Home Decor Gift for Holiday Season
- Price
- £6.04
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago

Turtle Doves 100% Recycled Cashmere Fingerless Gloves (Light Blue)
- Price
- £23.71
- Rating
- 4.5/5
- Reviews
- 207
- Age
- 3y ago

Official Home Alone 2 Turtle Doves Authentic Made by John Perry USA
- Price
- £24.89
- Rating
- 4.6/5
- Reviews
- 81
- Age
- 1y ago

Turtle Doves 100% Recycled Cashmere Ear Warmer (Parma Violets)
- Price
- £15.90
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 9mo ago
Trending
90-day click momentum
2PCS Turtle Dove Friendship Ornament Set - Handcrafted Resin White Dove Figurines Christmas Tree & Home Decor Gift for Holiday Season
- Price
- £6.04
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago

Turtle Doves 100% Recycled Cashmere Fingerless Gloves (Light Blue)
- Price
- £23.71
- Rating
- 4.5/5
- Reviews
- 207
- Age
- 3y ago

2 Turtle Doves Christmas Tree Decoration Bauble Ornaments For The Home when Alone Xmas Tree Hanging Decor Xmas A Symbol Of Forever Friends 2 PCS
- Price
- £4.34
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Turtle Doves 100% Recycled Cashmere Fingerless Gloves Pebble
- Price
- £21.19
- Rating
- 4.5/5
- Reviews
- 207
- Age
- 9mo ago

Turtle Doves 100% Recycled Cashmere Ear Warmer (Parma Violets)
- Price
- £15.90
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 9mo ago
Newest
by launch date
2PCS Turtle Dove Friendship Ornament Set - Handcrafted Resin White Dove Figurines Christmas Tree & Home Decor Gift for Holiday Season
- Price
- £6.04
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago

2 Turtle Doves Christmas Tree Decoration Bauble Ornaments For The Home when Alone Xmas Tree Hanging Decor Xmas A Symbol Of Forever Friends 2 PCS
- Price
- £4.34
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Turtle Doves 100% Recycled Cashmere Ear Warmer (Parma Violets)
- Price
- £15.90
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 9mo ago

Turtle Doves 100% Recycled Cashmere Fingerless Gloves Pebble
- Price
- £21.19
- Rating
- 4.5/5
- Reviews
- 207
- Age
- 9mo ago

Official Home Alone 2 Turtle Doves Authentic Made by John Perry USA
- Price
- £24.89
- Rating
- 4.6/5
- Reviews
- 81
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Turtle Doves54%
- Generic46%
Demand
Turtle Doves search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 160.6× · 8 of 12 months tracked
Search terms
Top Turtle Doves search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- turtle doves23K/yr
- 2 turtle doves6K/yr
- two turtle doves3K/yr
- turtle doves home alone7K/yr
- turtle doves christmas tree decoration9K/yr
Reviews and returns
What reviews say buyers love and hate about Turtle Doves
What buyers praise, what they complain about and why they send it back, from the reviews.
Love
a nice novelty gift
Good value for money
Very warm lovely fit
Very warm lovely fit
Return
0.8% Return rate 59% Fixable by listing
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Turtle Doves questions
Answered from the same tracked data.









