How competitive is the Turtle Doves niche on Amazon United Kingdom?

2 brands and 6 sellers compete in Turtle Doves on Amazon United Kingdom. The top 5 Turtle Doves products take 81% of clicks and its top 5 brands hold 100% of demand.

Turtle Doves

soft demand (-73.7% this quarter) — Turtle Doves doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Turtle Doves profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Turtle Doves is a £40K/yr Amazon United Kingdom market (47K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 32/100.

Turtle Doves: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -73.7% over the last 90 days and 4.9% of searches end in a purchase.

£40K

revenue / yr

Units sold / yr3K

Search volume / yr-73.7%47K

Conversion rate4.9%

Avg price£17.02

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 6

Top-5 product click share81%

Open market0%

Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 8 products

Top Turtle Doves products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Turtle Doves 100% Recycled Cashmere Fingerless Gloves Pebble

Price: £21.19
Rating: 4.5/5
Reviews: 207
Age: 9mo ago

2PCS Turtle Dove Friendship Ornament Set - Handcrafted Resin White Dove Figurines Christmas Tree & Home Decor Gift for Holiday Season

Price: £6.04
Rating: 5.0/5
Reviews: 1
Age: 7mo ago

Turtle Doves 100% Recycled Cashmere Fingerless Gloves (Light Blue)

Price: £23.71
Rating: 4.5/5
Reviews: 207
Age: 3y ago

Official Home Alone 2 Turtle Doves Authentic Made by John Perry USA

Price: £24.89
Rating: 4.6/5
Reviews: 81
Age: 1y ago

Turtle Doves 100% Recycled Cashmere Ear Warmer (Parma Violets)

Price: £15.90
Rating: 5.0/5
Reviews: 3
Age: 9mo ago

Newest

by launch date

2PCS Turtle Dove Friendship Ornament Set - Handcrafted Resin White Dove Figurines Christmas Tree & Home Decor Gift for Holiday Season

Price: £6.04
Rating: 5.0/5
Reviews: 1
Age: 7mo ago

2 Turtle Doves Christmas Tree Decoration Bauble Ornaments For The Home when Alone Xmas Tree Hanging Decor Xmas A Symbol Of Forever Friends 2 PCS

Price: £4.34
Rating: 0.0/5
Reviews: 0
Age: 8mo ago

Turtle Doves 100% Recycled Cashmere Ear Warmer (Parma Violets)

Price: £15.90
Rating: 5.0/5
Reviews: 3
Age: 9mo ago

Turtle Doves 100% Recycled Cashmere Fingerless Gloves Pebble

Price: £21.19
Rating: 4.5/5
Reviews: 207
Age: 9mo ago

Official Home Alone 2 Turtle Doves Authentic Made by John Perry USA

Price: £24.89
Rating: 4.6/5
Reviews: 81
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Turtle Doves54%
Generic46%

Turtle Doves demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume47KCVR4.9%Products8Brands2Top 5 Brands100%OOS Rate26.8%Rating4.7★Reviews90Avg BSR#1,990

Top Turtle Doves search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

turtle doves23K/yr -76.6%4.7% conv.
2 turtle doves6K/yr -39.0%2.8% conv.
two turtle doves3K/yr -62.6%0.0% conv.
turtle doves home alone7K/yr -86.9%11.5% conv.
turtle doves christmas tree decoration9K/yr -98.6%0.0% conv.

What reviews say buyers love and hate about Turtle Doves

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Gifting Purpose50%

“a nice novelty gift”

Value For Money17%

“Good value for money”

Warmth17%

“Very warm lovely fit”

Size-Overall17%

“Very warm lovely fit”

Turtle Doves return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

59%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color

46%

2Gap/Hole

20%

3Size-Overall

4Quality-Overall

5Thin

Common Turtle Doves questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Turtle Doves 32/100 on Amazon United Kingdom — Skip it. The niche generates £40K/yr across 8 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -73.7% over the last 90 days.

Turtle Doves sells for £17.02 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £4.34–£24.89. The average incumbent carries 90 reviews — the moat a new listing must climb.