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Turquoise Jewellery for Women

Fail

Prices span $4.93–$14.76, mostly outside the sweet spot, so Turquoise Jewellery for Women is a Fail.

Flapen Score
39
39 / 100
Ranks 1,992 of 2,461 Fashion niches · −9 vs the category median of 48
Market size
£56K/yr246K searches / yr
90-day growth
+50.3%search demand this quarter
Competition
87%top-5 click share · 9 brands · 14 sellers

Flapen Score

Turquoise Jewellery for Women against its category

The dotted line is the Fashion average. Past it, Turquoise Jewellery for Women is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Turquoise Jewellery for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Turquoise Jewellery for Women 246K times last year and spent an estimated £56K. The top 5 brands take 90% of clicks. Demand peaks in Jun–Jul. Flapen scores it 39 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +50.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
246K
Growth, 90 days vs prior 90
+50.3%
Conversion, latest week
2.4%
Market size, estimated
£56Ka year
Peak month
June2.1× the quietest month
Top search term
turquoise jewellery for women73K searches a year

02 · Price

A sale here is worth £9.63.

Listings sell for £9.63 on average, from £4.93 to £14.76. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £9.63 that is £963 to £2K a year per listing.

Average price
£9.63under the $15 to $100 sweet spot
Price range
£4.93–£14.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£963–£2K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #989 within Novelty Jewellery. It carries 928 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#989in Novelty Jewellery
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
928per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Turquoise Jewellery for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

14

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

7%

  • BULINLIN39%
  • SIMPLÍ BASIC30%
  • XRCXBLSC14%
  • JEMYGINS3%
  • Thomas Sabo3%
  • JeweBella3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Turquoise Jewellery for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Jul · busiest ÷ quietest = 2.1×

Search terms

Top Turquoise Jewellery for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • turquoise jewellery for women73K/yr
  • turquoise earrings58K/yr
  • turquoise necklace37K/yr
  • turquoise bracelet25K/yr
  • turquoise23K/yr
  • turquoise jewellery9K/yr
  • turquoise earrings for women11K/yr
  • turquoise necklace for women6K/yr
  • turquoise bracelets for women5K/yr

Reviews and returns

What reviews say buyers love and hate about Turquoise Jewellery for Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.13

Unfit for purpose

Very small rings that small I cant get them on any fingers

Fastener Quality17%−0.02

Clasp feels a bit cheap

Color11%−0.01

Also a slightly diff colour

Quality-Overall11%+0.11

Quality not great

Love

Value For Money25%+2.74

Lovely earrings and great price

Great value

The price is good

Color17%−0.01

Nice colour

lovely splash of colour

Lovely turquoise colour

Quality-Overall7%+0.11

The quality is excellent

Quality

as I said the quality is excellent so I'm happy to recommend them

Size-Overall7%−0.13

a nice size

not too big

not too small

Ease Of Use7%+0.61

easy to use

easy to put on

Very easy to wear

Return

1.9% Return rate 78% Fixable by listing

Size-Overall43%▅▁▃█▅▃

Unfit for purpose

Very small rings that small I cant get them on any fingers

Color26%▁█▃▁▃▄

Also a slightly diff colour

Quality-Overall11%█▁▁▁▁▄

Quality not great

Durability4%▁▁▁▁▁█
Wrist Fit4%▁▁█▁▁▁

FAQ

Common Turquoise Jewellery for Women questions

Answered from the same tracked data.