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Trtl Travel Pillow

Fail

Demand is soft, at -61.0% this quarter, so Trtl Travel Pillow is a Fail.

Flapen Score
30
30 / 100
Ranks 2,344 of 2,461 Fashion niches · −18 vs the category median of 48
Market size
£156K/yr212K searches / yr
90-day growth
-61.0%search demand this quarter
Competition
88%top-5 click share · 4 brands · 6 sellers

Flapen Score

Trtl Travel Pillow against its category

The dotted line is the Fashion average. Past it, Trtl Travel Pillow is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Trtl Travel Pillow market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Trtl Travel Pillow 212K times last year and spent an estimated £156K. All 4 brands take every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -61.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £156K a year.

Searches, last 12 months
212K
Growth, 90 days vs prior 90
-61.0%
Conversion, latest week
1.9%
Market size, estimated
£156Ka year
Peak month
January3.2× the quietest month
Top search term
trtl travel pillow133K searches a year

02 · Price

A sale here is worth £38.75.

Listings sell for £38.75 on average, from £14.27 to £67.11. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £38.75 that is £10K to £19K a year per listing.

Average price
£38.75inside the $15 to $100 sweet spot
Price range
£14.27–£67.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£10K–£19K
Returns
5.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #31 within Luggage & Travel Gear. It carries 21,123 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
12.5%
Average rank
#31in Luggage & Travel Gear
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
21,123per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Trtl Travel Pillow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£16K£31K£47K£62K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • trtl92%
  • SnoozEasy3%
  • SARISUN3%
  • EPROICKS2%

Demand

Trtl Travel Pillow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Trtl Travel Pillow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • trtl travel pillow133K/yr
  • trtl21K/yr
  • turtle neck pillow for travel13K/yr
  • trtl neck pillow15K/yr
  • trtl pillow7K/yr
  • turtle neck pillow5K/yr
  • turtl8K/yr
  • turtle travel pillow7K/yr
  • trtl neck pillow for travel2K/yr

Reviews and returns

What reviews say buyers love and hate about Trtl Travel Pillow

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Comfort-Overall31%+0.14

Not comfortable

Cosy sleepy head

the plastic curved on the end where you rest your head is uncomfortable

Value For Money14%−0.13

So overpriced

Waste of money

Not valued for money

Thin4%−0.10

Cloth very thin

Breathability4%−0.10

I felt it was restricting my throat and breathing

Adhesion/Stickiness4%−0.10

it left all the sticky glue residue

Love

Comfort-Overall30%+0.14

Very comfortable

The eye mask is comfortable

great support comfortable very happy

Quality-Overall12%+1.08

Well made and easy to use

looks well made

Good quality

Value For Money7%−0.13

it's worth it

Good value for money

Great product at a great price

Cushion7%+0.56

comfortable pillow

Brilliant cushion for long flights

Good pillow

Sleep Quality5%+0.82

Sleep easy

Definitely helped me sleep

the bonus was a nice sleep mask

Return

5.9% Return rate 20% Fixable by listing

Comfort-Overall43%██████

Not comfortable

Cosy sleepy head

the plastic curved on the end where you rest your head is uncomfortable

Size-Overall15%▆▆▇▄█▆

I'm just disappointed that it wasn't fit for purpose

It's far too wide

the bag comes with it should be a little bigger as it hard to squeeze the pillow in

Functionality-Overall8%▆▇▄▆▆█

Did not work for me

didnt really work as intended

Value For Money7%▅█▇▄▂▆

So overpriced

Waste of money

Not valued for money

Quality-Overall6%▆▅█▆█▄

FAQ

Common Trtl Travel Pillow questions

Answered from the same tracked data.