Trtl Travel Pillow
FailDemand is soft, at -61.0% this quarter, so Trtl Travel Pillow is a Fail.
- Flapen Score
- 30 / 100Ranks 2,344 of 2,461 Fashion niches · −18 vs the category median of 4830
- Market size
- £156K/yr212K searches / yr
- 90-day growth
- -61.0%search demand this quarter
- Competition
- 88%top-5 click share · 4 brands · 6 sellers
Flapen Score
Trtl Travel Pillow against its category
The dotted line is the Fashion average. Past it, Trtl Travel Pillow is stronger. Inside it, weaker.
Market
The Trtl Travel Pillow market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Trtl Travel Pillow 212K times last year and spent an estimated £156K. All 4 brands take every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 30 out of 100, a Fail.
01 · Demand
1.9% of searches ended in a purchase last week.
Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -61.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £156K a year.
- Searches, last 12 months
- 212K
- Growth, 90 days vs prior 90
- -61.0%
- Conversion, latest week
- 1.9%
- Market size, estimated
- £156Ka year
- Peak month
- January3.2× the quietest month
- Top search term
- trtl travel pillow133K searches a year
02 · Price
A sale here is worth £38.75.
Listings sell for £38.75 on average, from £14.27 to £67.11. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £38.75 that is £10K to £19K a year per listing.
- Average price
- £38.75inside the $15 to $100 sweet spot
- Price range
- £14.27–£67.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £10K–£19K
- Returns
- 5.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #31 within Luggage & Travel Gear. It carries 21,123 reviews at 4.10 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 12.5%
- Average rank
- #31in Luggage & Travel Gear
- Average rating
- 4.10 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 21,123per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Trtl Travel Pillow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
trtl Travel and Airplane Pillow - Real Sleeping Experience on Long Flights - Neck and Shoulder Support - Super-Soft Lightweight Easy-to-Carry and Machine-Washable Flight Pillow - Grey
- Price
- £45.01
- Rating
- 4.0/5
- Reviews
- 36,555
- Age
- 12y ago

trtl Pillow - Scientifically Proven Super Soft Neck Support Travel Pillow - Machine Washable - Black
- Price
- £43.88
- Rating
- 4.0/5
- Reviews
- 36,555
- Age
- 12y ago

trtl Pillow Plus - Adjustable Neck Pillow for Traveling - Plane Pillow with Foam Padding for Head and Neck Support - Machine Washable - Waterproof Carry Bag - Charcoal
- Price
- £67.11
- Rating
- 3.7/5
- Reviews
- 1,330
- Age
- 7y ago

trtl Travel Pillow - Airplane Pillow for Neck and Shoulder Support - Soft Lightweight Machine-Washable Travel Pillows for Airplanes - Coral
- Price
- £45.23
- Rating
- 4.0/5
- Reviews
- 36,555
- Age
- 12y ago

trtl Travel Pillow - Airplane Pillow for Neck and Shoulder Support - Soft Lightweight Machine-Washable Travel Pillows for Airplanes - Red
- Price
- £44.41
- Rating
- 4.0/5
- Reviews
- 36,555
- Age
- 12y ago
Trending
90-day click momentum
trtl Travel Pillow Cool for Neck Support - Cooling Travel Pillows for Airplanes - with Breathable Fabric - Lightweight and Easy to Carry
- Price
- £56.25
- Rating
- 4.0/5
- Reviews
- 36,555
- Age
- 2y ago

EPROICKS Travel Pillow Twist memory Foam Neck Pillow for Travel Airplane Buses Trains at Home Chin Lumbar Leg Support Bendable Roll Pillow (gray)
- Price
- £14.27
- Rating
- 4.3/5
- Reviews
- 1,341
- Age
- 3y ago

trtl Travel and Airplane Pillow - Real Sleeping Experience on Long Flights - Neck and Shoulder Support - Super-Soft Lightweight Easy-to-Carry and Machine-Washable Flight Pillow - Grey
- Price
- £45.01
- Rating
- 4.0/5
- Reviews
- 36,555
- Age
- 12y ago

SnoozEasy Travel Pillow for Adults | Memory Foam 360 Degree Neck Support with Removable Pillow Case | Includes Travel Bag Eye Mask and Ear Plugs | Dark Grey | UK Brand
- Price
- £17.66
- Rating
- 4.5/5
- Reviews
- 1,018
- Age
- 2y ago

trtl Pillow - Scientifically Proven Super Soft Neck Support Travel Pillow - Machine Washable - Black
- Price
- £43.88
- Rating
- 4.0/5
- Reviews
- 36,555
- Age
- 12y ago
Newest
by launch date
trtl Travel Pillow Cool for Neck Support - Cooling Travel Pillows for Airplanes - with Breathable Fabric - Lightweight and Easy to Carry
- Price
- £56.25
- Rating
- 4.0/5
- Reviews
- 36,555
- Age
- 2y ago

SARISUN Travel Pillow for Airplane Plane Pillow with 3D Eye Mask for Sleeping 360Support Airplane Head Strap for Long Flight Stop Bobblehead Travel Essential Black
- Price
- £14.96
- Rating
- 4.4/5
- Reviews
- 3,645
- Age
- 2y ago

SnoozEasy Travel Pillow for Adults | Memory Foam 360 Degree Neck Support with Removable Pillow Case | Includes Travel Bag Eye Mask and Ear Plugs | Dark Grey | UK Brand
- Price
- £17.66
- Rating
- 4.5/5
- Reviews
- 1,018
- Age
- 2y ago

EPROICKS Travel Pillow Twist memory Foam Neck Pillow for Travel Airplane Buses Trains at Home Chin Lumbar Leg Support Bendable Roll Pillow (gray)
- Price
- £14.27
- Rating
- 4.3/5
- Reviews
- 1,341
- Age
- 3y ago

trtl Pillow Plus - Adjustable Neck Pillow for Traveling - Plane Pillow with Foam Padding for Head and Neck Support - Machine Washable - Waterproof Carry Bag - Charcoal
- Price
- £67.11
- Rating
- 3.7/5
- Reviews
- 1,330
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- trtl92%
- SnoozEasy3%
- SARISUN3%
- EPROICKS2%
Demand
Trtl Travel Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Trtl Travel Pillow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- trtl travel pillow133K/yr
- trtl21K/yr
- turtle neck pillow for travel13K/yr
- trtl neck pillow15K/yr
- trtl pillow7K/yr
- turtle neck pillow5K/yr
- turtl8K/yr
- turtle travel pillow7K/yr
- trtl neck pillow for travel2K/yr
Reviews and returns
What reviews say buyers love and hate about Trtl Travel Pillow
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not comfortable
Cosy sleepy head
the plastic curved on the end where you rest your head is uncomfortable
So overpriced
Waste of money
Not valued for money
Cloth very thin
I felt it was restricting my throat and breathing
it left all the sticky glue residue
Love
Very comfortable
The eye mask is comfortable
great support comfortable very happy
Well made and easy to use
looks well made
Good quality
it's worth it
Good value for money
Great product at a great price
comfortable pillow
Brilliant cushion for long flights
Good pillow
Sleep easy
Definitely helped me sleep
the bonus was a nice sleep mask
Return
5.9% Return rate 20% Fixable by listing
Not comfortable
Cosy sleepy head
the plastic curved on the end where you rest your head is uncomfortable
I'm just disappointed that it wasn't fit for purpose
It's far too wide
the bag comes with it should be a little bigger as it hard to squeeze the pillow in
Did not work for me
didnt really work as intended
So overpriced
Waste of money
Not valued for money
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Trtl Travel Pillow questions
Answered from the same tracked data.









