- Flapen Score
- 49 / 100Top 45% of 2,461 Fashion niches · +1 vs the category median of 4849
- Market size
- £50K/yr707K searches / yr
- 90-day growth
- -5.5%search demand this quarter
- Competition
- 8%top-5 click share · 113 brands · 165 sellers
Flapen Score
Trousers against its category
The dotted line is the Fashion average. Past it, Trousers is stronger. Inside it, weaker.
Market
The Trousers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Trousers 707K times last year and spent an estimated £50K. The top 5 brands take 47% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
0.4% of searches ended in a purchase last week.
Shoppers searched for this 707K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.
- Searches, last 12 months
- 707K
- Growth, 90 days vs prior 90
- -5.5%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £50Ka year
- Peak month
- November1.6× the quietest month
- Top search term
- trousers193K searches a year
02 · Price
A sale here is worth £18.07.
Listings sell for £18.07 on average, from £7.54 to £45.73. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £18.07 that is £0 to £2K a year per listing.
- Average price
- £18.07inside the $15 to $100 sweet spot
- Price range
- £7.54–£45.73
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 6.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #103 within Activewear. It carries 4,828 reviews at 4.12 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 83%
- Out of stock, average day
- 3.5%
- Average rank
- #103in Activewear
- Average rating
- 4.12 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,828per listing
- Listings tracked
- 400
04 · Newcomers
Amazon counts 2 of last year's 64 launches as successful.
64 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 64
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Trousers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Amazon Essentials Mens Slim-Fit All-Day Stretch Casual Chino Trouser Khaki Brown 33W / 30L
- Price
- £15.61
- Rating
- 4.2/5
- Reviews
- 31,499
- Age
- 7y ago

Amazon Essentials Mens Straight Fit Wrinkle-Resistant Flat-Front Casual Chino Trousers Brown (Khaki) 34W / 32L
- Price
- £15.00
- Rating
- 4.1/5
- Reviews
- 14,069
- Age
- 7y ago

Amazon Essentials Mens Straight Fit Wrinkle-Resistant Flat-Front Casual Chino Trousers Black (True Black) 36W / 30L
- Price
- £14.90
- Rating
- 4.1/5
- Reviews
- 14,069
- Age
- 7y ago

Amazon Essentials Mens Straight Fit Wrinkle-Resistant Flat-Front Casual Chino Trousers Green (Olive) 38W / 30L
- Price
- £14.99
- Rating
- 4.1/5
- Reviews
- 14,069
- Age
- 7y ago

mymixtrendz Mens Cargo Fleece Cuffed Slim Fit Bottom Track Pants Casual Trousers Jogging Cargo Pocket Work Wear Trouser (UK Alpha L Regular Regular Black 1)
- Price
- £13.00
- Rating
- 3.8/5
- Reviews
- 169
- Age
- 1y ago
Trending
90-day click momentum
Amazon Essentials Mens Straight Fit Wrinkle-Resistant Flat-Front Casual Chino Trousers Grey (Grey) 34W / 34L
- Price
- £11.14
- Rating
- 4.1/5
- Reviews
- 14,069
- Age
- 7y ago

Amazon Essentials Mens Classic-Fit Wrinkle-Resistant Flat-Front Stretch Chino Trouser Khaki Beige 38W / 32L
- Price
- £13.47
- Rating
- 4.0/5
- Reviews
- 61,685
- Age
- 6y ago

Amazon Essentials Mens Straight Fit Wrinkle-Resistant Flat-Front Casual Chino Trousers Black (True Black) 42W / 29L
- Price
- £14.15
- Rating
- 4.1/5
- Reviews
- 14,069
- Age
- 7y ago

Amazon Essentials Mens Classic-Fit Wrinkle-Resistant Pleated Chino Trousers (Available in Big and Tall) Black 44W / 30L
- Price
- £13.95
- Rating
- 4.2/5
- Reviews
- 17,299
- Age
- 3y ago

Amazon Essentials Mens Slim-Fit All-Day Stretch Casual Chino Trouser Khaki Brown 33W / 30L
- Price
- £15.61
- Rating
- 4.2/5
- Reviews
- 31,499
- Age
- 7y ago
Newest
by launch date
989Zé ENZO Mens Cargo Combat Jeans Casual Cotton Denim Straight Leg Pants Trousers Light Blue 34W / 32L
- Price
- £17.11
- Rating
- 4.4/5
- Reviews
- 122
- Age
- 9mo ago

JustSun Mens Trousers Casual Smart Trousers for Men with Elasticated Waist Suitable for Daily Casual Wear Grey XL
- Price
- £24.46
- Rating
- 4.2/5
- Reviews
- 38
- Age
- 1y ago

JustSun Mens Casual Chinos Trousers Joggers Elasticated Waist Trousers for Men Cotton Pants Gym Sports Tracksuit Bottoms Drawstring Sweatpants with Pockets Blue L
- Price
- £19.62
- Rating
- 4.1/5
- Reviews
- 182
- Age
- 1y ago

JustSun Mens Casual Chinos Trousers Joggers Elasticated Waist Trousers for Men Cotton Pants Gym Sports Tracksuit Bottoms Drawstring Sweatpants with Pockets Black L
- Price
- £19.59
- Rating
- 4.1/5
- Reviews
- 182
- Age
- 1y ago

mymixtrendz Mens Cargo Fleece Cuffed Slim Fit Bottom Track Pants Casual Trousers Jogging Cargo Pocket Work Wear Trouser (UK Alpha L Regular Regular Black 1)
- Price
- £13.00
- Rating
- 3.8/5
- Reviews
- 169
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 8% of clicks. An open shelf where new products get seen.
Brands
113 rising
Sellers
165
Top-5 brand share
47%
Top 20: 69%
Top-5 click share
8%
Top 20: 21%
Open market
57%
- Amazon Essentials24%
- YAOHUOLE8%
- 989Zé ENZO4%
- JustSun3%
- BRAND KRUZE2%
- Ze ENZO2%
Demand
Trousers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Trousers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- trousers193K/yr
- mens casual trousers67K/yr
- men trousers55K/yr
- casual trousers for men uk32K/yr
- mens cargo joggers41K/yr
- cargo28K/yr
- trousers men26K/yr
- cargo joggers for men uk34K/yr
- cargo jeans23K/yr
- lightweight cargo trousers for men uk9K/yr
Reviews and returns
What reviews say buyers love and hate about Trousers
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too short
Just too big
Poor Fit
Low quality
Garbage
Cheap
Low quality material
Bad material
Cheap material
burst seam after 2 wears
Failing apart after worn twice
Not great durability that
The stitching is shocking
in one place not stitch
the stitching looks like it's going to break immediately
Love
not too tight
fit as expected
Brilliant fit
Super comfortable
These trousers are comfy and cool and ideal for warm days
Comfortable to wear
Good quality arrived quickly
Excellent quality
Great product, great seller
Great value
Excellent price
Good value for money
handy pockets
Useful pockets too
lots of pockets
Return
6.3% Return rate 63% Fixable by listing
Too short
Just too big
Poor Fit
Low quality material
Bad material
Cheap material
big on waist
Very small waist
far too big on waist
Find out the length details. A very strange fit. Not what I expected.
the zip is quite short
Too short in length
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Trousers questions
Answered from the same tracked data.









