- Flapen Score
- 49 / 100Top 45% of 2,461 Fashion niches · +1 vs the category median of 4849
- Market size
- £50K/yr707K searches / yr
- 90-day growth
- -5.5%search demand this quarter
- Competition
- 8%top-5 click share · 113 brands · 165 sellers
Flapen Score
Trousers against its category
The dotted line is the Fashion average. Past it, Trousers is stronger. Inside it, weaker.
Market
The Trousers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Trousers 707K times last year and spent an estimated £50K. The top 5 brands take 47% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 707K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.
- Searches, last 12 months
- 707K
- Growth, 90 days vs prior 90
- -5.5%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £50Ka year
- Peak month
- November1.6× the quietest month
- Top search term
- trousers193K searches a year
02 · Price
A sale here is worth £18.07.
Listings sell for £18.07 on average, from £7.54 to £45.73. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £18.07 that is £0 to £2K a year per listing.
- Average price
- £18.07inside the $15 to $100 sweet spot
- Price range
- £7.54–£45.73
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 6.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #103 within Activewear. It carries 4,828 reviews at 4.12 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 83%
- Out of stock, average day
- 3.5%
- Average rank
- #103in Activewear
- Average rating
- 4.12 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,828per listing
- Listings tracked
- 400
04 · Newcomers
2 of last year's 64 launches cleared the first-year sales bar.
64 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 64
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Trousers products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Essentials Mens Slim-Fit All-Day Stretch Casual Chino Trouser Khaki Brown 33W / 30L
- Price
- £15.61
- Rating
- 4.2/5
- Reviews
- 31,499
- Age
- 7y ago

Amazon Essentials Mens Straight Fit Wrinkle-Resistant Flat-Front Casual Chino Trousers Brown (Khaki) 34W / 32L
- Price
- £15.00
- Rating
- 4.1/5
- Reviews
- 14,069
- Age
- 7y ago

Amazon Essentials Mens Straight Fit Wrinkle-Resistant Flat-Front Casual Chino Trousers Black (True Black) 36W / 30L
- Price
- £14.90
- Rating
- 4.1/5
- Reviews
- 14,069
- Age
- 7y ago

Amazon Essentials Mens Straight Fit Wrinkle-Resistant Flat-Front Casual Chino Trousers Green (Olive) 38W / 30L
- Price
- £14.99
- Rating
- 4.1/5
- Reviews
- 14,069
- Age
- 7y ago

mymixtrendz Mens Cargo Fleece Cuffed Slim Fit Bottom Track Pants Casual Trousers Jogging Cargo Pocket Work Wear Trouser (UK Alpha L Regular Regular Black 1)
- Price
- £13.00
- Rating
- 3.8/5
- Reviews
- 169
- Age
- 1y ago
Trending
estimated 90-day click momentum
Amazon Essentials Mens Straight Fit Wrinkle-Resistant Flat-Front Casual Chino Trousers Grey (Grey) 34W / 34L
- Price
- £11.14
- Rating
- 4.1/5
- Reviews
- 14,069
- Age
- 7y ago

Amazon Essentials Mens Classic-Fit Wrinkle-Resistant Flat-Front Stretch Chino Trouser Khaki Beige 38W / 32L
- Price
- £13.47
- Rating
- 4.0/5
- Reviews
- 61,685
- Age
- 6y ago

Amazon Essentials Mens Straight Fit Wrinkle-Resistant Flat-Front Casual Chino Trousers Black (True Black) 42W / 29L
- Price
- £14.15
- Rating
- 4.1/5
- Reviews
- 14,069
- Age
- 7y ago

Amazon Essentials Mens Classic-Fit Wrinkle-Resistant Pleated Chino Trousers (Available in Big and Tall) Black 44W / 30L
- Price
- £13.95
- Rating
- 4.2/5
- Reviews
- 17,299
- Age
- 3y ago

Amazon Essentials Mens Slim-Fit All-Day Stretch Casual Chino Trouser Khaki Brown 33W / 30L
- Price
- £15.61
- Rating
- 4.2/5
- Reviews
- 31,499
- Age
- 7y ago
Newest
by launch date
989Zé ENZO Mens Cargo Combat Jeans Casual Cotton Denim Straight Leg Pants Trousers Light Blue 34W / 32L
- Price
- £17.11
- Rating
- 4.4/5
- Reviews
- 122
- Age
- 9mo ago

JustSun Mens Trousers Casual Smart Trousers for Men with Elasticated Waist Suitable for Daily Casual Wear Grey XL
- Price
- £24.46
- Rating
- 4.2/5
- Reviews
- 38
- Age
- 1y ago

JustSun Mens Casual Chinos Trousers Joggers Elasticated Waist Trousers for Men Cotton Pants Gym Sports Tracksuit Bottoms Drawstring Sweatpants with Pockets Blue L
- Price
- £19.62
- Rating
- 4.1/5
- Reviews
- 182
- Age
- 1y ago

JustSun Mens Casual Chinos Trousers Joggers Elasticated Waist Trousers for Men Cotton Pants Gym Sports Tracksuit Bottoms Drawstring Sweatpants with Pockets Black L
- Price
- £19.59
- Rating
- 4.1/5
- Reviews
- 182
- Age
- 1y ago

mymixtrendz Mens Cargo Fleece Cuffed Slim Fit Bottom Track Pants Casual Trousers Jogging Cargo Pocket Work Wear Trouser (UK Alpha L Regular Regular Black 1)
- Price
- £13.00
- Rating
- 3.8/5
- Reviews
- 169
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 8% of clicks, no more. An open shelf where new products get seen.
Brands
113 rising
Sellers
165
Est. top-5 brand share
47%
Top 20: 69%
Est. top-5 click share
8%
Top 20: 21%
Open market
57%
- Amazon Essentials24%
- YAOHUOLE8%
- 989Zé ENZO4%
- JustSun3%
- BRAND KRUZE2%
- Ze ENZO2%
Demand
Trousers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Trousers search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- trousers193K/yr
- mens casual trousers67K/yr
- men trousers55K/yr
- casual trousers for men uk32K/yr
- mens cargo joggers41K/yr
- cargo28K/yr
- trousers men26K/yr
- cargo joggers for men uk34K/yr
- cargo jeans23K/yr
- lightweight cargo trousers for men uk9K/yr
Reviews and returns
What reviews say buyers love and hate about Trousers
We read the reviews and the return reasons for every product selling here.
“Too short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Trousers questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









