Trolls
FailThe top 5 brands take 98% of clicks, so Trolls is a Fail.
- Flapen Score
- 38 / 100Ranks 2,040 of 2,461 Fashion niches · −10 vs the category median of 4838
- Market size
- £47K/yr636K searches / yr
- 90-day growth
- -24.8%search demand this quarter
- Competition
- 46%top-5 click share · 7 brands · 114 sellers
Flapen Score
Trolls against its category
The dotted line is the Fashion average. Past it, Trolls is stronger. Inside it, weaker.
Market
The Trolls market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Trolls 636K times last year and spent an estimated £47K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
0.8% of searches ended in a purchase last week.
Shoppers searched for this 636K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.
- Searches, last 12 months
- 636K
- Growth, 90 days vs prior 90
- -24.8%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £47Ka year
- Peak month
- November9.8× the quietest month
- Top search term
- trolls370K searches a year
02 · Price
A sale here is worth £9.68.
Listings sell for £9.68 on average, from £3.79 to £24.15. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £9.68 that is £0 to £968 a year per listing.
- Average price
- £9.68under the $15 to $100 sweet spot
- Price range
- £3.79–£24.15
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£968
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
59% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #583 within Girls. It carries 297 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 69%
- Out of stock, average day
- 9.0%
- Average rank
- #583in Girls
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 297per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Trolls products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Trolls Girls Poppy Nightdress Purple Age 6 to 7 Years
- Price
- £7.41
- Rating
- 4.7/5
- Reviews
- 439
- Age
- 6y ago

10PCS Mini Troll Dolls Assorted Hair Colors Vintage Troll Action Figures 1.2 Adorable Cake Toppers Cute Little Guys for Collection Crafts & Party Favors
- Price
- £5.69
- Rating
- 4.1/5
- Reviews
- 50
- Age
- 8mo ago

Trolls Pyjamas | Girls Pyjamas | Poppy Girls PJs | Pink | 5-6 Years
- Price
- £10.08
- Rating
- 4.4/5
- Reviews
- 133
- Age
- 2y ago

Mattel Trolls Band Together Queen Poppy Small Doll with Removable Outfit & Plush Hair Toys Inspired by the Movie HNF06
- Price
- £11.11
- Rating
- 4.6/5
- Reviews
- 410
- Age
- 2y ago

Trolls Pyjamas | Girls Pyjamas | Poppy Girls PJs | Pink | 8-9 Years
- Price
- £11.02
- Rating
- 4.4/5
- Reviews
- 133
- Age
- 2y ago
Trending
90-day click momentum
Trolls Girls Poppy Nightdress Purple Age 6 to 7 Years
- Price
- £7.41
- Rating
- 4.7/5
- Reviews
- 439
- Age
- 6y ago

Trolls Girls Hoodie | Viva And Poppy Hooded Sweatshirt For Girls | Pink 3-4 Years
- Price
- £9.61
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 2y ago

DREAMWORKS TROLLS T- Shirt | Viva and Poppy Tshirt | Girls T-Shirts | Pink | 7-8 Years
- Price
- £8.55
- Rating
- 4.0/5
- Reviews
- 59
- Age
- 2y ago

Trolls Girls Hoodie | Viva And Poppy Hooded Sweatshirt For Girls | Pink 6-7 Years
- Price
- £9.49
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 2y ago

DREAMWORKS TROLLS T- Shirt | Viva and Poppy Tshirt | Girls T-Shirts | Pink | 4-5 Years
- Price
- £8.87
- Rating
- 4.0/5
- Reviews
- 59
- Age
- 2y ago
Newest
by launch date
10PCS Mini Troll Dolls Assorted Hair Colors Vintage Troll Action Figures 1.2 Adorable Cake Toppers Cute Little Guys for Collection Crafts & Party Favors
- Price
- £5.69
- Rating
- 4.1/5
- Reviews
- 50
- Age
- 8mo ago

Mattel DreamWorks Trolls Band Together BroZone On Tour Set with 5 Small Dolls & Tape Cassette Stand Collectible Toy Inspired by the Movie HTH35
- Price
- £10.45
- Rating
- 4.8/5
- Reviews
- 402
- Age
- 2y ago

DREAMWORKS TROLLS T- Shirt | Viva and Poppy Tshirt | Girls T-Shirts | Pink | 4-5 Years
- Price
- £8.87
- Rating
- 4.0/5
- Reviews
- 59
- Age
- 2y ago

DREAMWORKS TROLLS T- Shirt | Viva and Poppy Tshirt | Girls T-Shirts | Pink | 6-7 Years
- Price
- £9.17
- Rating
- 4.0/5
- Reviews
- 59
- Age
- 2y ago

DREAMWORKS TROLLS T- Shirt | Viva and Poppy Tshirt | Girls T-Shirts | Pink | 7-8 Years
- Price
- £8.55
- Rating
- 4.0/5
- Reviews
- 59
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
114
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
46%
Top 20: 87%
Open market
1%
- DREAMWORKS TROLLS59%
- Mattel19%
- Ziofy12%
- HENBRANDT4%
- tonies3%
- Little Live Pets1%
- Open — no brand owns it (1 brand, 1%)
Demand
Trolls search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 9.8×
Search terms
Top Trolls search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- trolls370K/yr
- troll146K/yr
- trolls toys57K/yr
- trolls band together14K/yr
- trolls figures15K/yr
- troll doll11K/yr
- trolls poppy7K/yr
- poppy trolls5K/yr
- troll dolls4K/yr
- troll toys6K/yr
Reviews and returns
What reviews say buyers love and hate about Trolls
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Small
Size up
tiny
Image is misleading
Not as shown
Really expensive
Not impressed as my daughter was excited about having all different colours
Poor colour variety - not as described
Love
Great little toy figures
Great quality toy
Great fun
Just what I needed
Did the job
Exactly as described
Great quality toy
Good quality
Great quality
its was affordable
good value for money
Excellent great value
Very good gift for a 4 year old
Birthday gift
Best birthday gift
Return
0.7% Return rate 66% Fixable by listing
Small
Size up
tiny
Not impressed as my daughter was excited about having all different colours
Poor colour variety - not as described
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Trolls questions
Answered from the same tracked data.









