Trolls
brand-locked demand (top 5 brands take 98% of clicks) — Trolls doesn't clear our bar today.
Flapen Score
Is Trolls profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Trolls is a £47K/yr Amazon United Kingdom market (636K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 38/100.
Trolls: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -24.8% over the last 90 days and 0.8% of searches end in a purchase.
£47K
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 32 products
Top Trolls products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Trolls Girls Poppy Nightdress Purple Age 6 to 7 Years
- Price
- £7.41
- Rating
- 4.7/5
- Reviews
- 439
- Age
- 6y ago
10PCS Mini Troll Dolls Assorted Hair Colors Vintage Troll Action Figures 1.2 Adorable Cake Toppers Cute Little Guys for Collection Crafts & Party Favors
- Price
- £5.69
- Rating
- 4.1/5
- Reviews
- 50
- Age
- 8mo ago
Trolls Pyjamas | Girls Pyjamas | Poppy Girls PJs | Pink | 5-6 Years
- Price
- £10.08
- Rating
- 4.4/5
- Reviews
- 133
- Age
- 2y ago
Mattel Trolls Band Together Queen Poppy Small Doll with Removable Outfit & Plush Hair Toys Inspired by the Movie HNF06
- Price
- £11.11
- Rating
- 4.6/5
- Reviews
- 410
- Age
- 2y ago
Trolls Pyjamas | Girls Pyjamas | Poppy Girls PJs | Pink | 8-9 Years
- Price
- £11.02
- Rating
- 4.4/5
- Reviews
- 133
- Age
- 2y ago
Trending
90-day click momentumTrolls Girls Poppy Nightdress Purple Age 6 to 7 Years
- Price
- £7.41
- Rating
- 4.7/5
- Reviews
- 439
- Age
- 6y ago
Trolls Girls Hoodie | Viva And Poppy Hooded Sweatshirt For Girls | Pink 3-4 Years
- Price
- £9.61
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 2y ago
DREAMWORKS TROLLS T- Shirt | Viva and Poppy Tshirt | Girls T-Shirts | Pink | 7-8 Years
- Price
- £8.55
- Rating
- 4.0/5
- Reviews
- 59
- Age
- 2y ago
Trolls Girls Hoodie | Viva And Poppy Hooded Sweatshirt For Girls | Pink 6-7 Years
- Price
- £9.49
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 2y ago
DREAMWORKS TROLLS T- Shirt | Viva and Poppy Tshirt | Girls T-Shirts | Pink | 4-5 Years
- Price
- £8.87
- Rating
- 4.0/5
- Reviews
- 59
- Age
- 2y ago
Newest
by launch date10PCS Mini Troll Dolls Assorted Hair Colors Vintage Troll Action Figures 1.2 Adorable Cake Toppers Cute Little Guys for Collection Crafts & Party Favors
- Price
- £5.69
- Rating
- 4.1/5
- Reviews
- 50
- Age
- 8mo ago
Mattel DreamWorks Trolls Band Together BroZone On Tour Set with 5 Small Dolls & Tape Cassette Stand Collectible Toy Inspired by the Movie HTH35
- Price
- £10.45
- Rating
- 4.8/5
- Reviews
- 402
- Age
- 2y ago
DREAMWORKS TROLLS T- Shirt | Viva and Poppy Tshirt | Girls T-Shirts | Pink | 4-5 Years
- Price
- £8.87
- Rating
- 4.0/5
- Reviews
- 59
- Age
- 2y ago
DREAMWORKS TROLLS T- Shirt | Viva and Poppy Tshirt | Girls T-Shirts | Pink | 6-7 Years
- Price
- £9.17
- Rating
- 4.0/5
- Reviews
- 59
- Age
- 2y ago
DREAMWORKS TROLLS T- Shirt | Viva and Poppy Tshirt | Girls T-Shirts | Pink | 7-8 Years
- Price
- £8.55
- Rating
- 4.0/5
- Reviews
- 59
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 falling
Sellers
114
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
46%
Top 20: 87%
Open market
1%
- DREAMWORKS TROLLS59%
- Mattel19%
- Ziofy12%
- HENBRANDT4%
- tonies3%
- Little Live Pets1%
- Open — no brand owns it (1 brand, 1%)
Trolls demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 9.8×
Top Trolls search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- trolls370K/yr
- troll146K/yr
- trolls toys57K/yr
- trolls band together14K/yr
- trolls figures15K/yr
- troll doll11K/yr
- trolls poppy7K/yr
- poppy trolls5K/yr
- troll dolls4K/yr
- troll toys6K/yr
What reviews say buyers love and hate about Trolls
What buyers mention most, as a share of all reviews.
What buyers love
98% of reviews“Great little toy figures”
“Just what I needed”
“Great quality toy”
“its was affordable”
“Very good gift for a 4 year old”
What buyers complain about
92% of reviews“Small”
“Image is misleading”
“Really expensive”
“Not impressed as my daughter was excited about having all different colours”
Trolls return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
66%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Trolls questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
