Is trolls profitable to sell on Amazon United Kingdom?

The niche generates £47K/yr across 32 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -24.8%. Flapen's verdict: Skip it (38/100).

How competitive is the trolls niche?

7 brands and 114 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in trolls?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 0.7%.

When does demand for trolls peak?

Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 9.8× the quietest.

What does it cost to enter the trolls niche?

Listings span £3.79–£24.15; the average listing price is £9.68 (sweet spot $15–$100). The average incumbent carries 297 reviews — the moat a new listing must climb.

trolls

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Review moat

Great296.56

avg incumbent reviews — the moat a new listing must climb

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay£3.79–£24.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£9.68

avg listing price — sweet spot $15–$100

Growth

Bad-24.8%

90-day search growth — must beat 0% to launch

Market size

Bad£47K

£47K/yr · 636K searches

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, trolls is a £47K/yr Amazon United Kingdom market (636K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

trolls market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: £39K–£48K; units × avg price
Conversion rate: 0.8%
Avg BSR: #583
Page quality: 0%
Prime: 69%
Sponsored: 59%
Out of stock: 9.0%
Avg brand age: 40 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

114

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

46%

Top 20: 87%

Open market

DREAMWORKS TROLLS59%
Mattel19%
Ziofy12%
HENBRANDT4%
tonies3%
Little Live Pets1%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 90 weeks — -24.8% search growth over the last 90 days.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 9.8×

Open Trend

Top trolls search terms

trolls370K/yr -33.5%0.4% conv.
troll146K/yr -19.3%0.1% conv.
trolls toys57K/yr -6.5%1.7% conv.
trolls band together14K/yr +29.1%0.0% conv.
trolls figures15K/yr -16.3%2.1% conv.
troll doll11K/yr +3.4%1.8% conv.
trolls poppy7K/yr +12.7%1.5% conv.
poppy trolls5K/yr +4.8%1.8% conv.
troll dolls4K/yr -16.8%2.5% conv.
troll toys6K/yr -18.9%1.9% conv.

All search terms

Top trolls products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Trolls Girls Poppy Nightdress Purple Age 6 to 7 Years

DREAMWORKS TROLLS£7.414.7★439 rev

10PCS Mini Troll Dolls Assorted Hair Colors Vintage Troll Action Figures 1.2 Adorable Cake Toppers Cute Little Guys for Collection Crafts & Party Favors

Ziofy£5.694.1★50 rev

Trolls Pyjamas | Girls Pyjamas | Poppy Girls PJs | Pink | 5-6 Years

DREAMWORKS TROLLS£10.084.4★133 rev

Mattel Trolls Band Together Queen Poppy Small Doll with Removable Outfit & Plush Hair Toys Inspired by the Movie HNF06

Mattel£11.114.6★410 rev

Trolls Pyjamas | Girls Pyjamas | Poppy Girls PJs | Pink | 8-9 Years

DREAMWORKS TROLLS£11.024.4★133 rev

Newest

by launch date

10PCS Mini Troll Dolls Assorted Hair Colors Vintage Troll Action Figures 1.2 Adorable Cake Toppers Cute Little Guys for Collection Crafts & Party Favors

Ziofy£5.6950 rev

8mo ago

Mattel DreamWorks Trolls Band Together BroZone On Tour Set with 5 Small Dolls & Tape Cassette Stand Collectible Toy Inspired by the Movie HTH35

Mattel£10.45402 rev

2y ago

DREAMWORKS TROLLS T- Shirt | Viva and Poppy Tshirt | Girls T-Shirts | Pink | 4-5 Years

DREAMWORKS TROLLS£8.8759 rev

2y ago

DREAMWORKS TROLLS T- Shirt | Viva and Poppy Tshirt | Girls T-Shirts | Pink | 6-7 Years

DREAMWORKS TROLLS£9.1759 rev

2y ago

DREAMWORKS TROLLS T- Shirt | Viva and Poppy Tshirt | Girls T-Shirts | Pink | 7-8 Years

DREAMWORKS TROLLS£8.5559 rev

2y ago

What buyers say about trolls

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience24%

“Great little toy figures”

Advertised Vs Actual Product19%

“Just what I needed”

Quality-Overall14%

“Great quality toy”

Value For Money13%

“its was affordable”

Gifting Purpose12%

“Very good gift for a 4 year old”

Size-Overall8%

“The sizing ials accurate”

Color3%

“the colours are vibrant”

Developmental Needs2%

“Great for toddlers and young kids to play with and be silly”

Weather Proof1%

“Perfect for Spring”

Thickness1%

“Medium thickness nightdress”

What buyers complain about

Size-Overall42%

“Small”

Advertised Vs Actual Product25%

“Image is misleading”

Value For Money17%

“Really expensive”

Color8%

“Not impressed as my daughter was excited about having all different colours”

Top return reasons

Size-Overall35%

Color16%

Noise Level6%

Functionality-Overall4%

Quality-Overall4%

Durability4%

Advertised Vs Actual Product4%

Compatibility-Overall3%

Comfort-Overall3%

Value For Money3%

Common questions

Is trolls profitable to sell on Amazon United Kingdom?: The niche generates £47K/yr across 32 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -24.8%. Flapen's verdict: Skip it (38/100).
How competitive is the trolls niche?: 7 brands and 114 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in trolls?: Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 0.7%.
When does demand for trolls peak?: Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 9.8× the quietest.
What does it cost to enter the trolls niche?: Listings span £3.79–£24.15; the average listing price is £9.68 (sweet spot $15–$100). The average incumbent carries 297 reviews — the moat a new listing must climb.

trolls

trolls market data

Competition & brand share

Demand & seasonality

Top trolls search terms

Top trolls products on Amazon

Top sellers

Newest

Trending

What buyers say about trolls

What buyers love

What buyers complain about

Top return reasons

Common questions

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