Is trolley coin profitable to sell on Amazon United Kingdom?

The niche generates £235K/yr across 37 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -12.2%. Flapen's verdict: Worth a look (58/100).

How competitive is the trolley coin niche?

27 brands and 28 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in trolley coin?

Top complaints mined from reviews: Size-Overall, Thickness, Functionality-Overall. The return rate is 0.1%.

When does demand for trolley coin peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the trolley coin niche?

Listings span £2.53–£6.26; the average listing price is £3.66 (sweet spot $15–$100). The average incumbent carries 356 reviews — the moat a new listing must climb.

trolley coin

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great10.0%

search→purchase rate — share of searches ending in a sale

Review moat

Great355.7

avg incumbent reviews — the moat a new listing must climb

Brand share

Great59%

top-5 brand share — no brand owns this niche

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay£235K

£235K/yr · 645K searches

Growth

Bad-12.2%

90-day search growth — must beat 0% to launch

Avg price

Bad£3.66

avg listing price — sweet spot $15–$100

Price range

Bad£2.53–£6.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, trolley coin is a £235K/yr Amazon United Kingdom market (645K searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 58/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

trolley coin market data

Units sold / yr: 50K–60K; avg 750–1,000/product
Revenue / yr: £183K–£220K; units × avg price
Conversion rate: 10.0%
Avg BSR: #317
Page quality: 0%
Prime: 100%
Sponsored: 57%
Out of stock: 3.1%
Avg brand age: 31 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

27 falling

Sellers

Top-5 brand share

59%

Top 20: 93%

Top-5 click share

41%

Top 20: 79%

Open market

37%

Caianwin24%
SOL15%
UK Phoenix11%
NEKAPLO5%
Horyue4%
Uskerb4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top trolley coin search terms

trolley token253K/yr -19.3%7.8% conv.
trolley coin95K/yr +3.4%7.3% conv.
shopping trolley token59K/yr -7.9%6.9% conv.
trolly coin uk33K/yr -12.1%7.3% conv.
trolley tokens25K/yr -20.8%5.0% conv.
trolley token uk22K/yr -12.4%7.8% conv.
trolley key22K/yr -2.0%2.2% conv.
trolley coin keyring17K/yr +3.5%6.8% conv.
trolly tokens uk18K/yr -7.3%6.3% conv.
trolley coins17K/yr -7.0%5.4% conv.

All search terms

Top trolley coin products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Caianwin 2 Pcs Trolley Token Stainless Steel Trolley Coin UK Pound for Removable Supermarket Keyrings 12 Sided Shopping Carts Key Clip Ideal for Shopping Basket Locker

Caianwin£3.484.4★118 rev

SOL 2pcs Shopping Trolley Token UK - Universal Fit - Trolley Coin Keyring

SOL£3.404.5★3,689 rev

Caianwin 2Pcs Trolley Token Stainless Steel Trolley Coin Removable Trolley Key for Releasing Supermarket Trolleys Shopping Trolley Token

Caianwin£2.744.3★1,405 rev

4 Pack Trolley and Locker Coin Tokens UK Pound Token Set with Keyring Holder Reusable 1 Trolley Coins for Shopping Carts Gym Lockers Lock Coin Replacement Ideal for Cashless Convenience

NEKAPLO£3.264.0★28 rev

Horyue 3 Pcs Trolley Coin Keyring Removable Stainless Steel Shopping Trolley Token Reusable Metal Trolley Token for Supermarket Shopping Trolleys

Horyue£3.174.3★15 rev

Newest

by launch date

Horyue 3 Pcs Trolley Coin Keyring Removable Stainless Steel Shopping Trolley Token Reusable Metal Trolley Token for Supermarket Shopping Trolleys

Horyue£3.1715 rev

3mo ago

3Pcs Shopping Trolley Token Detachable Trolley Coin Metal Trolley Token UK

Svalor£5.1445 rev

8mo ago

SWKJ 2-Pack Trolley Token UK Pound Trolley Coin Keyring for Shopping Trolleys & Gym Lockers Durable Metal with Key Clip Reusable Supermarket Cart & Locker Coin

SWKJ£3.2339 rev

8mo ago

YIXINHE 4 Pcs New Pound UK Coin Trolley Token |Trolly Shopping Coin | Trolley Tokens for Supermarket Cart Trolley Key | Shopping Trolley Token Keyrings

YIXINHE£3.4056 rev

10mo ago

Caianwin 2 Pcs Trolley Token Stainless Steel Trolley Coin UK Pound for Removable Supermarket Keyrings 12 Sided Shopping Carts Key Clip Ideal for Shopping Basket Locker

Caianwin£3.48118 rev

1y ago

What buyers say about trolley coin

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use21%

“Easy to use”

Value For Money16%

“Not expensive”

Quality-Overall15%

“They are good quality stainlesa steel suoermarket shopping trolley coins”

Advertised Vs Actual Product12%

“Just as advertised”

Size-Overall10%

“Perfect fit”

Chain/Key Quality3%

“so far they seem OK I like the chain”

Portability3%

“Can be used with a keychain and highly portable”

Locking Mechanism2%

“Holds coin securely”

Efficiency2%

“Does the job”

Durability2%

“Seems durable”

What buyers complain about

Size-Overall31%

“Too wide”

Thickness12%

“But theyre not thick enough”

Functionality-Overall9%

“it won't come out”

Quality-Overall8%

“Cheap”

Value For Money5%

“Expensive”

Compatibility-Overall5%

“Not fit for purpose”

Ease Of Use4%

“I wish the clip was a little bit easier to open”

Durability3%

“Orders these about 2 weeks ago fell apart aboutly discusted”

Advertised Vs Actual Product3%

“These look like nothing the picture”

Strength2%

“Looks nice, a bit flimsy”

Top return reasons

Size-Overall29%

Shape/Style18%

Functionality-Overall9%

Defective Material/Parts8%

Compatibility-Overall7%

Advertised Vs Actual Product4%

Color4%

Thin2%

Design-Overall2%