Trench Coats for Women

Shoppers searched for this 734K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -60.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.

Searches, last 12 months

734K

Growth, 90 days vs prior 90

-60.5%

Conversion, latest week

0.1%

Market size, estimated

£13Ka year

Peak month

November11.5× the quietest month

Top search term

trench coats for women188K searches a year

Listings sell for £35.57 on average, from £13.91 to £83.31. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £35.57 that is £0 to £4K a year per listing.

Average price

£35.57inside the $15 to $100 sweet spot

Price range

£13.91–£83.31

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

£0–£4K

Returns

11.7%of orders · Amazon United Kingdom median 0.6%

76% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 21.3% of listings are out of stock. The average listing ranks #262 within Coats, Jackets & Gilets. It carries 455 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

83%

Out of stock, average day

21.3%

Average rank

#262in Coats, Jackets & Gilets

Average rating

4.02 starsAmazon United Kingdom average 4.36 stars

Average reviews

455per listing

Listings tracked

72

15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months