Trench Coats for Women
FailDemand is soft, at -60.5% this quarter, so Trench Coats for Women is a Fail.
- Flapen Score
- 46 / 100Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 4846
- Market size
- £13K/yr734K searches / yr
- 90-day growth
- -60.5%search demand this quarter
- Competition
- 21%top-5 click share · 31 brands · 79 sellers
Flapen Score
Trench Coats for Women against its category
The dotted line is the Fashion average. Past it, Trench Coats for Women is stronger. Inside it, weaker.
Market
The Trench Coats for Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Trench Coats for Women 734K times last year and spent an estimated £13K. The top 5 brands take 50% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
0.1% of searches ended in a purchase last week.
Shoppers searched for this 734K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -60.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.
- Searches, last 12 months
- 734K
- Growth, 90 days vs prior 90
- -60.5%
- Conversion, latest week
- 0.1%
- Market size, estimated
- £13Ka year
- Peak month
- November11.5× the quietest month
- Top search term
- trench coats for women188K searches a year
02 · Price
A sale here is worth £35.57.
Listings sell for £35.57 on average, from £13.91 to £83.31. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £35.57 that is £0 to £4K a year per listing.
- Average price
- £35.57inside the $15 to $100 sweet spot
- Price range
- £13.91–£83.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 11.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 21.3% of listings are out of stock. The average listing ranks #262 within Coats, Jackets & Gilets. It carries 455 reviews at 4.02 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 83%
- Out of stock, average day
- 21.3%
- Average rank
- #262in Coats, Jackets & Gilets
- Average rating
- 4.02 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 455per listing
- Listings tracked
- 72
04 · Newcomers
Amazon counts 0 of last year's 15 launches as successful.
15 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 15
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Trench Coats for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Fahsyee Womens Faux Leather Trench Coat Long Moto Jacket Black M
- Price
- £28.96
- Rating
- 4.0/5
- Reviews
- 202
- Age
- 2y ago
ONLY Womens Onlvalerie Trenchcoat Cc OTW Trenchcoat Not Applicable Ginger Root S
- Price
- £30.24
- Rating
- 4.2/5
- Reviews
- 829
- Age
- 6y ago
Tuopuda Womens Waterproof Trench Coat Double-Breasted Classic Lapel Overcoat Belted Slim Fit Jackets Outerwear Coat with Detachable Hood(Khaki L)
- Price
- £27.09
- Rating
- 4.2/5
- Reviews
- 162
- Age
- 1y ago
CMTOP Trench Coats for Women Long Lightweight Hooded Trench Coat Solid Colour Classic Windproof Pea Coat Single-Breasted Windbreaker Jacket with Pockets for Spring Summer Autumn(Khaki Grey M)
- Price
- £22.21
- Rating
- 3.7/5
- Reviews
- 99
- Age
- 7mo ago
Orolay Long Trench Coat for Women with Belt Lightweight Double-Breasted Duster Trench Coat Slim Fit Khaki M
- Price
- £59.85
- Rating
- 4.6/5
- Reviews
- 216
- Age
- 5y ago
Trending
90-day click momentum
Womens Double Breasted Short Duster Trench Coat Long Sleeve Double Notched Lapel Trendy Casual Loose Fit Jacket with Pockets (Khaki M)
- Price
- £27.67
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Noisy may Nmmanya L/S Noos Womens Trench Coat Kalamata XS
- Price
- £28.58
- Rating
- 3.8/5
- Reviews
- 6
- Age
- 2y ago
Noisy may Nmmanya L/S Noos Trench Coat Otter XL
- Price
- £27.61
- Rating
- 3.4/5
- Reviews
- 3
- Age
- 1y ago
Noisy may Nmmanya L/S Noos Womens Trench Coat Kalamata S
- Price
- £27.16
- Rating
- 3.2/5
- Reviews
- 6
- Age
- 2y ago
Orolay Womens Long Trench Coat Double-Breasted Classic Lapel Overcoat with Belt Gray S
- Price
- £83.31
- Rating
- 4.2/5
- Reviews
- 54
- Age
- 2y ago
Newest
by launch dateWomens Double Breasted Short Duster Trench Coat Long Sleeve Double Notched Lapel Trendy Casual Loose Fit Jacket with Pockets (Khaki M)
- Price
- £27.67
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
CMTOP Trench Coats for Women Long Lightweight Hooded Trench Coat Solid Colour Classic Windproof Pea Coat Single-Breasted Windbreaker Jacket with Pockets for Spring Summer Autumn(Khaki Grey M)
- Price
- £22.21
- Rating
- 3.7/5
- Reviews
- 99
- Age
- 7mo ago
Womens Long Trench Coat with Belt Double Breasted Overcoat Windproof Casual Jacket Classic Lapel Collar Winter & Fall Outerwear (Beige) 8-16
- Price
- £19.91
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago
GRACE KARIN Womens Trench Coat Waisted A-line coat Single-breasted Lapel coat with Pockets Belted Dark blue M
- Price
- £43.12
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 1y ago
Tuopuda Womens Waterproof Trench Coat Double-Breasted Classic Lapel Overcoat Belted Slim Fit Jackets Outerwear Coat with Detachable Hood(Khaki L)
- Price
- £27.09
- Rating
- 4.2/5
- Reviews
- 162
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 21% of clicks. An open shelf where new products get seen.
Brands
31 falling
Sellers
79
Top-5 brand share
50%
Top 20: 91%
Top-5 click share
21%
Top 20: 50%
Open market
43%
- Orolay16%
- Fahsyee12%
- NOISY MAY9%
- Wantdo7%
- ONLY7%
- Tuopuda7%
Demand
Trench Coats for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 11.5×
Search terms
Top Trench Coats for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- trench coats for women188K/yr
- trench coat64K/yr
- womens trench coat32K/yr
- black coat47K/yr
- long coat for women68K/yr
- trench coat women23K/yr
- winter coat51K/yr
- ladies trench coat14K/yr
- long coat26K/yr
- women trench coat13K/yr
Reviews and returns
What reviews say buyers love and hate about Trench Coats for Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The size small was too big for me
Too big for me
too small
cheap tortashell type
Poor quality
poor quality
Arrived very creased
does not crease easily
It was quite creased when I received it
Material was thin
the mateial is a bit thin for my liking
so it doesn't look very flattering or nicely tapered in
Love
Very well made
the best quality coat ever on Amazon
Excellent quality
Good fit
Fits perfectly feel great in this trench coat
fits my sister, a size 12/14, perfectly
This is a lovely lightweight style jacket
lightweight,
Is quite light weight ok for the price
Value for money
It was a real bargain at the price
Worth it
Very comfortable
Comfortable to wear
is comfortable to wear
Return
11.7% Return rate 83% Fixable by listing
The size small was too big for me
Too big for me
too small
so it doesn't look very flattering or nicely tapered in
cheap tortashell type
Poor quality
poor quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Trench Coats for Women questions
Answered from the same tracked data.