trench coats for women
Skip itSoft demand (-60.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£35.57avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Price range
Great£13.91–£83.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Review moat
Great455.44avg incumbent reviews — the moat a new listing must climb
Market size
Bad£13K£13K/yr · 734K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad11.7%return rate — above 5% kills the launch gate
Growth
Bad-60.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, trench coats for women is a £13K/yr Amazon United Kingdom market (734K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
trench coats for women market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £27K–£36K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #262
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 76%
- Out of stock
- 21.3%
- Avg brand age
- 42 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
31 falling
Sellers
79
Top-5 brand share
50%
Top 20: 91%
Top-5 click share
21%
Top 20: 50%
Open market
43%
- Orolay16%
- Fahsyee12%
- NOISY MAY9%
- Wantdo7%
- ONLY7%
- Tuopuda7%
Demand & seasonality
Weekly Amazon search volume, last 91 weeks — -60.5% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 11.5×
Top trench coats for women search terms
- trench coats for women188K/yr
- trench coat64K/yr
- womens trench coat32K/yr
- black coat47K/yr
- long coat for women68K/yr
- trench coat women23K/yr
- winter coat51K/yr
- ladies trench coat14K/yr
- long coat26K/yr
- women trench coat13K/yr
Top trench coats for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fahsyee Womens Faux Leather Trench Coat Long Moto Jacket Black M
Fahsyee£28.964.0★202 rev
ONLY Womens Onlvalerie Trenchcoat Cc OTW Trenchcoat Not Applicable Ginger Root S
ONLY£30.244.2★829 rev
Tuopuda Womens Waterproof Trench Coat Double-Breasted Classic Lapel Overcoat Belted Slim Fit Jackets Outerwear Coat with Detachable Hood(Khaki L)
Tuopuda£27.094.2★162 rev
CMTOP Trench Coats for Women Long Lightweight Hooded Trench Coat Solid Colour Classic Windproof Pea Coat Single-Breasted Windbreaker Jacket with Pockets for Spring Summer Autumn(Khaki Grey M)
CMTOP£22.213.7★99 rev
Orolay Long Trench Coat for Women with Belt Lightweight Double-Breasted Duster Trench Coat Slim Fit Khaki M
Orolay£59.854.6★216 rev
Newest
by launch date
Womens Double Breasted Short Duster Trench Coat Long Sleeve Double Notched Lapel Trendy Casual Loose Fit Jacket with Pockets (Khaki M)
Generic£27.670 rev
CMTOP Trench Coats for Women Long Lightweight Hooded Trench Coat Solid Colour Classic Windproof Pea Coat Single-Breasted Windbreaker Jacket with Pockets for Spring Summer Autumn(Khaki Grey M)
CMTOP£22.2199 rev
Womens Long Trench Coat with Belt Double Breasted Overcoat Windproof Casual Jacket Classic Lapel Collar Winter & Fall Outerwear (Beige) 8-16
Generic£19.910 rev
GRACE KARIN Womens Trench Coat Waisted A-line coat Single-breasted Lapel coat with Pockets Belted Dark blue M
GRACE KARIN£43.1228 rev
Tuopuda Womens Waterproof Trench Coat Double-Breasted Classic Lapel Overcoat Belted Slim Fit Jackets Outerwear Coat with Detachable Hood(Khaki L)
Tuopuda£27.09162 rev
Trending
90-day click momentumWomens Double Breasted Short Duster Trench Coat Long Sleeve Double Notched Lapel Trendy Casual Loose Fit Jacket with Pockets (Khaki M)
Generic£27.670.0★
Noisy may Nmmanya L/S Noos Womens Trench Coat Kalamata XS
NOISY MAY£28.583.8★
Noisy may Nmmanya L/S Noos Trench Coat Otter XL
NOISY MAY£27.613.4★
Noisy may Nmmanya L/S Noos Womens Trench Coat Kalamata S
NOISY MAY£27.163.2★
Orolay Womens Long Trench Coat Double-Breasted Classic Lapel Overcoat with Belt Gray S
Orolay£83.314.2★
What buyers say about trench coats for women
What buyers praise and complain about, mined from review topics.What buyers love
“Very well made”
“Good fit”
“This is a lovely lightweight style jacket”
“Value for money”
“Very comfortable”
“Material is lightweight”
“Elegant, lightweight, and well worth the price ✨️ The trench coat is beautiful”
“it is waterproof”
“Aside from that it's very soft”
“Nice deep well-placed pockets”
What buyers complain about
“The size small was too big for me”
“cheap tortashell type”
“Arrived very creased”
“Material was thin”
“so it doesn't look very flattering or nicely tapered in”
“the pockets stick out”
“bad stitching on seams”
“plastic scratches”
“the sleeves are noticeably long”
“the sleeves are noticeably long”
Top return reasons
Common questions
- Is trench coats for women profitable to sell on Amazon United Kingdom?
- The niche generates £13K/yr across 72 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -60.5%. Flapen's verdict: Skip it (46/100).
- How competitive is the trench coats for women niche?
- 31 brands and 79 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in trench coats for women?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Wrinkles. The return rate is 11.7% — above our launch gate.
- When does demand for trench coats for women peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 11.5× the quietest.
- What does it cost to enter the trench coats for women niche?
- Listings span £13.91–£83.31; the average listing price is £35.57 (sweet spot $15–$100). The average incumbent carries 455 reviews — the moat a new listing must climb.