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Trench Coats for Women

soft demand (-60.5% this quarter) — Trench Coats for Women doesn't clear our bar today.

Flapen Score

46
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Market size 3Growth 0Conversion 1Competition 94Returns 1Price range 94Avg price 95Brand share 85Review moat 77Quality gap 94
This niche Category average

Is Trench Coats for Women profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Trench Coats for Women is a £13K/yr Amazon United Kingdom market (734K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 46/100.

Trench Coats for Women: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -60.5% over the last 90 days and 0.1% of searches end in a purchase.

£13K

revenue / yr

Units sold / yr1K
Search volume / yr-60.5%734K
Conversion rate0.1%
Avg price£35.57

Who owns the niche?

The top 5 brands hold 50% of demand, so 50% of the market is open.

50%

open market share

Brands · sellers31 · 79
Top-5 product click share21%
Open market50%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 72 products

Sponsored placement76%
New entrants (1y)15· 0 succeeded
Avg rating4.0★
Avg reviews455

Top Trench Coats for Women products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

£0£392£784£1K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

31 falling

Sellers

79

Top-5 brand share

50%

Top 20: 91%

Top-5 click share

21%

Top 20: 50%

Open market

43%

  • Orolay16%
  • Fahsyee12%
  • NOISY MAY9%
  • Wantdo7%
  • ONLY7%
  • Tuopuda7%

Trench Coats for Women demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume734KCVR0.1%Products72Brands31Top 5 Brands50%OOS Rate21.3%Rating4.0★Reviews455Avg BSR#262
45K35KBlack Friday '24Holiday '24Spike '25Black Friday '25NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 11.5×

Top Trench Coats for Women search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • trench coats for women188K/yr
  • trench coat64K/yr
  • womens trench coat32K/yr
  • black coat47K/yr
  • long coat for women68K/yr
  • trench coat women23K/yr
  • winter coat51K/yr
  • ladies trench coat14K/yr
  • long coat26K/yr
  • women trench coat13K/yr

What reviews say buyers love and hate about Trench Coats for Women

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Quality-Overall22%

Very well made

Size-Overall16%

Good fit

Weight Light9%

This is a lovely lightweight style jacket

Value For Money8%

Value for money

Comfort-Overall6%

Very comfortable

What buyers complain about

70% of reviews
Size-Overall26%

The size small was too big for me

Quality-Overall17%

cheap tortashell type

Wrinkles10%

Arrived very creased

Thickness8%

Material was thin

Shape/Style2%

so it doesn't look very flattering or nicely tapered in

Trench Coats for Women return rate & reasons

Why buyers send it back, as a share of all return requests.

11.7%

Return rate

83%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
55%
2Color
9%
3Material Quality
6%
4Shape/Style
5%
5Quality-Overall
4%

Common Trench Coats for Women questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Trench Coats for Women 46/100 on Amazon United Kingdom — Skip it. The niche generates £13K/yr across 72 tracked products. 0 of 15 products launched in the last 360 days are still selling. Search demand moved -60.5% over the last 90 days.
Search demand for Trench Coats for Women on Amazon United Kingdom peaks in Jan–Oct–Nov–Dec, where the busiest month runs 11.5× the quietest.