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Tree of Life Necklace

Fail

The top 5 products take 100% of clicks, so Tree of Life Necklace is a Fail.

Flapen Score
27
27 / 100
Ranks 2,398 of 2,461 Fashion niches · −21 vs the category median of 48
Market size
£26K/yr75K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
100%top-5 click share · 2 brands · 3 sellers

Flapen Score

Tree of Life Necklace against its category

The dotted line is the Fashion average. Past it, Tree of Life Necklace is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tree of Life Necklace market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tree of Life Necklace 75K times last year and spent an estimated £26K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 27 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
2.3%
Market size, estimated
£26Ka year
Peak month
December3.1× the quietest month
Top search term
tree of life necklace57K searches a year

02 · Price

A sale here is worth £14.97.

Listings sell for £14.97 on average, from £13.94 to £16.80. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £14.97 that is £0 to £1K a year per listing.

Average price
£14.97under the $15 to $100 sweet spot
Price range
£13.94–£16.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #3,145 within Jewellery. It carries 239 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#3,145in Jewellery
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
239per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Tree of Life Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£6K£13K£19K£26K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Heather Needham Silver94%
  • Silver Rock Jewellery6%

Demand

Tree of Life Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Tree of Life Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tree of life necklace57K/yr
  • tree of life pendant7K/yr
  • tree of life jewellery4K/yr
  • family tree necklace4K/yr
  • tree of life necklace for women3K/yr

Reviews and returns

What reviews say buyers love and hate about Tree of Life Necklace

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall50%−0.12

Low quality

Bad quality would rate 0 if possible

Durability50%−0.19

Broke immediately

Love

Gifting Purpose75%+4.90

Speedy delivery of lovely birthday gift

Bought as a gift very nice for the price

Lovely birthday gift for special friend

Quality-Overall25%−0.12

Looks good quality

Return

2.8% Return rate 43% Fixable by listing

Size-Overall43%▁▁▅█▅▁
Chain/Key Quality29%▁▁▁▁▅█
Durability14%█▁▁▁▁▁

Broke immediately

Quality-Overall14%▁▁█▁▁▁

Low quality

Bad quality would rate 0 if possible

FAQ

Common Tree of Life Necklace questions

Answered from the same tracked data.