Travel Pillow

Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months

2.9M

Growth, 90 days vs prior 90

-12.7%

Conversion, latest week

3.9%

Market size, estimated

£1.4Ma year

Peak month

October1.4× the quietest month

Top search term

travel pillow986K searches a year

Listings sell for £12.45 on average, from £5.94 to £45.01. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At £12.45 that is £50K to £62K a year per listing.

Average price

£12.45under the $15 to $100 sweet spot

Price range

£5.94–£45.01

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

4,000–5,000

Revenue per listing a year

£50K–£62K

Returns

2.3%of orders · Amazon United Kingdom median 0.6%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #11 within Luggage & Travel Gear. It carries 4,329 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

12.1%

Average rank

#11in Luggage & Travel Gear

Average rating

4.31 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,329per listing

Listings tracked

21

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

32 months