Travel Pillow
MaybeShoppers spend $1.4M a year here. But demand is soft, at -12.7% this quarter, so Travel Pillow is a Maybe.
- Flapen Score
- 55 / 100Top 24% of 2,461 Fashion niches · +7 vs the category median of 4855
- Market size
- £1.4M/yr2.9M searches / yr
- 90-day growth
- -12.7%search demand this quarter
- Competition
- 58%top-5 click share · 18 brands · 26 sellers
Flapen Score
Travel Pillow against its category
The dotted line is the Fashion average. Past it, Travel Pillow is stronger. Inside it, weaker.
Market
The Travel Pillow market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Travel Pillow 2.9M times last year and spent an estimated £1.4M. The top 5 brands take 67% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
3.9% of searches ended in a purchase last week.
Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.
- Searches, last 12 months
- 2.9M
- Growth, 90 days vs prior 90
- -12.7%
- Conversion, latest week
- 3.9%
- Market size, estimated
- £1.4Ma year
- Peak month
- October1.4× the quietest month
- Top search term
- travel pillow986K searches a year
02 · Price
A sale here is worth £12.45.
Listings sell for £12.45 on average, from £5.94 to £45.01. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At £12.45 that is £50K to £62K a year per listing.
- Average price
- £12.45under the $15 to $100 sweet spot
- Price range
- £5.94–£45.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £50K–£62K
- Returns
- 2.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #11 within Luggage & Travel Gear. It carries 4,329 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 12.1%
- Average rank
- #11in Luggage & Travel Gear
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,329per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Travel Pillow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cirorld Travel Pillow for Airplane Neck Pillow for Travel Memory Foam Travel Neck Pillow for Adults Adjustable & Compact Flight Pillow Ergonomic Neck Cushion With Ear Plugs Eye Mask Carry Bag
- Price
- £10.86
- Rating
- 4.4/5
- Reviews
- 4,732
- Age
- 2y ago
kierain Travel Pillow Memory Foam Neck Pillow for Travel Support Pillow Luxury Compact Lightweight Quick Pack for Camping Sleeping Rest Cushion (Gray)
- Price
- £7.11
- Rating
- 4.3/5
- Reviews
- 1,452
- Age
- 1y ago
Makimoo Memory Foam Travel Pillow Neck Pillow with 360-Degree Head Support Comfortable and Lightweight Ideal for Sleeping on Airplane Car Train Bus and Home Use Comes with Storage Bag (Grey)
- Price
- £6.89
- Rating
- 4.4/5
- Reviews
- 2,529
- Age
- 3y ago
WENGX Travel Pillow Neck Pillow Memory Foam Travel Pillows Head Support Cushion for Airplane Train Car Office Travel Essential Flight Pillows for a Long Hauls Sleeping Rest (Navy Blue)
- Price
- £8.00
- Rating
- 4.3/5
- Reviews
- 1,548
- Age
- 3y ago
Far win Travel Pillow 100% Pure Memory Foam U Shaped Neck Pillow Super Lightweight Portable Headrest Great for Airplane Car Home Office Sleeping (gray)
- Price
- £6.72
- Rating
- 4.4/5
- Reviews
- 3,275
- Age
- 1y ago
Trending
90-day click momentum
JetsCush Inflatable Neck Pillow for Travel Blow up Travel Pillow Compact Travel Neck Pillows for Adults with Eye Mask and Earplugs Lightweight Travel Pillow for Airplane Trains and Office Grey
- Price
- £6.85
- Rating
- 4.5/5
- Reviews
- 735
- Age
- 1y ago
Cirorld Travel Pillow for Airplane Neck Pillow for Travel Memory Foam Travel Neck Pillow for Adults Adjustable & Compact Flight Pillow Ergonomic Neck Cushion With Ear Plugs Eye Mask Carry Bag
- Price
- £10.93
- Rating
- 4.4/5
- Reviews
- 4,732
- Age
- 1y ago
Purecas 360 Memory Foam Travel Pillow for Adults | Adjustable Neck Support for Long Flights Train & Car Journeys | Includes Carry Case Eye Mask & Ear Plugs for Complete Travel Comfort(Light Grey)
- Price
- £13.48
- Rating
- 3.9/5
- Reviews
- 22
- Age
- 10mo ago
TRENDIQ Travel Pillow for Airplane- Premium Memory Foam with 100% Pure Cotton Cover Neck Pillow for Travel- Adjustable U-Shaped Flight Pillow with Eye Mask Ear Plugs Carry Bag & Carabiner Clip
- Price
- £13.31
- Rating
- 4.1/5
- Reviews
- 94
- Age
- 1y ago
Trespass Packaway Travel Pillow Snoozefest Granite One Size
- Price
- £5.94
- Rating
- 4.2/5
- Reviews
- 1,116
- Age
- 7y ago
Newest
by launch datePurecas 360 Memory Foam Travel Pillow for Adults | Adjustable Neck Support for Long Flights Train & Car Journeys | Includes Carry Case Eye Mask & Ear Plugs for Complete Travel Comfort(Light Grey)
- Price
- £13.48
- Rating
- 3.9/5
- Reviews
- 22
- Age
- 10mo ago
TRENDIQ Travel Pillow for Airplane- Premium Memory Foam with 100% Pure Cotton Cover Neck Pillow for Travel- Adjustable U-Shaped Flight Pillow with Eye Mask Ear Plugs Carry Bag & Carabiner Clip
- Price
- £13.31
- Rating
- 4.1/5
- Reviews
- 94
- Age
- 1y ago
JetsCush Inflatable Neck Pillow for Travel Blow up Travel Pillow Compact Travel Neck Pillows for Adults with Eye Mask and Earplugs Lightweight Travel Pillow for Airplane Trains and Office Grey
- Price
- £6.85
- Rating
- 4.5/5
- Reviews
- 735
- Age
- 1y ago
Egret Memory Foam Travel Neck Pillow 360 Ergonomic Head Neck & Chin Support for Airplane Flights Soft Washable Neck Pillow for Travel Car & Office (Pink
- Price
- £8.85
- Rating
- 4.5/5
- Reviews
- 124
- Age
- 1y ago
kierain Travel Pillow Memory Foam Neck Pillow for Travel Support Pillow Luxury Compact Lightweight Quick Pack for Camping Sleeping Rest Cushion (Gray)
- Price
- £7.11
- Rating
- 4.3/5
- Reviews
- 1,452
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
26
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
58%
Top 20: 99%
Open market
29%
- Cirorld31%
- Makimoo12%
- kierain9%
- WENGX7%
- Far win7%
- SnoozEasy4%
Demand
Travel Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Travel Pillow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- travel pillow986K/yr
- neck pillow733K/yr
- neck pillow for travel297K/yr
- travel pillow for airplane169K/yr
- travel neck pillow115K/yr
- travel neck pillows for airplanes41K/yr
- airplane pillow69K/yr
- neck pillow airplane42K/yr
- flight pillow65K/yr
- plane pillow52K/yr
Reviews and returns
What reviews say buyers love and hate about Travel Pillow
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
cannot relax into it
Not comfortable
Cosy sleepy head
One Size Does Not Actually Fit All
Too small
too big
doesnt seem to support much
Not supportive
Not much support
Way too soft, just collapses
This pillow is very hard
Too soft
really cheap
Absolute rubbish
Poor quality
Love
So comfortable
So comfortable and easy to use
Comfortable to wear
looks well made
Excellent product
Well made and easy to use
Absolutely amazing cushion
Brilliant cushion for long flights
It's smooth and the cushion is also between soft and firm
Good value for money
Good Price
Good value for money
having great sleep
Definitely helped me sleep
Great for side sleepers
Return
2.3% Return rate 33% Fixable by listing
cannot relax into it
Not comfortable
Cosy sleepy head
One Size Does Not Actually Fit All
Too small
too big
really cheap
Absolute rubbish
Poor quality
doesnt seem to support much
Not supportive
Not much support
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Travel Pillow questions
Answered from the same tracked data.