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Travel Jewellery Box

Fail

Products sell for $8.80 on average, outside the sweet spot, so Travel Jewellery Box is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£151K/yr666K searches / yr
90-day growth
+12.5%search demand this quarter
Competition
51%top-5 click share · 27 brands · 123 sellers

Flapen Score

Travel Jewellery Box against its category

The dotted line is the Fashion average. Past it, Travel Jewellery Box is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Jewellery Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Travel Jewellery Box 666K times last year and spent an estimated £151K. The top 5 brands take 55% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 666K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £151K a year.

Searches, last 12 months
666K
Growth, 90 days vs prior 90
+12.5%
Conversion, latest week
2.6%
Market size, estimated
£151Ka year
Peak month
December2.6× the quietest month
Top search term
travel jewellery box188K searches a year

02 · Price

A sale here is worth £8.80.

Listings sell for £8.80 on average, from £4.11 to £24.81. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £8.80 that is £2K to £4K a year per listing.

Average price
£8.80under the $15 to $100 sweet spot
Price range
£4.11–£24.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #239 within Shoe, Jewellery & Watch Accessories. It carries 964 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
97%
Out of stock, average day
10.0%
Average rank
#239in Shoe, Jewellery & Watch Accessories
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
964per listing
Listings tracked
34

04 · Newcomers

Amazon counts 2 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Travel Jewellery Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

123

Top-5 brand share

55%

Top 20: 94%

Top-5 click share

51%

Top 20: 86%

Open market

40%

  • CNMTCCO14%
  • Viktauy13%
  • bagsmart10%
  • hoinya10%
  • VLANDO7%
  • Becko US5%

Demand

Travel Jewellery Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.6×

Search terms

Top Travel Jewellery Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel jewellery box188K/yr
  • travel jewellery organiser79K/yr
  • small jewellery box78K/yr
  • travel jewellery case61K/yr
  • jewellery travel case39K/yr
  • travel jewellery pouch32K/yr
  • jewellery box travel32K/yr
  • mini jewellery box23K/yr
  • jewellery box small24K/yr
  • jewellery travel organiser14K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Jewellery Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall42%−0.15

- The case is rather large for travelling

Very small

Bigger than I expected

Strength8%−0.08

tacky and flimsy

not for anything chunky

Not very strong

Material Quality4%−0.05

quite nice -the exterior fabric is not as nice as the photo

Smell3%−0.01

smells

the smell was gone after a week

some reviews mentioned a smell in the box

Adhesion/Stickiness2%−0.03

The glue attaching the lid was messy and poirly finished

Love

Quality-Overall17%+0.58

it feels well made

Overall great quality box and good value - it looks very luxurious and high-end

Excellent quality

Size-Overall14%−0.15

It is a lovely compact size

fits

Great size - perfect for my wedding

Value For Money12%+0.78

Excellent value for money

Good value for money

Good value

Color10%+0.73

Colour is beautiful too

Lovely colour

I love the choices of colours that it is available in

Gifting Purpose8%

Cute gift

Amazing gift

Perfect for gift

Return

1.6% Return rate 66% Fixable by listing

Size-Overall52%▆▇█▆▇█

- The case is rather large for travelling

Very small

Bigger than I expected

Quality-Overall17%█▄▄▄▅▄
Color5%▄█▇▄▇▄

Only slightly negative is the colour was different than I expected

Colour Not Quite as Advertised

It is certainly not quite the same shade as shown in the listing

Weight Heavy3%▂▁█▃▃▁
Material Quality3%█▂▁▄▁█

quite nice -the exterior fabric is not as nice as the photo

FAQ

Common Travel Jewellery Box questions

Answered from the same tracked data.