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Travel Gifts

Maybe

The top 5 brands take only 29% of clicks. But shoppers spend only $98K a year here, so Travel Gifts is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 2,461 Fashion niches · +5 vs the category median of 48
Market size
£98K/yr479K searches / yr
90-day growth
+10.1%search demand this quarter
Competition
28%top-5 click share · 61 brands · 95 sellers

Flapen Score

Travel Gifts against its category

The dotted line is the Fashion average. Past it, Travel Gifts is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Travel Gifts 479K times last year and spent an estimated £98K. The top 5 brands take 29% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 479K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.

Searches, last 12 months
479K
Growth, 90 days vs prior 90
+10.1%
Conversion, latest week
2.3%
Market size, estimated
£98Ka year
Peak month
December6.7× the quietest month
Top search term
travel gifts133K searches a year

02 · Price

A sale here is worth £8.95.

Listings sell for £8.95 on average, from £2.47 to £21.94. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £8.95 that is £895 to £2K a year per listing.

Average price
£8.95under the $15 to $100 sweet spot
Price range
£2.47–£21.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£895–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #491 within Luggage & Travel Gear. It carries 3,028 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
7.5%
Average rank
#491in Luggage & Travel Gear
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,028per listing
Listings tracked
71

04 · Newcomers

Amazon counts 1 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Travel Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

61 falling

Sellers

95

Top-5 brand share

29%

Top 20: 68%

Top-5 click share

28%

Top 20: 65%

Open market

67%

  • MUXIUNT7%
  • Rachel Ellen Designs Ltd7%
  • MATEIN6%
  • Doraler5%
  • Looxmeer4%
  • Huaceary4%

Demand

Travel Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.7×

Search terms

Top Travel Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel gifts133K/yr
  • travel gifts for women91K/yr
  • travel gifts for men50K/yr
  • holiday gifts26K/yr
  • travel gift37K/yr
  • travelling gifts29K/yr
  • gifts for travellers women15K/yr
  • travel gifts for her10K/yr
  • gifts for travellers23K/yr
  • gifts for travel11K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall10%−0.01

too big

Some fitting issues

It's small

Comfort-Overall7%+0.70

Not comfortable at all

making it uncomfortable to wear

Not at all comfortable to wear

Quality-Overall6%+0.45

cheap quality

Bad quality

it was also less expensive so perhaps I should have expected a dip in quality

Durability5%−0.05

Broke

Did not last

Durability issues

Sleep Quality4%+0.22

struggled to sleep on them

which disrupted my sleep

struggling to fall asleep again

Love

Comfort-Overall14%+0.70

comfortable to hold

Excellent comfort

Comfortable on your face

Quality-Overall14%+0.45

The build quality feels solid

Amazing quality

Good quality bracelet

Value For Money8%+0.46

Excellent for the money

Amazing Value

Excellent value for money

Size-Overall6%−0.01

Easy to fit

Quite powerful for its size

Correct fit

Portability5%+0.33

Small and easy to carry

Portable fan

very portable

Return

0.9% Return rate 50% Fixable by listing

Size-Overall34%██▇▇▆▅

too big

Some fitting issues

It's small

Comfort-Overall13%▆▆██▇▆

Not comfortable at all

making it uncomfortable to wear

Not at all comfortable to wear

Quality-Overall7%██▇▇▆▇

cheap quality

Bad quality

it was also less expensive so perhaps I should have expected a dip in quality

Functionality-Overall6%▃▄▄▃▄█

Not doing the job

did not turn on

Didn't work

Strength4%▂▃▂▂▄█

FAQ

Common Travel Gifts questions

Answered from the same tracked data.