Travel Blanket
FailShoppers spend only $43K a year here, so Travel Blanket is a Fail.
- Flapen Score
- 46 / 100Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 4846
- Market size
- £43K/yr153K searches / yr
- 90-day growth
- -6.7%search demand this quarter
- Competition
- 41%top-5 click share · 25 brands · 39 sellers
Flapen Score
Travel Blanket against its category
The dotted line is the Fashion average. Past it, Travel Blanket is stronger. Inside it, weaker.
Market
The Travel Blanket market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Travel Blanket 153K times last year and spent an estimated £43K. The top 5 brands take 60% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
2.2% of searches ended in a purchase last week.
Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.
- Searches, last 12 months
- 153K
- Growth, 90 days vs prior 90
- -6.7%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £43Ka year
- Peak month
- October1.4× the quietest month
- Top search term
- travel blanket77K searches a year
02 · Price
A sale here is worth £12.97.
Listings sell for £12.97 on average, from £6.01 to £24.65. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.97 that is £0 to £1K a year per listing.
- Average price
- £12.97under the $15 to $100 sweet spot
- Price range
- £6.01–£24.65
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #69 within Luggage & Travel Gear. It carries 612 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 92%
- Out of stock, average day
- 7.3%
- Average rank
- #69in Luggage & Travel Gear
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 612per listing
- Listings tracked
- 37
04 · Newcomers
Amazon counts 0 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Travel Blanket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
flintronic Travel Blanket and Pillow 2 in 1 Airplane Blanket with Eye Mask and Ear Plugs Compact Office Blankets Lightweight & Portable Pillow for Adults Kids Long Flights and Trains (Grey)
- Price
- £12.40
- Rating
- 4.4/5
- Reviews
- 166
- Age
- 1y ago

JAJALUYA Travel Blanket Soft 2-in-1 Airplane Blanket 65x40 Inches Travel Essentials Car Blanket with Luggage Sleeve & Backpack Clip (Light Grey)
- Price
- £14.76
- Rating
- 4.7/5
- Reviews
- 31
- Age
- 6mo ago

BOACAY Soft & Warm Travel Blanket for Aeroplane & Car - Essential for Long Flights for Women Men Children - Compact Pillow with Luggage Sleeve & Backpack Clip
- Price
- £16.59
- Rating
- 4.6/5
- Reviews
- 2,257
- Age
- 3y ago

Travel Blanket and Pillow Ultra Soft 2 in 1 Airplane Blanket with Compact Pillowcase Luggage Strap Lightweight Travel Essential Ideal for Long Flights Camping Sunset (Light Pink)
- Price
- £12.22
- Rating
- 4.3/5
- Reviews
- 35
- Age
- 1y ago

BOACAY Packable Travel Blanket for Aeroplane Car - Compact Office Blanket - Portable Pillow for Adults Children with Case Luggage Sleeve Backpack Clip
- Price
- £17.80
- Rating
- 4.6/5
- Reviews
- 963
- Age
- 3y ago
Trending
90-day click momentum
GREENSAPPIRE Travel Blanket Pillow for Plane 2-in-1 Soft Airplane Blanket
- Price
- £9.55
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

JAJALUYA Travel Blanket Soft 2-in-1 Airplane Blanket 65x40 Inches Travel Essentials Car Blanket with Luggage Sleeve & Backpack Clip (Light Grey)
- Price
- £14.76
- Rating
- 4.7/5
- Reviews
- 31
- Age
- 6mo ago

flintronic Travel Blanket and Pillow 2 in 1 Airplane Blanket with Eye Mask and Ear Plugs Compact Office Blankets Lightweight & Portable Pillow for Long Flights and Trains (Navy Blue)
- Price
- £12.31
- Rating
- 4.4/5
- Reviews
- 166
- Age
- 1y ago

Megcdtr Travel Blanket and Pillow with Eye Mask and Ear Plugs(Pink)
- Price
- £11.95
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 5mo ago

LOMEE Premium Travel Blanket for Airplane Soft Airplane Blanket Pillow 2 in 1 with Compact Bag Hand Luggage Belt and Backpack Clip Portable Travel Essentials for Long Flights
- Price
- £13.45
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 2y ago
Newest
by launch date
flintronic Travel Blanket and Pillow 2 in 1 Airplane Blanket Compact Office Blankets Lightweight & Portable Foldable Pillow for Adults Kids Long Flights and Trains (Pink Flannel)
- Price
- £13.28
- Rating
- 4.4/5
- Reviews
- 166
- Age
- 2mo ago

GREENSAPPIRE Travel Blanket Pillow for Plane 2-in-1 Soft Airplane Blanket
- Price
- £9.55
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Megcdtr Travel Blanket and Pillow with Eye Mask and Ear Plugs(Pink)
- Price
- £11.95
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 5mo ago

JAJALUYA Travel Blanket Soft 2-in-1 Airplane Blanket 65x40 Inches Travel Essentials Car Blanket with Luggage Sleeve & Backpack Clip (Light Grey)
- Price
- £14.76
- Rating
- 4.7/5
- Reviews
- 31
- Age
- 6mo ago

Eulihent Travel Blanket and Pillow 2 in 1 Airplane Blanket Ultralight Compact Foldable Soft Flannel Blanket with Luggage Belt and Backpack Clip for Long Flights Camping Car Business Trips (Grey)
- Price
- £10.63
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 falling
Sellers
39
Top-5 brand share
60%
Top 20: 96%
Top-5 click share
41%
Top 20: 81%
Open market
35%
- flintronic25%
- BOACAY15%
- JAJALUYA8%
- ForestM6%
- Litume5%
- Megcdtr5%
Demand
Travel Blanket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Travel Blanket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- travel blanket77K/yr
- travel blanket for plane29K/yr
- travel blanket and pillow7K/yr
- travel blankets9K/yr
- travel pillow and blanket7K/yr
- plane blanket5K/yr
- travel duvet4K/yr
- airplane blanket4K/yr
- flight blanket4K/yr
- pillow blanket3K/yr
Reviews and returns
What reviews say buyers love and hate about Travel Blanket
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Larger than you think
Small
Bigger than I thought
Extremely thin and I was looking for something thicker
The blankets are thin
Thin
Cheap quality
Poor quality: avoid buying
Horrible nylon feel
Cheap materials
The material is more flimsy than you would expect for what it's used for
slippery shiny texture
Love
So soft and fluffy good quality
Very soft and length of the travel blanket is a generous size, very happy
I love how soft it is
Good quality travel blanket
Good Quality
Good product
is readily available when needed
Folds up neatly ideal for travel
Such a useful item to have for when you are on the go, trips etc
good for extra warmth
Keeps me warm
Lovely and soft and very warm
Light weight for travel
Positives are it is light weight
Lightweight and did what we needed it to, in respect of the back seat for the Dog on long journeys
Return
1.6% Return rate 50% Fixable by listing
Larger than you think
Small
Bigger than I thought
Cheap quality
Poor quality: avoid buying
Horrible nylon feel
Cheap materials
The material is more flimsy than you would expect for what it's used for
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Travel Blanket questions
Answered from the same tracked data.









