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Travel Blanket

Fail

Shoppers spend only $43K a year here, so Travel Blanket is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£43K/yr153K searches / yr
90-day growth
-6.7%search demand this quarter
Competition
41%top-5 click share · 25 brands · 39 sellers

Flapen Score

Travel Blanket against its category

The dotted line is the Fashion average. Past it, Travel Blanket is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Blanket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Travel Blanket 153K times last year and spent an estimated £43K. The top 5 brands take 60% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
153K
Growth, 90 days vs prior 90
-6.7%
Conversion, latest week
2.2%
Market size, estimated
£43Ka year
Peak month
October1.4× the quietest month
Top search term
travel blanket77K searches a year

02 · Price

A sale here is worth £12.97.

Listings sell for £12.97 on average, from £6.01 to £24.65. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.97 that is £0 to £1K a year per listing.

Average price
£12.97under the $15 to $100 sweet spot
Price range
£6.01–£24.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #69 within Luggage & Travel Gear. It carries 612 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
92%
Out of stock, average day
7.3%
Average rank
#69in Luggage & Travel Gear
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
612per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Travel Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

39

Top-5 brand share

60%

Top 20: 96%

Top-5 click share

41%

Top 20: 81%

Open market

35%

  • flintronic25%
  • BOACAY15%
  • JAJALUYA8%
  • ForestM6%
  • Litume5%
  • Megcdtr5%

Demand

Travel Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Travel Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel blanket77K/yr
  • travel blanket for plane29K/yr
  • travel blanket and pillow7K/yr
  • travel blankets9K/yr
  • travel pillow and blanket7K/yr
  • plane blanket5K/yr
  • travel duvet4K/yr
  • airplane blanket4K/yr
  • flight blanket4K/yr
  • pillow blanket3K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Blanket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall27%−0.08

Larger than you think

Small

Bigger than I thought

Thickness26%−0.11

Extremely thin and I was looking for something thicker

The blankets are thin

Thin

Quality-Overall14%−0.02

Cheap quality

Poor quality: avoid buying

Material Quality11%−0.08

Horrible nylon feel

Cheap materials

The material is more flimsy than you would expect for what it's used for

Texture/Consistency-Overall3%−0.02

slippery shiny texture

Love

Soft Feel21%

So soft and fluffy good quality

Very soft and length of the travel blanket is a generous size, very happy

I love how soft it is

Quality-Overall16%−0.02

Good quality travel blanket

Good Quality

Good product

Portability14%+0.87

is readily available when needed

Folds up neatly ideal for travel

Such a useful item to have for when you are on the go, trips etc

Warmth13%+0.79

good for extra warmth

Keeps me warm

Lovely and soft and very warm

Weight Light7%−0.04

Light weight for travel

Positives are it is light weight

Lightweight and did what we needed it to, in respect of the back seat for the Dog on long journeys

Return

1.6% Return rate 50% Fixable by listing

Size-Overall30%▅▄▅▄█▇

Larger than you think

Small

Bigger than I thought

Thin12%█▁▆▇▆▄
Quality-Overall9%▁█▁▆▃▃

Cheap quality

Poor quality: avoid buying

Material Quality9%█▅▃▅▅▅

Horrible nylon feel

Cheap materials

The material is more flimsy than you would expect for what it's used for

Color8%█▃▄▁▄▁

FAQ

Common Travel Blanket questions

Answered from the same tracked data.