Is travel bag profitable to sell on Amazon United Kingdom?

The niche generates £323K/yr across 47 tracked products. 7 of 12 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Worth a look (51/100).

How competitive is the travel bag niche?

24 brands and 33 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in travel bag?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 2.3%.

When does demand for travel bag peak?

Demand peaks in Aug–Sep; the busiest month runs 1.9× the quietest.

What does it cost to enter the travel bag niche?

Listings span £7.50–£48.81; the average listing price is £17.70 (sweet spot $15–$100). The average incumbent carries 1,755 reviews — the moat a new listing must climb.

travel bag

Worth a look

Shows a sweet-spot price point ($17.70 avg), but weak search conversion (1.3%) keeps it on the watch list.

Avg price

Great£17.70

avg listing price — sweet spot $15–$100

Price range

Great£7.50–£48.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.3%

return rate — above 5% kills the launch gate

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Market size

Good£323K

£323K/yr · 1.4M searches

Review moat

Okay1,755.47

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-9.0%

90-day search growth — must beat 0% to launch

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, travel bag is a £323K/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 51/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

travel bag market data

Units sold / yr: 15K–20K; avg 100–250/product
Revenue / yr: £266K–£354K; units × avg price
Conversion rate: 1.3%
Avg BSR: #49
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 4.2%
Avg brand age: 35 months
Avg seller age: 175 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

Top-5 brand share

66%

Top 20: 98%

Top-5 click share

43%

Top 20: 77%

Open market

25%

LOVEVOOK17%
Lekesky16%
HOTOR13%
ETRONIK10%
bagsmart10%
flintronic9%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.0% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 1.9×

Open Trend

Top travel bag search terms

hospital bag229K/yr -6.4%0.7% conv.
overnight bag231K/yr -6.5%0.9% conv.
weekend bags for women210K/yr -14.8%0.6% conv.
weekend bag157K/yr -10.2%0.4% conv.
overnight bags for women87K/yr -24.0%1.1% conv.
small travel bag55K/yr +2.3%0.2% conv.
duffle bag womens59K/yr -6.6%0.3% conv.
luggage bag54K/yr +6.5%0.3% conv.
holdall bags for women41K/yr +8.1%0.6% conv.
luggage bags for travel35K/yr +17.8%0.2% conv.

All search terms

Top travel bag products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HOTOR Travel Bags for Women - Lightweight Overnight Holdall Bag Large Carry on Luggage Weekend Bag with Shoe Compartment & Toiletry Bag Travel Duffel Sport Gym Tote Black 34.0 x 45.0 x 20.0 cm

HOTOR£13.614.6★1,641 rev

Lekesky Large Foldable Travel Duffe Bag - 60L Waterproof Holdall Luggage Bag with Shoes Compartment Weekend Overnight Sports Bag for Women and Men(Striped 63 * 30 * 28cm)

Lekesky£17.214.6★1,227 rev

ETRONIK Ryanair Cabin Bags 40×30×20 24L Travel Bag with Shoe Compartment Water Resistent Underseat Hand Luggage Bag Gym Bag Overnight Weekend Bags for Women Carry-on Holdall Hospital Bag Black

ETRONIK£12.574.6★159 rev

Duffel Bag Foldable Overnight Weekend Bags for Women Lightweight Hospital Bag with Wet and Dry Separation Bag Large Holdall/Cabin/Gym Bag for Sports and Travel - Pink

flintronic£11.594.5★4,738 rev

BAGSMART Womens Gym Bag 24L Travel Bag for Weekend Overnight with Wet Pocket Underseat Cabin Bag for EasyJet Carry on for Ryanair & Trolley Sleeve Ultra Lightweight Camel

bagsmart£19.354.6★214 rev

Newest

by launch date

HOTOR Travel Bags for Women - Lightweight Overnight Holdall Bag Large Carry on Luggage Weekend Bag with Shoe Compartment & Toiletry Bag Travel Duffel Sport Gym Tote Black 34.0 x 45.0 x 20.0 cm

HOTOR£13.611,641 rev

4mo ago

Narwey Easyjet Underseat Cabin Bag 45x36x20 Easy Jet Under Seat Cabin Bag Lightweight Hospital Bag Foldable Travel Weekend Overnight Holdall Bags for Women and Men 25L (Khaki)

Narwey£12.9186 rev

5mo ago

Narwey Cabin Bag 45x36x20 New Easyjet Foldable Weekend Overnight Bags for Women and Men Lightweight Travel Duffel Bag Carry on Hand Luggage Bag for Essentials 25L (Beige)

Narwey£13.1886 rev

5mo ago

ETRONIK Ryanair Cabin Bags 40×30×20 24L Travel Bag with Shoe Compartment Water Resistent Underseat Hand Luggage Bag Gym Bag Overnight Weekend Bags for Women Carry-on Holdall Hospital Bag Black

ETRONIK£12.57159 rev

6mo ago

BAGSMART Foldable Travel Duffle Bag for Women 24L-37L Expandable Holdall for Weekend Gym Overnight Shopping Hospital Airplane Carry on Hand Luggage with Trolley Sleeve Camel

bagsmart£14.7027 rev

7mo ago

What buyers say about travel bag

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall16%

“The perfect fit”

Quality-Overall14%

“The quality of the bag is excellent”

Pockets/Compartments9%

“lots of compartments”

Value For Money9%

“Excellent value”

Storage Capacity7%

“Loads of storage”

Portability6%

“easy to carry”

Weight Light6%

“This is a practical lightweight cabin bag”

Color4%

“Love the colour”

Advertised Vs Actual Product4%

“As advertised”

Strength3%

“Really strong”

What buyers complain about

Size-Overall12%

“Big bag”

Quality-Overall7%

“feels cheap”

Strength6%

“the overall feel was quite clumsy”

Strap/String Quality4%

“straps illustrated as a deeper colour, theyre not, its all the dame colour”

Value For Money4%

“Looks more expensive than it is”

Advertised Vs Actual Product4%

“Incorrect dimensions”

Pockets/Compartments3%

“the pocket is not lined”

Thickness2%

“As its so thin”

Material Quality2%

“the material inside is cheap shiny”

Zipper Quality2%

“the zips can be slightly stiff”

Top return reasons

Size-Overall53%

Quality-Overall7%

Material Quality5%

Strength4%

Color4%

Advertised Vs Actual Product3%

Wrong Dimensions3%

Thin3%