Trapper Hat

Shoppers searched for this 300K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -71.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months

300K

Growth, 90 days vs prior 90

-71.1%

Conversion, latest week

1.9%

Market size, estimated

£68Ka year

Top search term

ushanka36K searches a year

Listings sell for £11.92 on average, from £4.47 to £33.27. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £11.92 that is £0 to £1K a year per listing.

Average price

£11.92under the $15 to $100 sweet spot

Price range

£4.47–£33.27

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

3.6%of orders · Amazon United Kingdom median 0.6%

74% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 24.9% of listings are out of stock. The average listing ranks #135 within Accessories. It carries 525 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

86%

Out of stock, average day

24.9%

Average rank

#135in Accessories

Average rating

4.31 starsAmazon United Kingdom average 4.36 stars

Average reviews

525per listing

Listings tracked

58

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

52 months