Skip to content

Trapper Hat

Fail

Demand is soft, at -71.1% this quarter, so Trapper Hat is a Fail.

Flapen Score
48
48 / 100
Ranks 1,186 of 2,461 Fashion niches · on the category median
Market size
£68K/yr300K searches / yr
90-day growth
-71.1%search demand this quarter
Competition
33%top-5 click share · 37 brands · 44 sellers

Flapen Score

Trapper Hat against its category

The dotted line is the Fashion average. Past it, Trapper Hat is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Trapper Hat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Trapper Hat 300K times last year and spent an estimated £68K. The top 5 brands take 41% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 300K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -71.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
300K
Growth, 90 days vs prior 90
-71.1%
Conversion, latest week
1.9%
Market size, estimated
£68Ka year
Top search term
ushanka36K searches a year

02 · Price

A sale here is worth £11.92.

Listings sell for £11.92 on average, from £4.47 to £33.27. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £11.92 that is £0 to £1K a year per listing.

Average price
£11.92under the $15 to $100 sweet spot
Price range
£4.47–£33.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 24.9% of listings are out of stock. The average listing ranks #135 within Accessories. It carries 525 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
86%
Out of stock, average day
24.9%
Average rank
#135in Accessories
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
525per listing
Listings tracked
58

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Trapper Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 flat

Sellers

44

Top-5 brand share

41%

Top 20: 83%

Top-5 click share

33%

Top 20: 64%

Open market

54%

  • SKHAOVS11%
  • CHAAL11%
  • DOXHAUS7%
  • Lina & Lily7%
  • TINAYAUE5%
  • Decentron5%

Demand

Trapper Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 7.4× · 8 of 12 months tracked

Search terms

Top Trapper Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ushanka36K/yr
  • russian hat39K/yr
  • trapper hat59K/yr
  • deerstalker hat9K/yr
  • aviator hat7K/yr
  • ushanka hat12K/yr
  • deerstalker hats for men6K/yr
  • deer stalker hat men9K/yr
  • russian hat for men12K/yr
  • trapper hat mens32K/yr

Reviews and returns

What reviews say buyers love and hate about Trapper Hat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall31%−0.17

Returned - poor quality and strange fit

Too small

On 5he large side

Quality-Overall27%−0.10

Its cheap for a reason

Cheap tack

Poor quality

Durability7%−0.06

Broke almost immediately

Thickness4%−0.02

might be too thick. it as double layers

Very thin and poor quality

Value For Money3%−0.01

Waste of money

Love

Warmth36%+3.31

Toasty warm

super warm

Warm hat

Quality-Overall17%−0.10

Still solid quality

Very well made

Decent quality

Size-Overall9%−0.17

Good fit

Excellent well fitted warm cap

Fits great, nice and snug to his head

Comfort-Overall8%+0.62

Very comfortable

Comfy hat

Very comfy, does what it's meant to, good ear coverage

Advertised Vs Actual Product6%+0.18

Does the job

Its exactly what I wanted

Does what it says and looks good

Return

3.6% Return rate 82% Fixable by listing

Size-Overall60%▇▆▇▇▇█

Returned - poor quality and strange fit

Too small

On 5he large side

Quality-Overall9%▃▄▃▅▇█

Its cheap for a reason

Cheap tack

Poor quality

Color7%▂▅█▁▅▁
Shape/Style4%█▄▁▁▁▁
Advertised Vs Actual Product4%▂▆▄█▁▁

False advertising

nothing like the pictures

FAQ

Common Trapper Hat questions

Answered from the same tracked data.