traitors cloak
Skip itSoft demand (-75.5% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Price range
Good£5.70–£27.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,245.03avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.5%return rate — above 5% kills the launch gate
Avg price
Okay£10.61avg listing price — sweet spot $15–$100
Market size
Okay£109K£109K/yr · 207K searches
Growth
Bad-75.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, traitors cloak is a £109K/yr Amazon United Kingdom market (207K searches/yr). The top 5 brands hold 63% of demand. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
traitors cloak market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £85K–£106K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #638
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 90%
- Out of stock
- 5.5%
- Avg brand age
- 34 months
- Avg seller age
- 211 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
30
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
49%
Top 20: 91%
Open market
30%
- Blues Group16%
- GWAWG14%
- Proumhang13%
- KSVFTB12%
- JISRKP8%
- Txian7%
Demand
Weekly Amazon search volume, last 38 weeks — -75.5% search growth over the last 90 days.Top traitors cloak search terms
- traitors cloak164K/yr
- traitors cloak adult5K/yr
- traitors fancy dress4K/yr
- traitors cape6K/yr
- traitors costume10K/yr
- traitor cloak6K/yr
- traitors cloaks3K/yr
- the traitors cloak4K/yr
- traitors robe3K/yr
- traitors cloak large2K/yr
Top traitors cloak products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GWAWG Traitors Cloak - Dark Green Cloak for Women The Traitors Fancy Dress Cape Gothic Hooded Cloak Perfect for Halloween Cosplay Stage Performance
GWAWG£6.853.4★6 rev
Blues Group Officially Licensed The Traitors Cloak with Hood Unisex Fancy Dress Robe for Adults Size S-M TV Show Costume Cape for Halloween Cosplay & Parties
Blues Group£27.424.4★76 rev
Green Cloak Golden Velvet Fabric 150 Cm Suitable for Both Men and Womens Vampire Costumes Halloween Devil Cloak can be Used in Event Performances Parties and Festivals
KSVFTB£10.663.8★15 rev
Labellevie Unisex Hooded Cloak Cape Velvet Costume Party Halloween Cosplay Small Green
Proumhang£8.214.3★9,386 rev
1 Piece 150 cm Green Cape Elegant Green Cloak for Various Occasions Premium Cloak with Generous Length and Vibrant Green Color Suitable for Carnival Cosplay Accessories Mysterious Cosplay
JISRKP£9.470.0★0 rev
Newest
by launch date
Black Cloak Traitors Cloak 140 cm Black Hooded Cloak Costumes for World Book Day Elegant Satin Cape for Various Occasions Perfect for World Book Day Costumes and Theatrical Performances
QminTouyzs£7.144 rev
Medieval Hooded Vest Men Sleeveless Cloak Renaissance Tabard Sleeveless Tunic Viking Costume Halloween Assassin Cosplay Gothic Pirate Outfit for LARP Festival (Burgundy L)
FJKVKDT£15.922 rev
ToqoGeri Green Cloak Golden Velvet Fabric 150 Cm Suitable for Both Men and Womens Vampire Costumes Halloween Devil Cloak can be Used in Event Performances Parties and Festivals
ToqoGeri£6.710 rev
ToqoGeri Black Cloak 170cm Long Traitors Cloak Black Hooded Cloak Costumes for Halloween World Book Day Perfect for World Book Day Costumes and Theatrical Performances
ToqoGeri£5.700 rev
ToqoGeri 170CM Halloween Hooded Cloak Unisex Black Cape with Hood Full Length Black Cloak for Adult Halloween Carnival Easter
ToqoGeri£6.073 rev
Trending
90-day click momentumMedieval Hooded Vest Men Sleeveless Cloak Renaissance Tabard Sleeveless Tunic Viking Costume Halloween Assassin Cosplay Gothic Pirate Outfit for LARP Festival (Burgundy L)
FJKVKDT£15.923.0★
ToqoGeri Green Cloak Golden Velvet Fabric 150 Cm Suitable for Both Men and Womens Vampire Costumes Halloween Devil Cloak can be Used in Event Performances Parties and Festivals
ToqoGeri£6.710.0★
ToqoGeri 170CM Halloween Hooded Cloak Unisex Black Cape with Hood Full Length Black Cloak for Adult Halloween Carnival Easter
ToqoGeri£6.071.8★
GRACEART Shawl Scarf Hood Sash Cowl Medieval Wizard Mage Costume Wrap Cloak With Brooch Pin (Army Green)
GRACEART£16.634.4★
GWAWG Traitors Cloak - Dark Green Cloak for Women The Traitors Fancy Dress Cape Gothic Hooded Cloak Perfect for Halloween Cosplay Stage Performance
GWAWG£6.853.4★
What buyers say about traitors cloak
What buyers praise and complain about, mined from review topics.What buyers love
“Great cloak, my son used on book day, material felt pretty good quality”
“Perfect fit”
“Good value for money”
“Excellent quality product”
“The colour is probably the best thing about it”
“When the hood is up it definitely has that mysterious cloak look that works well for photos or fancy dress events”
“Description is accurate”
“Fabric is quite light”
“Great fun product”
“+ Versatile design works for many characters like vampires or warlocks”
What buyers complain about
“Cheap nasty material”
“Not very big”
“Cheap looking”
“Not at all like the image shown”
“however its quite expensive for what it is”
“Absolutely horrible to wear and hangs badly”
“So thin you can see through it”
“colour too pale for traitors”
“requires some prep work to get the wrinkles out”
Top return reasons
Common questions
- Is traitors cloak profitable to sell on Amazon United Kingdom?
- The niche generates £109K/yr across 30 tracked products. 1 of 16 products launched in the last 360 days are still selling. 90-day search growth is -75.5%. Flapen's verdict: Skip it (47/100).
- How competitive is the traitors cloak niche?
- 19 brands and 30 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in traitors cloak?
- Top complaints mined from reviews: Material Quality, Size-Overall, Quality-Overall. The return rate is 3.5%.
- What does it cost to enter the traitors cloak niche?
- Listings span £5.70–£27.42; the average listing price is £10.61 (sweet spot $15–$100). The average incumbent carries 1,245 reviews — the moat a new listing must climb.