Traitors Cloak

Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -75.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £109K a year.

Searches, last 12 months

207K

Growth, 90 days vs prior 90

-75.5%

Conversion, latest week

4.9%

Market size, estimated

£109Ka year

Top search term

traitors cloak164K searches a year

Listings sell for £10.61 on average, from £5.70 to £27.42. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £10.61 that is £3K to £5K a year per listing.

Average price

£10.61under the $15 to $100 sweet spot

Price range

£5.70–£27.42

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

£3K–£5K

Returns

3.5%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #638 within Novelty & Special Use Clothing. It carries 1,245 reviews at 3.80 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

97%

Out of stock, average day

5.5%

Average rank

#638in Novelty & Special Use Clothing

Average rating

3.80 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,245per listing

Listings tracked

30

16 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

16

Successful launches

1Amazon's first-year sales bar

Average brand age

34 months