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Traitors Cloak

soft demand (-75.5% this quarter) — Traitors Cloak doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 26Growth 0Conversion 58Competition 59Returns 44Price range 57Avg price 38Brand share 70Review moat 56Quality gap 97
This niche Category average

Is Traitors Cloak profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Traitors Cloak is a £109K/yr Amazon United Kingdom market (207K searches/yr). The top 5 brands hold 63% of demand. Verdict: Skip it — 47/100.

Traitors Cloak: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -75.5% over the last 90 days and 4.9% of searches end in a purchase.

£109K

revenue / yr

Units sold / yr10K
Search volume / yr-75.5%207K
Conversion rate4.9%
Avg price£10.61

Who owns the niche?

The top 5 brands hold 63% of demand, so 37% of the market is open.

37%

open market share

Brands · sellers19 · 30
Top-5 product click share49%
Open market37%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.8★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement90%
New entrants (1y)16· 1 succeeded
Avg rating3.8★
Avg reviews1,245

Top Traitors Cloak products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£9K£13K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

19 rising

Sellers

30

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

30%

  • Blues Group16%
  • GWAWG14%
  • Proumhang13%
  • KSVFTB12%
  • JISRKP8%
  • Txian7%

Traitors Cloak demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume207KCVR4.9%Products30Brands19Top 5 Brands63%OOS Rate5.5%Rating3.8★Reviews1,245Avg BSR#638
40K30KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26

Top Traitors Cloak search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • traitors cloak164K/yr
  • traitors cloak adult5K/yr
  • traitors fancy dress4K/yr
  • traitors cape6K/yr
  • traitors costume10K/yr
  • traitor cloak6K/yr
  • traitors cloaks3K/yr
  • the traitors cloak4K/yr
  • traitors robe3K/yr
  • traitors cloak large2K/yr

What reviews say buyers love and hate about Traitors Cloak

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Material Quality20%

Great cloak, my son used on book day, material felt pretty good quality

Size-Overall19%

Perfect fit

Value For Money17%

Good value for money

Quality-Overall16%

Excellent quality product

Color8%

The colour is probably the best thing about it

What buyers complain about

87% of reviews
Material Quality23%

Cheap nasty material

Size-Overall23%

Not very big

Quality-Overall12%

Cheap looking

Advertised Vs Actual Product12%

Not at all like the image shown

Value For Money6%

however its quite expensive for what it is

Traitors Cloak return rate & reasons

Why buyers send it back, as a share of all return requests.

3.5%

Return rate

52%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
39%
2Quality-Overall
23%
3Material Quality
8%
4Thin
8%
5Color
5%

Common Traitors Cloak questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Traitors Cloak 47/100 on Amazon United Kingdom — Skip it. The niche generates £109K/yr across 30 tracked products. 1 of 16 products launched in the last 360 days are still selling. Search demand moved -75.5% over the last 90 days.
Traitors Cloak buyers on Amazon United Kingdom complain most about Material Quality, Size-Overall, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 3.5%.