Toy Story Figures
Toy Story Figures shows demand growing +103.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Toy Story Figures profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Toy Story Figures is a £96K/yr Amazon United Kingdom market (264K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 60/100.
Toy Story Figures: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +103.1% over the last 90 days and 2.2% of searches end in a purchase.
£96K
revenue / yr
Who owns the niche?
The top 5 brands hold 90% of demand, so 10% of the market is open.
10%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 71 products
Top Toy Story Figures products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Disney Store Official Sheriff Woody Interactive Talking Action Figure Pixars Toy Story 39cm/15 Pull string Cowboy Doll Featuring 15+ English Phrases Interacts with Other Characters Ages 3+
- Price
- £31.10
- Rating
- 4.4/5
- Reviews
- 2,772
- Age
- 1y ago
Disney Store Official Toy Story (Pixar) Figure Set 8 Toys Including Buzz Lightyear Woody Jessie Bullseye Rex Hamm Alien & Stinky Pete Suitable for Age 3+
- Price
- £24.89
- Rating
- 4.3/5
- Reviews
- 415
- Age
- 1y ago
Disney Pyjamas | 2 Pack Buzz Lightyear & Woody Boys Pyjamas | Toy Story Pyjamas for Kids Multicoloured 4-5 Years
- Price
- £20.26
- Rating
- 4.6/5
- Reviews
- 2,004
- Age
- 7y ago
Mattel Disney and Pixar Toy Story 5 Woody Action Figure
- Price
- £8.28
- Rating
- 4.8/5
- Reviews
- 669
- Age
- 2mo ago
Disney Store Official Buzz Lightyear Interactive Talking Action Figure Pixars Toy Story 36cm/14 Space Ranger Toy Featuring 15+ English Phrases Interacts with Other Characters Ages 3+
- Price
- £31.09
- Rating
- 4.4/5
- Reviews
- 2,772
- Age
- 1y ago
Trending
90-day click momentum
Mattel Disney and Pixar Toy Story 5 Jessie & Bullseye
- Price
- £16.23
- Rating
- 4.8/5
- Reviews
- 669
- Age
- 2mo ago
Disney Toy Story Pyjamas Jessie Woody Bullseye & Lilypad Girls Pyjamas Short Sleeve Girls Pjs Set Age 3-4 Years Pink
- Price
- £14.15
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 2mo ago
Mattel Disney and Pixar Toy Story 5 Woody Action Figure
- Price
- £8.28
- Rating
- 4.8/5
- Reviews
- 669
- Age
- 2mo ago
Mattel Disney and Pixar Toy Story 5 Interactables Woody
- Price
- £15.00
- Rating
- 4.5/5
- Reviews
- 213
- Age
- 2mo ago
Mattel Disney and Pixar Toy Story 5 Rex Action Figure
- Price
- £8.60
- Rating
- 4.8/5
- Reviews
- 669
- Age
- 2mo ago
Newest
by launch date
Disney Toy Story Jessie Girls Brown Red Backpack | Zip-Up School Bag with Padded Shoulder Straps | Front Pocket & Mesh Side Pocket | Graphic Character Print Rucksack Merch
- Price
- £12.77
- Rating
- 3.3/5
- Reviews
- 8
- Age
- 1mo ago
Disney Toy Story Pyjamas Jessie Woody Bullseye & Lilypad Girls Pyjamas Short Sleeve Girls Pjs Set Age 3-4 Years Pink
- Price
- £14.15
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 2mo ago
Disney Toy Story Pyjamas Jessie Woody Bullseye & Lilypad Girls Pyjamas Short Sleeve Girls Pjs Set Age 4-5 Years Pink
- Price
- £14.12
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 2mo ago
Mattel Disney and Pixar Toy Story 5 Woody Action Figure
- Price
- £8.28
- Rating
- 4.8/5
- Reviews
- 669
- Age
- 2mo ago
Mattel Disney and Pixar Toy Story 5 Interactables Woody
- Price
- £15.00
- Rating
- 4.5/5
- Reviews
- 213
- Age
- 2mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
Brands
15 rising
Sellers
145
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
23%
Top 20: 63%
Open market
8%
- Disney42%
- Mattel22%
- Disney Store21%
- Mr. Potato Head3%
- Fisher-Price2%
- Just Play2%
- Open — no brand owns it (9 brands, 8%)
Toy Story Figures demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Toy Story Figures search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- toy story figures225K/yr
- toy story characters13K/yr
- toy story mini figures8K/yr
- toy story figures set10K/yr
- toy story toy set7K/yr
What reviews say buyers love and hate about Toy Story Figures
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Amazing toy”
“The build quality genuinely feels excellent”
“Great size to take places”
“Excellent value for money”
“Great gift”
What buyers complain about
68% of reviews“The toy is tiny”
“Not long lasting”
“Expensive for what they are”
“disappointing as the item is not cheap”
“I do feel like the voice is not quite the same as Tom Hanks from the films”
Toy Story Figures return rate & reasons
Why buyers send it back, as a share of all return requests.
1.3%
Return rate
40%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Toy Story Figures questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
