toy story figures
Worth a lookShows demand growing +103.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Great+103.1%90-day search growth — must beat 0% to launch
Competition
Great23%top-5 click share — an open shelf
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great£16.52avg listing price — sweet spot $15–$100
Price range
Good£5.32–£38.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,150.77avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad90%top-5 brand share — brand-locked demand
Market size
Bad£96K£96K/yr · 264K searches
According to Flapen's Amazon United Kingdom niche tracking, toy story figures is a £96K/yr Amazon United Kingdom market (264K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
toy story figures market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- £83K–£99K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #180
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 85%
- Out of stock
- 14.4%
- Avg brand age
- 43 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
15 rising
Sellers
145
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
23%
Top 20: 63%
Open market
8%
- Disney42%
- Mattel22%
- Disney Store21%
- Mr. Potato Head3%
- Fisher-Price2%
- Just Play2%
- Open — no brand owns it (9 brands, 8%)
Demand
Weekly Amazon search volume, last 45 weeks — +103.1% search growth over the last 90 days.Top toy story figures search terms
- toy story figures225K/yr
- toy story characters13K/yr
- toy story mini figures8K/yr
- toy story figures set10K/yr
- toy story toy set7K/yr
Top toy story figures products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disney Store Official Sheriff Woody Interactive Talking Action Figure Pixars Toy Story 39cm/15 Pull string Cowboy Doll Featuring 15+ English Phrases Interacts with Other Characters Ages 3+
Disney Store£31.104.4★2,772 rev
Disney Store Official Toy Story (Pixar) Figure Set 8 Toys Including Buzz Lightyear Woody Jessie Bullseye Rex Hamm Alien & Stinky Pete Suitable for Age 3+
Disney Store£24.894.3★415 rev
Disney Pyjamas | 2 Pack Buzz Lightyear & Woody Boys Pyjamas | Toy Story Pyjamas for Kids Multicoloured 4-5 Years
Disney£20.264.6★2,004 rev
Mattel Disney and Pixar Toy Story 5 Woody Action Figure
Mattel£8.284.8★669 rev
Disney Store Official Buzz Lightyear Interactive Talking Action Figure Pixars Toy Story 36cm/14 Space Ranger Toy Featuring 15+ English Phrases Interacts with Other Characters Ages 3+
Disney Store£31.094.4★2,772 rev
Newest
by launch date
Disney Toy Story Jessie Girls Brown Red Backpack | Zip-Up School Bag with Padded Shoulder Straps | Front Pocket & Mesh Side Pocket | Graphic Character Print Rucksack Merch
Disney£12.778 rev
Disney Toy Story Pyjamas Jessie Woody Bullseye & Lilypad Girls Pyjamas Short Sleeve Girls Pjs Set Age 3-4 Years Pink
Disney£14.1513 rev
Disney Toy Story Pyjamas Jessie Woody Bullseye & Lilypad Girls Pyjamas Short Sleeve Girls Pjs Set Age 4-5 Years Pink
Disney£14.1213 rev
Mattel Disney and Pixar Toy Story 5 Woody Action Figure
Mattel£8.28669 rev
Mattel Disney and Pixar Toy Story 5 Interactables Woody
Mattel£15.00213 rev
Trending
90-day click momentum
Mattel Disney and Pixar Toy Story 5 Jessie & Bullseye
Mattel£16.234.8★
Disney Toy Story Pyjamas Jessie Woody Bullseye & Lilypad Girls Pyjamas Short Sleeve Girls Pjs Set Age 3-4 Years Pink
Disney£14.154.5★
Mattel Disney and Pixar Toy Story 5 Woody Action Figure
Mattel£8.284.8★
Mattel Disney and Pixar Toy Story 5 Interactables Woody
Mattel£15.004.5★
Mattel Disney and Pixar Toy Story 5 Rex Action Figure
Mattel£8.604.8★
What buyers say about toy story figures
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing toy”
“The build quality genuinely feels excellent”
“Great size to take places”
“Excellent value for money”
“Great gift”
“sturdy build”
“Exactly as described”
“The fragrance is amazing”
“Great detail, sturdy build and potential for interactive fun”
“as a collection they come to life”
What buyers complain about
“The toy is tiny”
“Not long lasting”
“Expensive for what they are”
“disappointing as the item is not cheap”
“I do feel like the voice is not quite the same as Tom Hanks from the films”
“Didnt work”
“the pull cord as broken already”
“the PJs are dirty”
“A kid cant break them there strong”
“Dont glow in dark”
Top return reasons
Common questions
- Is toy story figures profitable to sell on Amazon United Kingdom?
- The niche generates £96K/yr across 71 tracked products. 15 of 42 products launched in the last 360 days are still selling. 90-day search growth is +103.1%. Flapen's verdict: Worth a look (60/100).
- How competitive is the toy story figures niche?
- 15 brands and 145 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in toy story figures?
- Top complaints mined from reviews: Size-Overall, Durability, Value For Money. The return rate is 1.3%.
- What does it cost to enter the toy story figures niche?
- Listings span £5.32–£38.64; the average listing price is £16.52 (sweet spot $15–$100). The average incumbent carries 1,151 reviews — the moat a new listing must climb.