Toy Story Figures
MaybeSearch demand grew +103.1% this quarter. But shoppers spend an estimated $96K a year here, so Toy Story Figures is a Maybe.
- Flapen Score
- 60 / 100Top 12% of 2,461 Fashion niches · +12 vs the category median of 4860
- Market size
- £96K/yr264K searches / yr
- 90-day growth
- +103.1%search demand this quarter
- Competition
- 23%top-5 click share · 15 brands · 145 sellers
Flapen Score
Toy Story Figures against its category
The dotted line is the Fashion average. Past it, Toy Story Figures is stronger. Inside it, weaker.
Market
The Toy Story Figures market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Toy Story Figures 264K times last year and spent an estimated £96K. The top 5 brands take 90% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 264K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +103.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.
- Searches, last 12 months
- 264K
- Growth, 90 days vs prior 90
- +103.1%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £96Ka year
- Top search term
- toy story figures225K searches a year
02 · Price
A sale here is worth £16.52.
Listings sell for £16.52 on average, from £5.32 to £38.64. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £16.52 that is £0 to £2K a year per listing.
- Average price
- £16.52inside the $15 to $100 sweet spot
- Price range
- £5.32–£38.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #180 within Boys. It carries 1,151 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 94%
- Out of stock, average day
- 14.4%
- Average rank
- #180in Boys
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,151per listing
- Listings tracked
- 71
04 · Newcomers
15 of last year's 42 launches cleared the first-year sales bar.
42 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 42
- Successful launches
- 15Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Toy Story Figures products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Disney Store Official Sheriff Woody Interactive Talking Action Figure Pixars Toy Story 39cm/15 Pull string Cowboy Doll Featuring 15+ English Phrases Interacts with Other Characters Ages 3+
- Price
- £31.10
- Rating
- 4.4/5
- Reviews
- 2,772
- Age
- 1y ago

Disney Store Official Toy Story (Pixar) Figure Set 8 Toys Including Buzz Lightyear Woody Jessie Bullseye Rex Hamm Alien & Stinky Pete Suitable for Age 3+
- Price
- £24.89
- Rating
- 4.3/5
- Reviews
- 415
- Age
- 1y ago

Disney Pyjamas | 2 Pack Buzz Lightyear & Woody Boys Pyjamas | Toy Story Pyjamas for Kids Multicoloured 4-5 Years
- Price
- £20.26
- Rating
- 4.6/5
- Reviews
- 2,004
- Age
- 7y ago

Mattel Disney and Pixar Toy Story 5 Woody Action Figure
- Price
- £8.28
- Rating
- 4.8/5
- Reviews
- 669
- Age
- 2mo ago

Disney Store Official Buzz Lightyear Interactive Talking Action Figure Pixars Toy Story 36cm/14 Space Ranger Toy Featuring 15+ English Phrases Interacts with Other Characters Ages 3+
- Price
- £31.09
- Rating
- 4.4/5
- Reviews
- 2,772
- Age
- 1y ago
Trending
estimated 90-day click momentum
Mattel Disney and Pixar Toy Story 5 Jessie & Bullseye
- Price
- £16.23
- Rating
- 4.8/5
- Reviews
- 669
- Age
- 2mo ago

Disney Toy Story Pyjamas Jessie Woody Bullseye & Lilypad Girls Pyjamas Short Sleeve Girls Pjs Set Age 3-4 Years Pink
- Price
- £14.15
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 2mo ago

Mattel Disney and Pixar Toy Story 5 Woody Action Figure
- Price
- £8.28
- Rating
- 4.8/5
- Reviews
- 669
- Age
- 2mo ago

Mattel Disney and Pixar Toy Story 5 Interactables Woody
- Price
- £15.00
- Rating
- 4.5/5
- Reviews
- 213
- Age
- 2mo ago

Mattel Disney and Pixar Toy Story 5 Rex Action Figure
- Price
- £8.60
- Rating
- 4.8/5
- Reviews
- 669
- Age
- 2mo ago
Newest
by launch date
Disney Toy Story Jessie Girls Brown Red Backpack | Zip-Up School Bag with Padded Shoulder Straps | Front Pocket & Mesh Side Pocket | Graphic Character Print Rucksack Merch
- Price
- £12.77
- Rating
- 3.3/5
- Reviews
- 8
- Age
- 1mo ago

Disney Toy Story Pyjamas Jessie Woody Bullseye & Lilypad Girls Pyjamas Short Sleeve Girls Pjs Set Age 3-4 Years Pink
- Price
- £14.15
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 2mo ago

Disney Toy Story Pyjamas Jessie Woody Bullseye & Lilypad Girls Pyjamas Short Sleeve Girls Pjs Set Age 4-5 Years Pink
- Price
- £14.12
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 2mo ago

Mattel Disney and Pixar Toy Story 5 Woody Action Figure
- Price
- £8.28
- Rating
- 4.8/5
- Reviews
- 669
- Age
- 2mo ago

Mattel Disney and Pixar Toy Story 5 Interactables Woody
- Price
- £15.00
- Rating
- 4.5/5
- Reviews
- 213
- Age
- 2mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 23% of clicks, no more. An open shelf where new products get seen.
Brands
15 rising
Sellers
145
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
23%
Top 20: 63%
Open market
8%
- Disney42%
- Mattel22%
- Disney Store21%
- Mr. Potato Head3%
- Fisher-Price2%
- Just Play2%
- Open — no brand owns it (9 brands, 8%)
Demand
Toy Story Figures search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 14.8× · 11 of 12 months tracked
Search terms
Top Toy Story Figures search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- toy story figures225K/yr
- toy story characters13K/yr
- toy story mini figures8K/yr
- toy story figures set10K/yr
- toy story toy set7K/yr
Reviews and returns
What reviews say buyers love and hate about Toy Story Figures
We read the reviews and the return reasons for every product selling here.
“The toy is tiny”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toy Story Figures questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









