Skip to content

Toy Story Figures

Maybe

Search demand grew +103.1% this quarter. But shoppers spend only $96K a year here, so Toy Story Figures is a Maybe.

Flapen Score
60
60 / 100
Top 12% of 2,461 Fashion niches · +12 vs the category median of 48
Market size
£96K/yr264K searches / yr
90-day growth
+103.1%search demand this quarter
Competition
23%top-5 click share · 15 brands · 145 sellers

Flapen Score

Toy Story Figures against its category

The dotted line is the Fashion average. Past it, Toy Story Figures is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toy Story Figures market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toy Story Figures 264K times last year and spent an estimated £96K. The top 5 brands take 90% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 264K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +103.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.

Searches, last 12 months
264K
Growth, 90 days vs prior 90
+103.1%
Conversion, latest week
2.2%
Market size, estimated
£96Ka year
Top search term
toy story figures225K searches a year

02 · Price

A sale here is worth £16.52.

Listings sell for £16.52 on average, from £5.32 to £38.64. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £16.52 that is £0 to £2K a year per listing.

Average price
£16.52inside the $15 to $100 sweet spot
Price range
£5.32–£38.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #180 within Boys. It carries 1,151 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
94%
Out of stock, average day
14.4%
Average rank
#180in Boys
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,151per listing
Listings tracked
71

04 · Newcomers

Amazon counts 15 of last year's 42 launches as successful.

42 products launched here in the last 12 months. Amazon counts 15 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
42
Successful launches
15Amazon's first-year sales bar
Average brand age
43 months

Products

Top Toy Story Figures products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

145

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

23%

Top 20: 63%

Open market

8%

  • Disney42%
  • Mattel22%
  • Disney Store21%
  • Mr. Potato Head3%
  • Fisher-Price2%
  • Just Play2%
  • Open — no brand owns it (9 brands, 8%)

Demand

Toy Story Figures search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 14.8× · 11 of 12 months tracked

Search terms

Top Toy Story Figures search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toy story figures225K/yr
  • toy story characters13K/yr
  • toy story mini figures8K/yr
  • toy story figures set10K/yr
  • toy story toy set7K/yr

Reviews and returns

What reviews say buyers love and hate about Toy Story Figures

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.05

The toy is tiny

Larger than thought

Small made

Durability13%−0.13

Not long lasting

Item broke quickly

broke within a minute

Value For Money13%+0.27

Expensive for what they are

A bit pricy for wha it is

Not cheap for what they are

Quality-Overall4%+0.59

disappointing as the item is not cheap

Poor quality

Build quality shocking

Audio Quality4%−0.04

I do feel like the voice is not quite the same as Tom Hanks from the films

Pullstring audio didnt work

sound does not function at all

Love

Fun/Entertainment Experience22%+1.87

Amazing toy

Great fun

Perfect toy

Quality-Overall17%+0.59

The build quality genuinely feels excellent

Amazing quality

Good quality toy

Size-Overall13%−0.05

Great size to take places

Amazing fit

Great grandson loves it is quite big

Value For Money10%+0.27

Excellent value for money

Worth the money

Good value

Gifting Purpose5%+0.48

Great gift

Magical for a child, fantastic gift

great gift as its the gift that keeps on giving

Return

1.3% Return rate 40% Fixable by listing

Size-Overall34%▆█▅▅██

The toy is tiny

Larger than thought

Small made

Functionality-Overall16%▆▅▆█▇▅

Didnt work

it doesnt even work

Not working as it should

Defective Material/Parts7%█▆▆▅▇▅
Touch/Button Controls5%▇▅█▅▆▄
Quality-Overall5%█▅▃▃▄▅

disappointing as the item is not cheap

Poor quality

Build quality shocking

FAQ

Common Toy Story Figures questions

Answered from the same tracked data.