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Toy Story Backpack

Maybe

Returns run at only 0.4% of orders. But shoppers spend only $41K a year here, so Toy Story Backpack is a Maybe.

Flapen Score
60
60 / 100
Top 12% of 2,461 Fashion niches · +12 vs the category median of 48
Market size
£41K/yr113K searches / yr
90-day growth
+105.3%search demand this quarter
Competition
35%top-5 click share · 10 brands · 27 sellers

Flapen Score

Toy Story Backpack against its category

The dotted line is the Fashion average. Past it, Toy Story Backpack is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toy Story Backpack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toy Story Backpack 113K times last year and spent an estimated £41K. The top 5 brands take 91% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +105.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
+105.3%
Conversion, latest week
2.7%
Market size, estimated
£41Ka year
Top search term
toy story backpack33K searches a year

02 · Price

A sale here is worth £13.50.

Listings sell for £13.50 on average, from £3.34 to £53.68. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £13.50 that is £0 to £1K a year per listing.

Average price
£13.50under the $15 to $100 sweet spot
Price range
£3.34–£53.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 20.6% of listings are out of stock. The average listing ranks #428 within Luggage & Travel Gear. It carries 162 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
85%
Out of stock, average day
20.6%
Average rank
#428in Luggage & Travel Gear
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
162per listing
Listings tracked
40

04 · Newcomers

Amazon counts 6 of last year's 31 launches as successful.

31 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
31
Successful launches
6Amazon's first-year sales bar
Average brand age
35 months

Products

Top Toy Story Backpack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 rising

Sellers

27

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

35%

Top 20: 77%

Open market

7%

  • Disney58%
  • Get Trend24%
  • Disney Store3%
  • Stor3%
  • EETU3%
  • TDL2%
  • Open — no brand owns it (4 brands, 7%)

Search terms

Top Toy Story Backpack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toy story backpack33K/yr
  • toy story water bottle22K/yr
  • toy story bag17K/yr
  • toy story bottle16K/yr
  • toy story cup12K/yr
  • buzz lightyear backpack8K/yr
  • toy story water bottles for kids5K/yr

Reviews and returns

What reviews say buyers love and hate about Toy Story Backpack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall22%−0.10

Unfortunately, the quality of the bag itself has been very disappointing

Poor quality

Rubbish

Leak-Proof18%

immediately falls off bottle spilling the liquid absolutely everywhere

it is not leak proof

It leaks constantly

Size-Overall15%+1.66

The bag is quite large

Bigger then expected

Smaller than expected

Durability9%−0.05

Broken even before it was used

so I expected it to last much longer

Straw not durable

Value For Money5%+0.82

was pricey seen it cheaper after I bought it

Love

Size-Overall19%+1.66

Fit lovely

- Perfect size for school essentials, snacks, toys, or travel bits

it fits a surprisingly large amount

Value For Money10%+0.82

Good value for money

Good Value

Worth the price

Quality-Overall8%−0.10

While it seems fairly well made

Brilliant product

Quality

Portability7%+0.36

Good practical bag

Would work great as a carry in luggage for traveling

Really nice versatile backpack

Advertised Vs Actual Product6%+0.38

Product as described

Was as ordered

It looks just like it is on line

Return

0.4% Return rate 51% Fixable by listing

Size-Overall42%▅▆▂▅█▇

The bag is quite large

Bigger then expected

Smaller than expected

Quality-Overall13%▅▄▅█▆▅

Unfortunately, the quality of the bag itself has been very disappointing

Poor quality

Rubbish

Leak-Proof8%▁▅█▄▅▂

immediately falls off bottle spilling the liquid absolutely everywhere

it is not leak proof

It leaks constantly

Functionality-Overall8%▁▅█▄▃▄
Defective Material/Parts4%▁█▁▁▁▃

FAQ

Common Toy Story Backpack questions

Answered from the same tracked data.