toy story backpack
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Great+105.3%90-day search growth — must beat 0% to launch
Review moat
Great161.93avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Price range
Great£3.34–£53.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.50avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad£41K£41K/yr · 113K searches
According to Flapen's Amazon United Kingdom niche tracking, toy story backpack is a £41K/yr Amazon United Kingdom market (113K searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
toy story backpack market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £41K–£54K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #428
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 65%
- Out of stock
- 20.6%
- Avg brand age
- 35 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
10 rising
Sellers
27
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
35%
Top 20: 77%
Open market
7%
- Disney58%
- Get Trend24%
- Disney Store3%
- Stor3%
- EETU3%
- TDL2%
- Open — no brand owns it (4 brands, 7%)
Top toy story backpack search terms
- toy story backpack33K/yr
- toy story water bottle22K/yr
- toy story bag17K/yr
- toy story bottle16K/yr
- toy story cup12K/yr
- buzz lightyear backpack8K/yr
- toy story water bottles for kids5K/yr
Top toy story backpack products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Get Trend Disney Toy Story Buzz Lightyear Boys Backpack Lightweight School Bag Casual Travel Daypack Book Bag Kids Rucksack (Multi Toy Story)
Get Trend£14.544.5★26 rev
Disney Toy Story Water Bottle with Straw 500ml Polypropylene Blue Buzz Lightyear Keyring Charm Featuring Woody Rex Jessie Bullseye Characters
Disney£6.204.6★996 rev
Disney Toy Story Jessie Girls Brown Red Backpack | Zip-Up School Bag with Padded Shoulder Straps | Front Pocket & Mesh Side Pocket | Graphic Character Print Rucksack Merch
Disney£12.773.3★8 rev
Disney Toy Story Buzz Lightyear Boys Backpack Lightweight School Bag Casual Travel Daypack Book Bag Kids Rucksack (Backpack)
Disney£14.955.0★1 rev
Disney Polar Gear Toy Story Aluminium Water Bottle with Straw Blue 600ml Featuring Woody Jessie Buzz Lightyear Characters
Disney£6.742.4★4 rev
Newest
by launch dateDisney Toy Story Jessie Girls Brown Red Backpack | Zip-Up School Bag with Padded Shoulder Straps | Front Pocket & Mesh Side Pocket | Graphic Character Print Rucksack Merch
Disney£12.778 rev
Disney Toy Story Buzz Lightyear Boys Grey Green Backpack | Zip-Up School Rucksack with Front Pocket & Mesh Side Pocket | Padded Shoulder Straps Character Design Merch
Disney£12.808 rev
Disney Pixar Toy Story Stainless Steel Water Bottle 750ml Kids Drinks Bottle with Straw Lid Featuring Woody & Buzz Lightyear | BPA Free | Hand Wash Only | Official Home
Disney£8.540 rev
Disney Toy Story Rex Boys Green Backpack | Zip-Up School Bag with Character Face Design | Front Zip Pocket & Mesh Side Pocket | Padded Shoulder Straps for Comfort Merch
Disney£12.488 rev
Disney Toy Story Buzz Lightyear Boys Backpack Lightweight School Bag Casual Travel Daypack Book Bag Kids Rucksack (Backpack)
Disney£14.951 rev
Trending
90-day click momentum
Disney Toy Story 580ml Kids Water Bottle with Flip Lid Leakproof BPA-Free Licensed Design Durable Reusable Drinking Bottle for School & Travel (Toy Story)
Stor£8.034.2★
TDL Official Kids Water Bottle 450ml BPA-Free Plastic Leakproof Flick-Top Lid with Straw Character Design Bottle for School Nursery Travel & Sports (Toy Story)
TDL£5.704.0★
Disney Toy Story Jessie Girls Brown Red Backpack | Zip-Up School Bag with Padded Shoulder Straps | Front Pocket & Mesh Side Pocket | Graphic Character Print Rucksack Merch
Disney£12.773.3★
Get Trend Disney Toy Story Boys Backpack Set 4 Piece Buzz Lightyear School Bag with Insulated Lunch Bag Pencil Case and BPA Free Water Bottle 570ml Kids Sports Travel Rucksack (Multi Buzz)
Get Trend£21.144.2★
TOY STORY - 3D Nursery Backpack Easy Cleaning Ideal for Children of Different Ages Comfortable and Versatile Quality and Resistance 22 x 10 x 27 cm
safta£13.815.0★
What buyers say about toy story backpack
What buyers praise and complain about, mined from review topics.What buyers love
“Fit lovely”
“Good value for money”
“While it seems fairly well made”
“Good practical bag”
“Product as described”
“Fun design”
“Storage is well planned, with enough space for school books, a tablet, or clothes for a short trip, plus useful internal pockets to keep things organised”
“So far hasn't leaked”
“which is really handy”
“sturdy wheels”
What buyers complain about
“Unfortunately, the quality of the bag itself has been very disappointing”
“immediately falls off bottle spilling the liquid absolutely everywhere”
“The bag is quite large”
“Broken even before it was used”
“was pricey seen it cheaper after I bought it”
“Cheap and nasty plastic”
“delivery driver on the other hand didnt follow instructions”
“Poor Quality Stitching”
“There aren't a great deal of pockets”
Top return reasons
Common questions
- Is toy story backpack profitable to sell on Amazon United Kingdom?
- The niche generates £41K/yr across 40 tracked products. 6 of 31 products launched in the last 360 days are still selling. 90-day search growth is +105.3%. Flapen's verdict: Worth a look (60/100).
- How competitive is the toy story backpack niche?
- 10 brands and 27 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in toy story backpack?
- Top complaints mined from reviews: Quality-Overall, Leak-Proof, Size-Overall. The return rate is 0.4%.
- What does it cost to enter the toy story backpack niche?
- Listings span £3.34–£53.68; the average listing price is £13.50 (sweet spot $15–$100). The average incumbent carries 162 reviews — the moat a new listing must climb.