Toy Story 5
MaybeSearch demand grew >1,000% this quarter. But the top 5 brands take 95% of clicks, so Toy Story 5 is a Maybe.
- Flapen Score
- 59 / 100Top 14% of 2,461 Fashion niches · +11 vs the category median of 4859
- Market size
- £82K/yr284K searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 26%top-5 click share · 12 brands · 99 sellers
Flapen Score
Toy Story 5 against its category
The dotted line is the Fashion average. Past it, Toy Story 5 is stronger. Inside it, weaker.
Market
The Toy Story 5 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Toy Story 5 284K times last year and spent an estimated £82K. The top 5 brands take 95% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
2.0% of searches ended in a purchase last week.
Shoppers searched for this 284K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.
- Searches, last 12 months
- 284K
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 2.0%
- Market size, estimated
- £82Ka year
- Top search term
- toy story 5251K searches a year
02 · Price
A sale here is worth £14.74.
Listings sell for £14.74 on average, from £6.93 to £46.48. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £14.74 that is £0 to £1K a year per listing.
- Average price
- £14.74under the $15 to $100 sweet spot
- Price range
- £6.93–£46.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 24.3% of listings are out of stock. The average listing ranks #186 within Boys. It carries 185 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 89%
- Out of stock, average day
- 24.3%
- Average rank
- #186in Boys
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 185per listing
- Listings tracked
- 79
04 · Newcomers
Amazon counts 17 of last year's 69 launches as successful.
69 products launched here in the last 12 months. Amazon counts 17 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 69
- Successful launches
- 17Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Toy Story 5 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Disney Toy Story Pyjamas Jessie Woody Bullseye & Lilypad Girls Pyjamas Short Sleeve Girls Pjs Set Age 4-5 Years Pink
- Price
- £14.12
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 2mo ago

Disney Toy Story 5 Boys Short Pyjamas Ages 18 Months to 8 Years (UK Age 3 Years 4 Years) Blue Green
- Price
- £10.22
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 3mo ago

Mattel Disney and Pixar Toy Story 5 Interactables Lilypad
- Price
- £17.18
- Rating
- 4.5/5
- Reviews
- 213
- Age
- 2mo ago

Disney Toy Story 5 Boys Short Pyjamas Ages 18 Months to 8 Years (UK Age 2 Years 3 Years) Blue Green
- Price
- £10.25
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 3mo ago

Mattel Disney and Pixar Toy Story 5 What is a Wedding?
- Price
- £25.07
- Rating
- 4.8/5
- Reviews
- 75
- Age
- 2mo ago
Trending
90-day click momentum
Disney Toy Story Tshirt Woody Jessie and Buzz Lightyear Boys T Shirt Short Sleeve Summer Boys Clothes Blue 5-6 Years
- Price
- £10.28
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 3mo ago

Disney Toy Story Girls Knickers Jessie & Lilypad Girls Cotton Knickers Pack Of 5 Kids Underwear Ages 5-6 Years Multicolor
- Price
- £10.65
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 2mo ago

VTech Toy Story 5 Buzz Lightyear Game & Go Handheld Games Console with 6 Educational Games Learn Phonics Numbers Shapes & More Gift for Ages 3 4 5 6 Years English Version
- Price
- £15.88
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2mo ago

Disney Toy Story Pyjamas Button Up Short Sleeve Boys Pyjamas Set Buzz Lightyear Woody And Jessie Pyjama Set Striped Boys Pjs Blue 4-5 Years
- Price
- £14.49
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 2mo ago

Mattel Disney and Pixar Toy Story 5 Interactables Woody
- Price
- £15.00
- Rating
- 4.5/5
- Reviews
- 213
- Age
- 2mo ago
Newest
by launch date
Yovova Toy Movie Shirt and Shorts for Girls Boys Top and Shorts Set Home Clothes for Kids 3-12 Years
- Price
- £10.95
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Disney Toy Story Jessie Girls Brown Red Backpack | Zip-Up School Bag with Padded Shoulder Straps | Front Pocket & Mesh Side Pocket | Graphic Character Print Rucksack Merch
- Price
- £12.77
- Rating
- 3.3/5
- Reviews
- 8
- Age
- 1mo ago

Disney Toy Story Girls Knickers Jessie & Lilypad Girls Cotton Knickers Pack Of 5 Kids Underwear Ages 5-6 Years Multicolor
- Price
- £10.65
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 2mo ago

Mattel Disney and Pixar Toy Story 5 What is a Wedding?
- Price
- £25.07
- Rating
- 4.8/5
- Reviews
- 75
- Age
- 2mo ago

Disney Toy Story Pyjamas Jessie Woody Bullseye & Lilypad Girls Pyjamas Short Sleeve Girls Pjs Set Age 4-5 Years Pink
- Price
- £14.12
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 2mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
12
Sellers
99
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
26%
Top 20: 63%
Open market
4%
- Disney60%
- Mattel20%
- VTech7%
- Get Trend4%
- Yovova4%
- Disney Store2%
- Open — no brand owns it (6 brands, 4%)
Reviews and returns
What reviews say buyers love and hate about Toy Story 5
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke 3 days outside return window
within 2 weeks it has stopped functioning properly
broke within a minute
at a very hefty price point
a bit overpriced at full price
overpriced
Not fit for purpose
Larger than thought
They are small
Marks everywhere cheaply made
Not the best
Poor quality
The plastic is thick
Just thinner than I expected
However the material is a little thinner than is my preference
Love
Good quality
The case is good quality
The build quality genuinely feels excellent
the size is good for the kids
Good Size
The case fits perfectly
Amazing toy
Perfect toy
Great fun
Great value
Good value
Fairly priced
the designs are very cute
Great detail, sturdy build and potential for interactive fun
Lovely quality and lovely designs
Return
0.7% Return rate 39% Fixable by listing
Not fit for purpose
Larger than thought
They are small
Didnt work
it doesnt even work
the pull cord as broken already
at a very hefty price point
a bit overpriced at full price
overpriced
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toy Story 5 questions
Answered from the same tracked data.









