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Toy Story 5

Maybe

Search demand grew >1,000% this quarter. But the top 5 brands take 95% of clicks, so Toy Story 5 is a Maybe.

Flapen Score
59
59 / 100
Top 14% of 2,461 Fashion niches · +11 vs the category median of 48
Market size
£82K/yr284K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
26%top-5 click share · 12 brands · 99 sellers

Flapen Score

Toy Story 5 against its category

The dotted line is the Fashion average. Past it, Toy Story 5 is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toy Story 5 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toy Story 5 284K times last year and spent an estimated £82K. The top 5 brands take 95% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 284K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
284K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
2.0%
Market size, estimated
£82Ka year
Top search term
toy story 5251K searches a year

02 · Price

A sale here is worth £14.74.

Listings sell for £14.74 on average, from £6.93 to £46.48. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £14.74 that is £0 to £1K a year per listing.

Average price
£14.74under the $15 to $100 sweet spot
Price range
£6.93–£46.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 24.3% of listings are out of stock. The average listing ranks #186 within Boys. It carries 185 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
89%
Out of stock, average day
24.3%
Average rank
#186in Boys
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
185per listing
Listings tracked
79

04 · Newcomers

Amazon counts 17 of last year's 69 launches as successful.

69 products launched here in the last 12 months. Amazon counts 17 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
69
Successful launches
17Amazon's first-year sales bar
Average brand age
39 months

Products

Top Toy Story 5 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12

Sellers

99

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

26%

Top 20: 63%

Open market

4%

  • Disney60%
  • Mattel20%
  • VTech7%
  • Get Trend4%
  • Yovova4%
  • Disney Store2%
  • Open — no brand owns it (6 brands, 4%)

Reviews and returns

What reviews say buyers love and hate about Toy Story 5

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability11%−0.11

Broke 3 days outside return window

within 2 weeks it has stopped functioning properly

broke within a minute

Value For Money10%+0.79

at a very hefty price point

a bit overpriced at full price

overpriced

Size-Overall7%+0.68

Not fit for purpose

Larger than thought

They are small

Quality-Overall5%+0.42

Marks everywhere cheaply made

Not the best

Poor quality

Thickness4%−0.03

The plastic is thick

Just thinner than I expected

However the material is a little thinner than is my preference

Love

Quality-Overall17%+0.42

Good quality

The case is good quality

The build quality genuinely feels excellent

Size-Overall11%+0.68

the size is good for the kids

Good Size

The case fits perfectly

Fun/Entertainment Experience11%+1.16

Amazing toy

Perfect toy

Great fun

Value For Money10%+0.79

Great value

Good value

Fairly priced

Design-Overall6%+0.33

the designs are very cute

Great detail, sturdy build and potential for interactive fun

Lovely quality and lovely designs

Return

0.7% Return rate 39% Fixable by listing

Size-Overall30%▅▆▂▄▇█

Not fit for purpose

Larger than thought

They are small

Functionality-Overall13%▅▇▅▃█▃

Didnt work

it doesnt even work

Strap/String Quality9%▂▆██▃▅

the pull cord as broken already

Defective Material/Parts6%▆█▇▅▃▄
Value For Money6%▁▃█▁▂▄

at a very hefty price point

a bit overpriced at full price

overpriced

FAQ

Common Toy Story 5 questions

Answered from the same tracked data.