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Toy Story 5

Maybe

Search demand grew >1,000% this quarter. But the top 5 brands take 95% of clicks, so Toy Story 5 is a Maybe.

Flapen Score
59
59 / 100
Top 14% of 2,461 Fashion niches · +11 vs the category median of 48
Market size
£82K/yr284K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
26%top-5 click share · 12 brands · 99 sellers

Flapen Score

Toy Story 5 against its category

The dotted line is the Fashion average. Past it, Toy Story 5 is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toy Story 5 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toy Story 5 284K times last year and spent an estimated £82K. The top 5 brands take 95% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 284K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
284K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
2.0%
Market size, estimated
£82Ka year
Top search term
toy story 5251K searches a year

02 · Price

A sale here is worth £14.74.

Listings sell for £14.74 on average, from £6.93 to £46.48. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £14.74 that is £0 to £1K a year per listing.

Average price
£14.74under the $15 to $100 sweet spot
Price range
£6.93–£46.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 24.3% of listings are out of stock. The average listing ranks #186 within Boys. It carries 185 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
89%
Out of stock, average day
24.3%
Average rank
#186in Boys
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
185per listing
Listings tracked
79

04 · Newcomers

17 of last year's 69 launches cleared the first-year sales bar.

69 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
69
Successful launches
17Amazon's first-year sales bar
Average brand age
39 months

Products

Top Toy Story 5 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.

£0£2K£3K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12

Sellers

99

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

26%

Top 20: 63%

Open market

4%

  • Disney60%
  • Mattel20%
  • VTech7%
  • Get Trend4%
  • Yovova4%
  • Disney Store2%
  • Open — no brand owns it (6 brands, 4%)

Reviews and returns

What reviews say buyers love and hate about Toy Story 5

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Durability”
0.7%of orders come back
“Broke 3 days outside return window”
A buyer, on “Durability”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Toy Story 5 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data