toy story 5
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great185.14avg incumbent reviews — the moat a new listing must climb
Competition
Great26%top-5 click share — an open shelf
Price range
Great£6.93–£46.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.74avg listing price — sweet spot $15–$100
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£82K£82K/yr · 284K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, toy story 5 is a £82K/yr Amazon United Kingdom market (284K searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
toy story 5 market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £44K–£59K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #186
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 87%
- Out of stock
- 24.3%
- Avg brand age
- 39 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
12
Sellers
99
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
26%
Top 20: 63%
Open market
4%
- Disney60%
- Mattel20%
- VTech7%
- Get Trend4%
- Yovova4%
- Disney Store2%
- Open — no brand owns it (6 brands, 4%)
Top toy story 5 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disney Toy Story Pyjamas Jessie Woody Bullseye & Lilypad Girls Pyjamas Short Sleeve Girls Pjs Set Age 4-5 Years Pink
Disney£14.124.5★13 rev
Disney Toy Story 5 Boys Short Pyjamas Ages 18 Months to 8 Years (UK Age 3 Years 4 Years) Blue Green
Disney£10.225.0★10 rev
Mattel Disney and Pixar Toy Story 5 Interactables Lilypad
Mattel£17.184.5★213 rev
Disney Toy Story 5 Boys Short Pyjamas Ages 18 Months to 8 Years (UK Age 2 Years 3 Years) Blue Green
Disney£10.255.0★10 rev
Mattel Disney and Pixar Toy Story 5 What is a Wedding?
Mattel£25.074.8★75 rev
Newest
by launch date
Yovova Toy Movie Shirt and Shorts for Girls Boys Top and Shorts Set Home Clothes for Kids 3-12 Years
Yovova£10.950 rev
Disney Toy Story Jessie Girls Brown Red Backpack | Zip-Up School Bag with Padded Shoulder Straps | Front Pocket & Mesh Side Pocket | Graphic Character Print Rucksack Merch
Disney£12.778 rev
Disney Toy Story Girls Knickers Jessie & Lilypad Girls Cotton Knickers Pack Of 5 Kids Underwear Ages 5-6 Years Multicolor
Disney£10.656 rev
Mattel Disney and Pixar Toy Story 5 What is a Wedding?
Mattel£25.0775 rev
Disney Toy Story Pyjamas Jessie Woody Bullseye & Lilypad Girls Pyjamas Short Sleeve Girls Pjs Set Age 4-5 Years Pink
Disney£14.1213 rev
Trending
90-day click momentum
Disney Toy Story Tshirt Woody Jessie and Buzz Lightyear Boys T Shirt Short Sleeve Summer Boys Clothes Blue 5-6 Years
Disney£10.284.9★
Disney Toy Story Girls Knickers Jessie & Lilypad Girls Cotton Knickers Pack Of 5 Kids Underwear Ages 5-6 Years Multicolor
Disney£10.654.5★
VTech Toy Story 5 Buzz Lightyear Game & Go Handheld Games Console with 6 Educational Games Learn Phonics Numbers Shapes & More Gift for Ages 3 4 5 6 Years English Version
VTech£15.885.0★
Disney Toy Story Pyjamas Button Up Short Sleeve Boys Pyjamas Set Buzz Lightyear Woody And Jessie Pyjama Set Striped Boys Pjs Blue 4-5 Years
Disney£14.495.0★
Mattel Disney and Pixar Toy Story 5 Interactables Woody
Mattel£15.004.5★
What buyers say about toy story 5
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“the size is good for the kids”
“Amazing toy”
“Great value”
“the designs are very cute”
“As described”
“materials that feel durable enough to handle everyday use”
“the colours are really vivid”
“easy for little hands to hold without it slipping about”
“Fun Design and Excellent Protection”
What buyers complain about
“Broke 3 days outside return window”
“at a very hefty price point”
“Not fit for purpose”
“Marks everywhere cheaply made”
“The plastic is thick”
“Came with the try me tab removed so the batteries were dead so the toy is unusable”
“I do feel like the voice is not quite the same as Tom Hanks from the films”
“the pull cord as broken already”
“Didnt work”
“Her head is hard, not squishy and her hat is hard too”
Top return reasons
Common questions
- Is toy story 5 profitable to sell on Amazon United Kingdom?
- The niche generates £82K/yr across 79 tracked products. 17 of 69 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (59/100).
- How competitive is the toy story 5 niche?
- 12 brands and 99 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in toy story 5?
- Top complaints mined from reviews: Durability, Value For Money, Size-Overall. The return rate is 0.7%.
- What does it cost to enter the toy story 5 niche?
- Listings span £6.93–£46.48; the average listing price is £14.74 (sweet spot $15–$100). The average incumbent carries 185 reviews — the moat a new listing must climb.