toy story
Worth a lookShows demand growing +119.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+119.2%90-day search growth — must beat 0% to launch
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Good£14.83avg listing price — sweet spot $15–$100
Market size
Good£677K£677K/yr · 2.4M searches
Price range
Good£5.88–£31.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,031.21avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, toy story is a £677K/yr Amazon United Kingdom market (2.4M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jun–Jul–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
toy story market data
- Units sold / yr
- 30K–40K
- avg 500–750/product
- Revenue / yr
- £445K–£593K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #105
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 82%
- Out of stock
- 8.0%
- Avg brand age
- 37 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
101
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
52%
Top 20: 82%
Open market
4%
- Disney68%
- Disney Store11%
- Mattel10%
- Get Trend4%
- VTech2%
- Just Play1%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +119.2% search growth over the last 90 days.Peak months: Jun, Jul, Dec · busiest ÷ quietest = 2.9×
Top toy story search terms
- toy story1.4M/yr
- toy story toys271K/yr
- toy story figures225K/yr
- woody toy story122K/yr
- toy story gifts122K/yr
- woody75K/yr
- toy story water bottle22K/yr
- toy story toy22K/yr
- toy story woody19K/yr
- toy story bottle16K/yr
Top toy story products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Toy Story Buzz Lightyear Pyjamas Fancy Dress 3-4y
Disney£7.654.7★1,150 rev
Disney Toy Story Woody Pyjamas Fancy Dress 5-6y
Disney£7.454.7★1,150 rev
Disney Store Official Sheriff Woody Interactive Talking Action Figure Pixars Toy Story 39cm/15 Pull string Cowboy Doll Featuring 15+ English Phrases Interacts with Other Characters Ages 3+
Disney Store£31.104.4★2,772 rev
Disney Toy Story Pyjamas Jessie Woody Bullseye & Lilypad Girls Pyjamas Short Sleeve Girls Pjs Set Age 3-4 Years Pink
Disney£14.154.5★13 rev
Disney Toy Story Jessie Girls Brown Red Backpack | Zip-Up School Bag with Padded Shoulder Straps | Front Pocket & Mesh Side Pocket | Graphic Character Print Rucksack Merch
Disney£12.773.3★8 rev
Newest
by launch dateDisney Toy Story Jessie Girls Brown Red Backpack | Zip-Up School Bag with Padded Shoulder Straps | Front Pocket & Mesh Side Pocket | Graphic Character Print Rucksack Merch
Disney£12.778 rev
Disney Toy Story Pyjamas Jessie Woody Bullseye & Lilypad Girls Pyjamas Short Sleeve Girls Pjs Set Age 3-4 Years Pink
Disney£14.1513 rev
Disney Toy Story Pyjamas Jessie Woody Bullseye & Lilypad Girls Pyjamas Short Sleeve Girls Pjs Set Age 4-5 Years Pink
Disney£14.1213 rev
Mattel Disney and Pixar Toy Story 5 Woody Action Figure
Mattel£8.28669 rev
VTech Toy Story 5 Explore & Learn Lilypad Educational Learning Tablet Learn Letters Number and More Includes QWERTY Keyboard and 10 Number Buttons Gift for Ages 3 4 5 6 Years English Version
VTech£20.998 rev
Trending
90-day click momentum
Disney Toy Story 5 Boys Short Pyjamas Ages 18 Months to 8 Years (UK Age 5 Years 6 Years) Blue Green
Disney£10.535.0★
Mattel Disney and Pixar Toy Story 5 Interactables Woody
Mattel£15.004.5★
Mattel Disney and Pixar Toy Story 5 Woody Action Figure
Mattel£8.284.8★
Disney Toy Story Pyjamas Jessie Woody Bullseye & Lilypad Girls Pyjamas Short Sleeve Girls Pjs Set Age 4-5 Years Pink
Disney£14.124.5★
Disney Toy Story Pyjamas Jessie Woody Bullseye & Lilypad Girls Pyjamas Short Sleeve Girls Pjs Set Age 3-4 Years Pink
Disney£14.154.5★
What buyers say about toy story
What buyers praise and complain about, mined from review topics.What buyers love
“Great fun”
“The build quality genuinely feels excellent”
“Decent size”
“Good Value”
“A wonderful gift”
“sturdy build”
“vibrant brightly coloured detail”
“As described”
“as a collection they come to life”
“The movie-accurate design is impressive”
What buyers complain about
“Broken even before it was used”
“Expensive for what they are”
“Larger than thought”
“Poor quality”
“I do feel like the voice is not quite the same as Tom Hanks from the films”
“Didnt work”
“the pull cord as broken already”
“Dont glow in dark”
“Just thinner than I expected”
“Not opened as gift for my grandson”
Top return reasons
Common questions
- Is toy story profitable to sell on Amazon United Kingdom?
- The niche generates £677K/yr across 34 tracked products. 8 of 17 products launched in the last 360 days are still selling. 90-day search growth is +119.2%. Flapen's verdict: Worth a look (57/100).
- How competitive is the toy story niche?
- 9 brands and 101 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in toy story?
- Top complaints mined from reviews: Durability, Value For Money, Size-Overall. The return rate is 1.3%.
- When does demand for toy story peak?
- Demand peaks in Jun–Jul–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the toy story niche?
- Listings span £5.88–£31.50; the average listing price is £14.83 (sweet spot $15–$100). The average incumbent carries 2,031 reviews — the moat a new listing must climb.