Toy Story

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +119.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £677K a year.

Searches, last 12 months

2.4M

Growth, 90 days vs prior 90

+119.2%

Conversion, latest week

1.9%

Market size, estimated

£677Ka year

Peak month

June2.9× the quietest month

Top search term

toy story1.4M searches a year

Listings sell for £14.83 on average, from £5.88 to £31.50. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £14.83 that is £7K to £11K a year per listing.

Average price

£14.83under the $15 to $100 sweet spot

Price range

£5.88–£31.50

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

500–750

Revenue per listing a year

£7K–£11K

Returns

1.3%of orders · Amazon United Kingdom median 0.6%

82% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #105 within Boys. It carries 2,031 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

94%

Out of stock, average day

8.0%

Average rank

#105in Boys

Average rating

4.59 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,031per listing

Listings tracked

34

17 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

17

Successful launches

8Amazon's first-year sales bar

Average brand age

37 months