Toy Story
Toy Story shows demand growing +119.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Toy Story profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Toy Story is a £677K/yr Amazon United Kingdom market (2.4M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jun–Jul–Dec. Verdict: Worth a look — 57/100.
Toy Story: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +119.2% over the last 90 days and 1.9% of searches end in a purchase.
£677K
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 34 products
Top Toy Story products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Toy Story Buzz Lightyear Pyjamas Fancy Dress 3-4y
- Price
- £7.65
- Rating
- 4.7/5
- Reviews
- 1,150
- Age
- 3y ago
Disney Toy Story Woody Pyjamas Fancy Dress 5-6y
- Price
- £7.45
- Rating
- 4.7/5
- Reviews
- 1,150
- Age
- 3y ago
Disney Store Official Sheriff Woody Interactive Talking Action Figure Pixars Toy Story 39cm/15 Pull string Cowboy Doll Featuring 15+ English Phrases Interacts with Other Characters Ages 3+
- Price
- £31.10
- Rating
- 4.4/5
- Reviews
- 2,772
- Age
- 1y ago
Disney Toy Story Pyjamas Jessie Woody Bullseye & Lilypad Girls Pyjamas Short Sleeve Girls Pjs Set Age 3-4 Years Pink
- Price
- £14.15
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 2mo ago
Disney Toy Story Jessie Girls Brown Red Backpack | Zip-Up School Bag with Padded Shoulder Straps | Front Pocket & Mesh Side Pocket | Graphic Character Print Rucksack Merch
- Price
- £12.77
- Rating
- 3.3/5
- Reviews
- 8
- Age
- 1mo ago
Trending
90-day click momentum
Disney Toy Story 5 Boys Short Pyjamas Ages 18 Months to 8 Years (UK Age 5 Years 6 Years) Blue Green
- Price
- £10.53
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 3mo ago
Mattel Disney and Pixar Toy Story 5 Interactables Woody
- Price
- £15.00
- Rating
- 4.5/5
- Reviews
- 213
- Age
- 2mo ago
Mattel Disney and Pixar Toy Story 5 Woody Action Figure
- Price
- £8.28
- Rating
- 4.8/5
- Reviews
- 669
- Age
- 2mo ago
Disney Toy Story Pyjamas Jessie Woody Bullseye & Lilypad Girls Pyjamas Short Sleeve Girls Pjs Set Age 4-5 Years Pink
- Price
- £14.12
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 2mo ago
Disney Toy Story Pyjamas Jessie Woody Bullseye & Lilypad Girls Pyjamas Short Sleeve Girls Pjs Set Age 3-4 Years Pink
- Price
- £14.15
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 2mo ago
Newest
by launch dateDisney Toy Story Jessie Girls Brown Red Backpack | Zip-Up School Bag with Padded Shoulder Straps | Front Pocket & Mesh Side Pocket | Graphic Character Print Rucksack Merch
- Price
- £12.77
- Rating
- 3.3/5
- Reviews
- 8
- Age
- 1mo ago
Disney Toy Story Pyjamas Jessie Woody Bullseye & Lilypad Girls Pyjamas Short Sleeve Girls Pjs Set Age 3-4 Years Pink
- Price
- £14.15
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 2mo ago
Disney Toy Story Pyjamas Jessie Woody Bullseye & Lilypad Girls Pyjamas Short Sleeve Girls Pjs Set Age 4-5 Years Pink
- Price
- £14.12
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 2mo ago
Mattel Disney and Pixar Toy Story 5 Woody Action Figure
- Price
- £8.28
- Rating
- 4.8/5
- Reviews
- 669
- Age
- 2mo ago
VTech Toy Story 5 Explore & Learn Lilypad Educational Learning Tablet Learn Letters Number and More Includes QWERTY Keyboard and 10 Number Buttons Gift for Ages 3 4 5 6 Years English Version
- Price
- £20.99
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 2mo ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 falling
Sellers
101
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
52%
Top 20: 82%
Open market
4%
- Disney68%
- Disney Store11%
- Mattel10%
- Get Trend4%
- VTech2%
- Just Play1%
- Open — no brand owns it (3 brands, 4%)
Toy Story demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun, Jul, Dec · busiest ÷ quietest = 2.9×
Top Toy Story search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- toy story1.4M/yr
- toy story toys271K/yr
- toy story figures225K/yr
- woody toy story122K/yr
- toy story gifts122K/yr
- woody75K/yr
- toy story water bottle22K/yr
- toy story toy22K/yr
- toy story woody19K/yr
- toy story bottle16K/yr
What reviews say buyers love and hate about Toy Story
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Great fun”
“The build quality genuinely feels excellent”
“Decent size”
“Good Value”
“A wonderful gift”
What buyers complain about
70% of reviews“Broken even before it was used”
“Expensive for what they are”
“Larger than thought”
“Poor quality”
“I do feel like the voice is not quite the same as Tom Hanks from the films”
Toy Story return rate & reasons
Why buyers send it back, as a share of all return requests.
1.3%
Return rate
22%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Toy Story questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
