Towel Robe

Shoppers searched for this 471K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.

Searches, last 12 months

471K

Growth, 90 days vs prior 90

-16.9%

Conversion, latest week

1.1%

Market size, estimated

£98Ka year

Peak month

December3.4× the quietest month

Top search term

towel robe66K searches a year

Listings sell for £18.52 on average, from £7.82 to £29.63. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £18.52 that is £0 to £2K a year per listing.

Average price

£18.52inside the $15 to $100 sweet spot

Price range

£7.82–£29.63

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

2.1%of orders · Amazon United Kingdom median 0.6%

68% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #108 within Nightwear. It carries 1,528 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

78%

Out of stock, average day

12.2%

Average rank

#108in Nightwear

Average rating

4.29 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,528per listing

Listings tracked

37

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

51 months