Towel Robe
weak search conversion (1.1%) — Towel Robe doesn't clear our bar today.
Flapen Score
Is Towel Robe profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Towel Robe is a £98K/yr Amazon United Kingdom market (471K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Towel Robe: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -16.9% over the last 90 days and 1.1% of searches end in a purchase.
£98K
revenue / yr
Who owns the niche?
The top 5 brands hold 72% of demand, so 28% of the market is open.
28%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 37 products
Top Towel Robe products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Graphic Impact Luxury Unisex 100% Egyptian Cotton Terry Towelling Bathrobe
- Price
- £23.44
- Rating
- 4.1/5
- Reviews
- 382
- Age
- 5y ago
CICK Towelling Bath Robe Premium Quality Bathrobes for Women Highly Absorbent 100% Cotton Shawl Design for Men & Women for Loungewear White SM
- Price
- £22.69
- Rating
- 4.3/5
- Reviews
- 685
- Age
- 5y ago
Umbrella Outdoors Premium Cotton Terry Toweling Bathrobe - Unisex Spa & Hotel Quality Gown Extra Soft & Absorbent Thick Towel Bathrobes for Men & Women Towel (UK Alpha XL Regular Regular White)
- Price
- £16.56
- Rating
- 4.2/5
- Reviews
- 351
- Age
- 1y ago
Umbrella Outdoors Premium Cotton Terry Toweling Bathrobe - Unisex Spa & Hotel Quality Gown Extra Soft & Absorbent Thick Towel Bathrobes for Men & Women Towel (UK Alpha M Regular Regular White)
- Price
- £16.60
- Rating
- 4.2/5
- Reviews
- 351
- Age
- 1y ago
Umbrella Outdoors Premium Cotton Terry Toweling Bathrobe - Unisex Spa & Hotel Quality Gown Extra Soft & Absorbent Thick Towel Bathrobes for Men & Women Towel (UK Alpha S Regular Regular White)
- Price
- £16.04
- Rating
- 4.2/5
- Reviews
- 351
- Age
- 1y ago
Trending
90-day click momentum
BURAKH Cotton Terry Bathrobe Soft Spa Robe Unisex Men Women Dressing Gown with Belt & Pockets Absorbent Towelling Robe for Shower Bath Hotel Lounge Wear (UK Alpha L Regular Regular)
- Price
- £7.82
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 1mo ago
Umbrella Outdoors Premium Cotton Terry Toweling Bathrobe - Unisex Spa & Hotel Quality Gown Extra Soft & Absorbent Thick Towel Bathrobes for Men & Women Towel (UK Alpha M Regular Regular Pink)
- Price
- £19.05
- Rating
- 4.2/5
- Reviews
- 351
- Age
- 2mo ago
kraftd Unisex Robes 100% Cotton Terry Towelling Hooded Bathrobe Dressing Gowns Spa Hotel Bath Robe with Pockets & Belt for Men & Women
- Price
- £16.08
- Rating
- 3.9/5
- Reviews
- 125
- Age
- 2y ago
Umbrella Outdoors Premium Cotton Terry Toweling Bathrobe - Unisex Spa & Hotel Quality Gown Extra Soft & Absorbent Thick Towel Bathrobes for Men & Women Towel (UK Alpha M Regular Regular Grey)
- Price
- £17.46
- Rating
- 4.2/5
- Reviews
- 351
- Age
- 1y ago
Graphic Impact Luxury Unisex 100% Egyptian Cotton Terry Towelling Bathrobe
- Price
- £23.57
- Rating
- 4.1/5
- Reviews
- 382
- Age
- 5y ago
Newest
by launch dateBURAKH Cotton Terry Bathrobe Soft Spa Robe Unisex Men Women Dressing Gown with Belt & Pockets Absorbent Towelling Robe for Shower Bath Hotel Lounge Wear (UK Alpha L Regular Regular)
- Price
- £7.82
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 1mo ago
Umbrella Outdoors Premium Cotton Terry Toweling Bathrobe - Unisex Spa & Hotel Quality Gown Extra Soft & Absorbent Thick Towel Bathrobes for Men & Women Towel (UK Alpha M Regular Regular Pink)
- Price
- £19.05
- Rating
- 4.2/5
- Reviews
- 351
- Age
- 2mo ago
Unisex Egyptian Cotton Bath Robe 100% Luxury Terry Towelling Dressing Gown Soft Hooded or Shawl Neck Loungewear Housecoat for Men Women- Hooded Fuchsia
- Price
- £16.37
- Rating
- 4.2/5
- Reviews
- 61
- Age
- 10mo ago
Umbrella Outdoors Premium Cotton Terry Toweling Bathrobe - Unisex Spa & Hotel Quality Gown Extra Soft & Absorbent Thick Towel Bathrobes for Men & Women Towel (UK Alpha M Regular Regular Grey)
- Price
- £17.46
- Rating
- 4.2/5
- Reviews
- 351
- Age
- 1y ago
Umbrella Outdoors Premium Cotton Terry Toweling Bathrobe - Unisex Spa & Hotel Quality Gown Extra Soft & Absorbent Thick Towel Bathrobes for Men & Women Towel (UK Alpha L Regular Regular Grey)
- Price
- £18.36
- Rating
- 4.2/5
- Reviews
- 351
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
Brands
18 falling
Sellers
23
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
40%
Top 20: 79%
Open market
24%
- Umbrella Outdoors23%
- Graphic Impact22%
- Star and Stripes13%
- CICK8%
- Amazon Essentials6%
- Daisy Dreamer4%
Towel Robe demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
Top Towel Robe search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- towel robe66K/yr
- towelling bath robes for women84K/yr
- terry towelling dressing gown44K/yr
- towelling robe31K/yr
- towel robe women28K/yr
- toweling bath robes womens27K/yr
- towel bathrobe20K/yr
- towelling robes23K/yr
- white dressing gown16K/yr
- towelling dressing gown25K/yr
What reviews say buyers love and hate about Towel Robe
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Great quality for the money, and very soft and fluffy”
“Excellent value”
“Fits perfectly”
“exactly as described”
“Its warm without being too heavy”
What buyers complain about
71% of reviews“It was a very tight fit”
“Poor quality”
“Poor quality cotton”
“The fabric is rough”
“Not very absorbent”
Towel Robe return rate & reasons
Why buyers send it back, as a share of all return requests.
2.1%
Return rate
71%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Towel Robe questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
