Is towel robe profitable to sell on Amazon United Kingdom?

The niche generates £98K/yr across 37 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -16.9%. Flapen's verdict: Skip it (49/100).

How competitive is the towel robe niche?

18 brands and 23 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in towel robe?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 2.1%.

When does demand for towel robe peak?

Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.

What does it cost to enter the towel robe niche?

Listings span £7.82–£29.63; the average listing price is £18.52 (sweet spot $15–$100). The average incumbent carries 1,528 reviews — the moat a new listing must climb.

towel robe

Skip it

Weak search conversion (1.1%) — this niche doesn't clear our bar today.

Avg price

Great£18.52

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Great40%

top-5 click share — an open shelf

Returns

Good2.1%

return rate — above 5% kills the launch gate

Price range

Good£7.82–£29.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,527.89

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£98K

£98K/yr · 471K searches

Growth

Bad-16.9%

90-day search growth — must beat 0% to launch

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, towel robe is a £98K/yr Amazon United Kingdom market (471K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

towel robe market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: £74K–£93K; units × avg price
Conversion rate: 1.1%
Avg BSR: #108
Page quality: 0%
Prime: 78%
Sponsored: 68%
Out of stock: 12.2%
Avg brand age: 51 months
Avg seller age: 181 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

18 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

40%

Top 20: 79%

Open market

24%

Umbrella Outdoors23%
Graphic Impact22%
Star and Stripes13%
CICK8%
Amazon Essentials6%
Daisy Dreamer4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Open Trend

Top towel robe search terms

towel robe66K/yr +2.2%0.4% conv.
towelling bath robes for women84K/yr -27.4%0.4% conv.
terry towelling dressing gown44K/yr -19.1%0.6% conv.
towelling robe31K/yr +1.4%0.5% conv.
towel robe women28K/yr +2.8%0.5% conv.
toweling bath robes womens27K/yr -24.4%0.3% conv.
towel bathrobe20K/yr -6.1%0.2% conv.
towelling robes23K/yr -16.1%0.3% conv.
white dressing gown16K/yr -3.6%0.4% conv.
towelling dressing gown25K/yr -23.5%0.1% conv.

All search terms

Top towel robe products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Graphic Impact Luxury Unisex 100% Egyptian Cotton Terry Towelling Bathrobe

Graphic Impact£23.444.1★382 rev

CICK Towelling Bath Robe Premium Quality Bathrobes for Women Highly Absorbent 100% Cotton Shawl Design for Men & Women for Loungewear White SM

CICK£22.694.3★685 rev

Umbrella Outdoors Premium Cotton Terry Toweling Bathrobe - Unisex Spa & Hotel Quality Gown Extra Soft & Absorbent Thick Towel Bathrobes for Men & Women Towel (UK Alpha XL Regular Regular White)

Umbrella Outdoors£16.564.2★351 rev

Umbrella Outdoors Premium Cotton Terry Toweling Bathrobe - Unisex Spa & Hotel Quality Gown Extra Soft & Absorbent Thick Towel Bathrobes for Men & Women Towel (UK Alpha M Regular Regular White)

Umbrella Outdoors£16.604.2★351 rev

Umbrella Outdoors Premium Cotton Terry Toweling Bathrobe - Unisex Spa & Hotel Quality Gown Extra Soft & Absorbent Thick Towel Bathrobes for Men & Women Towel (UK Alpha S Regular Regular White)

Umbrella Outdoors£16.044.2★351 rev

Newest

by launch date

BURAKH Cotton Terry Bathrobe Soft Spa Robe Unisex Men Women Dressing Gown with Belt & Pockets Absorbent Towelling Robe for Shower Bath Hotel Lounge Wear (UK Alpha L Regular Regular)

BURAKH£7.8220 rev

1mo ago

Umbrella Outdoors Premium Cotton Terry Toweling Bathrobe - Unisex Spa & Hotel Quality Gown Extra Soft & Absorbent Thick Towel Bathrobes for Men & Women Towel (UK Alpha M Regular Regular Pink)

Umbrella Outdoors£19.05351 rev

2mo ago

Unisex Egyptian Cotton Bath Robe 100% Luxury Terry Towelling Dressing Gown Soft Hooded or Shawl Neck Loungewear Housecoat for Men Women- Hooded Fuchsia

Generic£16.3761 rev

10mo ago

Umbrella Outdoors Premium Cotton Terry Toweling Bathrobe - Unisex Spa & Hotel Quality Gown Extra Soft & Absorbent Thick Towel Bathrobes for Men & Women Towel (UK Alpha M Regular Regular Grey)

Umbrella Outdoors£17.46351 rev

1y ago

Umbrella Outdoors Premium Cotton Terry Toweling Bathrobe - Unisex Spa & Hotel Quality Gown Extra Soft & Absorbent Thick Towel Bathrobes for Men & Women Towel (UK Alpha L Regular Regular Grey)

Umbrella Outdoors£18.36351 rev

1y ago

What buyers say about towel robe

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Great quality for the money, and very soft and fluffy”

Value For Money13%

“Excellent value”

Size-Overall8%

“Fits perfectly”

Advertised Vs Actual Product7%

“exactly as described”

Warmth5%

“Its warm without being too heavy”

Soft Feel5%

“Lovely soft fabric”

Weight Light4%

“Lightweight”

Material Quality4%

“Decent quality, thick terry towelling material, looks more high end than I expected for the price point”

Washability3%

“came out of the wash fine”

Comfort-Overall3%

“Very comfortable”

What buyers complain about

Size-Overall30%

“It was a very tight fit”

Quality-Overall13%

“Poor quality”

Material Quality7%

“Poor quality cotton”

Hard Feel5%

“The fabric is rough”

Absorbency4%

“Not very absorbent”

Thickness4%

“Not that thick”

Durability3%

“it is falling a part”

Stitch/Finish/Polish3%

“Very poor stitching”

Color2%

“in blue also not good quality”

Hip Fit2%

“not ideal if you have hips as it doesn't quite wrap round far enough”

Top return reasons

Size-Overall54%

Quality-Overall14%

Material Quality4%

Thin4%

Arm Fit3%

Length3%

Color3%

Sleeve Fit3%

Waist Fit1%

Knot/Thread Quality1%

Common questions

Is towel robe profitable to sell on Amazon United Kingdom?: The niche generates £98K/yr across 37 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -16.9%. Flapen's verdict: Skip it (49/100).
How competitive is the towel robe niche?: 18 brands and 23 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in towel robe?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 2.1%.
When does demand for towel robe peak?: Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
What does it cost to enter the towel robe niche?: Listings span £7.82–£29.63; the average listing price is £18.52 (sweet spot $15–$100). The average incumbent carries 1,528 reviews — the moat a new listing must climb.