Towel Poncho

Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +83.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months

239K

Growth, 90 days vs prior 90

+83.1%

Conversion, latest week

1.5%

Market size, estimated

£61Ka year

Peak month

August3.1× the quietest month

Top search term

towel poncho33K searches a year

Listings sell for £16.47 on average, from £7.20 to £49.65. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £16.47 that is £0 to £2K a year per listing.

Average price

£16.47inside the $15 to $100 sweet spot

Price range

£7.20–£49.65

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

1.2%of orders · Amazon United Kingdom median 0.6%

75% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #178 within Nightwear. It carries 2,089 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

65%

Out of stock, average day

12.9%

Average rank

#178in Nightwear

Average rating

4.45 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,089per listing

Listings tracked

65

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months