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Tottenham Football

Maybe

Returns run at only 0.9% of orders. But the top 5 brands take 90% of clicks, so Tottenham Football is a Maybe.

Flapen Score
60
60 / 100
Top 12% of 2,461 Fashion niches · +12 vs the category median of 48
Market size
£423K/yr916K searches / yr
90-day growth
+19.1%search demand this quarter
Competition
23%top-5 click share · 16 brands · 96 sellers

Flapen Score

Tottenham Football against its category

The dotted line is the Fashion average. Past it, Tottenham Football is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tottenham Football market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tottenham Football 916K times last year and spent an estimated £423K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 916K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £423K a year.

Searches, last 12 months
916K
Growth, 90 days vs prior 90
+19.1%
Conversion, latest week
3.4%
Market size, estimated
£423Ka year
Peak month
December9.4× the quietest month
Top search term
tottenham hotspur gifts for men235K searches a year

02 · Price

A sale here is worth £13.44.

Listings sell for £13.44 on average, from £3.01 to £34.89. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £13.44 that is £3K to £7K a year per listing.

Average price
£13.44under the $15 to $100 sweet spot
Price range
£3.01–£34.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #321 within Boys. It carries 474 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
86%
Out of stock, average day
7.3%
Average rank
#321in Boys
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
474per listing
Listings tracked
72

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Tottenham Football products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

£0£8K£17K£25K£34K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

96

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

23%

Top 20: 61%

Open market

8%

  • Tottenham Hotspur49%
  • FOCO23%
  • Hy-Pro10%
  • ZoeWei5%
  • Half Time Club3%
  • The Gift Scholars2%
  • Open — no brand owns it (10 brands, 8%)

Demand

Tottenham Football search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.4×

Search terms

Top Tottenham Football search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tottenham hotspur gifts for men235K/yr
  • tottenham136K/yr
  • spurs83K/yr
  • tottenham hotspur gifts for boys109K/yr
  • spurs gifts for men95K/yr
  • tottenham hotspur71K/yr
  • spurs gifts for boys44K/yr
  • tottenham hotspur gifts45K/yr
  • tottenham gifts25K/yr
  • spurs gifts26K/yr

Reviews and returns

What reviews say buyers love and hate about Tottenham Football

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability14%−0.11

Broke straight away

the handle snaps after a while

Value For Money14%

Cost way to much

Bit flimsy for price

Over priced

Strength11%−0.06

unfortunately were quite flimsy

Flimsy and massively overpriced

Bit flimsy for price

Size-Overall11%0.00

Small

only down side note pad is very small

Much smaller than I was expecting considering it has 1347 pieces

Instructions/User Manual/Troubleshooting7%−0.03

Instructions are extremely poor

Poor instructions which are not very clear

Love

Quality-Overall26%+2.30

arrived on time and quality and value for money is good, husband loves the design

Excellent quality

Good quality and receive on time

Value For Money15%

Good value

Great value for money

Good value for money

Size-Overall10%0.00

fit

My son loves this mug its a fair size too

True to size very comfortable as described

Gifting Purpose9%+0.38

Good gift too

This was a great gift

Excellent quirky gift

Comfort-Overall6%+0.48

comfortable

comfy for a wee spurs fan

True to size very comfortable as described

Return

0.9% Return rate 54% Fixable by listing

Size-Overall42%▄▅▅▆█▃

Small

only down side note pad is very small

Much smaller than I was expecting considering it has 1347 pieces

Leak-Proof10%▃▁▁▄▁█
Quality-Overall6%▃█▁▁▄▄
Gifting Purpose5%▂█▁▁▁▂
Durability3%▁▁▁█▄▄

Broke straight away

the handle snaps after a while

FAQ

Common Tottenham Football questions

Answered from the same tracked data.