Totoro
FailShoppers spend an estimated $42K a year here, so Totoro is a Fail.
- Flapen Score
- 49 / 100Top 45% of 2,461 Fashion niches · +1 vs the category median of 4849
- Market size
- £42K/yr129K searches / yr
- 90-day growth
- -18.0%search demand this quarter
- Competition
- 48%top-5 click share · 29 brands · 53 sellers
Flapen Score
Totoro against its category
The dotted line is the Fashion average. Past it, Totoro is stronger. Inside it, weaker.
Market
The Totoro market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Totoro 129K times last year and spent an estimated £42K. The top 5 brands take 48% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.
- Searches, last 12 months
- 129K
- Growth, 90 days vs prior 90
- -18.0%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £42Ka year
- Peak month
- December5.8× the quietest month
- Top search term
- totoro113K searches a year
02 · Price
A sale here is worth £14.07.
Listings sell for £14.07 on average, from £5.20 to £39.76. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £14.07 that is £0 to £1K a year per listing.
- Average price
- £14.07under the $15 to $100 sweet spot
- Price range
- £5.20–£39.76
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #1,748 within Luggage & Travel Gear. It carries 278 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 87%
- Out of stock, average day
- 6.8%
- Average rank
- #1,748in Luggage & Travel Gear
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 278per listing
- Listings tracked
- 30
04 · Newcomers
0 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Totoro products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
AKTAP Anime Cartoon Gift Adventure Cartoon Animated Movie Ideas Quote Zipper Pockets Crossbody Bag Spirited A Fans Gifts (CB Away Mini-PY1)
- Price
- £11.65
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1y ago

My Neighbor Blanket Cape Plush Cloak Shawl Travel Neighbour Comfortable
- Price
- £14.31
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 4y ago

Emotional Support Totoro Plush Crochet Keychain for Good Luck Birthday and Friend Party Decoration
- Price
- £8.10
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 1y ago

PQKL-party Totoro Plush My Neighbour Totooro Plush 40 cmPlushies Stuffed Doll Ideal for Anime Fans
- Price
- £22.47
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 1y ago

4 Pairs Cute Socks Kikis Delivery Totoro Howls Moving Castle Studio Ghibli Cansok Women Animal Gifts Novelty Dress Crew Socks
- Price
- £7.63
- Rating
- 4.3/5
- Reviews
- 55
- Age
- 2y ago
Trending
estimated 90-day click momentum
110 Pcs Totoro Doodle Stickers Cartoon Animal Chinchilla Decals for Phone Case Water Bottle - Waterproof Vinyl Aesthetic for Scrapbooking Journal Laptop and Various Smooth Surfaces
- Price
- £5.53
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 2mo ago

KIKAWORD Positive Gifts Totoro Emotional Support Gift With A Keychain for Family Friends Encouragement Home Decoration
- Price
- £6.50
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Penklur Totoro Umbrella LED Night Light Kids Character Lamp USB Charge (White Belly) with a Little Totoro Tumbler Toy
- Price
- £19.13
- Rating
- 4.0/5
- Reviews
- 26
- Age
- 2w ago

HNLAZJL Boys 2PCS Brain Summer Shorts Set Cartoon Short Sleeve T-Shirt and Pants Clothes Outfits for Kids 5-12 Years
- Price
- £16.25
- Rating
- 4.1/5
- Reviews
- 20
- Age
- 6mo ago

Willow Gifts Soot Sprites Babygrow Romper Onesie Baby Grow Novelty Fun Cute Studio My Neighbor Totoro Spirited Away Susuwatari Fuzzy Creatures Boy Girl Gift Present (0-3 Months White)
- Price
- £8.43
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 4y ago
Newest
by launch date
Penklur Totoro Umbrella LED Night Light Kids Character Lamp USB Charge (White Belly) with a Little Totoro Tumbler Toy
- Price
- £19.13
- Rating
- 4.0/5
- Reviews
- 26
- Age
- 2w ago

110 Pcs Totoro Doodle Stickers Cartoon Animal Chinchilla Decals for Phone Case Water Bottle - Waterproof Vinyl Aesthetic for Scrapbooking Journal Laptop and Various Smooth Surfaces
- Price
- £5.53
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 2mo ago

KIKAWORD Positive Gifts Totoro Emotional Support Gift With A Keychain for Family Friends Encouragement Home Decoration
- Price
- £6.50
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

HNLAZJL Boys 2PCS Brain Summer Shorts Set Cartoon Short Sleeve T-Shirt and Pants Clothes Outfits for Kids 5-12 Years
- Price
- £16.25
- Rating
- 4.1/5
- Reviews
- 20
- Age
- 6mo ago

Wxeadu Anime LED Night Light USB Rechargeable Kids Lamp Adorable Night Light with Umbrella Classic Anime Lamp for Table Decoration Gift Bedroom Kids (White Belly)
- Price
- £12.22
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
29 rising
Sellers
53
Est. top-5 brand share
48%
Top 20: 90%
Est. top-5 click share
48%
Top 20: 91%
Open market
46%
- AKTAP15%
- YYCFB10%
- REBUCINA9%
- PQKL-party7%
- ANIAN7%
- Penklur6%
Demand
Totoro search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.8×
Reviews and returns
What reviews say buyers love and hate about Totoro
We read the reviews and the return reasons for every product selling here.
“I think it is overpriced for the quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Totoro questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









