Totoro
a small market ($42K/yr) — Totoro doesn't clear our bar today.
Flapen Score
Is Totoro profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Totoro is a £42K/yr Amazon United Kingdom market (129K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 49/100.
Totoro: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -18.0% over the last 90 days and 2.3% of searches end in a purchase.
£42K
revenue / yr
Who owns the niche?
The top 5 brands hold 48% of demand, so 52% of the market is open.
52%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 30 products
Top Totoro products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
AKTAP Anime Cartoon Gift Adventure Cartoon Animated Movie Ideas Quote Zipper Pockets Crossbody Bag Spirited A Fans Gifts (CB Away Mini-PY1)
- Price
- £11.65
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1y ago
My Neighbor Blanket Cape Plush Cloak Shawl Travel Neighbour Comfortable
- Price
- £14.31
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 4y ago
Emotional Support Totoro Plush Crochet Keychain for Good Luck Birthday and Friend Party Decoration
- Price
- £8.10
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 1y ago
PQKL-party Totoro Plush My Neighbour Totooro Plush 40 cmPlushies Stuffed Doll Ideal for Anime Fans
- Price
- £22.47
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 1y ago
4 Pairs Cute Socks Kikis Delivery Totoro Howls Moving Castle Studio Ghibli Cansok Women Animal Gifts Novelty Dress Crew Socks
- Price
- £7.63
- Rating
- 4.3/5
- Reviews
- 55
- Age
- 2y ago
Trending
90-day click momentum
110 Pcs Totoro Doodle Stickers Cartoon Animal Chinchilla Decals for Phone Case Water Bottle - Waterproof Vinyl Aesthetic for Scrapbooking Journal Laptop and Various Smooth Surfaces
- Price
- £5.53
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 2mo ago
KIKAWORD Positive Gifts Totoro Emotional Support Gift With A Keychain for Family Friends Encouragement Home Decoration
- Price
- £6.50
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Penklur Totoro Umbrella LED Night Light Kids Character Lamp USB Charge (White Belly) with a Little Totoro Tumbler Toy
- Price
- £19.13
- Rating
- 4.0/5
- Reviews
- 26
- Age
- 2w ago
HNLAZJL Boys 2PCS Brain Summer Shorts Set Cartoon Short Sleeve T-Shirt and Pants Clothes Outfits for Kids 5-12 Years
- Price
- £16.25
- Rating
- 4.1/5
- Reviews
- 20
- Age
- 6mo ago
Willow Gifts Soot Sprites Babygrow Romper Onesie Baby Grow Novelty Fun Cute Studio My Neighbor Totoro Spirited Away Susuwatari Fuzzy Creatures Boy Girl Gift Present (0-3 Months White)
- Price
- £8.43
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 4y ago
Newest
by launch datePenklur Totoro Umbrella LED Night Light Kids Character Lamp USB Charge (White Belly) with a Little Totoro Tumbler Toy
- Price
- £19.13
- Rating
- 4.0/5
- Reviews
- 26
- Age
- 2w ago
110 Pcs Totoro Doodle Stickers Cartoon Animal Chinchilla Decals for Phone Case Water Bottle - Waterproof Vinyl Aesthetic for Scrapbooking Journal Laptop and Various Smooth Surfaces
- Price
- £5.53
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 2mo ago
KIKAWORD Positive Gifts Totoro Emotional Support Gift With A Keychain for Family Friends Encouragement Home Decoration
- Price
- £6.50
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
HNLAZJL Boys 2PCS Brain Summer Shorts Set Cartoon Short Sleeve T-Shirt and Pants Clothes Outfits for Kids 5-12 Years
- Price
- £16.25
- Rating
- 4.1/5
- Reviews
- 20
- Age
- 6mo ago
Wxeadu Anime LED Night Light USB Rechargeable Kids Lamp Adorable Night Light with Umbrella Classic Anime Lamp for Table Decoration Gift Bedroom Kids (White Belly)
- Price
- £12.22
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
Brands
29 rising
Sellers
53
Top-5 brand share
48%
Top 20: 90%
Top-5 click share
48%
Top 20: 91%
Open market
46%
- AKTAP15%
- YYCFB10%
- REBUCINA9%
- PQKL-party7%
- ANIAN7%
- Penklur6%
Totoro demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.8×
What reviews say buyers love and hate about Totoro
What buyers mention most, as a share of all reviews.
What buyers love
65% of reviews“the light is nice”
“It is very well made”
“Great gift”
“Charging by USB is handy”
“Cute Design”
What buyers complain about
55% of reviews“I think it is overpriced for the quality”
“The light is smaller than I initially expected”
“The materials used feel very cheap, the fit and finish is not the greatest either”
“the prices vary quite wildly”
“The light isn't glaring”
Totoro return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
36%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Totoro questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
