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Tommy Hilfiger Mens Watch

Fail

Buyers convert on only 0.8% of searches, so Tommy Hilfiger Mens Watch is a Fail.

Flapen Score
42
42 / 100
Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 48
Market size
£1.1M/yr1.6M searches / yr
90-day growth
-4.1%search demand this quarter
Competition
51%top-5 click share · 9 brands · 27 sellers

Flapen Score

Tommy Hilfiger Mens Watch against its category

The dotted line is the Fashion average. Past it, Tommy Hilfiger Mens Watch is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tommy Hilfiger Mens Watch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tommy Hilfiger Mens Watch 1.6M times last year and spent an estimated £1.1M. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-4.1%
Conversion, latest week
0.8%
Market size, estimated
£1.1Ma year
Peak month
December2.7× the quietest month
Top search term
sekonda watches for men232K searches a year

02 · Price

A sale here is worth £89.94.

Listings sell for £89.94 on average, from £17.95 to £345.36. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £89.94 that is £0 to £9K a year per listing.

Average price
£89.94inside the $15 to $100 sweet spot
Price range
£17.95–£345.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
3.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #656 within Watches. It carries 2,466 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
98%
Out of stock, average day
1.9%
Average rank
#656in Watches
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,466per listing
Listings tracked
41

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Tommy Hilfiger Mens Watch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£45K£90K£136K£181K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

27

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

51%

Top 20: 81%

Open market

5%

  • Fossil63%
  • Tommy Hilfiger8%
  • Sekonda8%
  • Diesel7%
  • Armani Exchange7%
  • BOSS3%
  • Open — no brand owns it (3 brands, 5%)

Demand

Tommy Hilfiger Mens Watch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Tommy Hilfiger Mens Watch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sekonda watches for men232K/yr
  • armani watches for men248K/yr
  • fossil watch men228K/yr
  • tommy hilfiger mens watch190K/yr
  • boss watch mens116K/yr
  • hugo boss watch78K/yr
  • omega watches for men63K/yr
  • olevs mens watch40K/yr
  • solar watch41K/yr
  • tommy hilfiger watch34K/yr

Reviews and returns

What reviews say buyers love and hate about Tommy Hilfiger Mens Watch

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall15%+0.95

very bad quality

Rubbish watch

cheap

Functionality-Overall12%−0.08

then stopped working

Doesnt work

Never worked and never refunded

Strap/String Quality8%−0.03

Strap not long enough

cheap light tinny strap

Short strap

Battery Life7%−0.02

Battery fault

Faulty battery

The battery which came fitted was dead so have replaced

Instructions/User Manual/Troubleshooting7%−0.02

No instruction manual available on sekonda website

No instructions

There isn't an instruction manual with it you have to guess how to set it up

Love

Value For Money27%+2.30

Good for money

Value for money

Great value

Quality-Overall26%+0.95

Excellent quality

Good quality watch

It has good build quality

Design-Overall5%+0.33

Beautiful Design

looks very stylish

nice band design

Shape/Style5%+0.34

Lovely elegant watch

Stylish and stunning watch

Stylish

Advertised Vs Actual Product5%+0.15

Exactly as pictured

Just as advertised

as has been described

Return

3.9% Return rate 46% Fixable by listing

Size-Overall19%▆▆▇▇██

the bracelet is far to short

It to big for can I pick a another one pleas x

straight away I knew it would be too tight

Functionality-Overall17%▄▆▆█▅▄

then stopped working

Doesnt work

Never worked and never refunded

Wrist Fit15%█▆▄▅▆▆

The padding is to much on the bend of the wrist

I am not particularly large around the wrist

which causes the watch to become lopsided on the wrist

Strap/String Quality8%▆▆█▄▇▅

Strap not long enough

cheap light tinny strap

Short strap

Quality-Overall7%█▅▄▆▃▇

very bad quality

Rubbish watch

cheap

FAQ

Common Tommy Hilfiger Mens Watch questions

Answered from the same tracked data.