toilet roll 24
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Competition
Incredible18%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£1.45–£32.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+24.1%90-day search growth — must beat 0% to launch
Market size
Okay£229K£229K/yr · 660K searches
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.71avg listing price — sweet spot $15–$100
Review moat
Bad19,100.32avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, toilet roll 24 is a £229K/yr Amazon United Kingdom market (660K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
toilet roll 24 market data
- Units sold / yr
- 25K–30K
- avg 250–500/product
- Revenue / yr
- £268K–£321K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #58
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 95%
- Out of stock
- 3.9%
- Avg brand age
- 43 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
17 rising
Sellers
121
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
18%
Top 20: 43%
Open market
4%
- Amazon Essentials77%
- Andrex12%
- by Amazon4%
- Lemef2%
- YESNO1%
- SINOPHANT1%
- Open — no brand owns it (11 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +24.1% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.1×
Top toilet roll 24 search terms
- amazon essentials187K/yr
- amazon essentials womens clothing213K/yr
- amazon essentials mens clothing89K/yr
- andrex mega toilet rolls36K/yr
- amazon essentials women23K/yr
- amazon essentials men8K/yr
- amazon essentials mens8K/yr
- andrex mega rolls9K/yr
- mega toilet rolls9K/yr
- amazon clothes11K/yr
Top toilet roll 24 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Andrex Complete Clean Toilet Roll - 12 Mega Toilet Rolls (=18 Standard Toilet Rolls) 3-Ply Bulk Buy Now Even Softer FSC Certified Endorsed as a Which? Best Buy
Andrex£6.704.7★2,722 rev
Amazon Essentials Mens Classic Fit 9 (23cm) Chino Shorts with Pockets Dark Navy 36W
Amazon Essentials£12.674.3★40,442 rev
Amazon Essentials Mens Active Performance Tech Running Gym T-Shirt (Available in Big & Tall) Pack of 2 Navy Blue L
Amazon Essentials£8.464.4★12,405 rev
Amazon Essentials Mens Golf Polo Shirt Quick Dry Short Sleeve Rich Burgundy XL
Amazon Essentials£5.154.2★5,286 rev
Andrex 3-Ply Toilet Roll 24 Mega Rolls FSC Certified Soft Tissue
Andrex£13.774.7★2,722 rev
Newest
by launch date
Our Essentials by Amazon Toilet Tissue Classic Roll 2-ply 24 Rolls (1 Pack of 24) 200 Sheets per Roll
by Amazon£4.951,384 rev
Our Essentials by Amazon Toilet Tissue Double Roll 2-ply 6 Rolls (1 Pack of 6) 400 Sheets per Roll
by Amazon£2.06714 rev
Andrex 3-Ply Toilet Roll 24 Mega Rolls FSC Certified Soft Tissue
Andrex£13.772,722 rev
Andrex Complete Clean Toilet Roll - 12 Mega Toilet Rolls (=18 Standard Toilet Rolls) 3-Ply Bulk Buy Now Even Softer FSC Certified Endorsed as a Which? Best Buy
Andrex£6.702,722 rev
Amazon Essentials Womens Relaxed Fit Casual Sleeveless V-Neck Swing Shirt Dress Blue White Petal M
Amazon Essentials£10.623,689 rev
Trending
90-day click momentum
Amazon Essentials Womens Slim-Fit Vest Pack of 2 Navy/White L
Amazon Essentials£8.894.5★
Amazon Essentials Mens Regular-Fit Vest Black XXL
Amazon Essentials£3.174.2★
Amazon Essentials Womens Casual Strappy Sandal Tan 5 UK
Amazon Essentials£12.834.2★
Amazon Essentials Mens Regular-Fit Short-Sleeve Cotton Piqué Polo Shirt (Available in Big and Tall) Navy M
Amazon Essentials£8.824.0★
Amazon Essentials Mens Golf Polo Shirt Quick Dry Short Sleeve Rich Burgundy XL
Amazon Essentials£5.154.2★
What buyers say about toilet roll 24
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value for money”
“Great quality and great discount”
“Amazingly soft”
“Lovely fit exactly as its advertised”
“As advertised”
“Its comfortable”
“The sheets are thick”
“Last a long time and good quality”
“Very strong”
“Very absorbent”
What buyers complain about
“Small made”
“Low quality”
“a little expensive”
“It's quite thick”
“Not soft”
“Totally misleading”
“Then bits would fall of”
“Poor material”
“No scent,”
“They've shrunk”
Top return reasons
Common questions
- Is toilet roll 24 profitable to sell on Amazon United Kingdom?
- The niche generates £229K/yr across 130 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is +24.1%. Flapen's verdict: Worth a look (57/100).
- How competitive is the toilet roll 24 niche?
- 17 brands and 121 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in toilet roll 24?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.2%.
- When does demand for toilet roll 24 peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.1× the quietest.
- What does it cost to enter the toilet roll 24 niche?
- Listings span £1.45–£32.92; the average listing price is £10.71 (sweet spot $15–$100). The average incumbent carries 19,100 reviews — the moat a new listing must climb.