Toilet Roll 24

Shoppers searched for this 660K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £229K a year.

Searches, last 12 months

660K

Growth, 90 days vs prior 90

+24.1%

Conversion, latest week

3.2%

Market size, estimated

£229Ka year

Peak month

June4.1× the quietest month

Top search term

amazon essentials187K searches a year

Listings sell for £10.71 on average, from £1.45 to £32.92. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £10.71 that is £3K to £5K a year per listing.

Average price

£10.71under the $15 to $100 sweet spot

Price range

£1.45–£32.92

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

£3K–£5K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

95% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #58 within Activewear. It carries 19,100 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

99%

Out of stock, average day

3.9%

Average rank

#58in Activewear

Average rating

4.32 starsAmazon United Kingdom average 4.36 stars

Average reviews

19,100per listing

Listings tracked

130

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

2Amazon's first-year sales bar

Average brand age

43 months