Toilet Roll 24
Toilet Roll 24 shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Toilet Roll 24 profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Toilet Roll 24 is a £229K/yr Amazon United Kingdom market (660K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 57/100.
Toilet Roll 24: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +24.1% over the last 90 days and 3.2% of searches end in a purchase.
£229K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 130 products
Top Toilet Roll 24 products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Andrex Complete Clean Toilet Roll - 12 Mega Toilet Rolls (=18 Standard Toilet Rolls) 3-Ply Bulk Buy Now Even Softer FSC Certified Endorsed as a Which? Best Buy
- Price
- £6.70
- Rating
- 4.7/5
- Reviews
- 2,722
- Age
- 2y ago
Amazon Essentials Mens Classic Fit 9 (23cm) Chino Shorts with Pockets Dark Navy 36W
- Price
- £12.67
- Rating
- 4.3/5
- Reviews
- 40,442
- Age
- 6y ago
Amazon Essentials Mens Active Performance Tech Running Gym T-Shirt (Available in Big & Tall) Pack of 2 Navy Blue L
- Price
- £8.46
- Rating
- 4.4/5
- Reviews
- 12,405
- Age
- 6y ago
Amazon Essentials Mens Golf Polo Shirt Quick Dry Short Sleeve Rich Burgundy XL
- Price
- £5.15
- Rating
- 4.2/5
- Reviews
- 5,286
- Age
- 13y ago
Andrex 3-Ply Toilet Roll 24 Mega Rolls FSC Certified Soft Tissue
- Price
- £13.77
- Rating
- 4.7/5
- Reviews
- 2,722
- Age
- 1y ago
Trending
90-day click momentum
Amazon Essentials Womens Slim-Fit Vest Pack of 2 Navy/White L
- Price
- £8.89
- Rating
- 4.5/5
- Reviews
- 75,313
- Age
- 6y ago
Amazon Essentials Mens Regular-Fit Vest Black XXL
- Price
- £3.17
- Rating
- 4.2/5
- Reviews
- 15,159
- Age
- 7y ago
Amazon Essentials Womens Casual Strappy Sandal Tan 5 UK
- Price
- £12.83
- Rating
- 4.2/5
- Reviews
- 17,043
- Age
- 7y ago
Amazon Essentials Mens Regular-Fit Short-Sleeve Cotton Piqué Polo Shirt (Available in Big and Tall) Navy M
- Price
- £8.82
- Rating
- 4.0/5
- Reviews
- 8,564
- Age
- 6y ago
Amazon Essentials Mens Golf Polo Shirt Quick Dry Short Sleeve Rich Burgundy XL
- Price
- £5.15
- Rating
- 4.2/5
- Reviews
- 5,286
- Age
- 13y ago
Newest
by launch date
Our Essentials by Amazon Toilet Tissue Classic Roll 2-ply 24 Rolls (1 Pack of 24) 200 Sheets per Roll
- Price
- £4.95
- Rating
- 4.4/5
- Reviews
- 1,384
- Age
- 7mo ago
Our Essentials by Amazon Toilet Tissue Double Roll 2-ply 6 Rolls (1 Pack of 6) 400 Sheets per Roll
- Price
- £2.06
- Rating
- 4.4/5
- Reviews
- 714
- Age
- 8mo ago
Andrex 3-Ply Toilet Roll 24 Mega Rolls FSC Certified Soft Tissue
- Price
- £13.77
- Rating
- 4.7/5
- Reviews
- 2,722
- Age
- 1y ago
Andrex Complete Clean Toilet Roll - 12 Mega Toilet Rolls (=18 Standard Toilet Rolls) 3-Ply Bulk Buy Now Even Softer FSC Certified Endorsed as a Which? Best Buy
- Price
- £6.70
- Rating
- 4.7/5
- Reviews
- 2,722
- Age
- 2y ago
Amazon Essentials Womens Relaxed Fit Casual Sleeveless V-Neck Swing Shirt Dress Blue White Petal M
- Price
- £10.62
- Rating
- 4.2/5
- Reviews
- 3,689
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.
Brands
17 rising
Sellers
121
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
18%
Top 20: 43%
Open market
4%
- Amazon Essentials77%
- Andrex12%
- by Amazon4%
- Lemef2%
- YESNO1%
- SINOPHANT1%
- Open — no brand owns it (11 brands, 4%)
Toilet Roll 24 demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.1×
Top Toilet Roll 24 search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- amazon essentials187K/yr
- amazon essentials womens clothing213K/yr
- amazon essentials mens clothing89K/yr
- andrex mega toilet rolls36K/yr
- amazon essentials women23K/yr
- amazon essentials men8K/yr
- amazon essentials mens8K/yr
- andrex mega rolls9K/yr
- mega toilet rolls9K/yr
- amazon clothes11K/yr
What reviews say buyers love and hate about Toilet Roll 24
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Excellent value for money”
“Great quality and great discount”
“Amazingly soft”
“Lovely fit exactly as its advertised”
“As advertised”
What buyers complain about
72% of reviews“Small made”
“Low quality”
“a little expensive”
“It's quite thick”
“Not soft”
Toilet Roll 24 return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
54%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Toilet Roll 24 questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
