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Toe Rings

Pass

Toe Rings scores 67 out of 100, a Pass. Shoppers spend $119K a year here, search demand grew +201.0% this quarter, and returns run at 0.6% of orders.

Flapen Score
67
67 / 100
Top 2% of 2,461 Fashion niches · +19 vs the category median of 48
Market size
£119K/yr315K searches / yr
90-day growth
+201.0%search demand this quarter
Competition
48%top-5 click share · 26 brands · 31 sellers

Flapen Score

Toe Rings against its category

The dotted line is the Fashion average. Past it, Toe Rings is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toe Rings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toe Rings 315K times last year and spent an estimated £119K. The top 5 brands take 54% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 67 out of 100, a Pass.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 315K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +201.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £119K a year.

Searches, last 12 months
315K
Growth, 90 days vs prior 90
+201.0%
Conversion, latest week
5.5%
Market size, estimated
£119Ka year
Peak month
July4.6× the quietest month
Top search term
toe rings for women91K searches a year

02 · Price

A sale here is worth £6.82.

Listings sell for £6.82 on average, from £2.36 to £15.19. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £6.82 that is £2K to £3K a year per listing.

Average price
£6.82under the $15 to $100 sweet spot
Price range
£2.36–£15.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #65 within Novelty Jewellery. It carries 144 reviews at 3.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
11.7%
Average rank
#65in Novelty Jewellery
Average rating
3.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
144per listing
Listings tracked
33

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Toe Rings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£24K£36K£47K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

26 falling

Sellers

31

Top-5 brand share

54%

Top 20: 94%

Top-5 click share

48%

Top 20: 84%

Open market

42%

  • WillTen22%
  • JFORYOU12%
  • Diamday9%
  • Mikovivi6%
  • Generic5%
  • Krysel5%

Demand

Toe Rings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.6×

Search terms

Top Toe Rings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toe rings for women91K/yr
  • toe rings63K/yr
  • toe ring49K/yr
  • silver toe rings for women17K/yr
  • sterling silver toe ring16K/yr
  • toe rings for women sterling silver16K/yr
  • gold toe rings for women13K/yr
  • gold toe ring13K/yr
  • silver toe ring9K/yr
  • sterling silver toe rings6K/yr

Reviews and returns

What reviews say buyers love and hate about Toe Rings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Metal Authenticity28%−0.41

NOT sterling silver

Not silver 925

Not sterling

Size-Overall16%−0.20

2 of them are so small that you cant open up the ring

Small

Far to big

Color11%−0.04

my skin went green

Tarnished went green on my toe

Not great- looses silver colour really quickly

Durability11%−0.02

Broke instantly

Split in half after a month

All the anklets broke within days of eachother

Value For Money6%+0.60

Really pretty looks expensive

Waste of money

Love

Quality-Overall28%+2.44

Good quality and comfy to wear

Great selection

Good quality

Comfort-Overall16%+0.87

Seems comfortable

comfortable to wear

Super comfy, easy to adjust and look great

Color11%−0.04

Great item doesn't loose its colour

Pretty, cute and sparkly

Pretty

Durability9%−0.02

Ive got no complaints as I lasted a good year before tarnishing

and no damage

Value For Money5%+0.60

Great toe rings at a good price

Great, especially for the price

Price is decent, I dont think Id pay any more for one and any less, i wouldnt expect it to be genuine

Return

0.6% Return rate 60% Fixable by listing

Size-Overall44%█▂▃▅▅▅

2 of them are so small that you cant open up the ring

Small

Far to big

Metal Authenticity14%▆▃█▁▅▄

NOT sterling silver

Not silver 925

Not sterling

Quality-Overall7%▁█▃▁▄▂

Theyre not the greatest

Poor quality

Bad Quality

Durability7%▁▅▁█▄▂

Broke instantly

Split in half after a month

All the anklets broke within days of eachother

Feet Fit3%▁▁▁▆▁█

FAQ

Common Toe Rings questions

Answered from the same tracked data.