Toe Rings
PassToe Rings scores 67 out of 100, a Pass. Shoppers spend $119K a year here, search demand grew +201.0% this quarter, and returns run at 0.6% of orders.
- Flapen Score
- 67 / 100Top 2% of 2,461 Fashion niches · +19 vs the category median of 4867
- Market size
- £119K/yr315K searches / yr
- 90-day growth
- +201.0%search demand this quarter
- Competition
- 48%top-5 click share · 26 brands · 31 sellers
Flapen Score
Toe Rings against its category
The dotted line is the Fashion average. Past it, Toe Rings is stronger. Inside it, weaker.
Market
The Toe Rings market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Toe Rings 315K times last year and spent an estimated £119K. The top 5 brands take 54% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 67 out of 100, a Pass.
01 · Demand
5.5% of searches ended in a purchase last week.
Shoppers searched for this 315K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +201.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £119K a year.
- Searches, last 12 months
- 315K
- Growth, 90 days vs prior 90
- +201.0%
- Conversion, latest week
- 5.5%
- Market size, estimated
- £119Ka year
- Peak month
- July4.6× the quietest month
- Top search term
- toe rings for women91K searches a year
02 · Price
A sale here is worth £6.82.
Listings sell for £6.82 on average, from £2.36 to £15.19. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £6.82 that is £2K to £3K a year per listing.
- Average price
- £6.82under the $15 to $100 sweet spot
- Price range
- £2.36–£15.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #65 within Novelty Jewellery. It carries 144 reviews at 3.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 11.7%
- Average rank
- #65in Novelty Jewellery
- Average rating
- 3.69 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 144per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Toe Rings products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
WillTen 2Pcs Silver Toe Ring Stainless Steel Adjustable Bend Open Toe Ring Flower Arrow Leaf CZ Toe Finger Tail Ring Summer Beach Foot Jewelry Set for Women Men
- Price
- £4.88
- Rating
- 3.3/5
- Reviews
- 68
- Age
- 2y ago

JFORYOU 9Pcs Toe Rings and Anklets Set for Women 316L Stainless Steel Silver Adjustable Toe Rings Double Layer Heart Infinity Star Anklet Foot Jewellery
- Price
- £10.74
- Rating
- 3.8/5
- Reviews
- 57
- Age
- 5y ago

Diamday 3PCS 14K Gold Filled Toe Rings for Women Adjustable Open Toe Ring Set Finger Ring Joint Ring Cute Opal CZ Daisy Flower Simple Toe Rings Tail Band Rings Beach Summer Foot Jewelry Silver Gold B
- Price
- £8.36
- Rating
- 4.0/5
- Reviews
- 157
- Age
- 3y ago

5 pcs 5 different Pcs Open Toe Rings Set for Women Girls Silver Simple Adjustable Knuckle Ring Foot Jewelry
- Price
- £5.78
- Rating
- 4.1/5
- Reviews
- 21
- Age
- 1y ago

Krysel 12Pcs Adjustable Open Toe Rings for Women - Silver Plated Stackable Minimalist Foot Jewelry for Everyday Wear
- Price
- £3.32
- Rating
- 2.7/5
- Reviews
- 3
- Age
- 11mo ago
Trending
90-day click momentum
Mayhoop Gold Toe Rings for Women Surgical Steels Adjustable Open Toe Rings Tail Ring Finger Rings Knuckle Ring
- Price
- £2.36
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

WillTen 2Pcs Silver Toe Ring Stainless Steel Adjustable Bend Open Toe Ring Flower Arrow Leaf CZ Toe Finger Tail Ring Summer Beach Foot Jewelry Set for Women Men
- Price
- £4.88
- Rating
- 3.3/5
- Reviews
- 68
- Age
- 2y ago

Briana Williams 4pcs Toe Ring stainless steel Adjustable Open Silver Rings
- Price
- £7.09
- Rating
- 3.3/5
- Reviews
- 7
- Age
- 2y ago

Toe Ring and Anklet Set 2mm/3mm/4mm Classic Plain Toe Ring Adjustable Open Finger Knuckle Ring and Bracelet Silver Rose and Gold
- Price
- £2.69
- Rating
- 2.9/5
- Reviews
- 3
- Age
- 2y ago

5 pcs 5 different Pcs Open Toe Rings Set for Women Girls Silver Simple Adjustable Knuckle Ring Foot Jewelry
- Price
- £5.78
- Rating
- 4.1/5
- Reviews
- 21
- Age
- 1y ago
Newest
by launch date
Krysel 12Pcs Adjustable Open Toe Rings for Women - Silver Plated Stackable Minimalist Foot Jewelry for Everyday Wear
- Price
- £3.32
- Rating
- 2.7/5
- Reviews
- 3
- Age
- 11mo ago

Ticome Sterling Silver Toe Rings for Women White Gold Plated Daisy Flower Stylish Toe Rings Adjustable Summer Beach Foot Charm Jewelry
- Price
- £5.97
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 1y ago

Tyqour 12PCS Toe Ring Toe Rings for Women Silver Summer Adjustable Toe Rings Set Simple Style Beach Foot Jewelry Set
- Price
- £4.24
- Rating
- 3.3/5
- Reviews
- 57
- Age
- 1y ago

5PCS Toe Rings for Women Minimalist Toe Rings for Women Sterling Silver Open Adjustable Toe Ring Foot Jewelry Set for Summer Beach and Casual Wear
- Price
- £6.44
- Rating
- 3.5/5
- Reviews
- 15
- Age
- 1y ago

AVYRING 4 Pcs Silver Toe Rings for Women Adjustable Open Toe Ring Set 2mm Thin Band Cross Twisted Daisy Flower Single Row Diamond Stainless Steel Beach Wedding Summer Everyday Foot Jewelry
- Price
- £6.12
- Rating
- 3.3/5
- Reviews
- 16
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 falling
Sellers
31
Top-5 brand share
54%
Top 20: 94%
Top-5 click share
48%
Top 20: 84%
Open market
42%
- WillTen22%
- JFORYOU12%
- Diamday9%
- Mikovivi6%
- Generic5%
- Krysel5%
Demand
Toe Rings search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.6×
Search terms
Top Toe Rings search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toe rings for women91K/yr
- toe rings63K/yr
- toe ring49K/yr
- silver toe rings for women17K/yr
- sterling silver toe ring16K/yr
- toe rings for women sterling silver16K/yr
- gold toe rings for women13K/yr
- gold toe ring13K/yr
- silver toe ring9K/yr
- sterling silver toe rings6K/yr
Reviews and returns
What reviews say buyers love and hate about Toe Rings
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
NOT sterling silver
Not silver 925
Not sterling
2 of them are so small that you cant open up the ring
Small
Far to big
my skin went green
Tarnished went green on my toe
Not great- looses silver colour really quickly
Broke instantly
Split in half after a month
All the anklets broke within days of eachother
Really pretty looks expensive
Waste of money
Love
Good quality and comfy to wear
Great selection
Good quality
Seems comfortable
comfortable to wear
Super comfy, easy to adjust and look great
Great item doesn't loose its colour
Pretty, cute and sparkly
Pretty
Ive got no complaints as I lasted a good year before tarnishing
and no damage
Great toe rings at a good price
Great, especially for the price
Price is decent, I dont think Id pay any more for one and any less, i wouldnt expect it to be genuine
Return
0.6% Return rate 60% Fixable by listing
2 of them are so small that you cant open up the ring
Small
Far to big
NOT sterling silver
Not silver 925
Not sterling
Theyre not the greatest
Poor quality
Bad Quality
Broke instantly
Split in half after a month
All the anklets broke within days of eachother
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toe Rings questions
Answered from the same tracked data.









