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Toe Rings

Pass

Toe Rings scores 67 out of 100, a Pass. Shoppers spend an estimated $119K a year here, search demand grew +201.0% this quarter, and an estimated 0.6% of orders come back.

Flapen Score
67
67 / 100
Top 2% of 2,461 Fashion niches · +19 vs the category median of 48
Market size
£119K/yr315K searches / yr
90-day growth
+201.0%search demand this quarter
Competition
48%top-5 click share · 26 brands · 31 sellers

Flapen Score

Toe Rings against its category

The dotted line is the Fashion average. Past it, Toe Rings is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toe Rings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toe Rings 315K times last year and spent an estimated £119K. The top 5 brands take 54% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 315K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +201.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £119K a year.

Searches, last 12 months
315K
Growth, 90 days vs prior 90
+201.0%
Conversion, latest week
5.5%
Market size, estimated
£119Ka year
Peak month
July4.6× the quietest month
Top search term
toe rings for women91K searches a year

02 · Price

A sale here is worth £6.82.

Listings sell for £6.82 on average, from £2.36 to £15.19. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £6.82 that is £2K to £3K a year per listing.

Average price
£6.82under the $15 to $100 sweet spot
Price range
£2.36–£15.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #65 within Novelty Jewellery. It carries 144 reviews at 3.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
11.7%
Average rank
#65in Novelty Jewellery
Average rating
3.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
144per listing
Listings tracked
33

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Toe Rings products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£24K£36K£47K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

26 falling

Sellers

31

Est. top-5 brand share

54%

Top 20: 94%

Est. top-5 click share

48%

Top 20: 84%

Open market

42%

  • WillTen22%
  • JFORYOU12%
  • Diamday9%
  • Mikovivi6%
  • Generic5%
  • Krysel5%

Demand

Toe Rings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.6×

Search terms

Top Toe Rings search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • toe rings for women91K/yr
  • toe rings63K/yr
  • toe ring49K/yr
  • silver toe rings for women17K/yr
  • sterling silver toe ring16K/yr
  • toe rings for women sterling silver16K/yr
  • gold toe rings for women13K/yr
  • gold toe ring13K/yr
  • silver toe ring9K/yr
  • sterling silver toe rings6K/yr

Reviews and returns

What reviews say buyers love and hate about Toe Rings

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Metal Authenticity”
0.6%of orders come back
“NOT sterling silver”
A buyer, on “Metal Authenticity”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Toe Rings questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data