Toddler Wellies
Toddler Wellies shows a fragmented shelf (top 5 take 9% of clicks), but soft demand (-57.3% this quarter) keeps it on the watch list.
Flapen Score
Is Toddler Wellies profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Toddler Wellies is a £160K/yr Amazon United Kingdom market (422K searches/yr). The top 5 brands hold 50% of demand. Verdict: Worth a look — 51/100.
Toddler Wellies: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -57.3% over the last 90 days and 2.9% of searches end in a purchase.
£160K
revenue / yr
Who owns the niche?
The top 5 brands hold 50% of demand, so 50% of the market is open.
50%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 335 products
Top Toddler Wellies products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Dinosaur Hunters Billy Boys Wellies (Navy) - Childrens Wellington Boots with 3D Dino Design. Waterproof Winter Wellies with Easy Pull-On Handles. Warm & Comfortable Kids Snow Boots Navy 7 Child UK
- Price
- £12.40
- Rating
- 4.9/5
- Reviews
- 30
- Age
- 3y ago
Weishuo Baby Wellies Waterproof Lightweight Toddler Rain Boots for Little Kids Unisex Boys Girls Manufacturer Size 14 4.5 UK Child Light Blue
- Price
- £16.20
- Rating
- 4.5/5
- Reviews
- 1,896
- Age
- 4y ago
Weishuo Baby Wellies Waterproof Lightweight Toddler Rain Boots for Little Kids Unisex Boys Girls Manufacturer Size 14 4.5 UK Child Yellow
- Price
- £16.33
- Rating
- 4.5/5
- Reviews
- 1,896
- Age
- 5y ago
Mountain Warehouse Plain Kids Wellies - Waterproof Soft Jersey Lined Wellington Boots Gripped Sole Boys & Girls - Spring Summer Rain School Outdoors Berry Junior Shoe Size 3
- Price
- £13.13
- Rating
- 4.6/5
- Reviews
- 2,230
- Age
- 4y ago
Dinosaur Rain Boots with Pull On Drawstring Closure for Kids Boy and Girl Waterproof Non-Slip Unisex Children Wellies Wellington Rubber Rain Shoes Outdoors Blue 6 UK Child Lable Size 150
- Price
- £15.99
- Rating
- 4.5/5
- Reviews
- 2,305
- Age
- 5y ago
Trending
90-day click momentum
HAGOT Kids Rain Boot Girls Boys Rain Boots with Adjustable Drawstring Waterproof Non-Slip Rain Boot for Kids Unisex Children Cartoon Wellies 7 UK child/EU 24-25
- Price
- £7.09
- Rating
- 4.0/5
- Reviews
- 4
- Age
- 4mo ago
DREAM PAIRS Kids Wellies Boys Girls Wellington Boots Waterproof Non-Slip Short Rain Boots Toddler/Little Kid/Big Kid Size 9.5 Little Kid Pink SDRB2203K-E
- Price
- £10.83
- Rating
- 4.6/5
- Reviews
- 276
- Age
- 3y ago
Aomig Toddler Wellies Kids Boys Girls Yellow Dinosaur Rain Boots Waterproof Welly Boots Children Rain Shoes Outdoors Lightweight Wellies with Pull On Drawstring(6/7 UK)
- Price
- £8.88
- Rating
- 4.0/5
- Reviews
- 36
- Age
- 5mo ago
Dinosaur Hunters Billy Boys Wellies (Navy) - Childrens Wellington Boots with 3D Dino Design. Waterproof Winter Wellies with Easy Pull-On Handles. Warm & Comfortable Kids Snow Boots Navy 7 Child UK
- Price
- £12.40
- Rating
- 4.9/5
- Reviews
- 30
- Age
- 3y ago
Aomig Toddler Wellies Kids Boys Girls Blue Dinosaur Rain Boots Waterproof Welly Boots Children Rain Shoes Outdoors Lightweight Wellies with Pull On Drawstring(5.5/6 UK)
- Price
- £9.27
- Rating
- 4.0/5
- Reviews
- 36
- Age
- 5mo ago
Newest
by launch dateHAGOT Kids Rain Boot Girls Boys Rain Boots with Adjustable Drawstring Waterproof Non-Slip Rain Boot for Kids Unisex Children Cartoon Wellies 7 UK child/EU 24-25
- Price
- £7.09
- Rating
- 4.0/5
- Reviews
- 4
- Age
- 4mo ago
Aomig Toddler Wellies Kids Boys Girls Yellow Dinosaur Rain Boots Waterproof Welly Boots Children Rain Shoes Outdoors Lightweight Wellies with Pull On Drawstring(6/7 UK)
- Price
- £8.88
- Rating
- 4.0/5
- Reviews
- 36
- Age
- 5mo ago
Aomig Toddler Wellies Kids Boys Girls Blue Dinosaur Rain Boots Waterproof Welly Boots Children Rain Shoes Outdoors Lightweight Wellies with Pull On Drawstring(5.5/6 UK)
- Price
- £9.27
- Rating
- 4.0/5
- Reviews
- 36
- Age
- 5mo ago
DREAM PAIRS Kids Rain Boots Easy-On Lightweight Non-Slip Outsole for Boys & Girls Outdoor Rainy Day Play Size 9 Little Kid Pink KKUMRB2506
- Price
- £14.13
- Rating
- 4.7/5
- Reviews
- 501
- Age
- 1y ago
Savage Island Kids Wellies Boys & Girls Waterproof Wellington Boots - Toddler & Childrens Rain Boots - Unisex Welly Shoes
- Price
- £8.87
- Rating
- 4.6/5
- Reviews
- 184
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.
Brands
43 rising
Sellers
45
Top-5 brand share
50%
Top 20: 91%
Top-5 click share
9%
Top 20: 24%
Open market
52%
- DREAM PAIRS14%
- Shoe Zone10%
- Weishuo7%
- Mountain Warehouse6%
- A2Z 4 Kids5%
- DRECAGE5%
Toddler Wellies demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Toddler Wellies search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- toddler wellies81K/yr
- baby wellies39K/yr
- girls wellies size 124K/yr
- girls wellies size 320K/yr
- boys wellies size 128K/yr
- girls wellies size 221K/yr
- girls wellies size 1321K/yr
- toddler wellies size 616K/yr
- boys wellies size 1216K/yr
- kids wellies size 1117K/yr
What reviews say buyers love and hate about Toddler Wellies
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Fit is perfect”
“Good value for money”
“Very good quality and nice colorway”
“Super cute and comfy”
“the colour is very cute too”
What buyers complain about
69% of reviews“Incorrect size”
“chemical smell so bad”
“Inner sole was not secure enough”
“Really cheap looking”
“perhaps not 100% waterproof”
Toddler Wellies return rate & reasons
Why buyers send it back, as a share of all return requests.
2.5%
Return rate
88%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Toddler Wellies questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
