Toddler Wellies

Shoppers searched for this 422K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -57.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £160K a year.

Searches, last 12 months

422K

Growth, 90 days vs prior 90

-57.3%

Conversion, latest week

2.9%

Market size, estimated

£160Ka year

Top search term

toddler wellies81K searches a year

Listings sell for £12.99 on average, from £6.76 to £27.05. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £12.99 that is £0 to £1K a year per listing.

Average price

£12.99under the $15 to $100 sweet spot

Price range

£6.76–£27.05

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

2.5%of orders · Amazon United Kingdom median 0.6%

74% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #58 within Boys. It carries 1,001 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

67%

Out of stock, average day

7.6%

Average rank

#58in Boys

Average rating

4.55 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,001per listing

Listings tracked

335

59 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

59

Successful launches

0Amazon's first-year sales bar

Average brand age

51 months