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Toddler Stocking Filler

Fail

Demand is soft, at -61.5% this quarter, so Toddler Stocking Filler is a Fail.

Flapen Score
24
24 / 100
Ranks 2,427 of 2,461 Fashion niches · −24 vs the category median of 48
Market size
£70K/yr195K searches / yr
90-day growth
-61.5%search demand this quarter
Competition
100%top-5 click share · 3 brands · 11 sellers

Flapen Score

Toddler Stocking Filler against its category

The dotted line is the Fashion average. Past it, Toddler Stocking Filler is stronger. Inside it, weaker.

24Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toddler Stocking Filler market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toddler Stocking Filler 195K times last year and spent an estimated £70K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 24 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -61.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
195K
Growth, 90 days vs prior 90
-61.5%
Conversion, latest week
4.5%
Market size, estimated
£70Ka year
Peak month
December307.9× the quietest month
Top search term
toddler stocking filler23K searches a year

02 · Price

A sale here is worth £7.89.

Listings sell for £7.89 on average, from £2.46 to £12.52. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £7.89 that is £0 to £789 a year per listing.

Average price
£7.89under the $15 to $100 sweet spot
Price range
£2.46–£12.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
£0–£789
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #10 within Baby. It carries 4,588 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.9%
Average rank
#10in Baby
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,588per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Toddler Stocking Filler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£28K1K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Welwoos57%
  • ZIMPLI25%
  • Ravensburger19%

Demand

Toddler Stocking Filler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarAugNovMar

Peak months: Nov, Dec · busiest ÷ quietest = 307.9×

Search terms

Top Toddler Stocking Filler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toddler stocking filler23K/yr
  • stocking fillers toddler16K/yr
  • stocking fillers for 3 year old boys13K/yr
  • stocking fillers for toddlers33K/yr
  • stocking fillers for 3 year old girls10K/yr
  • toddler stocking fillers 3 year old21K/yr
  • toddler stocking fillers22K/yr
  • 3 year old stocking fillers7K/yr
  • stocking fillers for 2 year olds6K/yr
  • boys stocking fillers age 49K/yr

Reviews and returns

What reviews say buyers love and hate about Toddler Stocking Filler

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color25%−0.15

Not much colour from one pack either

Quality-Overall13%−0.06

not best

Love

Fun/Entertainment Experience29%+3.03

Fun item

Great fun for kids

You get 3 in a pack kids love them I bye several times in a year good fun

Value For Money17%+1.47

Perfect little stocking filler great for kids who love bathtime good value for money

good price

Great value, good price and they fit very nice my 4 years old

Size-Overall15%+0.40

perfect fitting

They are true to size

they fit very nice my 4 years old

Quality-Overall13%−0.06

Really good quality

Really good quality kids loved them

Product ok

Color13%−0.15

Nice colours

luckily my sons favourite colour

Return

0.2% Return rate 77% Fixable by listing

Size-Overall83%▁▃█▅▅▅
Gap/Hole17%▁█▁▁▁▁
Gifting Purpose8%

FAQ

Common Toddler Stocking Filler questions

Answered from the same tracked data.