Toddler Mittens
FailDemand is soft, at -84.9% this quarter, so Toddler Mittens is a Fail.
- Flapen Score
- 38 / 100Ranks 2,040 of 2,461 Fashion niches · −10 vs the category median of 4838
- Market size
- £40K/yr53K searches / yr
- 90-day growth
- -84.9%search demand this quarter
- Competition
- 76%top-5 click share · 11 brands · 18 sellers
Flapen Score
Toddler Mittens against its category
The dotted line is the Fashion average. Past it, Toddler Mittens is stronger. Inside it, weaker.
Market
The Toddler Mittens market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Toddler Mittens 53K times last year and spent an estimated £40K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
7.7% of searches ended in a purchase last week.
Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -84.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.
- Searches, last 12 months
- 53K
- Growth, 90 days vs prior 90
- -84.9%
- Conversion, latest week
- 7.7%
- Market size, estimated
- £40Ka year
- Peak month
- November143.0× the quietest month
- Top search term
- baby mittens 6-12 months14K searches a year
02 · Price
A sale here is worth £9.80.
Listings sell for £9.80 on average, from £4.37 to £19.52. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £9.80 that is £0 to £980 a year per listing.
- Average price
- £9.80under the $15 to $100 sweet spot
- Price range
- £4.37–£19.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£980
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
58% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 20.4% of listings are out of stock. The average listing ranks #36 within Baby. It carries 816 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 83%
- Out of stock, average day
- 20.4%
- Average rank
- #36in Baby
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 816per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Toddler Mittens products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
1 one enjoy Baby Mittens Baby Anti Scratch Mittens No Scratch Mittens Baby Gloves for 6-12 Months Baby Boys Girls (White 6 Pack 6-12 Months)
- Price
- £10.46
- Rating
- 4.4/5
- Reviews
- 1,304
- Age
- 5y ago

Mayoii 2 Pairs Toddler Mittens Winter Knitted Baby Mittens with String Warm Fleece Lined Toddler Gloves Age 1-3 for Boys Girls Anti-Lost Full Finger Gloves for Cold Weather (Pink and Grey One Size)
- Price
- £7.36
- Rating
- 3.7/5
- Reviews
- 47
- Age
- 11mo ago

Soft Touch 100% Cotton Baby Anti Scratch Mittens - 4 Pack (Grey)
- Price
- £4.37
- Rating
- 4.5/5
- Reviews
- 4,688
- Age
- 5y ago

Baby Mittens Anti Scratch Baby Girl Mittens No Scratch Mittens Baby Boys Hands Gloves for 6-12 Months Boys Girls (6 Pairs)
- Price
- £10.44
- Rating
- 4.4/5
- Reviews
- 321
- Age
- 3y ago

kwinfei 6Pack Baby Mittens 6-12 Months Unisex Soft White Cotton Mesh Scratch Mittens for Babies with Eczema NG Feeding Tube Anti-Scratch Protection Breathable Gloves for Boys & Girls
- Price
- £6.10
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 12mo ago
Trending
90-day click momentum
Bonds Wonderfresh Zippy - Crayon Star Marscapone (6-12 Months)
- Price
- £19.52
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

ScratchSleeves | Stay-on Scratch Mitts for Itchy Babies | SuperSensitive | 3-6m
- Price
- £15.91
- Rating
- 4.6/5
- Reviews
- 106
- Age
- 6y ago

DRESHOW Newborn Baby Mittens Infant Gloves No Scratch Mittens Cotton Gloves for 0-6 Months
- Price
- £5.83
- Rating
- 4.4/5
- Reviews
- 395
- Age
- 1y ago

kwinfei 6Pack Baby Mittens 6-12 Months Unisex Soft White Cotton Mesh Scratch Mittens for Babies with Eczema NG Feeding Tube Anti-Scratch Protection Breathable Gloves for Boys & Girls
- Price
- £6.10
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 12mo ago

Baby Mittens Anti Scratch Baby Girl Mittens No Scratch Mittens Baby Boys Hands Gloves for 6-12 Months Boys Girls (6 Pairs)
- Price
- £10.44
- Rating
- 4.4/5
- Reviews
- 321
- Age
- 3y ago
Newest
by launch date
Bonds Wonderfresh Zippy - Crayon Star Marscapone (6-12 Months)
- Price
- £19.52
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Mayoii 2 Pairs Toddler Mittens Winter Knitted Baby Mittens with String Warm Fleece Lined Toddler Gloves Age 1-3 for Boys Girls Anti-Lost Full Finger Gloves for Cold Weather (Pink and Grey One Size)
- Price
- £7.36
- Rating
- 3.7/5
- Reviews
- 47
- Age
- 11mo ago

kwinfei 6Pack Baby Mittens 6-12 Months Unisex Soft White Cotton Mesh Scratch Mittens for Babies with Eczema NG Feeding Tube Anti-Scratch Protection Breathable Gloves for Boys & Girls
- Price
- £6.10
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 12mo ago

DRESHOW Newborn Baby Mittens Infant Gloves No Scratch Mittens Cotton Gloves for 0-6 Months
- Price
- £5.83
- Rating
- 4.4/5
- Reviews
- 395
- Age
- 1y ago

Baby Mittens Anti Scratch Baby Girl Mittens No Scratch Mittens Baby Boys Hands Gloves for 6-12 Months Boys Girls (6 Pairs)
- Price
- £10.44
- Rating
- 4.4/5
- Reviews
- 321
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
11 rising
Sellers
18
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
14%
- 1 one enjoy47%
- Mayoii13%
- Soft Touch9%
- kwinfei7%
- MniJiza5%
- ScratchSleeves5%
- Open — no brand owns it (5 brands, 14%)
Demand
Toddler Mittens search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 143.0×
Search terms
Top Toddler Mittens search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- baby mittens 6-12 months14K/yr
- kids mittens16K/yr
- mittens with string12K/yr
- baby mittens with string5K/yr
- childrens mittens6K/yr
Reviews and returns
What reviews say buyers love and hate about Toddler Mittens
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broken after one half day
Came apart
so I don't expect them to last
Unfortunately my daughter still pulls them off with ease
They're a bit small
the string started shedding
the string came off both them after their first use
Literally a waste of money
Love
The plain cotton ones are also very soft though
They're soft and seem to be the right size
Very soft and stay on - great purchase
Nice and useful
Easy to put on
So easy for me to put on baby
Good quality mitten
These sleeves are incredible quality
Good quality
These were still easily fitting my granddaughter at 1 year old
Fit my 9lb baby very well
Good size for older babies
Great value
definitely worth the price
Good and worth the money
Return
1.3% Return rate 49% Fixable by listing
They're a bit small
Very poor quality
the string started shedding
the string came off both them after their first use
Badly finished off - loose threads on thumbs of all the mittens
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toddler Mittens questions
Answered from the same tracked data.









