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Toddler Gloves

Fail

Demand is soft, at -33.7% this quarter, so Toddler Gloves is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£84K/yr248K searches / yr
90-day growth
-33.7%search demand this quarter
Competition
42%top-5 click share · 21 brands · 34 sellers

Flapen Score

Toddler Gloves against its category

The dotted line is the Fashion average. Past it, Toddler Gloves is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toddler Gloves market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toddler Gloves 248K times last year and spent an estimated £84K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 248K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -33.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
248K
Growth, 90 days vs prior 90
-33.7%
Conversion, latest week
4.3%
Market size, estimated
£84Ka year
Peak month
November5.2× the quietest month
Top search term
baby mittens40K searches a year

02 · Price

A sale here is worth £7.95.

Listings sell for £7.95 on average, from £2.58 to £16.92. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £7.95 that is £795 to £2K a year per listing.

Average price
£7.95under the $15 to $100 sweet spot
Price range
£2.58–£16.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£795–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #37 within Baby. It carries 741 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
92%
Out of stock, average day
17.2%
Average rank
#37in Baby
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
741per listing
Listings tracked
38

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Toddler Gloves products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

34

Top-5 brand share

77%

Top 20: 99%

Top-5 click share

42%

Top 20: 85%

Open market

19%

  • AQOKKA25%
  • 1 one enjoy20%
  • Soft Touch15%
  • DRESHOW12%
  • ScratchSleeves5%
  • KiddyCare4%

Demand

Toddler Gloves search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.2×

Search terms

Top Toddler Gloves search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby mittens40K/yr
  • mittens baby newborn14K/yr
  • scratch mittens newborn14K/yr
  • baby mittens 0-3 months10K/yr
  • baby scratch mittens10K/yr
  • newborn mittens9K/yr
  • scratch mittens8K/yr
  • baby mittens newborn8K/yr
  • baby gloves21K/yr
  • mittens baby5K/yr

Reviews and returns

What reviews say buyers love and hate about Toddler Gloves

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%

Quite large

Quite big,

Ease Of Use11%+0.12

Unfortunately my daughter still pulls them off with ease

Durability11%−0.10

Broken after one half day

Came apart

Strap/String Quality11%−0.10

the string started shedding

the string came off both them after their first use

Value For Money11%−0.03

Literally a waste of money

Love

Soft Feel23%

The plain cotton ones are also very soft though

They are nice and soft

Very soft and stay on - great purchase

Quality-Overall18%+1.78

Good quality mitten

These sleeves are incredible quality

Excellent quality

Size-Overall8%

just the right size

Fit my 9lb baby very well

Will definitely be buying the next size up

Value For Money8%−0.03

Great value

definitely worth the price

Value for money

Stretchability/Expandability/Elasticity7%+0.23

Elastic around the wrist is very useful

but are stretchy so easy to get on as just turn inside out

Return

0.8% Return rate 49% Fixable by listing

Size-Overall46%▄█▅▇█▁

Quite large

Quite big,

Quality-Overall14%▁▁▅▁▅█
Strap/String Quality10%█▁▁▁▁▁

the string started shedding

the string came off both them after their first use

Stitch/Finish/Polish8%▁▁█▁▁▁
Material Quality4%▁▁▁▂▁█

FAQ

Common Toddler Gloves questions

Answered from the same tracked data.