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Toddler Gloves

Fail

Demand is soft, at -33.7% this quarter, so Toddler Gloves is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£84K/yr248K searches / yr
90-day growth
-33.7%search demand this quarter
Competition
42%top-5 click share · 21 brands · 34 sellers

Flapen Score

Toddler Gloves against its category

The dotted line is the Fashion average. Past it, Toddler Gloves is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toddler Gloves market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toddler Gloves 248K times last year and spent an estimated £84K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 248K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -33.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
248K
Growth, 90 days vs prior 90
-33.7%
Conversion, latest week
4.3%
Market size, estimated
£84Ka year
Peak month
November5.2× the quietest month
Top search term
baby mittens40K searches a year

02 · Price

A sale here is worth £7.95.

Listings sell for £7.95 on average, from £2.58 to £16.92. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £7.95 that is £795 to £2K a year per listing.

Average price
£7.95under the $15 to $100 sweet spot
Price range
£2.58–£16.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£795–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #37 within Baby. It carries 741 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
92%
Out of stock, average day
17.2%
Average rank
#37in Baby
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
741per listing
Listings tracked
38

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Toddler Gloves products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

34

Est. top-5 brand share

77%

Top 20: 99%

Est. top-5 click share

42%

Top 20: 85%

Open market

19%

  • AQOKKA25%
  • 1 one enjoy20%
  • Soft Touch15%
  • DRESHOW12%
  • ScratchSleeves5%
  • KiddyCare4%

Demand

Toddler Gloves search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.2×

Search terms

Top Toddler Gloves search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • baby mittens40K/yr
  • mittens baby newborn14K/yr
  • scratch mittens newborn14K/yr
  • baby mittens 0-3 months10K/yr
  • baby scratch mittens10K/yr
  • newborn mittens9K/yr
  • scratch mittens8K/yr
  • baby mittens newborn8K/yr
  • baby gloves21K/yr
  • mittens baby5K/yr

Reviews and returns

What reviews say buyers love and hate about Toddler Gloves

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Soft Feel”
22%of negative reviews mention “Size-Overall”
0.8%of orders come back
“Quite large”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Toddler Gloves questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data