toddler gloves
Skip itSoft demand (-33.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good740.68avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Avg price
Bad£7.95avg listing price — sweet spot $15–$100
Market size
Bad£84K£84K/yr · 248K searches
Price range
Bad£2.58–£16.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-33.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, toddler gloves is a £84K/yr Amazon United Kingdom market (248K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
toddler gloves market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £80K–£99K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #37
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 79%
- Out of stock
- 17.2%
- Avg brand age
- 40 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
34
Top-5 brand share
77%
Top 20: 99%
Top-5 click share
42%
Top 20: 85%
Open market
19%
- AQOKKA25%
- 1 one enjoy20%
- Soft Touch15%
- DRESHOW12%
- ScratchSleeves5%
- KiddyCare4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -33.7% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.2×
Top toddler gloves search terms
- baby mittens40K/yr
- mittens baby newborn14K/yr
- scratch mittens newborn14K/yr
- baby mittens 0-3 months10K/yr
- baby scratch mittens10K/yr
- newborn mittens9K/yr
- scratch mittens8K/yr
- baby mittens newborn8K/yr
- baby gloves21K/yr
- mittens baby5K/yr
Top toddler gloves products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
1 one enjoy Baby Mittens Baby Anti Scratch Mittens No Scratch Mittens Baby Gloves for 6-12 Months Baby Boys Girls (White 6 Pack 6-12 Months)
1 one enjoy£10.464.4★1,304 rev
Soft Touch Baby Girls Super Soft Anti-Scratch Mittens (White 4 Packs)
Soft Touch£4.334.5★4,688 rev
DRESHOW Newborn Baby Mittens Infant Gloves No Scratch Mittens Cotton Gloves for 0-6 Months
DRESHOW£5.834.4★395 rev
AQOKKA Newborn Baby Mittens No Scratch Cotton Elastic Wrist Gloves Infant Toddler Mittens for Baby Boy Girl 0-6 Months
AQOKKA£5.894.4★278 rev
1 one enjoy Baby Mittens Baby Anti Scratch Mittens No Scratch Mittens Baby Gloves for 0-6 Months Baby Boys Girls (White 6 Pack 0-6 Months)
1 one enjoy£9.994.4★1,456 rev
Newest
by launch date
Baban Baby Premature Hat and Scratch Mittens Set - Cotton Tiny Baby Clothes Gift for Prem Baby Boys and Girls 3-5lb and 5-8lb Made in Britain
Baban Baby£7.9315 rev
ENAESLOT 6 PCS Scratch Mittens NewbornUnisex Anti Scatchs Elastic Warm Tiny Babies Gift Soft Touch Premature for 0-3 Months Toddler Boy Girl(White 6 Packs)
ENAESLOT£5.3516 rev
Solbrezeni Scratch Mittens Newborn No Scratch Baby Mittens Newborn Soft Baby Mittens for Baby Boy Girl 0-6 Months
Solbrezeni£4.609 rev
AQOKKA Newborn Baby Mittens No Scratch Cotton Elastic Wrist Gloves Infant Toddler Mittens for Baby Boy Girl 0-6 Months
AQOKKA£5.89278 rev
AQOKKA Newborn Baby Mittens No Scratch Cotton Elastic Wrist Gloves Infant Toddler Mittens for Baby Boy Girl 0-6 Months
AQOKKA£5.89278 rev
Trending
90-day click momentumBaban Baby Premature Hat and Scratch Mittens Set - Cotton Tiny Baby Clothes Gift for Prem Baby Boys and Girls 3-5lb and 5-8lb Made in Britain
Baban Baby£7.934.9★
MAMIMAKA Newborn Baby Hats Mittens Set Cotton Beanie Caps and No Scratch Mitten Gloves for Baby Boy Girl 0-6 Months
MAMIMAKA£13.934.5★
AQOKKA Newborn Baby Mittens No Scratch Cotton Elastic Wrist Gloves Infant Toddler Mittens for Baby Boy Girl 0-6 Months
AQOKKA£7.544.5★
Ecojoy Newborn Baby Elastic Scratch Mitten 5 Pcs Tiny Baby Boy and Girl Gloves Scratch Mits 0-6 months Pink Bunny
Ecojoy£11.513.9★
ScratchSleeves | Stay-on Scratch Mitts for Itchy Babies | SuperSensitive | 3-6m
ScratchSleeves£15.914.6★
What buyers say about toddler gloves
What buyers praise and complain about, mined from review topics.What buyers love
“The plain cotton ones are also very soft though”
“Good quality mitten”
“just the right size”
“Great value”
“Elastic around the wrist is very useful”
“Great gloves, padded for extra warmth”
“So easy for me to put on baby”
“Just as advertised”
“I like the fact 3 of the pairs are a mesh material”
“comfortable on my babys skin”
What buyers complain about
“Quite large”
“Unfortunately my daughter still pulls them off with ease”
“Broken after one half day”
“the string started shedding”
“Literally a waste of money”
“keep slipping off”
“After two wears elastic goes and they fall off”
“making it really sore”
Top return reasons
Common questions
- Is toddler gloves profitable to sell on Amazon United Kingdom?
- The niche generates £84K/yr across 38 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -33.7%. Flapen's verdict: Skip it (45/100).
- How competitive is the toddler gloves niche?
- 21 brands and 34 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in toddler gloves?
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Durability. The return rate is 0.8%.
- When does demand for toddler gloves peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 5.2× the quietest.
- What does it cost to enter the toddler gloves niche?
- Listings span £2.58–£16.92; the average listing price is £7.95 (sweet spot $15–$100). The average incumbent carries 741 reviews — the moat a new listing must climb.