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Timex Watch Mens

Fail

The top 5 brands take 98% of clicks, so Timex Watch Mens is a Fail.

Flapen Score
43
43 / 100
Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 48
Market size
£107K/yr314K searches / yr
90-day growth
+0.2%search demand this quarter
Competition
32%top-5 click share · 9 brands · 56 sellers

Flapen Score

Timex Watch Mens against its category

The dotted line is the Fashion average. Past it, Timex Watch Mens is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Timex Watch Mens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Timex Watch Mens 314K times last year and spent an estimated £107K. The top 5 brands take 98% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 314K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.

Searches, last 12 months
314K
Growth, 90 days vs prior 90
+0.2%
Conversion, latest week
0.8%
Market size, estimated
£107Ka year
Peak month
December1.4× the quietest month
Top search term
timex watch mens268K searches a year

02 · Price

A sale here is worth £44.13.

Listings sell for £44.13 on average, from £2.14 to £153.23. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £44.13 that is £0 to £4K a year per listing.

Average price
£44.13inside the $15 to $100 sweet spot
Price range
£2.14–£153.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #652 within Watches. It carries 3,742 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
88%
Out of stock, average day
3.6%
Average rank
#652in Watches
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,742per listing
Listings tracked
51

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Timex Watch Mens products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.

£0£3K£6K£10K£13K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

56

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

32%

Top 20: 73%

Open market

2%

  • Timex62%
  • Ravel14%
  • Fossil12%
  • Chums6%
  • Generic4%
  • Gute1%
  • Open — no brand owns it (3 brands, 2%)

Demand

Timex Watch Mens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '25Spike '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.4×

Search terms

Top Timex Watch Mens search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • timex watch mens268K/yr
  • mechanical watch24K/yr
  • cheap watch16K/yr
  • wind up watch5K/yr

Reviews and returns

What reviews say buyers love and hate about Timex Watch Mens

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Value For Money”
13%of negative reviews mention “Strap/String Quality”
3.3%of orders come back
“holding pin in strap broke easily”
A buyer, on “Strap/String Quality”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Timex Watch Mens questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data