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Timex Watch Mens

Fail

The top 5 brands take 98% of clicks, so Timex Watch Mens is a Fail.

Flapen Score
43
43 / 100
Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 48
Market size
£107K/yr314K searches / yr
90-day growth
+0.2%search demand this quarter
Competition
32%top-5 click share · 9 brands · 56 sellers

Flapen Score

Timex Watch Mens against its category

The dotted line is the Fashion average. Past it, Timex Watch Mens is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Timex Watch Mens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Timex Watch Mens 314K times last year and spent an estimated £107K. The top 5 brands take 98% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 314K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.

Searches, last 12 months
314K
Growth, 90 days vs prior 90
+0.2%
Conversion, latest week
0.8%
Market size, estimated
£107Ka year
Peak month
December1.4× the quietest month
Top search term
timex watch mens268K searches a year

02 · Price

A sale here is worth £44.13.

Listings sell for £44.13 on average, from £2.14 to £153.23. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £44.13 that is £0 to £4K a year per listing.

Average price
£44.13inside the $15 to $100 sweet spot
Price range
£2.14–£153.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #652 within Watches. It carries 3,742 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
88%
Out of stock, average day
3.6%
Average rank
#652in Watches
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,742per listing
Listings tracked
51

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Timex Watch Mens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£3K£6K£10K£13K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

56

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

32%

Top 20: 73%

Open market

2%

  • Timex62%
  • Ravel14%
  • Fossil12%
  • Chums6%
  • Generic4%
  • Gute1%
  • Open — no brand owns it (3 brands, 2%)

Demand

Timex Watch Mens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '25Spike '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.4×

Search terms

Top Timex Watch Mens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • timex watch mens268K/yr
  • mechanical watch24K/yr
  • cheap watch16K/yr
  • wind up watch5K/yr

Reviews and returns

What reviews say buyers love and hate about Timex Watch Mens

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strap/String Quality13%−0.09

holding pin in strap broke easily

strap lenght is to short also

Strap broke

Quality-Overall11%+0.26

Poor watch

Not very reliable at all

Poor quality

Functionality-Overall10%−0.13

Watch doesnt work

Doesnt work

poor purchase solar does not work

Winding8%

Got a few Timex watches this one not the best winder fella out

Not a wind up watch

doesnt wind up

Durability6%−0.06

had a few - all broke

Broken within 30 days

Not very durable

Love

Value For Money26%+2.52

Good value for money

Excellent Value for Money

Good for the price

Quality-Overall15%+0.26

Excellent product

Great watch good quality

Good quality watch

Display Size7%+0.65

Easy to see white dial with day

Decent dial size

Can read it well

Ease Of Use6%+0.31

easy to read

easy to put on

easy to put on

Comfort-Overall6%+0.17

very comfortable

Comfortable to wear

very easy to wear

Return

3.3% Return rate 46% Fixable by listing

Functionality-Overall16%▄█▅▆▆█

Watch doesnt work

Doesnt work

poor purchase solar does not work

Size-Overall16%▇▅▅█▆▅

Not suitable size

too large

It was a little to small

Wrist Fit15%█▅▅▄▄█

too small for my wrist

Unsuitable for small wrist

Really not that big on the wrist

Strap/String Quality10%▇▆█▇▇▆

holding pin in strap broke easily

strap lenght is to short also

Strap broke

Advertised Vs Actual Product4%▄█▅▆▅▇

FAQ

Common Timex Watch Mens questions

Answered from the same tracked data.