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Tiger Costume Kids

Fail

Demand is soft, at -86.1% this quarter, so Tiger Costume Kids is a Fail.

Flapen Score
43
43 / 100
Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 48
Market size
£28K/yr108K searches / yr
90-day growth
-86.1%search demand this quarter
Competition
33%top-5 click share · 25 brands · 44 sellers

Flapen Score

Tiger Costume Kids against its category

The dotted line is the Fashion average. Past it, Tiger Costume Kids is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tiger Costume Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tiger Costume Kids 108K times last year and spent an estimated £28K. The top 5 brands take 56% of clicks. Demand peaks in Mar. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -86.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-86.1%
Conversion, latest week
1.9%
Market size, estimated
£28Ka year
Peak month
March34.0× the quietest month
Top search term
tiger costume kids27K searches a year

02 · Price

A sale here is worth £14.10.

Listings sell for £14.10 on average, from £5.24 to £21.40. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £14.10 that is £0 to £1K a year per listing.

Average price
£14.10under the $15 to $100 sweet spot
Price range
£5.24–£21.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #592 within Baby. It carries 433 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
74%
Out of stock, average day
12.8%
Average rank
#592in Baby
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
433per listing
Listings tracked
53

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Tiger Costume Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£849£2K£3K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

25 rising

Sellers

44

Top-5 brand share

56%

Top 20: 97%

Top-5 click share

33%

Top 20: 73%

Open market

37%

  • Doladola21%
  • Vaenait Baby11%
  • Sincere Party9%
  • A2Z 4 Kids8%
  • FunnyCos8%
  • COOKY.D7%

Demand

Tiger Costume Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar · busiest ÷ quietest = 34.0×

Search terms

Top Tiger Costume Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tiger costume kids27K/yr
  • tiger costume25K/yr
  • kids tiger costume7K/yr
  • tiger onesie kids9K/yr
  • tiger who came to tea costume34K/yr
  • the tiger who came to tea costume6K/yr

Reviews and returns

What reviews say buyers love and hate about Tiger Costume Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%−0.01

My child also feels the tail is a bit short

to give context the tutu skirt is the only bit that may run too big or too small dependent on age

Smell13%−0.14

It smelt like fish

Strong odour

Quality-Overall6%+0.98

The quality is mixed

Value For Money4%+0.88

Pricey when last minute

Love

Quality-Overall16%+0.98

The contents are well made

Great quality costume or onesie

Good quality

Value For Money15%+0.88

A FUN REASONABLY PRICED TIGER COSTUME

Good value for money

Good value

Size-Overall14%−0.01

great fit

The size is generous on my daighter

Great fitting costume

Soft Feel9%

Soft, comfy costume

so soft

It is very soft

Design-Overall7%+0.53

the detail is cute

Nice project

Return

3.4% Return rate 74% Fixable by listing

Size-Overall64%█▆▆▇▆▅

My child also feels the tail is a bit short

to give context the tutu skirt is the only bit that may run too big or too small dependent on age

Quality-Overall9%▁▇▅█▆▁

The quality is mixed

Length6%▁█▃▁▂▆
Gap/Hole4%▁▃▃▁██
Thin2%▁█▇▁▁▁

FAQ

Common Tiger Costume Kids questions

Answered from the same tracked data.