tie
Skip itPricing outside the sweet spot ($7.64 avg) — this niche doesn't clear our bar today.
Competition
Great37%top-5 click share — an open shelf
Growth
Good+41.6%90-day search growth — must beat 0% to launch
Market size
Good£278K£278K/yr · 994K searches
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Returns
Okay3.3%return rate — above 5% kills the launch gate
Price range
Okay£3.09–£23.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,137avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Avg price
Bad£7.64avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, tie is a £278K/yr Amazon United Kingdom market (994K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jun. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
tie market data
- Units sold / yr
- 30K–40K
- avg 500–750/product
- Revenue / yr
- £229K–£306K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #142
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 2.3%
- Avg brand age
- 56 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
14 flat
Sellers
21
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
37%
Top 20: 74%
Open market
9%
- HISDERN68%
- Enlision13%
- Barry.Wang3%
- RBOCOTT2%
- JEMYGINS2%
- URAQT2%
- Open — no brand owns it (8 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +41.6% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 1.8×
Top tie search terms
- tie260K/yr
- ties for men191K/yr
- mens ties114K/yr
- blue tie52K/yr
- mens tie53K/yr
- ties51K/yr
- tie and pocket square set40K/yr
- light blue tie26K/yr
- navy tie31K/yr
- mens ties uk33K/yr
Top tie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Enlision Mens Slim Tie Checked Silk Ties for Men Classic Navy Blue Neckties for Formal Wedding Business 6cm
Enlision£5.714.6★734 rev
HISDERN Navy Blue Ties for Men Wedding Tie and Pocket Square Set Elegant Floral Tie Silk Necktie & Handkerchief Sets Party Business
HISDERN£6.734.6★4,228 rev
HISDERN Navy Blue Tie Silk Skinny Tie Slim ties For Men Solid NeckTie Classic Formal Tie For Business Wedding(6cm)
HISDERN£5.054.6★4,529 rev
HISDERN Mens Light Blue Ties Set 3.4 Tie and Pocket Square with Clip Gents Solid Color Necktie Hankerchief Wedding Business Formal Classic Neckties Sets for Men
HISDERN£7.534.6★1,678 rev
HISDERN Baby Pink Tie for Men Skinny Ties Silk Necktie Solid Slim Formal Neckties for Wedding Party Business(6cm)
HISDERN£4.964.5★1,128 rev
Newest
by launch dateHISDERN Baby Pink Tie for Men Skinny Ties Silk Necktie Solid Slim Formal Neckties for Wedding Party Business(6cm)
HISDERN£4.961,128 rev
HISDERN Sky Blue Tie Skinny Ties Slim Silk Necktie For Men Solid Classic Neckties for Wedding Party Business Light Blue (6cm)
HISDERN£5.001,128 rev
HISDERN Tie for Men Haze Blue Tie and Pocket Square Set Classic Neck Ties for Wedding Party Business Work Neckties
HISDERN£6.619,794 rev
URAQT Men Ties Classic Mens Solid Satin Neck Tie Premium Pure Color Necktie for Men Formal Black Ties for Men Business Wedding Party Work Tie 8cm Royal Blue
URAQT£3.194,052 rev
HISDERN Mens Light Blue Ties Set 3.4 Tie and Pocket Square with Clip Gents Solid Color Necktie Hankerchief Wedding Business Formal Classic Neckties Sets for Men
HISDERN£7.531,678 rev
Trending
90-day click momentum
HISDERN Violet Tie Silk Skinny Tie Slim ties For Men Solid NeckTie Classic Formal Tie For Business Wedding(6cm)
HISDERN£4.804.6★
HISDERN Burgundy Tie Silk Skinny Tie Slim ties For Men Solid NeckTie Classic Formal Tie For Business Wedding(6cm)
HISDERN£4.974.6★
HISDERN Royal Blue Tie Silk Skinny Tie Slim ties For Men Solid NeckTie Classic Formal Tie For Business Wedding(6cm)
HISDERN£4.724.6★
HISDERN Baby Pink Tie for Men Skinny Ties Silk Necktie Solid Slim Formal Neckties for Wedding Party Business(6cm)
HISDERN£4.964.5★
HISDERN Sky Blue Tie Skinny Ties Slim Silk Necktie For Men Solid Classic Neckties for Wedding Party Business Light Blue (6cm)
HISDERN£5.004.5★
What buyers say about tie
What buyers praise and complain about, mined from review topics.What buyers love
“The quality of the product is exactly as it looks as advertised”
“Good Value”
“Great colour”
“Accurate description”
“Design”
“Lovely tie & square”
“Gorgeous Soft Chiffon Scarf”
“Nice material”
“Fit”
“Lovely tie and pocket square pattern really striking and stands out”
What buyers complain about
“Very poor stitching and quality, used only 2 times and the stitching came off”
“Not these slim ones”
“All wrinkled”
“Far too shiny to use”
“Cheap synthetic satin material”
“no pocket square in the box”
“Slightly lighter than the picture colour”
“My only problem is how long it is”
Top return reasons
Common questions
- Is tie profitable to sell on Amazon United Kingdom?
- The niche generates £278K/yr across 55 tracked products. 90-day search growth is +41.6%. Flapen's verdict: Skip it (48/100).
- How competitive is the tie niche?
- 14 brands and 21 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in tie?
- Top complaints mined from reviews: Stitch/Finish/Polish, Shape/Style, Wrinkles. The return rate is 3.3%.
- When does demand for tie peak?
- Demand peaks in Jun; the busiest month runs 1.8× the quietest.
- What does it cost to enter the tie niche?
- Listings span £3.09–£23.12; the average listing price is £7.64 (sweet spot $15–$100). The average incumbent carries 3,137 reviews — the moat a new listing must climb.