Thongs for Women
FailPrices span $4.76–$15.95, mostly outside the sweet spot, so Thongs for Women is a Fail.
- Flapen Score
- 45 / 100Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 4845
- Market size
- £147K/yr1.2M searches / yr
- 90-day growth
- +9.9%search demand this quarter
- Competition
- 50%top-5 click share · 13 brands · 16 sellers
Flapen Score
Thongs for Women against its category
The dotted line is the Fashion average. Past it, Thongs for Women is stronger. Inside it, weaker.
Market
The Thongs for Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Thongs for Women 1.2M times last year and spent an estimated £147K. The top 5 brands take 84% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- +9.9%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £147Ka year
- Peak month
- December1.4× the quietest month
- Top search term
- thongs for women256K searches a year
02 · Price
A sale here is worth £9.74.
Listings sell for £9.74 on average, from £4.76 to £15.95. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £9.74 that is £2K to £5K a year per listing.
- Average price
- £9.74under the $15 to $100 sweet spot
- Price range
- £4.76–£15.95
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Nightwear, Lingerie & Underwear. It carries 3,655 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #12in Nightwear, Lingerie & Underwear
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,655per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Thongs for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
FINETOO Pack of 10 Cotton Thong Womens Sexy Lingerie Briefs Tanga Hipster Underpants Thongs Set Underwear Comfortable Women Multicoloured S-XL A-10 M
- Price
- £12.57
- Rating
- 4.6/5
- Reviews
- 5,209
- Age
- 4y ago
FINETOO 6 Pack Seamless Thongs for Women Breathable Tangas Underwear No Show Strings Comfortable Thongs Panties Invisible Hipster XS-XL
- Price
- £11.14
- Rating
- 4.3/5
- Reviews
- 712
- Age
- 4y ago
FINETOO Pack of 5 Thong Womens Cotton with Low Waist Sports Waistband Thongs Underpants Women Colourful Stripes Multipack S-XL
- Price
- £10.15
- Rating
- 4.4/5
- Reviews
- 1,248
- Age
- 3y ago
flintronic 6 Pack Seamless Women Thong Underwear Sexy Ladies Panties Comfortable Quality
- Price
- £5.57
- Rating
- 4.0/5
- Reviews
- 468
- Age
- 1y ago
FINETOO 6-Pack String Thongs Ladies Tummy Control Thongs Set Breathable Thong Women Underpants High Waist Underwear Soft Panties Multipack S-XL
- Price
- £12.81
- Rating
- 4.2/5
- Reviews
- 4,863
- Age
- 4y ago
Trending
90-day click momentum
BeReady Cotton Thongs for Women - Sexy Tangas Panties - Comfortable 6er Pack S-XL S
- Price
- £11.42
- Rating
- 4.4/5
- Reviews
- 831
- Age
- 3y ago
ohyeahlady Women Adjustable Lace Tangas Knickers Soft Stretchy Hollow Out Thongs Hipster Panties Plus Size Smooth Underwear Pink Knickers Size 10
- Price
- £5.80
- Rating
- 4.2/5
- Reviews
- 74
- Age
- 2y ago
ohyeahlady Womens Sexy Thong Naughty Lace Underwear Stretchy Low Rise Knickers Ladies Panties Hipster Bikini Briefs Black UK 8-10
- Price
- £6.37
- Rating
- 4.4/5
- Reviews
- 212
- Age
- 3y ago
FINETOO Pack of 10 Cotton Thong Womens Sexy Lingerie Briefs Tanga Hipster Underpants Thongs Set Underwear Comfortable Women Multicoloured S-XL A-10 M
- Price
- £12.57
- Rating
- 4.6/5
- Reviews
- 5,209
- Age
- 4y ago
Risipu 6 Pack Seamless G-String Thongs for Women Breathable Underwear Low Rise T-back Panties Comfortable Stretch Sexy (UK Alpha S Regular Regular Black)
- Price
- £7.39
- Rating
- 3.6/5
- Reviews
- 28
- Age
- 9mo ago
Newest
by launch dateRisipu 6 Pack Seamless G-String Thongs for Women Breathable Underwear Low Rise T-back Panties Comfortable Stretch Sexy (UK Alpha S Regular Regular Black)
- Price
- £7.39
- Rating
- 3.6/5
- Reviews
- 28
- Age
- 9mo ago
ALL OF SHE Lace Thongs for Women Sexy Breathable Lace Thong Panties 6 Pack Womens Lingerie Underwear Set Soft & Seamless Design Size M
- Price
- £9.45
- Rating
- 4.4/5
- Reviews
- 253
- Age
- 1y ago
3 Pack Lace Bow Thongs Women Sexy Panties Low Waist Panties (Medium)
- Price
- £4.76
- Rating
- 3.8/5
- Reviews
- 119
- Age
- 1y ago
flintronic 6 Pack Seamless Women Thong Underwear Sexy Ladies Panties Comfortable Quality
- Price
- £5.57
- Rating
- 4.0/5
- Reviews
- 468
- Age
- 1y ago
ohyeahlady Women Adjustable Lace Tangas Knickers Soft Stretchy Hollow Out Thongs Hipster Panties Plus Size Smooth Underwear Pink Knickers Size 10
- Price
- £5.80
- Rating
- 4.2/5
- Reviews
- 74
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
16
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
50%
Top 20: 94%
Open market
11%
- FINETOO48%
- BeReady12%
- COLOROSES11%
- VOENXE8%
- ohyeahlady6%
- flintronic5%
- Open — no brand owns it (7 brands, 11%)
Demand
Thongs for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Thongs for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- thongs for women256K/yr
- thongs221K/yr
- thong170K/yr
- womens thongs75K/yr
- seamless thongs for women46K/yr
- cotton thongs for women49K/yr
- g string thongs for women62K/yr
- womens thongs multipack28K/yr
- cotton thongs27K/yr
- womens g-strings thongs & tangas32K/yr
Reviews and returns
What reviews say buyers love and hate about Thongs for Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cheap and poor quality product
Very cheaply made would not recommend
Poor quality
They fabric is very cheap
cheap cheap polyester underwear
Over time, it looses its form and looks like a deformed piece of cheap material
sizing is far from accurate
Big m
Too small
Small size some of the knickers don't have much stretch if at all
Loses its stretch after 1 wash
Arrived with a hole
there is a hole
Love
Very comfortable and arrived on time
Very comfortable
Comfortable to wear
Best quality pants bought for the price
Good quality product
Very nice quality, love them
Great thongs fit perfect so comfortable super soft will definitely be buying more
Perfect fit
True to size
Underwear is okay for the price if you dont mind it being messed around with
Fantastic value for the money
Good price
I feel cool thong
So soft
soft material
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Thongs for Women questions
Answered from the same tracked data.