thongs for women
Skip itPrices mostly outside the sweet spot ($4.76–$15.95) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.9%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay£147K£147K/yr · 1.2M searches
Avg price
Okay£9.74avg listing price — sweet spot $15–$100
Review moat
Okay3,654.64avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Price range
Bad£4.76–£15.95cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, thongs for women is a £147K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
thongs for women market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £122K–£146K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #12
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 40 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
16
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
50%
Top 20: 94%
Open market
11%
- FINETOO48%
- BeReady12%
- COLOROSES11%
- VOENXE8%
- ohyeahlady6%
- flintronic5%
- Open — no brand owns it (7 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top thongs for women search terms
- thongs for women256K/yr
- thongs221K/yr
- thong170K/yr
- womens thongs75K/yr
- seamless thongs for women46K/yr
- cotton thongs for women49K/yr
- g string thongs for women62K/yr
- womens thongs multipack28K/yr
- cotton thongs27K/yr
- womens g-strings thongs & tangas32K/yr
Top thongs for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FINETOO Pack of 10 Cotton Thong Womens Sexy Lingerie Briefs Tanga Hipster Underpants Thongs Set Underwear Comfortable Women Multicoloured S-XL A-10 M
FINETOO£12.574.6★5,209 rev
FINETOO 6 Pack Seamless Thongs for Women Breathable Tangas Underwear No Show Strings Comfortable Thongs Panties Invisible Hipster XS-XL
FINETOO£11.144.3★712 rev
FINETOO Pack of 5 Thong Womens Cotton with Low Waist Sports Waistband Thongs Underpants Women Colourful Stripes Multipack S-XL
FINETOO£10.154.4★1,248 rev
flintronic 6 Pack Seamless Women Thong Underwear Sexy Ladies Panties Comfortable Quality
flintronic£5.574.0★468 rev
FINETOO 6-Pack String Thongs Ladies Tummy Control Thongs Set Breathable Thong Women Underpants High Waist Underwear Soft Panties Multipack S-XL
FINETOO£12.814.2★4,863 rev
Newest
by launch date
Risipu 6 Pack Seamless G-String Thongs for Women Breathable Underwear Low Rise T-back Panties Comfortable Stretch Sexy (UK Alpha S Regular Regular Black)
Risipu£7.3928 rev
ALL OF SHE Lace Thongs for Women Sexy Breathable Lace Thong Panties 6 Pack Womens Lingerie Underwear Set Soft & Seamless Design Size M
ALL OF SHE£9.45253 rev
3 Pack Lace Bow Thongs Women Sexy Panties Low Waist Panties (Medium)
Telooco£4.76119 rev
flintronic 6 Pack Seamless Women Thong Underwear Sexy Ladies Panties Comfortable Quality
flintronic£5.57468 rev
ohyeahlady Women Adjustable Lace Tangas Knickers Soft Stretchy Hollow Out Thongs Hipster Panties Plus Size Smooth Underwear Pink Knickers Size 10
ohyeahlady£5.8074 rev
Trending
90-day click momentum
BeReady Cotton Thongs for Women - Sexy Tangas Panties - Comfortable 6er Pack S-XL S
BeReady£11.424.4★
ohyeahlady Women Adjustable Lace Tangas Knickers Soft Stretchy Hollow Out Thongs Hipster Panties Plus Size Smooth Underwear Pink Knickers Size 10
ohyeahlady£5.804.2★
ohyeahlady Womens Sexy Thong Naughty Lace Underwear Stretchy Low Rise Knickers Ladies Panties Hipster Bikini Briefs Black UK 8-10
ohyeahlady£6.374.4★
FINETOO Pack of 10 Cotton Thong Womens Sexy Lingerie Briefs Tanga Hipster Underpants Thongs Set Underwear Comfortable Women Multicoloured S-XL A-10 M
FINETOO£12.574.6★
Risipu 6 Pack Seamless G-String Thongs for Women Breathable Underwear Low Rise T-back Panties Comfortable Stretch Sexy (UK Alpha S Regular Regular Black)
Risipu£7.393.6★
What buyers say about thongs for women
What buyers praise and complain about, mined from review topics.What buyers love
“Very comfortable and arrived on time”
“Best quality pants bought for the price”
“Great thongs fit perfect so comfortable super soft will definitely be buying more”
“Underwear is okay for the price if you dont mind it being messed around with”
“I feel cool thong”
“Love all the colours xxx”
“The elastic and fabric seem to be good quality and they've become my go to daily underwear”
“They are as shown”
“Simple and Comfortable”
“Great value not worn yet unsure how they wash”
What buyers complain about
“Cheap and poor quality product”
“They fabric is very cheap”
“sizing is far from accurate”
“Small size some of the knickers don't have much stretch if at all”
“Arrived with a hole”
“The only criticism I have is that you can't buy a multi set of just white, like you can in the nude & black”
“not as thick as I would have thought either”
“not big enough for comfort”
“The inside of the knickers will fall off after one wash as its just glued and not sewn”
“Misleading”
Common questions
- Is thongs for women profitable to sell on Amazon United Kingdom?
- The niche generates £147K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.9%. Flapen's verdict: Skip it (45/100).
- How competitive is the thongs for women niche?
- 13 brands and 16 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in thongs for women?
- Top complaints mined from reviews: Quality-Overall, Material Quality, Size-Overall. The return rate is 0.0%.
- When does demand for thongs for women peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the thongs for women niche?
- Listings span £4.76–£15.95; the average listing price is £9.74 (sweet spot $15–$100). The average incumbent carries 3,655 reviews — the moat a new listing must climb.