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Thomas the Tank Engine

Fail

The top 5 brands take 100% of clicks, so Thomas the Tank Engine is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£312K/yr1.3M searches / yr
90-day growth
-10.9%search demand this quarter
Competition
51%top-5 click share · 5 brands · 105 sellers

Flapen Score

Thomas the Tank Engine against its category

The dotted line is the Fashion average. Past it, Thomas the Tank Engine is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thomas the Tank Engine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thomas the Tank Engine 1.3M times last year and spent an estimated £312K. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £312K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-10.9%
Conversion, latest week
1.4%
Market size, estimated
£312Ka year
Peak month
December2.2× the quietest month
Top search term
thomas the tank engine605K searches a year

02 · Price

A sale here is worth £17.26.

Listings sell for £17.26 on average, from £4.11 to £96.42. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £17.26 that is £2K to £4K a year per listing.

Average price
£17.26inside the $15 to $100 sweet spot
Price range
£4.11–£96.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #170 within Boys. It carries 553 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
87%
Out of stock, average day
8.5%
Average rank
#170in Boys
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
553per listing
Listings tracked
30

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Thomas the Tank Engine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£31K£62K£93K£125K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

5 falling

Sellers

105

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

51%

Top 20: 87%

Open market

0%

  • THOMAS & FRIENDS93%
  • Thomas the Tank Engine3%
  • BLADEZ1%
  • Amazon Basics1%
  • ZPSOSPZ1%

Demand

Thomas the Tank Engine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Thomas the Tank Engine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thomas the tank engine605K/yr
  • thomas & friends139K/yr
  • thomas and friends152K/yr
  • thomas134K/yr
  • thomas the tank engine toy35K/yr
  • thomas the tank engine train set64K/yr
  • thomas and friends trains38K/yr
  • thomas the tank engine toys27K/yr
  • thomas the tank23K/yr
  • thomas the tank engine trains17K/yr

Reviews and returns

What reviews say buyers love and hate about Thomas the Tank Engine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall24%−0.06

product was quite cheap looking

Low quality

Poor

Value For Money15%−0.03

Slightly costly

very pricey for what it is

Expensive for what product is

Size-Overall14%+0.20

Sizing not accurate

Its a very large table

Very small

Functionality-Overall8%−0.04

Item has come damaged and hardly works

Durability6%−0.03

Broke after 10 weeks

I cant see it lasting

Love

Fun/Entertainment Experience30%+2.60

Fun toy

Fun for the kids

Great fun

Quality-Overall14%−0.06

Good quality Thomas train

Good quality

Great product

Value For Money10%−0.03

Great value

definitely worth it

This is very good for the money

Gifting Purpose10%+0.47

Good present

Great Birthday present

Good for gifting might be

Size-Overall7%+0.20

Nice size for him to handle, sturdy toy

Good size

size is good for tracks good value for money

Return

1.2% Return rate 45% Fixable by listing

Size-Overall38%▇▃▄█▃▆

Sizing not accurate

Its a very large table

Very small

Functionality-Overall11%▂█▃▂▃▂

Item has come damaged and hardly works

Gifting Purpose7%▆▅▅▁█▆
Defective Material/Parts7%█▃▆▆▅▁
Battery Inclusion5%▁▁▁▃██

FAQ

Common Thomas the Tank Engine questions

Answered from the same tracked data.