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Thinsulate Gloves Men

Fail

Demand is soft, at -85.5% this quarter, so Thinsulate Gloves Men is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£32K/yr93K searches / yr
90-day growth
-85.5%search demand this quarter
Competition
40%top-5 click share · 30 brands · 69 sellers

Flapen Score

Thinsulate Gloves Men against its category

The dotted line is the Fashion average. Past it, Thinsulate Gloves Men is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thinsulate Gloves Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thinsulate Gloves Men 93K times last year and spent an estimated £32K. The top 5 brands take 56% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -85.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-85.5%
Conversion, latest week
3.9%
Market size, estimated
£32Ka year
Peak month
November51.2× the quietest month
Top search term
thinsulate gloves men33K searches a year

02 · Price

A sale here is worth £8.74.

Listings sell for £8.74 on average, from £3.36 to £31.88. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £8.74 that is £874 to £2K a year per listing.

Average price
£8.74under the $15 to $100 sweet spot
Price range
£3.36–£31.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£874–£2K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #196 within Accessories. It carries 1,132 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
71%
Out of stock, average day
10.3%
Average rank
#196in Accessories
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,132per listing
Listings tracked
45

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Thinsulate Gloves Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£957£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 rising

Sellers

69

Top-5 brand share

56%

Top 20: 92%

Top-5 click share

40%

Top 20: 76%

Open market

39%

  • GM Apparel16%
  • Thinsulate14%
  • Origem11%
  • Bonnin7%
  • ehsbuy7%
  • Blackrock4%

Demand

Thinsulate Gloves Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 51.2×

Search terms

Top Thinsulate Gloves Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thinsulate gloves men33K/yr
  • thinsulate gloves37K/yr
  • 3m gloves5K/yr
  • thinsulate6K/yr
  • mens thinsulate gloves7K/yr
  • 3m thinsulate gloves4K/yr

Reviews and returns

What reviews say buyers love and hate about Thinsulate Gloves Men

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Warmth15%+1.32

They fail to keep fingers warm

Didnt keep my hands warm

Not warm

Size-Overall15%−0.03

they are also quite short

Very Tight

they felt like small

Water Resistance10%−0.15

NOT WATERPROOF

The are not water resistant

found that the touch pads were NOT waterproof which combined with the bitterly cold wind made for freezing cold

Quality-Overall5%+0.63

I got a pair that didn't go through quality control

Poor quality

Cheap and rubbish

Thickness5%

theyre thicker than I thought

Thin

the gloves is thickness

Love

Warmth26%+1.32

keep warmth in

Keep your hands warm

Comfy and warm

Quality-Overall14%+0.63

Quality good with touchscreen functionality

Excellent quality

They're well made

Size-Overall14%−0.03

Fit snuggly

Fits well

true to size son was very pleased with them

Value For Money7%+0.33

Excellent value for money

Good price

Good value for money

Comfort-Overall7%+0.82

Very comfortable

These are very comfortable and well-fitted gloves

comfortable to wear

Return

2.8% Return rate 81% Fixable by listing

Size-Overall73%█████▇

they are also quite short

Very Tight

they felt like small

Warmth5%▇▄▂▂▃█

They fail to keep fingers warm

Didnt keep my hands warm

Not warm

Water Resistance3%▃▆▃█▁▆

NOT WATERPROOF

The are not water resistant

found that the touch pads were NOT waterproof which combined with the bitterly cold wind made for freezing cold

Quality-Overall3%▇▇█▆▁▁

I got a pair that didn't go through quality control

Poor quality

Cheap and rubbish

Comfort-Overall2%▃▄▂▁█▁

FAQ

Common Thinsulate Gloves Men questions

Answered from the same tracked data.