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Thinking of You Gifts

Maybe

Returns run at only 0.3% of orders. But demand is soft, at -18.8% this quarter, so Thinking of You Gifts is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 2,461 Fashion niches · +5 vs the category median of 48
Market size
£102K/yr233K searches / yr
90-day growth
-18.8%search demand this quarter
Competition
35%top-5 click share · 36 brands · 64 sellers

Flapen Score

Thinking of You Gifts against its category

The dotted line is the Fashion average. Past it, Thinking of You Gifts is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thinking of You Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thinking of You Gifts 233K times last year and spent an estimated £102K. The top 5 brands take 47% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £102K a year.

Searches, last 12 months
233K
Growth, 90 days vs prior 90
-18.8%
Conversion, latest week
5.2%
Market size, estimated
£102Ka year
Peak month
October2.4× the quietest month
Top search term
thinking of you gifts152K searches a year

02 · Price

A sale here is worth £8.49.

Listings sell for £8.49 on average, from £2.47 to £25.62. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £8.49 that is £849 to £2K a year per listing.

Average price
£8.49under the $15 to $100 sweet spot
Price range
£2.47–£25.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£849–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #497 within Luggage & Travel Gear. It carries 603 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
9.1%
Average rank
#497in Luggage & Travel Gear
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
603per listing
Listings tracked
45

04 · Newcomers

Amazon counts 1 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
1Amazon's first-year sales bar
Average brand age
21 months

Products

Top Thinking of You Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 falling

Sellers

64

Top-5 brand share

47%

Top 20: 87%

Top-5 click share

35%

Top 20: 79%

Open market

48%

  • East of India16%
  • Drazik11%
  • Pddenality8%
  • Yalucky7%
  • Mermaid Mary's5%
  • HBJSP4%

Demand

Thinking of You Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.4×

Search terms

Top Thinking of You Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thinking of you gifts152K/yr
  • thinking of you gifts for women36K/yr
  • thinking of you26K/yr
  • thinking of you gift13K/yr
  • sending hugs gifts for women7K/yr

Reviews and returns

What reviews say buyers love and hate about Thinking of You Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall38%−0.13

This is one of their smaller sets

Its a smaller box

VERY small

Quality-Overall12%−0.02

Very poor quality

Bad quality, discolourisation

the items are not the best

Durability12%−0.06

It fell apart within a couple weeks. its only held together with little loops of thread

pieces broke off after only a week

Fell apart

Value For Money7%−0.02

Not worth the money

at £7.99 at time of review it's hard to justify the rest

Look more expensive than they were

Pockets/Compartments3%−0.01

Pocket hug is very tiny

Love

Gifting Purpose55%+4.10

Cute gift

Excellent gift

Birthday gift

Quality-Overall15%−0.02

yet quality products with a lovely fragrance

Excellent quality

the box are good quality

Value For Money8%−0.02

Well worth the money

Good price

Great value

Smell3%+0.09

Smells lovely

with natural scents like lavender

They are so relaxing and smell great

Advertised Vs Actual Product3%+0.13

just what I was looking for

exactly as described

Exactly as pictured

Return

0.3% Return rate 61% Fixable by listing

Size-Overall43%▆▆▇█▇▇

This is one of their smaller sets

Its a smaller box

VERY small

Quality-Overall13%▅▄▁▅█▃

Very poor quality

Bad quality, discolourisation

the items are not the best

Advertised Vs Actual Product8%▅█▁█▁▅

nothing about the presentation says premium

Gifting Purpose8%▅█▁▁▆▅
Value For Money6%▃▁█▃▃▁

Not worth the money

at £7.99 at time of review it's hard to justify the rest

Look more expensive than they were

FAQ

Common Thinking of You Gifts questions

Answered from the same tracked data.