Is thinking of you gifts profitable to sell on Amazon United Kingdom?

The niche generates £102K/yr across 45 tracked products. 1 of 19 products launched in the last 360 days are still selling. 90-day search growth is -18.8%. Flapen's verdict: Worth a look (53/100).

How competitive is the thinking of you gifts niche?

36 brands and 64 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in thinking of you gifts?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.3%.

When does demand for thinking of you gifts peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 2.4× the quietest.

What does it cost to enter the thinking of you gifts niche?

Listings span £2.47–£25.62; the average listing price is £8.49 (sweet spot $15–$100). The average incumbent carries 603 reviews — the moat a new listing must climb.

thinking of you gifts

Worth a look

Shows low returns (0.3%), but soft demand (-18.8% this quarter) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Brand share

Great47%

top-5 brand share — no brand owns this niche

Competition

Great35%

top-5 click share — an open shelf

Review moat

Good603.04

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Price range

Okay£2.47–£25.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay£102K

£102K/yr · 233K searches

Avg price

Bad£8.49

avg listing price — sweet spot $15–$100

Growth

Bad-18.8%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, thinking of you gifts is a £102K/yr Amazon United Kingdom market (233K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 53/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

thinking of you gifts market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: £68K–£85K; units × avg price
Conversion rate: 5.2%
Avg BSR: #497
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 9.1%
Avg brand age: 21 months
Avg seller age: 172 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

36 falling

Sellers

Top-5 brand share

47%

Top 20: 87%

Top-5 click share

35%

Top 20: 79%

Open market

48%

East of India16%
Drazik11%
Pddenality8%
Yalucky7%
Mermaid Mary's5%
HBJSP4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.8% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.4×

Open Trend

Top thinking of you gifts search terms

thinking of you gifts152K/yr -24.7%2.9% conv.
thinking of you gifts for women36K/yr -5.1%2.6% conv.
thinking of you26K/yr -17.0%2.3% conv.
thinking of you gift13K/yr +5.1%3.0% conv.
sending hugs gifts for women7K/yr +3.6%2.3% conv.

All search terms

Top thinking of you gifts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

East of India Porcelain Matchbox Angel Those We Love Dont Disappear Sentimental Words Family Keepsake Gift Porcelain Keepsake Thinking of You Gift

East of India£5.414.4★158 rev

Pddenality Sunflower Emotional Support Gift Crochet Flowers Funny Emotional Support Plant Gift Crochet Plants Handmade Gifts with a Big Smile for Friends and Couples Table Decoration

Pddenality£7.314.8★31 rev

Inspirational Gifts for Women Friends Emotional Support Positive Crochet Flower Get Well Gift for Her Valentines Christmas Birthday Small Gifts for Women Colleague Girlfriend Cute Room Home Decor

Yalucky£9.734.7★210 rev

East of India Thinking of You Porcelain Mini Matchbox | Small Gift for a Loved One | Mailbox Gift

East of India£5.164.3★109 rev

Drazik Sending Hugs Pamper Gifts for Women Birthday Hug in a Box Care Package for Her with Pocket Hug Token Relaxation Bath Gifts Set Thinking of You Get Well Soon Gift for Women Best Friend Bestie

Drazik£14.894.5★62 rev

Newest

by launch date

Perfect Message Friend Gift Birthday Keyring Thinking of You Gift for Women (Tree of Life Keyring)

Perfect Message£3.4614 rev

2mo ago

No Words Just Hugs Candle Thinking of You Gifts for Women & Men Sympathy Gift for Loss of Loved One Bereavement Gifts & Memorial Candle Soothing Lavender Sympathy Candles to Send a Hug and Comfort

HELQIBR£7.535 rev

5mo ago

Inspirational Gifts for Women Friends Emotional Support Positive Crochet Flower Get Well Gift for Her Valentines Christmas Birthday Small Gifts for Women Colleague Girlfriend Cute Room Home Decor

Yalucky£9.73210 rev

6mo ago

Drazik Sending Hugs Gifts for Women Hug in a Box Pamper Gift for Her Thinking of You Self Care Spa Bath Set Get Well Soon Hamper Feel Better Present for Friend Sister Mum or Coworker

Drazik£16.8038 rev

7mo ago

Crochet Heart Flower No Words Just Hugs Handmade Crochet Plushie Plant - Sympathy Comfort Gift Encouragement Present Thinking of You Gift

VELENTI£8.412,242 rev

8mo ago

What buyers say about thinking of you gifts

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose55%

“Cute gift”

Quality-Overall15%

“yet quality products with a lovely fragrance”

Value For Money8%

“Well worth the money”

Smell3%

“Smells lovely”

Advertised Vs Actual Product3%

“just what I was looking for”

Color3%

“Cute and colourful gift”

Comfort-Overall2%

“comfortable”

Pockets/Compartments2%

“Cute little pocket keyring”

Soft Feel1%

“Soft, cosy, well made”

Chain/Key Quality1%

“perfect key chain”

What buyers complain about

Size-Overall38%

“This is one of their smaller sets”

Quality-Overall12%

“Very poor quality”

Durability12%

“It fell apart within a couple weeks. its only held together with little loops of thread”

Value For Money7%

“Not worth the money”

Pockets/Compartments3%

“Pocket hug is very tiny”

Stitch/Finish/Polish3%

“the arms, legs and head are sewn on so badly that one slight tug and they all fall off”

Color3%

“albeit slightly less bright in colour”

Advertised Vs Actual Product1%

“nothing about the presentation says premium”

Functionality-Overall1%

“I don't feel it works with me”

Top return reasons

Size-Overall43%

Quality-Overall13%

Advertised Vs Actual Product8%

Gifting Purpose8%

Value For Money6%

Adhesion/Stickiness2%

Stitch/Finish/Polish2%

Color2%

Defective Material/Parts2%