Thing 1 and Thing 2 Costume
FailDemand is soft, at -96.3% this quarter, so Thing 1 and Thing 2 Costume is a Fail.
- Flapen Score
- 42 / 100Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 4842
- Market size
- £33K/yr251K searches / yr
- 90-day growth
- -96.3%search demand this quarter
- Competition
- 35%top-5 click share · 20 brands · 40 sellers
Flapen Score
Thing 1 and Thing 2 Costume against its category
The dotted line is the Fashion average. Past it, Thing 1 and Thing 2 Costume is stronger. Inside it, weaker.
Market
The Thing 1 and Thing 2 Costume market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Thing 1 and Thing 2 Costume 251K times last year and spent an estimated £33K. The top 5 brands take 71% of clicks. Demand peaks in Feb–Mar–Oct. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 251K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -96.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.
- Searches, last 12 months
- 251K
- Growth, 90 days vs prior 90
- -96.3%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £33Ka year
- Peak month
- March53.6× the quietest month
- Top search term
- thing 1 and thing 2 costume128K searches a year
02 · Price
A sale here is worth £11.08.
Listings sell for £11.08 on average, from £4.16 to £19.24. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £11.08 that is £0 to £1K a year per listing.
- Average price
- £11.08under the $15 to $100 sweet spot
- Price range
- £4.16–£19.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 2.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
46% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 24.7% of listings are out of stock. The average listing ranks #4,339 within Boys. It carries 50 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 52%
- Out of stock, average day
- 24.7%
- Average rank
- #4,339in Boys
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 50per listing
- Listings tracked
- 50
04 · Newcomers
0 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 17
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Thing 1 and Thing 2 Costume products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Willow Gifts Thing 1 Thing 2 T-Shirt Top Tee - Novelty World Book Day Library Cartoon Human-Like Twins One Two Mischief Reckless Cheeky Naughty Box Adult Kids Gift Present (Thing One 9-11 Years)
- Price
- £11.06
- Rating
- 3.9/5
- Reviews
- 58
- Age
- 4y ago

Dr Seuss Cat in The Hat T Shirt Thing 1 Thing 2 Kids Boys Girls T Shirt Crimbo Adults Tee Top Thing 1
- Price
- £10.53
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 3y ago

Dr Seuss Cat in The Hat T Shirt Thing 1 Thing 2 Kids Boys Girls T Shirt Crimbo Adults Tee Top Thing 1
- Price
- £10.62
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 3y ago

Floordrobe Clothing Dr Seuss Cat in The Hat Thing 1 2 3 4 T-Shirt Kids and Adults (7-8 Years Thing 1)
- Price
- £15.47
- Rating
- 4.5/5
- Reviews
- 121
- Age
- 7y ago

Thing One 1 and Thing Two 2 T-Shirt Crimbo Matching Funny Costume Cat Twins Top
- Price
- £5.95
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 1y ago
Trending
estimated 90-day click momentum
Willow Gifts - Thing 1 Thing 2 Babygrow Romper Novelty World Book Day Library Cartoon Human-Like Twins One Two Cute Mischief Reckless Cheeky Naughty Box Gifts Presents (Red 3-6 Months)
- Price
- £10.40
- Rating
- 4.0/5
- Reviews
- 16
- Age
- 3y ago

Dr Seuss Cat in The Hat T Shirt Thing 1 Thing 2 Kids Boys Girls T Shirt Crimbo Adults Tee Top Thing 1
- Price
- £10.62
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 3y ago

RAV3 Dr Seuss Cat in The Hat Tshirts Thing 1Thing 2 Tshirt Crimbo Adults & Kids New
- Price
- £7.20
- Rating
- 4.2/5
- Reviews
- 132
- Age
- 7y ago

Willow Gifts Thing 1 Thing 2 T-Shirt Top Tee - Novelty World Book Day Library Cartoon Human-Like Twins One Two Mischief Reckless Cheeky Naughty Box Adult Kids Gift Present (Thing One 9-11 Years)
- Price
- £11.06
- Rating
- 3.9/5
- Reviews
- 58
- Age
- 4y ago

Thing One 1 and Thing Two 2 T-Shirt Crimbo Matching Funny Costume Cat Twins Top
- Price
- £5.96
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 1y ago
Newest
by launch date
RMMD Thing 1 and Thing 2 Costume World Book Day Costumes for Boys Girls Thing One and Thing Two Costume for Kids with Blue Wig Thing Jumpsuit 1 and 2 Badges
- Price
- £14.70
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 6mo ago

Kavoc 4Pcs World Book Day Blue Tutu Costume with Headband Bow Tie Glitter Tutu Skirt Gloves Knee-High Socks
- Price
- £12.04
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6mo ago

Kavoc 2 Set World Book Day Thing Costumes Include Tutu Skirts Ponytail Headbands Bowties and Knee Socks
- Price
- £19.24
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 7mo ago

iZoeL Thing Costume Jumpsuit Thing Wig
- Price
- £15.88
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 7mo ago

BESTITALIANUK Thing One 1 and Thing Two 2 T-Shirt Couples Matching Funny Costume Cat Twins Top
- Price
- £7.45
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.
Brands
20 rising
Sellers
40
Est. top-5 brand share
71%
Top 20: 100%
Est. top-5 click share
35%
Top 20: 76%
Open market
21%
- STREETWISE CLOTHING QUALITY CASUAL WEAR24%
- Generic14%
- Willow Gifts13%
- Kavoc10%
- BESTITALIANUK10%
- Floordrobe Clothing9%
Demand
Thing 1 and Thing 2 Costume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Oct · busiest ÷ quietest = 53.6×
Search terms
Top Thing 1 and Thing 2 Costume search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- thing 1 and thing 2 costume128K/yr
- thing 1 and thing 2 t shirt11K/yr
- thing 1 and thing 2 costume adults27K/yr
- thing 1 and thing 210K/yr
- thing one and thing two costumes15K/yr
- thing 17K/yr
- thing 1 and thing 2 costume kids26K/yr
- thing 1 costume11K/yr
- thing 2 costume9K/yr
- thing 24K/yr
Reviews and returns
What reviews say buyers love and hate about Thing 1 and Thing 2 Costume
We read the reviews and the return reasons for every product selling here.
“The skirts are very short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Thing 1 and Thing 2 Costume questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









