Skip to content

Thing 1 and Thing 2 Costume

soft demand (-96.3% this quarter) — Thing 1 and Thing 2 Costume doesn't clear our bar today.

Flapen Score

42
Skip it
Market size 8Growth 0Conversion 15Competition 80Returns 60Price range 28Avg price 42Brand share 57Review moat 98Quality gap 70
This niche Category average

Is Thing 1 and Thing 2 Costume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Thing 1 and Thing 2 Costume is a £33K/yr Amazon United Kingdom market (251K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Feb–Mar–Oct. Verdict: Skip it — 42/100.

Thing 1 and Thing 2 Costume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -96.3% over the last 90 days and 1.2% of searches end in a purchase.

£33K

revenue / yr

Units sold / yr3K
Search volume / yr-96.3%251K
Conversion rate1.2%
Avg price£11.08

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers20 · 40
Top-5 product click share35%
Open market29%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 50 products

Sponsored placement46%
New entrants (1y)17· 0 succeeded
Avg rating4.3★
Avg reviews50

Top Thing 1 and Thing 2 Costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

£0£661£1K£2K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

40

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

35%

Top 20: 76%

Open market

21%

  • STREETWISE CLOTHING QUALITY CASUAL WEAR24%
  • Generic14%
  • Willow Gifts13%
  • Kavoc10%
  • BESTITALIANUK10%
  • Floordrobe Clothing9%

Thing 1 and Thing 2 Costume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume251KCVR1.2%Products50Brands20Top 5 Brands71%OOS Rate24.7%Rating4.3★Reviews50Avg BSR#4,339
60K40KSpike '25Prime Day '25Spike '26Prime Day '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar, Oct · busiest ÷ quietest = 53.6×

Top Thing 1 and Thing 2 Costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • thing 1 and thing 2 costume128K/yr
  • thing 1 and thing 2 t shirt11K/yr
  • thing 1 and thing 2 costume adults27K/yr
  • thing 1 and thing 210K/yr
  • thing one and thing two costumes15K/yr
  • thing 17K/yr
  • thing 1 and thing 2 costume kids26K/yr
  • thing 1 costume11K/yr
  • thing 2 costume9K/yr
  • thing 24K/yr

What reviews say buyers love and hate about Thing 1 and Thing 2 Costume

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Quality-Overall32%

Good quality-price ratio

Size-Overall21%

The sizing is accurate to the chart

Fun/Entertainment Experience18%

This Thing costume is great fun

Advertised Vs Actual Product6%

true to picture

Durability5%

durable enough to use multiple times

What buyers complain about

88% of reviews
Size-Overall28%

The skirts are very short

Advertised Vs Actual Product20%

not even half as full ad the picture shows

Quality-Overall14%

Costume wasn't cheap so would have expected better quality

Stitch/Finish/Polish10%

As you can see from image the stitching was knotted and could be seen

Value For Money8%

And its not worth ur money

Thing 1 and Thing 2 Costume return rate & reasons

Why buyers send it back, as a share of all return requests.

2.6%

Return rate

85%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
83%
2Print Quality
5%
3Quality-Overall
5%
4Advertised Vs Actual Product
2%
5Durability
2%

Common Thing 1 and Thing 2 Costume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Thing 1 and Thing 2 Costume 42/100 on Amazon United Kingdom — Skip it. The niche generates £33K/yr across 50 tracked products. 0 of 17 products launched in the last 360 days are still selling. Search demand moved -96.3% over the last 90 days.
Search demand for Thing 1 and Thing 2 Costume on Amazon United Kingdom peaks in Feb–Mar–Oct, where the busiest month runs 53.6× the quietest.