Skip to content

Thing 1 and Thing 2 Costume

Fail

Demand is soft, at -96.3% this quarter, so Thing 1 and Thing 2 Costume is a Fail.

Flapen Score
42
42 / 100
Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 48
Market size
£33K/yr251K searches / yr
90-day growth
-96.3%search demand this quarter
Competition
35%top-5 click share · 20 brands · 40 sellers

Flapen Score

Thing 1 and Thing 2 Costume against its category

The dotted line is the Fashion average. Past it, Thing 1 and Thing 2 Costume is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thing 1 and Thing 2 Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thing 1 and Thing 2 Costume 251K times last year and spent an estimated £33K. The top 5 brands take 71% of clicks. Demand peaks in Feb–Mar–Oct. Flapen scores it 42 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 251K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -96.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
251K
Growth, 90 days vs prior 90
-96.3%
Conversion, latest week
1.2%
Market size, estimated
£33Ka year
Peak month
March53.6× the quietest month
Top search term
thing 1 and thing 2 costume128K searches a year

02 · Price

A sale here is worth £11.08.

Listings sell for £11.08 on average, from £4.16 to £19.24. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £11.08 that is £0 to £1K a year per listing.

Average price
£11.08under the $15 to $100 sweet spot
Price range
£4.16–£19.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 24.7% of listings are out of stock. The average listing ranks #4,339 within Boys. It carries 50 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
52%
Out of stock, average day
24.7%
Average rank
#4,339in Boys
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
50per listing
Listings tracked
50

04 · Newcomers

Amazon counts 0 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Thing 1 and Thing 2 Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£661£1K£2K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

40

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

35%

Top 20: 76%

Open market

21%

  • STREETWISE CLOTHING QUALITY CASUAL WEAR24%
  • Generic14%
  • Willow Gifts13%
  • Kavoc10%
  • BESTITALIANUK10%
  • Floordrobe Clothing9%

Demand

Thing 1 and Thing 2 Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '25Prime Day '25Spike '26Prime Day '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar, Oct · busiest ÷ quietest = 53.6×

Search terms

Top Thing 1 and Thing 2 Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thing 1 and thing 2 costume128K/yr
  • thing 1 and thing 2 t shirt11K/yr
  • thing 1 and thing 2 costume adults27K/yr
  • thing 1 and thing 210K/yr
  • thing one and thing two costumes15K/yr
  • thing 17K/yr
  • thing 1 and thing 2 costume kids26K/yr
  • thing 1 costume11K/yr
  • thing 2 costume9K/yr
  • thing 24K/yr

Reviews and returns

What reviews say buyers love and hate about Thing 1 and Thing 2 Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%+1.58

The skirts are very short

Its to small

Skirt a little short for the age range

Advertised Vs Actual Product20%−0.13

not even half as full ad the picture shows

Quality-Overall14%+1.00

Costume wasn't cheap so would have expected better quality

It started to rip on the day its very low quality

Stitch/Finish/Polish10%−0.07

As you can see from image the stitching was knotted and could be seen

poor stitching

Value For Money8%−0.03

And its not worth ur money

A little pricey

Love

Quality-Overall32%+1.00

Good quality-price ratio

Great quality costume

Great product

Size-Overall21%+1.58

The sizing is accurate to the chart

Fit perfectly

Good fit and easy to put on/take off

Fun/Entertainment Experience18%+1.67

This Thing costume is great fun

Great fun costume

So fun

Advertised Vs Actual Product6%−0.13

true to picture

Durability5%

durable enough to use multiple times

Held up well throughout the day and didnt feel flimsy

durable, and it held up perfectly during a full day of wear

Return

2.6% Return rate 85% Fixable by listing

Size-Overall83%█▇▇▅▂▆

The skirts are very short

Its to small

Skirt a little short for the age range

Print Quality5%▁▂▁▁█▅
Quality-Overall5%▁▁█▁▁▁

Costume wasn't cheap so would have expected better quality

It started to rip on the day its very low quality

Advertised Vs Actual Product2%▁▁▁█▁▁

not even half as full ad the picture shows

Durability2%▁▁█▁▁▁

It started to rip on the day its very low quality

FAQ

Common Thing 1 and Thing 2 Costume questions

Answered from the same tracked data.