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Thigh High Boots

Maybe

Products sell for $29.03 on average, inside the sweet spot. But demand is soft, at -45.5% this quarter, so Thigh High Boots is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,461 Fashion niches · +2 vs the category median of 48
Market size
£36K/yr415K searches / yr
90-day growth
-45.5%search demand this quarter
Competition
21%top-5 click share · 33 brands · 48 sellers

Flapen Score

Thigh High Boots against its category

The dotted line is the Fashion average. Past it, Thigh High Boots is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thigh High Boots market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thigh High Boots 415K times last year and spent an estimated £36K. The top 5 brands take 48% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 415K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -45.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
415K
Growth, 90 days vs prior 90
-45.5%
Conversion, latest week
0.3%
Market size, estimated
£36Ka year
Peak month
October6.8× the quietest month
Top search term
thigh high boots159K searches a year

02 · Price

A sale here is worth £29.03.

Listings sell for £29.03 on average, from £6.36 to £66.97. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £29.03 that is £0 to £3K a year per listing.

Average price
£29.03inside the $15 to $100 sweet spot
Price range
£6.36–£66.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 37.6% of listings are out of stock. The average listing ranks #880 within Socks & Tights. It carries 386 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
47%
Out of stock, average day
37.6%
Average rank
#880in Socks & Tights
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
386per listing
Listings tracked
102

04 · Newcomers

Amazon counts 0 of last year's 22 launches as successful.

22 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
22
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Thigh High Boots products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

£0£722£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

48

Top-5 brand share

48%

Top 20: 92%

Top-5 click share

21%

Top 20: 50%

Open market

47%

  • ESSEX GLAM26%
  • Greatonu6%
  • sole london6%
  • Generic5%
  • DREAM PAIRS5%
  • VIVASHOES5%

Demand

Thigh High Boots search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.8×

Search terms

Top Thigh High Boots search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thigh high boots159K/yr
  • over the knee boots47K/yr
  • black boots knee high20K/yr
  • over knee boots23K/yr
  • black heel boots11K/yr
  • heels boots8K/yr
  • knee high boots women wide calf8K/yr
  • long black boots10K/yr
  • flat knee high boots women13K/yr
  • wide fit knee high boots10K/yr

Reviews and returns

What reviews say buyers love and hate about Thigh High Boots

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall32%−0.13

not suitable

Very tight

Way too big

Quality-Overall9%

Actually terrible quality

Very poorly made

badly made

Length6%−0.05

These are very long

definitely not 'extra long'

I found these a little short length wise

Zipper Quality6%−0.08

Broken zip

Width6%−0.08

They are not wide fit

Love

Comfort-Overall28%+2.93

Really comfortable

They comfortable and easy to wear

quite comfortable to wear too

Size-Overall19%−0.13

Stunning boots, fit very nicely

Fits perfectly for my usual size

Fit is perfect

Quality-Overall16%

Excellent quality

appears well made

Great quality boots too

Value For Money7%+0.78

Value for money

Value for money

good for the price

Shape/Style3%

Stylish boots

These are a nice style

Good fit and stylish

Return

3.5% Return rate 68% Fixable by listing

Size-Overall38%▅▆▆█▅█

not suitable

Very tight

Way too big

Feet Fit16%▇▄▄▃▅█
Length6%▃▇▃▃█▁

These are very long

definitely not 'extra long'

I found these a little short length wise

Width5%▃▃█▂▅▁

They are not wide fit

Material Quality4%▃▄▄█▄▅

FAQ

Common Thigh High Boots questions

Answered from the same tracked data.