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Thigh High Boots

Thigh High Boots shows a sweet-spot price point ($29.03 avg), but soft demand (-45.5% this quarter) keeps it on the watch list.

Flapen Score

50
Worth a look
Market size 9Growth 2Conversion 4Competition 94Returns 44Price range 84Avg price 95Brand share 87Review moat 81Quality gap 78
This niche Category average

Is Thigh High Boots profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Thigh High Boots is a £36K/yr Amazon United Kingdom market (415K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 50/100.

Thigh High Boots: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -45.5% over the last 90 days and 0.3% of searches end in a purchase.

£36K

revenue / yr

Units sold / yr1K
Search volume / yr-45.5%415K
Conversion rate0.3%
Avg price£29.03

Who owns the niche?

The top 5 brands hold 48% of demand, so 52% of the market is open.

52%

open market share

Brands · sellers33 · 48
Top-5 product click share21%
Open market52%
Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 102 products

Sponsored placement60%
New entrants (1y)22· 0 succeeded
Avg rating4.3★
Avg reviews386

Top Thigh High Boots products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

£0£722£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

48

Top-5 brand share

48%

Top 20: 92%

Top-5 click share

21%

Top 20: 50%

Open market

47%

  • ESSEX GLAM26%
  • Greatonu6%
  • sole london6%
  • Generic5%
  • DREAM PAIRS5%
  • VIVASHOES5%

Thigh High Boots demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume415KCVR0.3%Products102Brands33Top 5 Brands48%OOS Rate37.6%Rating4.3★Reviews386Avg BSR#880
30K20KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.8×

Top Thigh High Boots search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • thigh high boots159K/yr
  • over the knee boots47K/yr
  • black boots knee high20K/yr
  • over knee boots23K/yr
  • black heel boots11K/yr
  • heels boots8K/yr
  • knee high boots women wide calf8K/yr
  • long black boots10K/yr
  • flat knee high boots women13K/yr
  • wide fit knee high boots10K/yr

What reviews say buyers love and hate about Thigh High Boots

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Comfort-Overall28%

Really comfortable

Size-Overall19%

Stunning boots, fit very nicely

Quality-Overall16%

Excellent quality

Value For Money7%

Value for money

Shape/Style3%

Stylish boots

What buyers complain about

71% of reviews
Size-Overall32%

not suitable

Quality-Overall9%

Actually terrible quality

Length6%

These are very long

Zipper Quality6%

Broken zip

Width6%

They are not wide fit

Thigh High Boots return rate & reasons

Why buyers send it back, as a share of all return requests.

3.5%

Return rate

68%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
38%
2Feet Fit
16%
3Length
6%
4Width
5%
5Material Quality
4%

Common Thigh High Boots questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Thigh High Boots 50/100 on Amazon United Kingdom — Worth a look. The niche generates £36K/yr across 102 tracked products. 0 of 22 products launched in the last 360 days are still selling. Search demand moved -45.5% over the last 90 days.
Search demand for Thigh High Boots on Amazon United Kingdom peaks in Sep–Oct–Nov–Dec, where the busiest month runs 6.8× the quietest.