thigh high boots
Worth a lookShows a sweet-spot price point ($29.03 avg), but soft demand (-45.5% this quarter) keeps it on the watch list.
Avg price
Incredible£29.03avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Brand share
Great48%top-5 brand share — no brand owns this niche
Price range
Great£6.36–£66.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great385.96avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Okay3.5%return rate — above 5% kills the launch gate
Market size
Bad£36K£36K/yr · 415K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-45.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, thigh high boots is a £36K/yr Amazon United Kingdom market (415K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
thigh high boots market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £22K–£29K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #880
- Page quality
- 0%
- Prime
- 47%
- Sponsored
- 60%
- Out of stock
- 37.6%
- Avg brand age
- 53 months
- Avg seller age
- 185 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
33 falling
Sellers
48
Top-5 brand share
48%
Top 20: 92%
Top-5 click share
21%
Top 20: 50%
Open market
47%
- ESSEX GLAM26%
- Greatonu6%
- sole london6%
- Generic5%
- DREAM PAIRS5%
- VIVASHOES5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -45.5% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.8×
Top thigh high boots search terms
- thigh high boots159K/yr
- over the knee boots47K/yr
- black boots knee high20K/yr
- over knee boots23K/yr
- black heel boots11K/yr
- heels boots8K/yr
- knee high boots women wide calf8K/yr
- long black boots10K/yr
- flat knee high boots women13K/yr
- wide fit knee high boots10K/yr
Top thigh high boots products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ESSEX GLAM Womens Thigh High Boots Ladies Black Faux Suede Over The Knee Lace Up Long Low Mid Heel Shoes 3-8
ESSEX GLAM£30.564.2★244 rev
Womens Thigh High Boots Over The Knee Stiletto Heel Ladies Shoes Elegant Comfortable Waterproof Pointed Toe Stretchy Faux Leather High Heel Boots with Zipper
Generic£19.934.4★12 rev
ESSEX GLAM Womens Fold Over Knee High Boots Ladies Black Faux Suede Pointed Toe Buckle Block Heel Size 4
ESSEX GLAM£32.004.1★7 rev
comeondear PU Leather Plus Size Hold Up Stockings with Adjustable Buckles
comeondear£9.224.5★3 rev
LoudLook Ladies Thigh High Block Heel Faux Suede Zip Winter Over The Knee Boots Size Black 6
LoudLook£25.704.4★34 rev
Newest
by launch datecomeondear PU Leather Plus Size Hold Up Stockings with Adjustable Buckles
comeondear£9.223 rev
sole london LADIES WOMENS FOLD OVER BUCKLE FASHION PULL ON FLAT BLOCK HEEL BOOTS_BLACK SUEDE 3
sole london£24.926 rev
ESSEX GLAM Womens Fold Over Knee High Boots Ladies Black Faux Suede Pointed Toe Buckle Block Heel Size 4
ESSEX GLAM£32.007 rev
Womens Thigh High Boots Over The Knee Stiletto Heel Ladies Shoes Elegant Comfortable Waterproof Pointed Toe Stretchy Faux Leather High Heel Boots with Zipper
Generic£19.9312 rev
Womens Ladies Sexy Thigh HIGH Kinky Fetish Over The Knee Platform Stiletto Heel Side Zip Boots Size 3 4 5 6 7 8 (12 UK Black Patent)
Gizelle£33.5257 rev
Trending
90-day click momentumcomeondear PU Leather Plus Size Hold Up Stockings with Adjustable Buckles
comeondear£9.224.5★
Buckle Shoes NEW WOMENS LADIES SEXY THIGH HIGH KINKY FETISH OVER THE KNEE PLATFORM STILETTO HEEL FULL SIDE ZIP BOOTS SIZE 4 5 6 7 8 (5 UK Black Matte)
Buckle Shoes£27.754.3★
blingqueen Womens Platform Thigh High Boots with Zipper Stiletto Heel Over The Knee High Boots Lace Up Punk Motorcycle Boots Buckles Chains Rivets Ornamented Long Shaft Sock Boots Black Size 7
blingqueen£52.775.0★
Gothniero Black Platform Boots Over Knee Thigh High Goth Boots for Women Chunky Heel Rave Motorcycle Booties with Buckles Side Zip Lace Booties Size3-8UK
Gothniero£36.544.5★
Golden Beads NEW WOMEN LADIES THIGH HIGH OVER THE KNEE HIGH HEEL STRETCH BOOTS SEXY LOOK (6 UK Black Patent)
Golden Beads£31.953.9★
What buyers say about thigh high boots
What buyers praise and complain about, mined from review topics.What buyers love
“Really comfortable”
“Stunning boots, fit very nicely”
“Excellent quality”
“Value for money”
“Stylish boots”
“they go up to cover the entire thigh for me without needing to stretch it”
“Great length”
“the elastic belt makes them so comfortable”
“Lovely boots and good for a slightly bigger calf as stretchy”
“The fabris was soft and didn't scratch and it made my legs look flawless”
What buyers complain about
“not suitable”
“Actually terrible quality”
“These are very long”
“Broken zip”
“They are not wide fit”
“the seam at the toe is uncomfortable”
“So tight, no stretch, dont fit”
“I have problems with sore feet”
“Not leather”
“Only reason for 4 stars is I wish the material was a bit more breathable for longer wear”
Top return reasons
Common questions
- Is thigh high boots profitable to sell on Amazon United Kingdom?
- The niche generates £36K/yr across 102 tracked products. 0 of 22 products launched in the last 360 days are still selling. 90-day search growth is -45.5%. Flapen's verdict: Worth a look (50/100).
- How competitive is the thigh high boots niche?
- 33 brands and 48 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in thigh high boots?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Length. The return rate is 3.5%.
- When does demand for thigh high boots peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 6.8× the quietest.
- What does it cost to enter the thigh high boots niche?
- Listings span £6.36–£66.97; the average listing price is £29.03 (sweet spot $15–$100). The average incumbent carries 386 reviews — the moat a new listing must climb.