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Thermal Vests for Men Uk

Fail

Shoppers spend only $0 a year here, so Thermal Vests for Men Uk is a Fail.

Flapen Score
42
42 / 100
Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 48
Market size
£0/yr309K searches / yr
90-day growth
-72.0%search demand this quarter
Competition
22%top-5 click share · 40 brands · 77 sellers

Flapen Score

Thermal Vests for Men Uk against its category

The dotted line is the Fashion average. Past it, Thermal Vests for Men Uk is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thermal Vests for Men Uk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thermal Vests for Men Uk 309K times last year and spent an estimated £0. The top 5 brands take 51% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 309K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -72.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
309K
Growth, 90 days vs prior 90
-72.0%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
November27.3× the quietest month
Top search term
thermal vests for men uk69K searches a year

02 · Price

A sale here is worth £10.53.

Listings sell for £10.53 on average, from £5.77 to £24.81. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £10.53 that is £0 to £1K a year per listing.

Average price
£10.53under the $15 to $100 sweet spot
Price range
£5.77–£24.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #281 within Underwear. It carries 1,796 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
69%
Out of stock, average day
17.0%
Average rank
#281in Underwear
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,796per listing
Listings tracked
97

04 · Newcomers

Amazon counts 0 of last year's 27 launches as successful.

27 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
27
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Thermal Vests for Men Uk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

£0£0£0£0£01101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 rising

Sellers

77

Top-5 brand share

51%

Top 20: 88%

Top-5 click share

22%

Top 20: 49%

Open market

45%

  • HEAT HOLDERS17%
  • Heatwave Thermalwear15%
  • Golomak9%
  • TT ThreadTrade5%
  • ITRAT5%
  • Boyzn5%

Demand

Thermal Vests for Men Uk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 27.3×

Search terms

Top Thermal Vests for Men Uk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thermal vests for men uk69K/yr
  • mens thermal vests60K/yr
  • thermal long sleeve tops men24K/yr
  • long sleeve thermal tops mens21K/yr
  • thermal shirt men21K/yr
  • thermal t shirts for men22K/yr
  • mens thermal vest10K/yr
  • thermal vest men8K/yr
  • thermal shirt9K/yr
  • mens thermal long sleeve top7K/yr

Reviews and returns

What reviews say buyers love and hate about Thermal Vests for Men Uk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.17

Fits small

not great fitting

Too loose

Quality-Overall19%−0.09

Quality is low

Not worth the price bad quality

Poor quality

Material Quality9%−0.06

Material quality is bad

The material looks a bit old school

are polyester

Arm Fit5%−0.06

the arm length on them is too short / a couple of inches too short

Returned - Arm length too short

Arms are short compared to body

Stitch/Finish/Polish3%−0.04

Not made that well the stitches are not good

As soon as I put the top on the stitches started to come loose

Love

Size-Overall22%−0.17

Perfect fit

Nice warm fit

Not too tight either

Warmth20%+1.57

Keep warm with it

keeps you really warm

Very warm

Value For Money16%+1.80

EXCELLENT VALUE

Great value

Excellent value

Quality-Overall13%−0.09

They look like very good quality tops though so I have re-ordered in XL

Excellent product

Good quality

Comfort-Overall9%+0.94

Very comfortable

Very comfortable and ideal for the winter months

very comfortable to wear

Return

3.1% Return rate 78% Fixable by listing

Size-Overall56%▆▆██▆▆

Fits small

not great fitting

Too loose

Sleeve Fit7%█▇▅▆▃▁

Sleeves are tiny

Quality-Overall6%██▇█▅▅

Quality is low

Not worth the price bad quality

Poor quality

Material Quality6%▂▃▃▃▄█

Material quality is bad

The material looks a bit old school

are polyester

Length3%▆▁▄█▄▁

FAQ

Common Thermal Vests for Men Uk questions

Answered from the same tracked data.