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Thermal Underwear Womens

Fail

Demand is soft, at -80.3% this quarter, so Thermal Underwear Womens is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£80K/yr796K searches / yr
90-day growth
-80.3%search demand this quarter
Competition
19%top-5 click share · 41 brands · 69 sellers

Flapen Score

Thermal Underwear Womens against its category

The dotted line is the Fashion average. Past it, Thermal Underwear Womens is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thermal Underwear Womens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thermal Underwear Womens 796K times last year and spent an estimated £80K. The top 5 brands take 49% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 796K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -80.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months
796K
Growth, 90 days vs prior 90
-80.3%
Conversion, latest week
0.8%
Market size, estimated
£80Ka year
Peak month
November32.3× the quietest month
Top search term
thermal tops womens161K searches a year

02 · Price

A sale here is worth £12.86.

Listings sell for £12.86 on average, from £4.90 to £26.40. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £12.86 that is £0 to £1K a year per listing.

Average price
£12.86under the $15 to $100 sweet spot
Price range
£4.90–£26.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 34.4% of listings are out of stock. The average listing ranks #793 within Activewear. It carries 2,527 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
90%
Out of stock, average day
34.4%
Average rank
#793in Activewear
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,527per listing
Listings tracked
120

04 · Newcomers

Amazon counts 0 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Thermal Underwear Womens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

41 rising

Sellers

69

Top-5 brand share

49%

Top 20: 86%

Top-5 click share

19%

Top 20: 41%

Open market

45%

  • TCA18%
  • NOOYME10%
  • Undercover8%
  • Liang Rou7%
  • wirarpa6%
  • SIMIYA6%

Demand

Thermal Underwear Womens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 32.3×

Search terms

Top Thermal Underwear Womens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thermal tops womens161K/yr
  • base layer women41K/yr
  • thermal vests for women uk96K/yr
  • thermal top52K/yr
  • thermals womens44K/yr
  • thermal underwear womens38K/yr
  • thermal vest39K/yr
  • thermal long sleeve top women32K/yr
  • thermal base layers women26K/yr
  • womens thermal top37K/yr

Reviews and returns

What reviews say buyers love and hate about Thermal Underwear Womens

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%−0.02

a bit big

Too small

neck too tight

Quality-Overall13%−0.13

Poor Quality

made a hole - nothing to do with the quality

Very low quality

Thickness9%−0.06

it doesn't add thickness

Very thick

Not thick anough

Material Quality6%−0.09

Material quality is bad

nice colours however the material looked snagged

The fabric is like nylon tights

Lining Quality6%−0.08

no fleece lining

Biggest point - ZERO Fleece lining

These were not fleece lined

Love

Warmth29%+2.29

really keep you warm

It's warm

kept me warm

Comfort-Overall15%+0.88

Comfy and warm

comfortable to wear

they are extremely comfortable really soft to the touch

Size-Overall11%−0.02

Fits as expected

definitely not too tight

Amazing fit

Quality-Overall8%−0.13

They seem very well made

Great quality socks

Excellent product

Value For Money6%+0.43

Good value

Good value for money

Good value for money

Return

3.3% Return rate 67% Fixable by listing

Size-Overall49%▆▆███▇

a bit big

Too small

neck too tight

Material Quality7%▅█▅▆▄▆

Material quality is bad

nice colours however the material looked snagged

The fabric is like nylon tights

Quality-Overall5%█▅▅▇▃▆

Poor Quality

made a hole - nothing to do with the quality

Very low quality

Advertised Vs Actual Product4%██▄▄▅▇

Yet another pair of leggings advertised as fleece lined but yet there is none

Product is not what it states

Thin4%▇▇█▇▅▄

FAQ

Common Thermal Underwear Womens questions

Answered from the same tracked data.