Thermal Underwear Womens
FailDemand is soft, at -80.3% this quarter, so Thermal Underwear Womens is a Fail.
- Flapen Score
- 45 / 100Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 4845
- Market size
- £80K/yr796K searches / yr
- 90-day growth
- -80.3%search demand this quarter
- Competition
- 19%top-5 click share · 41 brands · 69 sellers
Flapen Score
Thermal Underwear Womens against its category
The dotted line is the Fashion average. Past it, Thermal Underwear Womens is stronger. Inside it, weaker.
Market
The Thermal Underwear Womens market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Thermal Underwear Womens 796K times last year and spent an estimated £80K. The top 5 brands take 49% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
0.8% of searches ended in a purchase last week.
Shoppers searched for this 796K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -80.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.
- Searches, last 12 months
- 796K
- Growth, 90 days vs prior 90
- -80.3%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £80Ka year
- Peak month
- November32.3× the quietest month
- Top search term
- thermal tops womens161K searches a year
02 · Price
A sale here is worth £12.86.
Listings sell for £12.86 on average, from £4.90 to £26.40. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £12.86 that is £0 to £1K a year per listing.
- Average price
- £12.86under the $15 to $100 sweet spot
- Price range
- £4.90–£26.40
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 3.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 34.4% of listings are out of stock. The average listing ranks #793 within Activewear. It carries 2,527 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 90%
- Out of stock, average day
- 34.4%
- Average rank
- #793in Activewear
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,527per listing
- Listings tracked
- 120
04 · Newcomers
Amazon counts 0 of last year's 17 launches as successful.
17 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 17
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Thermal Underwear Womens products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
TCA Super Thermal Top Women - Ladies Thermal Vest - Thermals Womens - Ski Base Layer Women - Workout Tops for Cold Weather - Black Rock M
- Price
- £11.48
- Rating
- 4.4/5
- Reviews
- 4,690
- Age
- 6y ago

SIMIYA Thermal Tops Womens Round Neck Soft Base Layers Long Sleeve Top Women Thermal Underwear Shirt Warm Wicking (Black M)
- Price
- £9.80
- Rating
- 4.5/5
- Reviews
- 133
- Age
- 3y ago

Undercover Lingerie 2 Pack Womens Thermal Built Up Strap Vest White Medium
- Price
- £10.64
- Rating
- 4.4/5
- Reviews
- 1,846
- Age
- 6y ago

TCA Super Thermal Top Women - Ladies Thermal Vest - Thermals Womens - Ski Base Layer Women - Workout Tops for Cold Weather - Black Rock XL
- Price
- £11.68
- Rating
- 4.4/5
- Reviews
- 4,690
- Age
- 6y ago

IWOLLENCE Thermal Long Sleeve Top Women Fleece Silk Ladies Crop Thermals Crew Neck Winter Merino Wool Base Layer Undershirt Thermal T Shirts for Women UK with Slimming Seams (Blue L)
- Price
- £7.17
- Rating
- 3.9/5
- Reviews
- 65
- Age
- 10mo ago
Trending
90-day click momentum
POWER FLOWER Womens Thermal Top Fleece Lined Long Sleeve Thermal Underwear Soft Stretch Winter Base Layer Shirt Warm Thermal Undershirt for Cold Weather (90055-Black L-XL)
- Price
- £7.22
- Rating
- 4.2/5
- Reviews
- 76
- Age
- 2y ago

WISMBOX Womens Short Sleeve Compression Base Layer Quick Dry Breathable Gym Top Athletic Running T-Shirt for Yoga Cycling Workout & Outdoor Sports Black
- Price
- £9.76
- Rating
- 4.3/5
- Reviews
- 50
- Age
- 5mo ago

IWOLLENCE Thermal Long Sleeve Top Women Fleece Silk Ladies Crop Thermals Crew Neck Winter Merino Wool Base Layer Undershirt Thermal T Shirts for Women UK with Slimming Seams (Dark Grey L)
- Price
- £6.95
- Rating
- 3.9/5
- Reviews
- 65
- Age
- 10mo ago

Vinconie Women Thermal Underwear Winter Long Johns Ladies Cotton Leggings Top M 1 Pack Black
- Price
- £12.21
- Rating
- 4.3/5
- Reviews
- 2,682
- Age
- 8y ago

TCA Super Thermal Top Women - Ladies Thermal Vest - Thermals Womens - Ski Base Layer Women - Workout Tops for Cold Weather - Cloud White L
- Price
- £10.86
- Rating
- 4.4/5
- Reviews
- 4,690
- Age
- 4y ago
Newest
by launch date
WISMBOX Womens Short Sleeve Compression Base Layer Quick Dry Breathable Gym Top Athletic Running T-Shirt for Yoga Cycling Workout & Outdoor Sports Black
- Price
- £9.76
- Rating
- 4.3/5
- Reviews
- 50
- Age
- 5mo ago

IWOLLENCE Thermal Long Sleeve Top Women Fleece Silk Ladies Crop Thermals Crew Neck Winter Merino Wool Base Layer Undershirt Thermal T Shirts for Women UK with Slimming Seams (Blue L)
- Price
- £7.17
- Rating
- 3.9/5
- Reviews
- 65
- Age
- 10mo ago

IWOLLENCE Thermal Long Sleeve Top Women Fleece Silk Ladies Crop Thermals Crew Neck Winter Merino Wool Base Layer Undershirt Thermal T Shirts for Women UK with Slimming Seams (Black L)
- Price
- £7.04
- Rating
- 3.9/5
- Reviews
- 65
- Age
- 10mo ago

IWOLLENCE Thermal Long Sleeve Top Women Fleece Silk Ladies Crop Thermals Crew Neck Winter Merino Wool Base Layer Undershirt Thermal T Shirts for Women UK with Slimming Seams (Dark Grey L)
- Price
- £6.95
- Rating
- 3.9/5
- Reviews
- 65
- Age
- 10mo ago

wirarpa Womens Thermal Underwear Set Fleece Lined Top & Bottom Black S
- Price
- £14.13
- Rating
- 4.6/5
- Reviews
- 416
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 19% of clicks. An open shelf where new products get seen.
Brands
41 rising
Sellers
69
Top-5 brand share
49%
Top 20: 86%
Top-5 click share
19%
Top 20: 41%
Open market
45%
- TCA18%
- NOOYME10%
- Undercover8%
- Liang Rou7%
- wirarpa6%
- SIMIYA6%
Demand
Thermal Underwear Womens search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 32.3×
Search terms
Top Thermal Underwear Womens search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- thermal tops womens161K/yr
- base layer women41K/yr
- thermal vests for women uk96K/yr
- thermal top52K/yr
- thermals womens44K/yr
- thermal underwear womens38K/yr
- thermal vest39K/yr
- thermal long sleeve top women32K/yr
- thermal base layers women26K/yr
- womens thermal top37K/yr
Reviews and returns
What reviews say buyers love and hate about Thermal Underwear Womens
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
a bit big
Too small
neck too tight
Poor Quality
made a hole - nothing to do with the quality
Very low quality
it doesn't add thickness
Very thick
Not thick anough
Material quality is bad
nice colours however the material looked snagged
The fabric is like nylon tights
no fleece lining
Biggest point - ZERO Fleece lining
These were not fleece lined
Love
really keep you warm
It's warm
kept me warm
Comfy and warm
comfortable to wear
they are extremely comfortable really soft to the touch
Fits as expected
definitely not too tight
Amazing fit
They seem very well made
Great quality socks
Excellent product
Good value
Good value for money
Good value for money
Return
3.3% Return rate 67% Fixable by listing
a bit big
Too small
neck too tight
Material quality is bad
nice colours however the material looked snagged
The fabric is like nylon tights
Poor Quality
made a hole - nothing to do with the quality
Very low quality
Yet another pair of leggings advertised as fleece lined but yet there is none
Product is not what it states
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Thermal Underwear Womens questions
Answered from the same tracked data.









