Thermal Underwear Mens

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -77.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

-77.4%

Conversion, latest week

0.7%

Market size, estimated

£112Ka year

Peak month

November32.0× the quietest month

Top search term

base layers men117K searches a year

Listings sell for £13.07 on average, from £6.37 to £50.52. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £13.07 that is £1K to £3K a year per listing.

Average price

£13.07under the $15 to $100 sweet spot

Price range

£6.37–£50.52

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

2.8%of orders · Amazon United Kingdom median 0.6%

83% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 27.0% of listings are out of stock. The average listing ranks #584 within Activewear. It carries 3,454 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

90%

Out of stock, average day

27.0%

Average rank

#584in Activewear

Average rating

4.36 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,454per listing

Listings tracked

156

32 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

32

Successful launches

0Amazon's first-year sales bar

Average brand age

45 months