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Thermal Trousers Men

Fail

Demand is soft, at -72.7% this quarter, so Thermal Trousers Men is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£6K/yr108K searches / yr
90-day growth
-72.7%search demand this quarter
Competition
17%top-5 click share · 58 brands · 84 sellers

Flapen Score

Thermal Trousers Men against its category

The dotted line is the Fashion average. Past it, Thermal Trousers Men is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thermal Trousers Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thermal Trousers Men 108K times last year and spent an estimated £6K. The top 5 brands take 36% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -72.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-72.7%
Conversion, latest week
0.4%
Market size, estimated
£6Ka year
Peak month
November49.7× the quietest month
Top search term
thermal trousers men51K searches a year

02 · Price

A sale here is worth £14.66.

Listings sell for £14.66 on average, from £4.91 to £30.91. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £14.66 that is £0 to £1K a year per listing.

Average price
£14.66under the $15 to $100 sweet spot
Price range
£4.91–£30.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 29.9% of listings are out of stock. The average listing ranks #106 within Activewear. It carries 3,693 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
86%
Out of stock, average day
29.9%
Average rank
#106in Activewear
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,693per listing
Listings tracked
116

04 · Newcomers

Amazon counts 2 of last year's 33 launches as successful.

33 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
33
Successful launches
2Amazon's first-year sales bar
Average brand age
51 months

Products

Top Thermal Trousers Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

£0£111£222£333£443101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

58 rising

Sellers

84

Top-5 brand share

36%

Top 20: 74%

Top-5 click share

17%

Top 20: 45%

Open market

59%

  • Runhit12%
  • Heatwave Thermalwear8%
  • wirarpa6%
  • BENNIES6%
  • BLOOM BLENDS4%
  • TACVASEN4%

Demand

Thermal Trousers Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 49.7×

Search terms

Top Thermal Trousers Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thermal trousers men51K/yr
  • thermal pants for men17K/yr
  • thermal pants8K/yr
  • long underwear for men4K/yr
  • long johns for men cotton11K/yr
  • mens thermal bottoms9K/yr
  • cotton long johns5K/yr
  • thermal bottoms3K/yr

Reviews and returns

What reviews say buyers love and hate about Thermal Trousers Men

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.05

Too short

Too long

way to small

Quality-Overall11%−0.09

Cheap Rubbish

Poor quality

Very poor quality I think the company needs to check their quality control setup as 2 pairs of these boxers werent up to scratch

Thickness6%−0.05

Not as thick

Not as thick as expected

material a bit thinner than I anticipated

Durability4%−0.06

The photo shows 3 pairs all falling apart

Poor durability

ripped after the second use

Advertised Vs Actual Product4%−0.03

Not as described

Not what it claims to be

Not The Same

Love

Comfort-Overall20%+2.23

Comfy as hel

Really comfortable

Comfortable to wear

Size-Overall18%−0.05

Brilliant fit

snug fitting so everything is kept in its rightful place

fitted as expected

Warmth14%+1.15

keep you warm

keep you warm

Nice and warm

Quality-Overall13%−0.09

Decent quality for the money

seem well made

Fantastic quality

Value For Money8%+0.46

Excellent value

Good for price

Good value for money

Return

3.6% Return rate 72% Fixable by listing

Size-Overall45%▆▇██▇▆

Too short

Too long

way to small

Length7%▄▃▅▂█▂

they are way too short

Far too long you

Too long

Waist Fit5%▅▄▃█▇▆
Thigh Fit5%▄▆▃▅▃█
Thin4%▇▆█▇▁▇

A bit thin

Very thin material

Thin pants

FAQ

Common Thermal Trousers Men questions

Answered from the same tracked data.