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Thermal Hat Mens

Fail

Shoppers spend only $0 a year here, so Thermal Hat Mens is a Fail.

Flapen Score
34
34 / 100
Ranks 2,218 of 2,461 Fashion niches · −14 vs the category median of 48
Market size
£0/yr32K searches / yr
90-day growth
-92.3%search demand this quarter
Competition
54%top-5 click share · 15 brands · 35 sellers

Flapen Score

Thermal Hat Mens against its category

The dotted line is the Fashion average. Past it, Thermal Hat Mens is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thermal Hat Mens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thermal Hat Mens 32K times last year and spent an estimated £0. The top 5 brands take 54% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -92.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-92.3%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
November84.3× the quietest month
Top search term
thermal hat mens20K searches a year

02 · Price

A sale here is worth £8.97.

Listings sell for £8.97 on average, from £3.89 to £19.01. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £8.97 that is £0 to £897 a year per listing.

Average price
£8.97under the $15 to $100 sweet spot
Price range
£3.89–£19.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£897
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #628 within Accessories. It carries 2,284 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
93%
Out of stock, average day
13.8%
Average rank
#628in Accessories
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,284per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Thermal Hat Mens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£0£0£0£0101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

35

Top-5 brand share

54%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

46%

  • Blackrock15%
  • ehsbuy13%
  • lifwimner7%
  • ACUSHLA7%
  • FORVEVO6%
  • ROXUN6%

Demand

Thermal Hat Mens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 84.3×

Search terms

Top Thermal Hat Mens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thermal hat mens20K/yr
  • mens thermal hat9K/yr
  • gents winter hats2K/yr
  • thermal beanie hat mens367/yr

Reviews and returns

What reviews say buyers love and hate about Thermal Hat Mens

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall12%+0.37

Quality of hat for £21 was not what I was expecting. though up to £34 on other suppliers sites

POOR QUALITY

Size-Overall11%+0.59

reviews mentioned that this hat was quite large

Hats a bit smaller than it looks in the image

Size of hat is much smaller

Warmth9%+2.51

this will not keep your head warm for long in cold weather

Doesnt keep you warm

I do not like fact that is not all that warm

Value For Money9%−0.06

This is not value for money

On the pricey side

Thickness8%−0.03

I thought it would be quite thick

is thinner than I expected

Not As Thick As Expected

Love

Warmth35%+2.51

keeps me warm

Warm hat

Toasty warm

Quality-Overall16%+0.37

Good quality and fast delivery

Excellent product

I bought because had good reviews

Size-Overall14%+0.59

Fits well

Its also not too tight

Size and colour fits true size

Comfort-Overall8%+0.82

Very comfortable

Super comfortable, super warm and perfect cover for his ears and neck

Really good and comfortable hat

Value For Money7%−0.06

Good, and at a competitive price

Far better than the price implies

Excellent value for money

Return

1.5% Return rate 75% Fixable by listing

Size-Overall56%▆▆▆▇▅█

reviews mentioned that this hat was quite large

Hats a bit smaller than it looks in the image

Size of hat is much smaller

Quality-Overall11%▅▃▂▁▄█

Quality of hat for £21 was not what I was expecting. though up to £34 on other suppliers sites

POOR QUALITY

Color5%█▇█▁▁▁
Thin4%▂▄█▃▁▁
Advertised Vs Actual Product4%▁█▁▁▄▁

Fault advertising

Not quite how it looked in the picture

Not as described

FAQ

Common Thermal Hat Mens questions

Answered from the same tracked data.